The document provides an overview of internet usage, advertising spend, internet advertising, and social media trends in Latin America, Brazil, Mexico, and Colombia. Key points include that internet advertising spending increased in Latin America in 2009 while traditional advertising declined, Brazil has the largest number of internet users and advertising spend in the region, and social media usage and online advertising spending are both expected to continue growing in the coming years.
Internet Marketing Trends for Latin AmericaIvonne Kinser
The document discusses internet usage, advertising spend, and social media trends in Latin America, with a focus on Brazil, Mexico, and Colombia. It finds that internet usage and online advertising spending have increased in recent years in Latin America. Specifically, Brazil has the most internet users and advertising spending in the region. The report predicts that online advertising spending will continue to rise significantly in Latin America, including a 29.2% increase in Brazil in 2010, while traditional advertising channels see smaller increases or declines. Social media usage has also grown substantially across the region.
This Internet Marketing Trends Report is a brief summary of the current online marketing stats and patterns in the UK and Europe, as well predictions for the next few years. Specifically, the report covers Internet usage and penetration, advertising spending, Internet marketing, social media trends and activities and the expansion of mobile marketing.
E marketer the_global_media_intelligence_report_2012AdCMO
The document provides an overview and analysis of global media and advertising trends for 2012 and projections for 2016. Some key points:
- Global ad spending is estimated to reach $538 billion in 2012 and $676 billion in 2016, with most regions outpacing GDP growth.
- Digital advertising is the fastest growing segment and will account for a larger portion of spending over time, especially in developing markets.
- North America, Western Europe, and the top five countries (US, China, Japan, Germany, UK) account for the majority of current spending but their share will decline as growth in other regions accelerates.
- Factors like varying technology penetration, consumer behaviors, and economic conditions across regions create opportunities
This document discusses the rise of digital omnivores and cross-media consumption. Key points:
1) Consumers are increasingly accessing media on multiple devices like smartphones, tablets, and computers. They want content on-demand and on-the-go.
2) Nearly 30% of media brand consumers engage with content across multiple platforms. Comscore data shows tablet ownership is driving more digital omnivores.
3) Internet advertising revenue has grown significantly in recent years and now accounts for 20% of total ad spending in the US. Performance-based pricing models like CPC have also grown substantially.
E marketer the_global_media_intelligence_report-north_america_2013AdCMO
The document discusses advertising trends in North America. It finds that North America will continue to have the largest share of global advertising spending through 2017, led by the massive US market. Digital advertising is growing rapidly in North America, especially on mobile platforms, with mobile's share of digital advertising expected to reach nearly 50% by 2017 for the region. Canada's economy is expected to grow around 2% annually through 2017 according to forecasts, supported by healthy public finances despite high household debt levels.
Latin America is showing growth in internet usage and broadband adoption. The region grew over 70% in broadband subscribers last year, with Brazil, Mexico, Argentina, and Chile having the most users. While e-commerce is increasing, with 30% buying books online, convincing consumers to shop bigger items online will be difficult due to lack of trust in payment methods and delivery reliability. Online advertising spending is projected to grow faster than traditional ads in Latin America, making it an attractive emerging market, especially among younger, wealthier demographics that use the internet for communication.
Winterberry Group Dmcny Outlook 2010 Final (2)Ann Honomichl
This document summarizes Bruce Biegel's presentation on marketing trends in 2010. It discusses how (1) marketing budgets fell significantly in 2009 but are expected to rise modestly in 2010 as the economy recovers, (2) digital marketing will continue growing while traditional channels decline, and (3) direct mail volumes may stabilize but suppliers will need to focus on integration and analytics.
Internet Marketing Trends for Latin AmericaIvonne Kinser
The document discusses internet usage, advertising spend, and social media trends in Latin America, with a focus on Brazil, Mexico, and Colombia. It finds that internet usage and online advertising spending have increased in recent years in Latin America. Specifically, Brazil has the most internet users and advertising spending in the region. The report predicts that online advertising spending will continue to rise significantly in Latin America, including a 29.2% increase in Brazil in 2010, while traditional advertising channels see smaller increases or declines. Social media usage has also grown substantially across the region.
This Internet Marketing Trends Report is a brief summary of the current online marketing stats and patterns in the UK and Europe, as well predictions for the next few years. Specifically, the report covers Internet usage and penetration, advertising spending, Internet marketing, social media trends and activities and the expansion of mobile marketing.
E marketer the_global_media_intelligence_report_2012AdCMO
The document provides an overview and analysis of global media and advertising trends for 2012 and projections for 2016. Some key points:
- Global ad spending is estimated to reach $538 billion in 2012 and $676 billion in 2016, with most regions outpacing GDP growth.
- Digital advertising is the fastest growing segment and will account for a larger portion of spending over time, especially in developing markets.
- North America, Western Europe, and the top five countries (US, China, Japan, Germany, UK) account for the majority of current spending but their share will decline as growth in other regions accelerates.
- Factors like varying technology penetration, consumer behaviors, and economic conditions across regions create opportunities
This document discusses the rise of digital omnivores and cross-media consumption. Key points:
1) Consumers are increasingly accessing media on multiple devices like smartphones, tablets, and computers. They want content on-demand and on-the-go.
2) Nearly 30% of media brand consumers engage with content across multiple platforms. Comscore data shows tablet ownership is driving more digital omnivores.
3) Internet advertising revenue has grown significantly in recent years and now accounts for 20% of total ad spending in the US. Performance-based pricing models like CPC have also grown substantially.
E marketer the_global_media_intelligence_report-north_america_2013AdCMO
The document discusses advertising trends in North America. It finds that North America will continue to have the largest share of global advertising spending through 2017, led by the massive US market. Digital advertising is growing rapidly in North America, especially on mobile platforms, with mobile's share of digital advertising expected to reach nearly 50% by 2017 for the region. Canada's economy is expected to grow around 2% annually through 2017 according to forecasts, supported by healthy public finances despite high household debt levels.
Latin America is showing growth in internet usage and broadband adoption. The region grew over 70% in broadband subscribers last year, with Brazil, Mexico, Argentina, and Chile having the most users. While e-commerce is increasing, with 30% buying books online, convincing consumers to shop bigger items online will be difficult due to lack of trust in payment methods and delivery reliability. Online advertising spending is projected to grow faster than traditional ads in Latin America, making it an attractive emerging market, especially among younger, wealthier demographics that use the internet for communication.
Winterberry Group Dmcny Outlook 2010 Final (2)Ann Honomichl
This document summarizes Bruce Biegel's presentation on marketing trends in 2010. It discusses how (1) marketing budgets fell significantly in 2009 but are expected to rise modestly in 2010 as the economy recovers, (2) digital marketing will continue growing while traditional channels decline, and (3) direct mail volumes may stabilize but suppliers will need to focus on integration and analytics.
The presentation provides an overview of the global web, accompanied by a thorough analysis of online usage in Argentina.
The presentation covers such topics as:
Internet Audience and growth: an overview by region and country.
How much and what type of content do Argentines consume, what brands capture traffic and audience engagement
What are the key applications used to communicate online
How consumers engage with search, social networking, and entertainment online
Specific insight into news, information and retail categories and subcategories.
You can download this presentation here: http://www.comscore.com/Press_Events/Presentations_Whitepapers/2010/Estado_de_Internet_en_Argentina
Political sites and blogs are increasingly influential in elections by providing relentless coverage of campaigns. They engage users through commenting features, allowing people to post entries and comments. This fosters debate and keeps discussions alive. Data shows some political sites now get as many visitors as mainstream news sites. Their partisan commentary may contribute to an "echo chamber" effect where like-minded views reinforce each other. Campaigns are recognizing the importance of these sites and targeting them with online ads.
Очень интересное исследование, которое относится, правда, к сфере В2С... Оригинал исследования можно взять здесь - http://l2thinktank.com/, но для просмотра требуется регистрация...
This document summarizes internet usage and online marketing trends in the UK and Europe. It finds that internet usage continues growing steadily, with over 66% of the UK population expected to be online by 2010. Online advertising is also growing more resilient during economic downturns, with businesses allocating more of their budgets to internet marketing. Ecommerce revenues in the UK and Europe are also expected to see continued strong growth over the next few years, reaching over $94 billion in the UK by 2012.
Dados ComScore 2013 sobre o comportamento digital no BrasilIsrael Degasperi
Material da Comscore sobre o comportamento digital, com estudos sobre mobile, midias sociais e também de varejo dos brasileiros. Quem trabalha com comunicação DEVE ler e ter acesso fácil a este material :-)
2010 Advertising Spend Ireland - IAB PWC StudyKrishna De
This document summarizes an industry report on online advertising spend in Ireland from 2010. It finds that online ad spend increased 13.5% from 2009 to 2010, totaling €110 million. This surpassed predictions of €102 million. The automobile category was the largest spender at 21% of total online ads. Increased broadband connections and time spent online helped fuel online's growth compared to other media. Most report participants predicted continued online ad spend growth in 2011.
#FutureinFocus examines how the latest trends in PC online usage, display advertising, online video, mobile usage that are shaping the Canadian digital marketplace and what it means for the year ahead... (via comScore)
E commerce marketing strategies in chinaMeilinYang4
China has experienced huge growth in e-commerce in the past ten years due to growing internet and mobile penetration. It is now the world's largest online market. The convenience of e-commerce platforms has made Chinese consumers more willing to purchase online, representing huge potential demand for foreign products. Understanding China's leading e-commerce companies such as Alibaba, JD.com, and Meituan, as well as effective online marketing strategies including Baidu advertising, social media, and influencer marketing, provides opportunities for businesses to engage with Chinese consumers.
Artículo International Herald Tribune 7nov2005Michael Novack
Microsoft has emerged as the front-runner to purchase a stake in America Online (AOL) from its parent company Time Warner. However, reaching a deal has proven difficult, with questions around whether a partnership would benefit Time Warner and help AOL navigate the digital world. While Microsoft remains interested in merging its MSN service with AOL, other companies like Google and Yahoo also remain interested in a potential deal. Any agreement is still believed to be weeks away from being finalized.
This document provides an executive summary of the 2010 State of the News Media report. It outlines the major challenges facing the news media industry due to declining advertising revenue across most sectors since 2008. This has resulted in large job losses and cuts to reporting resources. While new digital media are growing, their resources and capacity are still small compared to what has been lost from traditional media. The future of journalism will likely involve different combinations of professional and citizen-based reporting models, but a sustainable revenue model to support quality journalism online has yet to be found at scale.
This document summarizes surveys of over 500 advertisers, publishers, and developers about the state of the mobile apps industry in 2010. Some key findings include:
- The number of mobile apps developed by advertisers significantly increased from 2009 to 2010, especially for those developing 20-50 apps.
- Android and iPad saw the most growth as app platforms used by advertisers between 2009 and 2010, though iPhone still led.
- 71% of advertisers worked with a mobile ad network in 2010 to help with their app strategies.
- App budgets in 2010 moved away from cannibalizing online budgets, with budgets specifically for app development growing year-over-year.
- Advertisers, publishers,
Current observations on US ad supported video spaceAbhi Das, CFA
The document discusses the growing AVOD (ad-supported video on demand) market in the US. Some key points:
- AVOD is seeing renewed interest in 2020 as the SVOD market matures and new premium services like Disney+ and HBO Max launch. This will drive continued growth of AVOD as a compliment to paid streaming options.
- Major media companies are building out their D2C and AVOD capabilities to compete in the transforming streaming landscape. Increased M&A activity is expected as companies look to strengthen their content libraries and target customers.
- While CTV viewing is growing, only a small percentage of advertising spending is currently going to CTV. This gap represents a major opportunity for AVOD
Rebooting 2020: A Story of COVID-19, and Shifting PerceptionsDrishti Sengupta
In these uncertain times, the Research LAB of Mavericks India, a Reputation Management Advisory, set out to explore the current attitude, anticipated trends, and future predictions for a post-COVID world. The insights highlighted the transformation of the digital space, acceptance of working from home as a norm, the impact on mental health as well as the economic ramifications of the ordeal. Over 600 respondents across demographics and the country were surveyed to arrive at the results.
The document discusses emerging trends in social media and new media. It covers the evolution from Web 1.0 to Web 2.0, and the rise of user-generated content through social media platforms. It also discusses how various technologies like videos, wikis, folksonomies, RSS feeds, mashups, and widgets are being used increasingly in business. Companies are adapting to changing consumer behaviors and the opportunities of social media.
This document summarizes the findings of a report on online branding in Europe. It showed that online advertising spending in Europe grew 4.5% in 2009 to €14.7 billion, outpacing other media but slowing from 2008. Search advertising strengthened its lead with 46% of total spend and 10.8% growth, while display grew 0.3%. The top 6 countries—UK, Germany, France, Italy, Netherlands, and Spain—accounted for 76% of total online advertising spending in Europe.
Latin America's internet market is growing rapidly, driven by a booming population and economy. The region's internet user base and online advertising spending are both expected to more than double by 2014. Mobile phone penetration has surpassed people, and e-commerce is also taking off, led by Brazil which has the largest online population and fastest growing social media engagement in the region. The large and growing Hispanic population in the US also represents a major opportunity for Latin American internet companies.
LUMA's State of Digital Marketing at DMS West 17LUMA Partners
The document summarizes the state of the digital marketing industry. It notes that ad tech and martech companies have seen strong stock performance recently, though many public companies in the space have faced challenges or been acquired. The digital ad market continues to grow rapidly, with Google and Facebook capturing the vast majority of new spending. Amazon is also emerging as a major competitor and disrupting both digital advertising and retail. The document advocates for further consolidation in the ad tech sector to improve market conditions.
comScore: Cross-Platform Future in Focus report (2017)Filipp Paster
Idea of this report to provide an examination of recent history in the worlds of TV and digital media with an eye toward what’s to come. One of the threads that immediately jumped out to us in our analysis of the digital media landscape is that there are now clear signs that the mobile media era – which has seen an explosion in incremental digital media usage – appears to be at the latter stages of its growth supercycle. Now, of course, mobile will continue to be a massive channel in terms of how consumers spend their media time, but the rate of growth is clearly beginning to taper off as the market reaches maturity.
El documento presenta el resumen del currículum de Albert Rojas, incluyendo su experiencia laboral desde 1990 hasta la fecha en el área de marketing, principalmente en las industrias de bienes de consumo masivo y retail. Ha trabajado para marcas como CCU, Nestlé, Unilever, Kraft, entre otras desarrollando campañas publicitarias, promociones de ventas y propuestas de imagen corporativa.
El documento presenta varias propuestas de programas y campañas de marketing para diferentes clientes como Microsoft, Dell, HP, Acer, Adidas y Reebok. Los programas incluyen estrategias de incentivos, promociones, lanzamientos de nuevos productos y relanzamientos de marca, con objetivos como aumentar las ventas, posicionar marcas e incentivar canales de distribución. Las propuestas detallan activaciones, comunicaciones, mediciones y coberturas geográficas para cada iniciativa.
El documento resume las estadísticas del mercado mundial y mexicano de teléfonos móviles en el segundo trimestre de 2014. Samsung mantuvo el liderazgo global con una cuota de mercado del 25%, seguido de Apple con 12%. En México, Telcel dominó el mercado con una participación del 73%. Android continuó siendo el sistema operativo líder a nivel mundial con un 85% de cuota de mercado.
The presentation provides an overview of the global web, accompanied by a thorough analysis of online usage in Argentina.
The presentation covers such topics as:
Internet Audience and growth: an overview by region and country.
How much and what type of content do Argentines consume, what brands capture traffic and audience engagement
What are the key applications used to communicate online
How consumers engage with search, social networking, and entertainment online
Specific insight into news, information and retail categories and subcategories.
You can download this presentation here: http://www.comscore.com/Press_Events/Presentations_Whitepapers/2010/Estado_de_Internet_en_Argentina
Political sites and blogs are increasingly influential in elections by providing relentless coverage of campaigns. They engage users through commenting features, allowing people to post entries and comments. This fosters debate and keeps discussions alive. Data shows some political sites now get as many visitors as mainstream news sites. Their partisan commentary may contribute to an "echo chamber" effect where like-minded views reinforce each other. Campaigns are recognizing the importance of these sites and targeting them with online ads.
Очень интересное исследование, которое относится, правда, к сфере В2С... Оригинал исследования можно взять здесь - http://l2thinktank.com/, но для просмотра требуется регистрация...
This document summarizes internet usage and online marketing trends in the UK and Europe. It finds that internet usage continues growing steadily, with over 66% of the UK population expected to be online by 2010. Online advertising is also growing more resilient during economic downturns, with businesses allocating more of their budgets to internet marketing. Ecommerce revenues in the UK and Europe are also expected to see continued strong growth over the next few years, reaching over $94 billion in the UK by 2012.
Dados ComScore 2013 sobre o comportamento digital no BrasilIsrael Degasperi
Material da Comscore sobre o comportamento digital, com estudos sobre mobile, midias sociais e também de varejo dos brasileiros. Quem trabalha com comunicação DEVE ler e ter acesso fácil a este material :-)
2010 Advertising Spend Ireland - IAB PWC StudyKrishna De
This document summarizes an industry report on online advertising spend in Ireland from 2010. It finds that online ad spend increased 13.5% from 2009 to 2010, totaling €110 million. This surpassed predictions of €102 million. The automobile category was the largest spender at 21% of total online ads. Increased broadband connections and time spent online helped fuel online's growth compared to other media. Most report participants predicted continued online ad spend growth in 2011.
#FutureinFocus examines how the latest trends in PC online usage, display advertising, online video, mobile usage that are shaping the Canadian digital marketplace and what it means for the year ahead... (via comScore)
E commerce marketing strategies in chinaMeilinYang4
China has experienced huge growth in e-commerce in the past ten years due to growing internet and mobile penetration. It is now the world's largest online market. The convenience of e-commerce platforms has made Chinese consumers more willing to purchase online, representing huge potential demand for foreign products. Understanding China's leading e-commerce companies such as Alibaba, JD.com, and Meituan, as well as effective online marketing strategies including Baidu advertising, social media, and influencer marketing, provides opportunities for businesses to engage with Chinese consumers.
Artículo International Herald Tribune 7nov2005Michael Novack
Microsoft has emerged as the front-runner to purchase a stake in America Online (AOL) from its parent company Time Warner. However, reaching a deal has proven difficult, with questions around whether a partnership would benefit Time Warner and help AOL navigate the digital world. While Microsoft remains interested in merging its MSN service with AOL, other companies like Google and Yahoo also remain interested in a potential deal. Any agreement is still believed to be weeks away from being finalized.
This document provides an executive summary of the 2010 State of the News Media report. It outlines the major challenges facing the news media industry due to declining advertising revenue across most sectors since 2008. This has resulted in large job losses and cuts to reporting resources. While new digital media are growing, their resources and capacity are still small compared to what has been lost from traditional media. The future of journalism will likely involve different combinations of professional and citizen-based reporting models, but a sustainable revenue model to support quality journalism online has yet to be found at scale.
This document summarizes surveys of over 500 advertisers, publishers, and developers about the state of the mobile apps industry in 2010. Some key findings include:
- The number of mobile apps developed by advertisers significantly increased from 2009 to 2010, especially for those developing 20-50 apps.
- Android and iPad saw the most growth as app platforms used by advertisers between 2009 and 2010, though iPhone still led.
- 71% of advertisers worked with a mobile ad network in 2010 to help with their app strategies.
- App budgets in 2010 moved away from cannibalizing online budgets, with budgets specifically for app development growing year-over-year.
- Advertisers, publishers,
Current observations on US ad supported video spaceAbhi Das, CFA
The document discusses the growing AVOD (ad-supported video on demand) market in the US. Some key points:
- AVOD is seeing renewed interest in 2020 as the SVOD market matures and new premium services like Disney+ and HBO Max launch. This will drive continued growth of AVOD as a compliment to paid streaming options.
- Major media companies are building out their D2C and AVOD capabilities to compete in the transforming streaming landscape. Increased M&A activity is expected as companies look to strengthen their content libraries and target customers.
- While CTV viewing is growing, only a small percentage of advertising spending is currently going to CTV. This gap represents a major opportunity for AVOD
Rebooting 2020: A Story of COVID-19, and Shifting PerceptionsDrishti Sengupta
In these uncertain times, the Research LAB of Mavericks India, a Reputation Management Advisory, set out to explore the current attitude, anticipated trends, and future predictions for a post-COVID world. The insights highlighted the transformation of the digital space, acceptance of working from home as a norm, the impact on mental health as well as the economic ramifications of the ordeal. Over 600 respondents across demographics and the country were surveyed to arrive at the results.
The document discusses emerging trends in social media and new media. It covers the evolution from Web 1.0 to Web 2.0, and the rise of user-generated content through social media platforms. It also discusses how various technologies like videos, wikis, folksonomies, RSS feeds, mashups, and widgets are being used increasingly in business. Companies are adapting to changing consumer behaviors and the opportunities of social media.
This document summarizes the findings of a report on online branding in Europe. It showed that online advertising spending in Europe grew 4.5% in 2009 to €14.7 billion, outpacing other media but slowing from 2008. Search advertising strengthened its lead with 46% of total spend and 10.8% growth, while display grew 0.3%. The top 6 countries—UK, Germany, France, Italy, Netherlands, and Spain—accounted for 76% of total online advertising spending in Europe.
Latin America's internet market is growing rapidly, driven by a booming population and economy. The region's internet user base and online advertising spending are both expected to more than double by 2014. Mobile phone penetration has surpassed people, and e-commerce is also taking off, led by Brazil which has the largest online population and fastest growing social media engagement in the region. The large and growing Hispanic population in the US also represents a major opportunity for Latin American internet companies.
LUMA's State of Digital Marketing at DMS West 17LUMA Partners
The document summarizes the state of the digital marketing industry. It notes that ad tech and martech companies have seen strong stock performance recently, though many public companies in the space have faced challenges or been acquired. The digital ad market continues to grow rapidly, with Google and Facebook capturing the vast majority of new spending. Amazon is also emerging as a major competitor and disrupting both digital advertising and retail. The document advocates for further consolidation in the ad tech sector to improve market conditions.
comScore: Cross-Platform Future in Focus report (2017)Filipp Paster
Idea of this report to provide an examination of recent history in the worlds of TV and digital media with an eye toward what’s to come. One of the threads that immediately jumped out to us in our analysis of the digital media landscape is that there are now clear signs that the mobile media era – which has seen an explosion in incremental digital media usage – appears to be at the latter stages of its growth supercycle. Now, of course, mobile will continue to be a massive channel in terms of how consumers spend their media time, but the rate of growth is clearly beginning to taper off as the market reaches maturity.
El documento presenta el resumen del currículum de Albert Rojas, incluyendo su experiencia laboral desde 1990 hasta la fecha en el área de marketing, principalmente en las industrias de bienes de consumo masivo y retail. Ha trabajado para marcas como CCU, Nestlé, Unilever, Kraft, entre otras desarrollando campañas publicitarias, promociones de ventas y propuestas de imagen corporativa.
El documento presenta varias propuestas de programas y campañas de marketing para diferentes clientes como Microsoft, Dell, HP, Acer, Adidas y Reebok. Los programas incluyen estrategias de incentivos, promociones, lanzamientos de nuevos productos y relanzamientos de marca, con objetivos como aumentar las ventas, posicionar marcas e incentivar canales de distribución. Las propuestas detallan activaciones, comunicaciones, mediciones y coberturas geográficas para cada iniciativa.
El documento resume las estadísticas del mercado mundial y mexicano de teléfonos móviles en el segundo trimestre de 2014. Samsung mantuvo el liderazgo global con una cuota de mercado del 25%, seguido de Apple con 12%. En México, Telcel dominó el mercado con una participación del 73%. Android continuó siendo el sistema operativo líder a nivel mundial con un 85% de cuota de mercado.
MARCO marketing Consultants | market in numbers | Tablets & PCs world wide 2015Lisandro Zapararte
El documento resume las tendencias del mercado mundial de dispositivos móviles, computadoras y tabletas entre 2014 y 2019 según un informe de IDC. Los teléfonos inteligentes experimentarán un fuerte crecimiento y representarán casi el 78% de los envíos totales de dispositivos conectos en 2019, superando a las computadoras y tabletas. Se espera que el mercado de dispositivos conectos crezca de 1,8 mil millones de unidades en 2014 a 2,5 mil millones en 2019, liderado por el crecimiento continuo de los smartphones
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Millennials in Mexico—Who They Are and What They're Doing Online by eMarketer...Alan Martínez
Este documento resume las características y comportamientos digitales de los mileniales en México. Explica que los mileniales representan alrededor de un tercio de la población mexicana y son un motor clave para el crecimiento de Internet y la tecnología móvil en el país. Además, destaca que los mileniales son muy activos en redes sociales, escuchan mucha música en línea, y están impulsando las compras digitales a pesar de las limitaciones de ingresos. El documento concluye que los milen
Este documento resume los objetivos y contenido de un estudio sobre la inversión en marketing y publicidad móvil en España. El estudio tuvo como objetivos definir el marco del marketing móvil en España, cuantificar la inversión en este sector y analizar su importancia económica. El documento describe brevemente los contenidos que se abordarán en el estudio, incluyendo antecedentes sobre la revolución digital y el sector de la tecnología móvil en España.
Reporte de Entidades asociadas a IAB México, enero 2015 - comScoreIAB México
Este informe presenta datos sobre la audiencia en línea en México y Chile en febrero de 2014 y enero de 2015, incluyendo el número de visitantes únicos, minutos totales, páginas vistas y visitas para varios grupos de medios y sitios web. Además, muestra cruces de visitantes entre diferentes sitios para determinar cuántos visitantes de un sitio también visitaron otro.
Este documento resume las tendencias tecnológicas en Latinoamérica para 2015. Señala que el crecimiento económico de la región ha disminuido, pero que el mercado de TIC crecerá alrededor de un 6%. Destaca que el aumento de la clase media y la transición hacia la "tercera plataforma" impulsarán el crecimiento a largo plazo. Finalmente, analiza las tendencias clave de 2015 como Internet de las Cosas, la nube, Big Data, wearables, movilidad y e-commerce.
En este Innovation Meeting pudimos conocer la experiencia de Walmart Servicios Financieros (Presto) en el desarrollo de su innovación Low End del producto Fondos Mutuos para los segmentos C3 y D.
Juntos analizamos cómo esta empresa logró introducir en mercados masivos un producto altamente asociado a segmentos altos, llevándolo a ser el Fondo Mutuo con mayor número de participes en el mercado.
Certificación senda colegio paula jaraquemadaramoncortes
La Unión Europea ha propuesto un nuevo paquete de sanciones contra Rusia que incluye un embargo al petróleo ruso. El embargo se aplicaría gradualmente durante seis meses para el petróleo crudo y ocho meses para los productos refinados. Este paquete de sanciones requiere la aprobación unánime de los 27 estados miembros de la UE.
Este documento resume los objetivos, misión, visión y actividades principales de AGROASEMEX. Los objetivos son contribuir a un sistema nacional de administración de riesgos para el sector rural, consolidarse como instrumento de política pública para impulsar seguros agropecuarios, y afirmarse como reaseguradora especializada. Su misión es proteger el patrimonio de los agricultores a través de seguros, investigación e información. Se dedica a la administración de riesgos agropecuarios, investigación, transferencia de tecnología y administra
Este documento proporciona información sobre el libro "La Creatividad Develada" de Alvaro Rolón. El libro explora cómo los líderes creativos funcionan como artistas de negocios para fomentar la creatividad en sus equipos. Consta de 280 páginas, fue publicado por primera vez en 2022 y analiza formas nuevas de hacer negocios y crear valor para el presente y el futuro.
Guia Definitiva del Mobile Marketing de NetizenDigital Pymes
La Guía Definitiva del Mobile Marketing” te explica cómo tú y tus clientes podéis incorporar el marketing móvil en vuestra estrategia para mejorar la imagen de marca, generar más leads e incrementar las ventas
Desde hace ya unos años el móvil se ha convertido en un elemento imprescindible en nuestras vidas. No nos separamos ni un minuto del el. Peor aun, no sabemos vivir sin el. Sin embargo, las empresas aun no están sacando todo el provecho que podrían de esta situación.
En España la penetración de smartphones es la más alta de Europa (63%), y en el primer trimestre de 2013 se han vendido más smartphones que teléfonos móviles comunes.
Esto no solo significa que la empresas no pueden permitirse ignorar por más tiempo este medio y deben incluirlo en su estrategia de marketing, también significa que el crecimiento de Internet esta vinculado irremediablemente a los dispositivos móviles.
Autores:
http://netizen-online.es
https://twitter.com/netizenonline
http://www.facebook.com/netizenonline
IMPORTANTE: Para la descarga y más información, visitar la página del autor:
http://blog.netizen-online.es/guia-mobile-marketing/
En DigitalPymes seleccionamos este documento por su interés:
http://www.digitalpymes.es/guia-mobile-marketing
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Este documento presenta información sobre los seguros de Liberty para Cencosud. Explica que Liberty es una compañía de seguros estadounidense con operaciones globales. Luego describe el producto de seguro de autos de Cencosud, incluyendo deducibles, coberturas, tarifas y servicios de asistencia. También proporciona detalles sobre cómo comunicarse con el centro de contacto de Liberty para denunciar siniestros las 24 horas del día.
El documento describe el desarrollo inicial de Internet en Guatemala en la década de 1990. En 1991, existían algunas computadoras como Guatel, Citel y ProData, pero no estaban conectadas a Internet. El director de CEIE estableció un acceso de correo electrónico a través de UUCP conectándose a un nodo en Costa Rica. El servicio creció hasta conectar una PC dedicada y más líneas telefónicas para atender hasta 600 usuarios. Posteriormente se estableció una conexión directa con UUNET en los Estados
PDMA México es la asociación líder en el desarrollo de nuevos productos y servicios. Su misión es mejorar las capacidades de las personas involucradas en el diseño y desarrollo de nuevos productos mediante el intercambio de mejores prácticas y herramientas. Como miembro se tiene acceso a eventos, publicaciones, certificaciones y una red de más de 320 profesionales.
El documento habla sobre las webs móviles. Explica que una web móvil es un sitio web optimizado para ser accedido y consumido a través de dispositivos móviles. Discuten las ventajas de las webs móviles para los usuarios y las marcas. También cubre temas como los tipos de webs móviles, las diferencias entre webs móviles, aplicaciones nativas y híbridas, y cómo dar a conocer una web móvil a través de SEO móvil. El documento proporciona una guía
Partner Consulting inició operaciones en 2001 para proveer servicios de soporte y mantenimiento de sistemas informáticos al Holding Consorcio Financiero. Desde entonces, la compañía ha prestado servicios de externalización de TI a empresas del holding en áreas como desarrollo de software, soporte y mantenimiento. El equipo directivo de Partner Consulting está conformado por ex-profesionales de la Gerencia de Informática del Holding Consorcio Financiero.
2009 advertising forecast by magnaglobalPim Piepers
This document is MAGNA Global's 2010 advertising forecast. It provides global summaries of advertising spending trends from 2000-2015. Key points include:
- Global advertising revenues declined 15% in 2009 but are forecast to return to growth in 2010 as the economy recovers.
- Developed markets will see low single-digit growth while emerging markets like BRIC countries see faster growth, leading to overall global growth of 6.7% annually from 2010-2015.
- Television will remain dominant but online advertising will grow rapidly, increasing from $6 billion in 2000 to an estimated $98 billion in 2015, taking share from print.
- Within countries, growth rates vary significantly, with double-digit increases
The document discusses data on online advertising revenue and media trends. It provides the following key points:
- Online ad revenues increased 13.9% in Q2 2010 compared to Q2 2009, totaling $6.2 billion. Search advertising remains the largest format at 48% of revenues.
- US ad spending increased 3.8% in the first half of 2010, with television accounting for $33.8 billion or 62% of total spending. Spanish language TV and cable saw the largest gains.
- Timeshifted TV viewing grew 18% in Q2 2010 compared to a year ago, indicating viewers are watching TV on their own schedule via DVRs and online. Traditional TV attracts older audiences
This document provides an overview of internet marketing trends in the UK and Europe. It discusses internet usage statistics, online activities, advertising spending trends, and the growth of internet advertising, paid search, display advertising and social media. Specifically, it notes that internet advertising spending is increasing at a faster rate than traditional media like television and newspapers. It also summarizes statistics on popular social networks and online activities in the UK, and provides projections for future growth in internet users and advertising spending across Europe.
AD Fraud and AD Blockers have been the biggest threat for Digital Advertising industry. The whitepaper discusses 9mediaOnline's initiatives to tackle the threats.
The document discusses the past and future trends of various internet technologies and their markets. It notes that video and mobile markets are expected to see huge growth in the coming years, with video market predictions of 600% growth from 2007-2012 and mobile advertising revenues reaching $19.5 billion in 2012. However, it also discusses the potential negative impacts of the global economic crisis on internet companies, with forecasts of declines in advertising spending and many companies freezing hiring or cutting staff. Overall, it predicts that while some areas of internet business will struggle, others like social networks, search, and mobile will continue growing as people increasingly rely on internet and mobile technologies.
Canadian internet Advertising Revenue SurveyIAB Canada
The 2013-2014 IAB Canada Revenue Survey.
20 years after the first online advertising runs, digital advertising takes the largest share of ad spend. Double digit growth to continue in 2014 with forecast 14% increase.
Webchutney Digital Media Outlook 2010 ReportSidharth Rao
A comprehensive study of the Top 1000 marketers across various categories in India, Webchutney's Digital Media Outlook 2010 report brings valuable insight on prevelant trends, the rationale behind ad-spend allocations and perceptions around the use of Internet as a medium in advertising and marketing today.
1) Advertising spending in the fashion industry increased 17% in 2010 to €1 billion, rebounding from declines in 2009 but still below 2008 levels.
2) Louis Vuitton was the top spender in the fashion sector in 2010 at €55.7 million, and other top spenders included Chanel, Ralph Lauren, Gucci, and Prada.
3) Advertising markets improved in 2010 compared to 2009 in most countries, though overall investments remained below 2008 levels. Italy saw ad spending nearly equal to 2008 levels.
The document discusses the evolution of internet drivers from news sites in the late 1990s to social networks in the mid-2000s. It notes the growth of video and mobile usage and revenues. It then discusses the economic crisis in autumn 2008, with forecasts of declining ad spending and many companies laying off staff. However, it argues that the internet has become more essential and diverse, and certain areas like search, social networks, and video may still see growth if companies adapt quickly and focus on revenue models.
The document discusses social media marketing in Mexico in 2019. It emphasizes the importance of understanding communication objectives (awareness, engagement, conversion) when planning digital strategies. Content is highlighted as the most important element for any communication strategy. The three objectives are interdependent and should all aim to increase brand equity and monetization. Social media usage in Mexico is analyzed along with trends in digital advertising spending.
The document discusses the evolution of internet drivers from news sites in the late 1990s to social networks in the mid-2000s. It notes the growth of video and mobile usage and revenues. It then discusses the economic crisis in autumn 2008, with forecasts of declining ad spending and many companies laying off staff. However, it argues that internet penetration has increased and the industry has diversified revenues. It predicts the internet industry will survive but some companies without clear monetization models may struggle. Key growth areas could include social media, video, and search, while email usage may decline.
Fipp digital factbook_executivesummary_201415 (2)magazinemediaBE
This document provides an executive summary of key trends from the Global Digital Media Trendbook 2014. It finds that the biggest opportunities for media companies in 2014 are in big data analytics, paid content, native advertising, programmatic advertising, product development, tablets, e-commerce, and smartphones. Global internet and mobile advertising spending is increasing and projected to surpass television advertising spending before the end of the decade. Media companies are focusing growth strategies on new product development and expanding market share.
Digital Advertising in India and disruptive trendsRedSeer
The advertising industry has found new, unique and effective ways to communicate to the target audience through digital mediums. This mode of communication geared up following the COVID pandemic. Further, a surge in the usage of smartphones and internet services has opened many doors for digital advertising. As per our data, digital ad spending in India is expected to become 2.5X in the next five years to USD 21 Bn.
At the centre of this digital shift is the user-generated content and influencer ecosystems that can drive highly targeted advertising. This strong ecosystem of ~2.5 to 3 million creators is expected to drive marketing spending of $2.8Bn- $3.5Bn by 2028.
The document discusses Magnito Digital, a digital marketing agency in Bangladesh. It provides an overview of Magnito Digital, noting that it was founded in 2013 and has grown rapidly, now serving over 40 clients locally and globally. The document outlines Magnito Digital's organizational structure and departments. It also lists some of Magnito Digital's unique selling points, such as its winning team, proprietary dashboard, and meaningful partnerships.
Time for consumer goods companies to rethink digital marketingCognizant
Consumer goods companies must reinvent their digital marketing capabilities to actively engage consumers and move them along the path to purchase by consistently delivering highly personalized, authentic and valuable brand experiences across marketing channels.
A brief overview of bow how the internet has changed over the years, and the impact that it has on the lives of consumers. Created as part of my digital marketing course with the British Academy of Digital Marketing.
This document summarizes key findings from an online travel report about trends in 2011:
1) Digital marketing budgets continue growing, allocated 60% in 2011, with 85% of companies increasing spend mostly through direct investment or transfers from traditional channels.
2) Online travel agents and search engines allocate most (90%) to online marketing, while airlines and hotels allocate least (30% in 2010, increasing to 33% and 38% in 2011).
3) Paid search (36%) and SEO (20%) receive largest shares of online budgets, with social media (8%) now exceeding email (7%). Measurement of ROI is also increasing across channels.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
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Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
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Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
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Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
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Latin America Trends report 2010
1. TABLE OF CONTENTS
Executive Summary 2
Internet Usage 3
Advertising Spend 4
Internet Advertising 5
Social Media 6
Brazil
Advertising Spend 7
Internet Advertising 8
Social Media 9
Mexico
Source of all statistics:
Internet Usage 10
Internet Advertising 11
Social Media 12
Colombia
Advertising Spend 13
Internet Advertising 14
Social Media 15
About WSI 16