Practical Do's & Don't's from real life experience, tackling the servant leadership, action-centered leadership, working with teams & individuals.

1. THE HITCHHIKERS' GUIDE
THROUGH THE LEADERSHIP &
COMMUNICATION GALAXY
P R A C T I C A L D O ' S & D O N T ' S
Steliana Moraru, Mozaic Works

2. H E L L O

3. S E R V A N T L E A D E R S H I P
manage for results ---> design an environment that creates results
replace self-interest ---> service to others
focus on strengths
more listening, less talking
empathy
community

4. Common Goal/
Task
IndividualTeam
Action Centered Leadership

5. Common goal

6. 100%
10 PEOPLE, 4 COUNTRIES
6 MONTHS, 1 TEAM
F I R S T 6 M O N T H S
100%
N E X T 3 Y E A R S
W O R K E D A S
I N D I V I D U A L S
W O R K E D A S A T E A M

7. √ Think in tasks
√ Get stuck in using the same
patterns & ideas
√ Be afraid to fail / Be afraid to assume
the leadership role
√ Add too many goals
√ Forget to always add the next step
D O ' S
D O N T ' S
√ What do you want to achieve? Why?
√ Everything has to be measurable,
achievable & realistic
√ Have a timeline
√ Make everything clear
√ Use OKRs
√ Have system that helps to keep the
work process going

8. The individual

9. "Philanthropists should find innovations that
release the energies of the people. Individuals
don't want to be taken care of - they need to be
given a chance to fulfill their own potential. Too
many projects create a dependence that helps no
one in the long run."
Jaqueline Novogratz

10. √ Push ("hand in your back")
√ Praise for heroic crisis
management skills – rescuing
projects on the brink of failure, or
getting a delayed product to a client
just in time
√ A body at rest tends to stay at rest
D O ' S
D O N T ' S
√ Pull
√ Foster the ability to recognize problems
√ Cultivate the feeling of "courage" &
discomfort
√ Help people to become gritty (interest,
deliberate practice, goals with purpose &
hope to become better)

11. The team

12. T H E E M A I L D E F I C I E N C Y

13. √ Use the same type of format /
language in every circumstance & in
every situation
√ Monopolize the conversation
√ Don't react / Bring in your ego
√ Assume everyone knows what you
are talking about
√ Shy away from learning crisis
communication
D O ' S
D O N T ' S
√ Clear communication
(e.g Communicate the audience you are
targeting, the distinct problem you are
solving, and the unique solution by
which you’ll win the market)
√ Always tell the truth in a diplomatic
way
√ Shared services - bring together people
from your marketing dep. with the
people from your dev & product

14. HITCHHIKER'S TAKEAWAYS
Each day is an opportunity
Good communication skills are making a real difference
It takes a village
Foster a gritty personality
Deliberate practice

15. DEAD POET'S SOCIETY
OH CAPTAIN, MY CAPTAIN

16. T H A N K
Y O U !
w w w . s t e l i a n a m o r a r u . r o
s t e l i a n a . m o r a r u @ g m a i l . c o m