The hypodermic needle theory suggests that media messages are directly absorbed by a passive audience, impacting everyone uniformly. It posits that audiences uncritically accept media without engaging mentally. Music is cited as exemplifying this theory since it can be consumed passively. Advertisers leverage the theory by using music to make ads, films, and products more memorable through repeated exposure. The author plans to apply the theory in their magazine by including light, undemanding content that doesn't require critical thought.

1. The Hypodermic Needle
Theory!
Harriet Hagen

2. • The hypodermic needle theory suggests that the intended message is
directly received into the minds of the passive audience. It suggests
that everyone is the same and that every reacts to media in the
same way.
• A passive audience is a theory which suggests that an audience just
accepts what they see and automatically consume it. They don’t
have to engage their brains to think about what they are seeing.

3. Music?
• Music is a perfect example of the hypodermic needle theory. It is one
of the only forms of media of which its audience can listen to
without having to think about it.
• Music is used in adverts and films to make the scenes and messages
more memorable; this is because of the hypodermic needle theory.
• Companies use music to make the products they are selling more
desirable. They use product placement in music videos which make
the audience remember the product or brand name when hearing
that song. For example, the Amazon Phone in Hilary Duff’s music
video for her song, ‘All About You’.

4. My Magazine
• I will use the hypodermic needle theory for my magazine as it will be
filled with light hearted information which doesn’t necessarily need
to be thought about.