The document discusses several topics related to the future of work and society in the 21st century, including:
1) Increased flexibility and decentralization of work, with more people working remotely and on a freelance or contract basis.
2) New models of crowdsourcing and micro-outsourcing work through online platforms.
3) The blending of local and global influences in business and culture.
4) Emerging virtual organizations and new forms of citizenship that are not tied to physical locations.
LinkedIn is a professional networking platform that has over 800+ million connections worldwide. It allows professionals to establish and manage their online identity, be visible to recruiters and connections, and gain business insights. LinkedIn has changed how companies find and attract talent, with 99% using it for recruitment compared to 59% for Facebook and 42% for Twitter. It provides tools for advanced searching of profiles, skills, companies, and staying up-to-date on business news and trends to help professionals make faster and better career decisions and find new opportunities in a changing job market.
Social Media. New Opportunities for women . EPWN LinkedInLinkedIn
This presentation gives an overview of the importance of social media and how men and women use it.
A special focus is made on how to improve our personal branding on social networks.
This document discusses how social media has transformed talent recruitment. It notes that 95% of companies use LinkedIn to find and contact employees, more than other social platforms. This represents a shift from 10 years ago when recruitment relied on job boards, databases, and paper resumes. Social media allows for open access to passive candidates and performance-based models. It argues that LinkedIn in particular has become the largest business ecosystem worldwide, providing professional visibility, business relationships, and unmatched data that keeps the job search always on.
(1) LinkedIn has over 135 million members and continues growing rapidly. (2) LinkedIn offers tools for professionals and businesses to promote their brands, hire talent, and find jobs. (3) LinkedIn provides data and analytics to help marketers target influential professionals.
Announcing our 2015 Round 1 Nonprofit Grant WinnersLinkedIn for Good
Our Nonprofit Innovation Grants program launched in 2013, awards $10,000 USD to employee-championed organizations looking to launch or scale new, unique programs. We are thrilled to announce our fifth round of 24 finalist organizations and their employee champions.
Understanding the Technology Buyer on LinkedIn - TECHconnect Bangalore 2015LinkedIn India
Brian is an IT Manager at a large high-tech company who is involved in decision making for data center software purchases. He has 16 years of industry experience and degrees in business analysis and project management. Brian uses LinkedIn to connect with experts and engage with relevant content throughout the software buying cycle. He actively searches for content on topics like automation, databases, security and cloud computing to become a better informed purchaser. Brian interacts with sponsored content on LinkedIn from technology companies. To reach Brian, one needs to understand their audience, take relevant action, and engage through meaningful content.
Deepa Saptnaker, Head of communications, India & Hong Kong
More than 20 million Indian professionals and hundreds of millions of individuals around the globe use LinkedIn to facilitate meaningful connections, making it the world’s largest professional networking site. What does your NGO need to know about engaging the skills, time and support of the LinkedIn community to develop your capacity? Deepa Saptnaker will share best practices for building a brand for your nonprofit, connecting with a community of donors, and searching for volunteers, board members and new staff members on LinkedIn.
The document discusses several topics related to the future of work and society in the 21st century, including:
1) Increased flexibility and decentralization of work, with more people working remotely and on a freelance or contract basis.
2) New models of crowdsourcing and micro-outsourcing work through online platforms.
3) The blending of local and global influences in business and culture.
4) Emerging virtual organizations and new forms of citizenship that are not tied to physical locations.
LinkedIn is a professional networking platform that has over 800+ million connections worldwide. It allows professionals to establish and manage their online identity, be visible to recruiters and connections, and gain business insights. LinkedIn has changed how companies find and attract talent, with 99% using it for recruitment compared to 59% for Facebook and 42% for Twitter. It provides tools for advanced searching of profiles, skills, companies, and staying up-to-date on business news and trends to help professionals make faster and better career decisions and find new opportunities in a changing job market.
Social Media. New Opportunities for women . EPWN LinkedInLinkedIn
This presentation gives an overview of the importance of social media and how men and women use it.
A special focus is made on how to improve our personal branding on social networks.
This document discusses how social media has transformed talent recruitment. It notes that 95% of companies use LinkedIn to find and contact employees, more than other social platforms. This represents a shift from 10 years ago when recruitment relied on job boards, databases, and paper resumes. Social media allows for open access to passive candidates and performance-based models. It argues that LinkedIn in particular has become the largest business ecosystem worldwide, providing professional visibility, business relationships, and unmatched data that keeps the job search always on.
(1) LinkedIn has over 135 million members and continues growing rapidly. (2) LinkedIn offers tools for professionals and businesses to promote their brands, hire talent, and find jobs. (3) LinkedIn provides data and analytics to help marketers target influential professionals.
Announcing our 2015 Round 1 Nonprofit Grant WinnersLinkedIn for Good
Our Nonprofit Innovation Grants program launched in 2013, awards $10,000 USD to employee-championed organizations looking to launch or scale new, unique programs. We are thrilled to announce our fifth round of 24 finalist organizations and their employee champions.
Understanding the Technology Buyer on LinkedIn - TECHconnect Bangalore 2015LinkedIn India
Brian is an IT Manager at a large high-tech company who is involved in decision making for data center software purchases. He has 16 years of industry experience and degrees in business analysis and project management. Brian uses LinkedIn to connect with experts and engage with relevant content throughout the software buying cycle. He actively searches for content on topics like automation, databases, security and cloud computing to become a better informed purchaser. Brian interacts with sponsored content on LinkedIn from technology companies. To reach Brian, one needs to understand their audience, take relevant action, and engage through meaningful content.
Deepa Saptnaker, Head of communications, India & Hong Kong
More than 20 million Indian professionals and hundreds of millions of individuals around the globe use LinkedIn to facilitate meaningful connections, making it the world’s largest professional networking site. What does your NGO need to know about engaging the skills, time and support of the LinkedIn community to develop your capacity? Deepa Saptnaker will share best practices for building a brand for your nonprofit, connecting with a community of donors, and searching for volunteers, board members and new staff members on LinkedIn.
LinkedIn connects 100 million members in APACLinkedIn India
More than 100 million professionals in Asia Pacific now connected on LinkedIn. India remains the largest market in APAC with 37 million members. The region now represents 22 percent of LinkedIn’s global member base of over 450 million.
With 37 million members, India retains its spot as the second largest market after the US, and the largest market in APAC, in member base terms. China currently accounts for more than 23 million members, while Australia has 8 million members. The member base across Southeast Asia has also risen, hitting 18 million including 6 million in Indonesia, 4 million in the Philippines, 3 million in Malaysia, and 1 million in Singapore.
This document provides 10 tips for creating a compelling volunteer posting. It advises to state your organization's mission, determine strategic priorities and key areas of need, outline a discrete scope of work with deliverables and timeline, ensure necessary prerequisites are in place, describe the ideal candidate and required skills, define what success looks like, highlight the impact the volunteer will create, show how the volunteer will benefit from experience and learning, and consider using a trusted provider to recruit and manage volunteers.
Meet Laurence - My visual Resume (2010)Laurence Bret
Laurence has over 42 years of experience in business and marketing. He has held positions at several large companies including Orange Research Labs, France Telecom North America, EuroNet Internet, AOL, and Silentale. Most recently, he has been doing consultancy work on digital marketing and social media strategies. He enjoys building things from scratch and public speaking.
This document analyzes the strengths, weaknesses, opportunities, and threats (SWOT) of the professional networking platform LinkedIn. Some of LinkedIn's key strengths include its credible professional profiles, popularity among corporations, and effective profile filtering. Weaknesses include difficulties communicating directly and reliance on online recruitment for revenue. Opportunities exist in expanding advertising and globally, while threats include increased regulation and competition from platforms like Facebook.
Announcing our 2014 Round 2 Nonprofit Innovation Grant WinnersLinkedIn for Good
Our Nonprofit Innovation Grants program, launched in 2013, awards $10,000 USD to employee-championed organizations looking to launch or scale new, unique programs. We're thrilled to announce our fourth round of 25 finalist organizations and their employee champions.
LinkedIn connects professionals worldwide to help them be more productive and successful in their careers. With over 175 million members, LinkedIn connects talent to opportunities at a massive scale. The document lists the most in-demand companies for professionals to work for according to LinkedIn's data, with companies like Disney, Nike, and Salesforce at the top. LinkedIn can provide companies with their Talent Brand Index to understand how professionals perceive them as employers.
LinkedIn connects professionals worldwide to help them be more productive and successful in their careers. With over 175 million members, LinkedIn connects talent to opportunities at a massive scale. The document lists the most in-demand companies for professionals to work for according to LinkedIn's data, with companies like Disney, Nike, and Salesforce at the top. LinkedIn can provide companies with their Talent Brand Index to understand how professionals perceive them as employers.
This document provides a summary of a LinkedIn presentation for staffing agencies. It introduces LinkedIn solutions for talent acquisition and engagement. Key points include accessing LinkedIn's large pool of 175 million professionals, sourcing passive candidates at scale, and building a talent brand through relationship marketing. The presentation also covers tools for talent pipeline management like recruiter, resume database integration, and analytics.
This document provides an overview of LinkedIn and its Talent Solutions for corporate clients. It recommends using LinkedIn to source passive candidates at scale from its network of 175 million professionals. It also highlights tools for understanding a company's talent brand, building a talent pipeline through LinkedIn Recruiter, and engaging audiences through groups, updates and ads.
Social networking has grown steadily since 2005 and is now a major way that people connect, promote interests, and communicate. Several social networks like Facebook and LinkedIn have reached hundreds of millions of users by facilitating connections between friends, families, work colleagues, and interests. These networks are redefining how people search for information, have conversations, and find answers by leveraging the connections between large numbers of people.
Information, Attention, and Trust: A Hierarchy of NeedsDaniel Tunkelang
Presented by Daniel Tunkelang, LinkedIn Director of Data Science, at Stanford's 2nd annual conference on Computational Social Science (CSS), hosted by Institute for Research in the Social Sciences (IRiSS).
Details at https://iriss.stanford.edu/css/conference-agenda-2013
This document provides an agenda and information for a LinkedIn event in Doha, Qatar on growing a business with LinkedIn. The agenda includes introductions of LinkedIn and its products from 9:00-13:00 followed by lunch. Specific sessions will cover tips and tricks on LinkedIn, talent solutions, benefits and ROI. The document also includes background information on LinkedIn's vision, members, tools for professionals, and case studies on how other companies have successfully used LinkedIn.
This document discusses key lessons learned about failures in technology projects and social business initiatives. It summarizes common mistakes such as assuming users will do what you want, not doing research, and failing to develop strategies for content, search, and navigation. The document advocates developing a user experience focused on what people want through a combination of technology, process, and understanding people and culture.
The writing equipment we use plays a role in shaping our thoughts. Friedrich Nietzsche recognized that the tools we use for writing and communication can influence the way we think.
The document discusses word-of-mouth marketing and how brands can create buzz and engage influencers through various tactics like building online communities, leveraging influencers on social media, hosting events, providing rewards and incentives, and ensuring authentic customer experiences. It also emphasizes the importance of focusing on creating awesome content and experiences, being social and authentic, and putting customers first in order to succeed with word-of-mouth marketing in today's digital world.
Are you busy or indispensible? Meaningful communications strategies in the di...Lars Voedisch
(Re-)Defining the role of PR: Integrating Communications with Your Business Strategy;
Determining the business value of social media PR and how to persuade management buy-in;
Creating impact: Are you busy or indispensible for your company?;
The future of PR: Current trends and challenges PR practitioners should be aware of
Wikibrands YMCA World Urban Network Madrid, July 2012 KeynoteSean Moffitt
This document summarizes a presentation given at the World Urban Network in Madrid on July 21, 2012. The presentation focused on how organizations need to adapt to a rapidly changing digital world.
The main points covered were: 1) the world is changing very quickly due to technology and digital culture, 2) organizations need to embrace collaboration and engage customers, and 3) leadership, especially from CEOs, is critical to driving an organizational culture shift towards digital engagement. Specific frameworks and best practices for digital engagement, measurement, and community management were also discussed. The overall message was that organizations must respond proactively to digital change or risk falling behind competitors.
Who says HR and social media can't be friends?Kristen Vang
Social media provides opportunities for HR in areas like recruitment, knowledge management, and collaboration. It allows companies to find and screen candidates, market their employer brand, and understand their reputation. It also helps share knowledge across departments through tools like wikis and blogs, and foster collaboration through social networks. When used effectively by companies like Dell, BT, and Ernst & Young, social media can transform how employees interact and work together.
David Hahn, VP of Product Management at LinkedIn, shares inspiring insights about the content on LinkedIn and its ability to influence the world's largest network of professionals.
LinkedIn connects 100 million members in APACLinkedIn India
More than 100 million professionals in Asia Pacific now connected on LinkedIn. India remains the largest market in APAC with 37 million members. The region now represents 22 percent of LinkedIn’s global member base of over 450 million.
With 37 million members, India retains its spot as the second largest market after the US, and the largest market in APAC, in member base terms. China currently accounts for more than 23 million members, while Australia has 8 million members. The member base across Southeast Asia has also risen, hitting 18 million including 6 million in Indonesia, 4 million in the Philippines, 3 million in Malaysia, and 1 million in Singapore.
This document provides 10 tips for creating a compelling volunteer posting. It advises to state your organization's mission, determine strategic priorities and key areas of need, outline a discrete scope of work with deliverables and timeline, ensure necessary prerequisites are in place, describe the ideal candidate and required skills, define what success looks like, highlight the impact the volunteer will create, show how the volunteer will benefit from experience and learning, and consider using a trusted provider to recruit and manage volunteers.
Meet Laurence - My visual Resume (2010)Laurence Bret
Laurence has over 42 years of experience in business and marketing. He has held positions at several large companies including Orange Research Labs, France Telecom North America, EuroNet Internet, AOL, and Silentale. Most recently, he has been doing consultancy work on digital marketing and social media strategies. He enjoys building things from scratch and public speaking.
This document analyzes the strengths, weaknesses, opportunities, and threats (SWOT) of the professional networking platform LinkedIn. Some of LinkedIn's key strengths include its credible professional profiles, popularity among corporations, and effective profile filtering. Weaknesses include difficulties communicating directly and reliance on online recruitment for revenue. Opportunities exist in expanding advertising and globally, while threats include increased regulation and competition from platforms like Facebook.
Announcing our 2014 Round 2 Nonprofit Innovation Grant WinnersLinkedIn for Good
Our Nonprofit Innovation Grants program, launched in 2013, awards $10,000 USD to employee-championed organizations looking to launch or scale new, unique programs. We're thrilled to announce our fourth round of 25 finalist organizations and their employee champions.
LinkedIn connects professionals worldwide to help them be more productive and successful in their careers. With over 175 million members, LinkedIn connects talent to opportunities at a massive scale. The document lists the most in-demand companies for professionals to work for according to LinkedIn's data, with companies like Disney, Nike, and Salesforce at the top. LinkedIn can provide companies with their Talent Brand Index to understand how professionals perceive them as employers.
LinkedIn connects professionals worldwide to help them be more productive and successful in their careers. With over 175 million members, LinkedIn connects talent to opportunities at a massive scale. The document lists the most in-demand companies for professionals to work for according to LinkedIn's data, with companies like Disney, Nike, and Salesforce at the top. LinkedIn can provide companies with their Talent Brand Index to understand how professionals perceive them as employers.
This document provides a summary of a LinkedIn presentation for staffing agencies. It introduces LinkedIn solutions for talent acquisition and engagement. Key points include accessing LinkedIn's large pool of 175 million professionals, sourcing passive candidates at scale, and building a talent brand through relationship marketing. The presentation also covers tools for talent pipeline management like recruiter, resume database integration, and analytics.
This document provides an overview of LinkedIn and its Talent Solutions for corporate clients. It recommends using LinkedIn to source passive candidates at scale from its network of 175 million professionals. It also highlights tools for understanding a company's talent brand, building a talent pipeline through LinkedIn Recruiter, and engaging audiences through groups, updates and ads.
Social networking has grown steadily since 2005 and is now a major way that people connect, promote interests, and communicate. Several social networks like Facebook and LinkedIn have reached hundreds of millions of users by facilitating connections between friends, families, work colleagues, and interests. These networks are redefining how people search for information, have conversations, and find answers by leveraging the connections between large numbers of people.
Information, Attention, and Trust: A Hierarchy of NeedsDaniel Tunkelang
Presented by Daniel Tunkelang, LinkedIn Director of Data Science, at Stanford's 2nd annual conference on Computational Social Science (CSS), hosted by Institute for Research in the Social Sciences (IRiSS).
Details at https://iriss.stanford.edu/css/conference-agenda-2013
This document provides an agenda and information for a LinkedIn event in Doha, Qatar on growing a business with LinkedIn. The agenda includes introductions of LinkedIn and its products from 9:00-13:00 followed by lunch. Specific sessions will cover tips and tricks on LinkedIn, talent solutions, benefits and ROI. The document also includes background information on LinkedIn's vision, members, tools for professionals, and case studies on how other companies have successfully used LinkedIn.
This document discusses key lessons learned about failures in technology projects and social business initiatives. It summarizes common mistakes such as assuming users will do what you want, not doing research, and failing to develop strategies for content, search, and navigation. The document advocates developing a user experience focused on what people want through a combination of technology, process, and understanding people and culture.
The writing equipment we use plays a role in shaping our thoughts. Friedrich Nietzsche recognized that the tools we use for writing and communication can influence the way we think.
The document discusses word-of-mouth marketing and how brands can create buzz and engage influencers through various tactics like building online communities, leveraging influencers on social media, hosting events, providing rewards and incentives, and ensuring authentic customer experiences. It also emphasizes the importance of focusing on creating awesome content and experiences, being social and authentic, and putting customers first in order to succeed with word-of-mouth marketing in today's digital world.
Are you busy or indispensible? Meaningful communications strategies in the di...Lars Voedisch
(Re-)Defining the role of PR: Integrating Communications with Your Business Strategy;
Determining the business value of social media PR and how to persuade management buy-in;
Creating impact: Are you busy or indispensible for your company?;
The future of PR: Current trends and challenges PR practitioners should be aware of
Wikibrands YMCA World Urban Network Madrid, July 2012 KeynoteSean Moffitt
This document summarizes a presentation given at the World Urban Network in Madrid on July 21, 2012. The presentation focused on how organizations need to adapt to a rapidly changing digital world.
The main points covered were: 1) the world is changing very quickly due to technology and digital culture, 2) organizations need to embrace collaboration and engage customers, and 3) leadership, especially from CEOs, is critical to driving an organizational culture shift towards digital engagement. Specific frameworks and best practices for digital engagement, measurement, and community management were also discussed. The overall message was that organizations must respond proactively to digital change or risk falling behind competitors.
Who says HR and social media can't be friends?Kristen Vang
Social media provides opportunities for HR in areas like recruitment, knowledge management, and collaboration. It allows companies to find and screen candidates, market their employer brand, and understand their reputation. It also helps share knowledge across departments through tools like wikis and blogs, and foster collaboration through social networks. When used effectively by companies like Dell, BT, and Ernst & Young, social media can transform how employees interact and work together.
David Hahn, VP of Product Management at LinkedIn, shares inspiring insights about the content on LinkedIn and its ability to influence the world's largest network of professionals.
This document discusses how non-profits can leverage LinkedIn to advance their missions. It provides tips for non-profits to build their brand on LinkedIn, find volunteers and board members through the site's advanced search and posting jobs, and gain knowledge through LinkedIn groups and content on the site. Specific recommendations include adding information to the Volunteer & Causes profile section, creating a company page to engage followers, and using groups and the Nonprofit section of LinkedIn Today. An example is given of a non-profit that was able to find 26 qualified applicants for its board in 30 days through posting on LinkedIn Jobs.
The document discusses using social media for professional purposes. It provides tips on using Facebook, Twitter, and LinkedIn to interact with customers, stand out professionally, and build personal brands. Specific guidance includes creating consistent, high-quality content across platforms; focusing on demonstrating expertise and value to others; and developing relationships through active participation in online conversations.
This document discusses how understanding different mindsets on personal versus professional social networks can help marketers engage more effectively. It finds that emotions still play a key role in both contexts. While personal networks focus on socializing and entertainment, professional networks have a purposeful mindset centered around career goals like maintaining identity, making useful contacts, and staying informed. Marketers are expected to participate on professional networks by providing career information and updates that help users improve professionally. Aligning a brand with how it can build knowledge and success through meaningful relationships can optimize marketing efforts with the right mindset.
LinkedIn provides the world's largest professional network, connecting over 161 million professionals. Its mission is to connect professionals worldwide to help them be more productive and successful. LinkedIn generates revenue through hiring solutions, marketing solutions, and premium subscriptions that provide valuable tools to professionals and opportunities for companies.
Similar to The Inescapable Digital Transformation (20)
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
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• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
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At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf46adnanshahzad
How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
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Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
21. Top 40 Global Talent Brands
1 2 3 4
5 6 7 8
9 10
11. The Walt Disney Company 21. Pfizer 31. Razorfish
12. Nike 22. Johnson & Johnson 32. BP
13. Salesforce 23. L’Oréal 33. Starbucks
14. Twitter 24. Adidas Group 34. Warner Bros. Entertainment Group of Companies
15. Shell 25. Amazon 35. Electronic Arts
16. Nestle S.A. 26. Bain and Company 36. Samsung Electronics
17. The Boston Consulting Group 27. Roche 37. Hewlett Packard
18. Ogilvy & Mather 28. Diageo 38. Total E&P
19. Expedia 29. Burberry 39. Netflix
20. Accenture 30. Chevron 40. Red Bull
*LinkedIn excluded from rankings
"Good morning. My name is Laurence Bret and I am LinkedIn Marketing Director for Europe.I'm very pleased and even honored to discuss with you and Brian Solis about the inescapable digital transformation.The world "transformation" is very important to LinkedIn, as the first of our five cultural pillars (along with integrity, collaboration, humor and results.Thanks to a unique positioning -only LinkedIn combines the professional focus and scale of a several hundred millions members, we're transforming the way the world works and I am going to shed some light on those changes.Butbefore we turn to tomorrow,let's take a quick look back into history of social media:
Every year, Time magazinep picks the Person of the year. In spite it is only 5 year old, Social Media has made Time Magazine headlines 3 times:it started with the rise of launch of the web 2.0 concept in 2006, then was Facebook in 2010, when they passed the half billion marks and more recently the protester of the Arab spring, where social media played a key acceleration role.Everyone recognize Social Media has revolutionized consumers' life, now has come the time of enterprises.
Everything is social and in this new connected world, the people who operate the most effective personal networks will be the ones who come out on top.Reid Hoffman nailed it from the beginning and that is why he deliveretely chose to connect on professionals only.
This how the future of work looks like, this is my inmap, my professional social graph, a visual representation of my network, with color clusters that correspond to my different circles.I did not need to create those circles, LinkedIn put them together for me, analyzing my data and my connections.
Data is the next big thing of social media. I loved Brian's recent post on the "human algorithm". As he pointed out "Everything we share, everywhere we go, everything we say and everyone we follow or connect with, generates valuable information that can be used to improve consumer experiences and ultimately improve products and services."
And we do have amazing data assets with 200 millions members in the world! We add two new members every second and more than 40% of our members joined in the last 12 months!
63% of LinkedIn members are living outside the US. With over 4M members, France is the 6th largest country.
This success is due to the strenght of our value proposition and our constant innovation: we develop products across three dimensions to deliver value to our members: 1.Professional Identity: connect, find, and be found;2.Insights:be great at what they do; 3.And Everywhere:works wherever our members work
Identity is your profile on LI, on mobile as an example.LinkedIn is the most powerful, professionally-oriented search engine on the planet. In becoming a member, you are carving out a piece of digital real estate and creating your professional profile of record. When you need to find someone, connect with someone, do a business deal or tap professional knowledge, LinkedIn is the place to go.
And all of this data and activity starts with the professional profile. Profiles provide identity driving insights enabling brands to offer meaningful content to the right individuals.These profiles are cleanest procured available data set of professionals in the world.
Some people think LinkedIn is a job board, but job search only represent 12% of our traffic. People come to LinkedIn for the fire hose of unique and valuable information, knowledge, data and insight flow through the LinkedIn network as a result of our members connecting and sharing.Our job is to build products that derive information and insights from that data for our members to help them be better at what they do every day. Examples of some of these products are LI Today, Groups, Homepage, Signal
Later in his blog post, BrianFrom underline the risk of information Paralysis in the face of the BIg Data tidal wave and the need for the "human algorithm" or the ability to humanize technology and data to put a face, personality, and voice to the need.I think that LinkedIn Today does exactly this
Professionals follow news by industry and sources, companies, and groups — these updates have seamlessly become part of the discussions professionals are having everyday with their peers. But now, individuals can follow other professionals on LinkedIn.Not just any professionals, but 150 of the most influential thought leaders on LinkedIn who will be sharing unique knowledge and professional insights. Global thought leaders includingthe likes of Richard Branson, Tony Robbins, Caterina Fake, Craig Newmark, President Barack Obama, David Cameron, and Jacques Attali.Branson's story on "tips to be a successful entrepreneur" was the most successful to date, 380K followers, 13k likes, 5600 comments and Forbes re publishing the tips.
Developer ecosystem, 75,000 developers, 1.3m publishers used the LinkedIn share button
So with all these individuals updating their information and connecting and collaborating on these social platforms what does this mean for businesses?
Talent is the DNA of an organization.The better the company’s talent, the more effective the organization will be in building, marketing, and selling its products and services.
Find the best talent can feel like its finding a needle in the haystack. Who here has a purple unicorn in their talent requirements? Or at least some positions that you feel are pretty hard to fill? Virtually every organization out there has some positions that are comparatively hard-to-fill. Sometimes it really can feel like you’re looking for a phantom candidate with a set of skills that just don’t exist. Many organizations and talent professionals believe that the best quality candidates for their jobs are already working and are not proactively looking for their next opportunity. We call these people passive talent.
Passive candidates not only represent potentially high quality for your organization; they are also out there in quantity. Based on LinkedInresearchpassive talent accounts for almost 80% of the fully employed workforce around the world. Separate research that LinkedIn conducted last year among 3,300+ professionals around the world showed that passive candidates think differently from active candidates. Based on our research, we found that They are far likelier to want to make an impact (120% more likely, in fact). They’re also 56% more likely to want a corporate culture that fits their personality One other major point of difference: they are 1/3 more likely to want challenging work. So if you want to hire people who want to make a difference in the workplace, who are looking for a place where there’s a strong cultural match, and who are hungry for challenging work, you should be opening your search up to passive candidates.
We also help companies measure their employer brand strength: 83% of recruiters say brand impacts hiring.The Talent Brand Index is the ratiobetween your Talent Brand Reach and your Talent Brand Engagement.The Talent Brand Reach adds people who are interested in you as an employer: they are connected to your employees or have viewed their profileThe Talent Brand Engagement measures how familiar are people with your brand as an employer: researched your company, visited your career page, looked at your jobs, applied
From a marketing perspective – you need to think about how you show case your brand presence and help to build trusted consumer relationships with these high quality audiences at scale.
There are two primary types of network graphs today: personal and professional. The mindset of an individual is different on different networks. The way an individual thinks and acts on a personal network is very different than a professional network. Context is critical and marketers need to engage according to their audience mindset in a context that matters.We partnered with TNS to conduct a global study of more than 6,000 social network users across 12 countries. We asked these users why they use personal and professional networks and we found that emotion plays an important role in both personal and professional networks, but they are different. Personal network users are looking for content and info that gives immediate gratification – coupons, games, entertainmentThe power is using online and social channels for this content - social has power of making advertising, content.this content shared, amplified getting you more reach and critical feedback on what's resonating with people.And for professional network environments, insights, trends are what people want and expect.
Emotions on personal networks are about reminiscing with family and friends, and entertainment. What people are thinking and feeling are emotions around nostaligia; it’s about having fun, and it’s also about a distraction. It’s more casual and informal. In the research, people talked about being “in the moment” and also reflective of past moments, parties, vacations, holidays. It’s passing time on personal platforms without necessarily having a clear motivation to “do” something on personal sites. Some of the quotes from the research (if you want to use): “Personal networking, is usually informal and not typically used to obtain anything tangible. ” - U.S.“I social network using Twitter and Facebook, but that is purely entertainment and making personal arrangements mainly. “ – U.K. "On Facebook, you find too much unnecessary information, which sometimes make you lose focus.” -- BrazilTop types of information they like to receive from their connections:Personal:Information relevant to family and friends – 46%Information relevant to my hobbies and personal interests – 40%Updates on entertainment, music, and film – 37%
Whereas, the emotions on professional network are motivated by a sense of purpose to achieve goals. It’s about empowerment and achievement. Professional networking is much more goal-oriented and purposeful. There is also an aspirational component, where people are looking for future opportunity. The emotions are about being the best you can be, improving yourself. They’re looking for information to work smarter, and that behavior is driven by a deeply emotional desire to succeed. It’s a tool that enables professional success. Particularly for marketers who want to tap into this aspirational mindset, this is an important finding. How can marketers think about attaching themselves to these emotions as part of their messaging and a part of the tonality that they use on professional sites. Professional networks users want content that can help them some time in the future – insights that help them work smarter and updates from brands they are interested in.Expected to hear from brands 26% more on prof than personalProfessional:Information relevant to careers, work, and colleagues – 44%Updates and developments on companies and brands that interest me – 24%Current affairs and politics updates – 19%Help improve, make decisions, gain advice, stay up to date.Notion of influence / sharing was higher on prof nets as well.Updates from brands – what does that mean? On prof site – it’s insights. Pertain to work they do, insights to companies, insights specific to relevant news/trends
These emotions on professional networks are just below the surface. People come to professional networks to network with colleagues and search for opportunities, but the underlying motivation behind that behavior are deep emotions around achievement, happiness, goals, and security. These are big feelings that go far beyond, just leveraging professional networking sites to find a job. These drivers are aspirational and about achieving your goals.Think about when you bought your first car or when you bought your first apt or house? How were you feeling when you got that promotion you’ve been working for? Think about what you were thinking and feeling and that sense of achievement from succeeding and realising your goal. These are the feelings and emotions that come into play on professional platforms. There’s a feeling that opportunity exists through your connections and that at some point in the future, knowing someone will lead to something greater, a new business opportunity or a new skill. This is a unique opportunity for brands, because emotional advertising has been shown to lead to greater ROI. And they can tap these deep emotions on professional networks. Professionals are people too and they want to be spoken to in a relevant way that appeals to the emotional side.
As marketers, we have long understood that emotion plays a critical role in advertising success. Consumer brands have a long history of generating emotions in their advertising. Air France’s fabulous ad “l’envol” was reflected online with the same degree of emotion.This need for emotional connection in marketing is also critical as we engage our consumers on social platforms… but not only emotion should be consider …
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In the earliest days of oil exploration, the science was little more than the search for natural seepages of oil with the naked eye–find where it was already rising to the surface and drill until you struck the source of the leak.The success rate of the seepage method was about 10%. At that rate, it would be difficult to impossible for oil producers to keep pace with the growing demand for oil.
Today, Geologists still look for natural seepages, but they are far more sophisticated.Synthetic Aperture Radar (SAR) and satellite imagery are being used to find oil seepages around the world. Now, with the help of modern technology the success rate of oil exploration runs about 50%. JPMC’s biggest asset is the relationships that exist in your business. JPMC is sitting on a gusher of relationships and we’re going to show you how and where every employee can tap into the well. JPMC is in a relationship business and…
It is exactly the same for your sales team when it comes to prospecting.Social selling is about advancingrelationships at the right time with the right individual and the right information.
In other words, we want to digitally map the global economy, identifying the connections between people, jobs, skills, companies, and professional knowledge — and spot in real-time the trends pointing to economic opportunities. It’s a big vision, but we believe we’re in a unique position to make it happen.With the existence of an economic graph, we could look at where the jobs are in any given locality, identify the fastest growing jobs in that area, the skills required to obtain those jobs, the skills of the existing aggregate workforce there, and then quantify the size of the gap. Even more importantly, we could then provide a feed of that data to local vocational training facilities, junior colleges, etc. so they could develop a just-in-time curriculum that provides local job seekers the skills they need to obtain the jobs that are and will be, and not just the jobs that once were.