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Advertising / Marketing / PR

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About

Adept, passionate strategist with 15 years in communication & innovation. Specialty: I dance with all the data - from the biggest (transactional, behavioral, etc.) to the smallest (video from smartphone ethnography studies with individuals, etc.) to generate the kinds of consumer insights that drive effective & efficient communications. Clients: Kraft/Mondelez, KFC, Nordstrom, Virgin Mobile, Verizon Wireless, Motorola, Bacardi, WingStreet, Wrigley, Big Lots!, Purina, United Airlines, Islands of the Bahamas, BMW, ConAgra. Experience: Data Intelligence. Strategic Planning. Account Planning. Quantitative. Qualitative. Digital/Social/Mobile/Local. Content Creation. Branding. Advertising. ...