The Hypodermic Needle Theory suggests that media messages directly enter a passive audience's brain, influencing them in the same way. A passive audience uncritically accepts and consumes all media. The theory links to music and magazines - catchy songs and celebrity images on magazine covers influence audience behavior and decision-making by getting stuck in their heads.

1. HYPODERMIC NEEDLE THEORY
The Hypodermic Needle Theory is a
communication theory which suggests that
media messages are put directly into the brains
of a passive audience. It suggests that we're all
the same and we all respond to media
messages in the same way.

2. WHAT IS A PASSIVE AUDIENCE?
A passive audience is a theory that suggests that
some people just accept media when the see it and
automatically consume it. This could anything from an
from buying something when see on a advert to
voting for your favourite singing on Xfactor.

3. HOW MUSIC LINKS TO THE HYPODERMIC
NEEDLE
 Music can effect the way we see, hear and
remember things, for example when watching an
Advert for Trent Valley Windows there is a catchy
tune on it and people usually remember that advert
because of that theme tune as they cant get it out
of there head, This would therefore cause people to
buy Windows from this company as the tune is
stuck in their head. Songs in general can also be
used to sell products for example in a lot of current
songs there is product placement selling that
companies product through the music and music
video, so whenever you hear that song you will
think of that product.

4. HOW MAGAZINES LINK TO THE HYPODERMIC
NEEDLE
 The theory can also link to magazines and this is
because you might see people such as one
direction on the front of the magazine and this
would attract people who like one direction and
whenever they see this magazine again they will
want it because of one direction being on it before.