The Ibm Knowledge Factory

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The document discusses the IBM Knowledge Factory, which is a global and industrialized approach to efficiently creating content at scale. It provides an overview of the history of the Knowledge Factory, what it is today with locations around the world, some examples of its work, and what the future may hold. The key points are that standardized business processes don't have to kill creativity, processes are important for large-scale content creation when tools are equal, and there is a new role for learning development in this model.

The IBM Knowledge Factory: example of a global, efficient and industrialised approach to content creation Bert De Coutere IBM Learning Development

What I am going to talk about [Tagclouds generated with tagcrowd.com]

IBM Knowledge Factory today [Google Map: http://maps.google.be/maps/ms?f=q&hl=nl&geocode=&ie=UTF8&msa=0&msid=107011651517167640797.00043fe5446ddfb17a21e&ll=33.137551,5.273438&spn=149.721752,360&z=2&om=0 ]

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You can't ignore the fact that every online business needs content! Organic (free) traffic and the ability to continuously engage your target audience with fresh and useful content are often the most difficult part of running a digital business. In this awesome piece of content, we tackle 3 steps to creating your own content factory. Original blog post article can be found at this link with all links to resources mentioned: http://dochoffman.com/3-steps-to-create-a-content-factory/ Let us know your comments and feedback below. Good luck! Doc

The Content Factory was formed in 2006. We have worked with many brands over the years on marketing communications projects. Each piece of work we are commissioned for is different and we treat each of our clients on a bespoke basis. Whether its a data mining project for a new launch or an interactive brand communication exercise, our team works hard to add value to the overall client brief. Even if it means working weekends.

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