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1. Audience Research
Bailey Furman

2. Audience - AGE
My audience is going to be 16 to 24-year olds. This is because this may be the age group that aspires to be famous
The most because they most likely haven't secured a full-time job yet and they are the most likely age group
To still be trying to achieve their goals.
In 2018 16-24-year olds were the second biggest group to own a smart-phone, my
video is therefore going to be accessible on smart-phones to appeal to this age group. Even though this is my
Primary audience age my short documentary may still appeal to people from the age group 40-50. This is because
They were young adults when Gladiators aired meaning that they remember it very well and they may want
To watch my short documentary too. A large amount of this age group also own a smartphone, therefore,
If I make my short documentary accessible through smart phones the most it may also appeal a lot to the
Secondary audience.
This paper shows that people 16-18 don't earn a lot of money because they are either in full time education or
They are in jobs that don't pay a lot compared to other age ranges, so they have less money to spend on
Luxury items, so I am therefore going to make my short documentary free to appeal to this age range.
A study shows that 99% of people from 16-24 have accessed the internet within the past two weeks, this also
Shows that using the internet is one of the most common activities that this age range does. I am therefore
Going to put my short documentary on the internet to appeal to this age range and so that most people within
This age range see my short documentary.

3. Audience - GENDER
My gender audience is going to be men and women, this is because there is nothing in my product that has anything gender based. This is because
my short documentary is about being famous and anyone of either gender can be famous. So making
It for one gender only would limit my audience.
What I can see from this study is that men and women both use smart phones the most. For this reason I am
Going to make my short documentary most accessible to smart phones so I can appeal to both genders equally.
I am also going to make sure that it can be accessed on computers and tablets because they are the second
Most used products and I want it to be accessed as much as possible.
What I can see from this study on how much men and women earn is that men earn more than women.
However, with the age group that I am looking at (16-24), women earn slightly more than men. For this reason
I am going to be looking at the studies about how much people make in that age range without accounting for
Gender as I am not looking at a specific gender and they both earn nearly the same amount in this age range.
I am also going to make my short documentary free so that everybody can access it no matter how much money
They earn.

4. Audience – PSYCHOGRAPHIC
My main psychographic is going to be an Emulator/Wanna be, and a socially conscious type A person. This is because they are going to be watching
someone describing fame and my documentary is probably going to appeal to people who want to be famous and hear about what it's like, so they
will probably have intentions of achieving fame. For this reason I am going to appeal to people who want to be famous.
From this study I can see that people with a type A personality use mobile phones the most, for this
Reason I am going to make my short documentary accessible very easily on smart phone. They also
Use computers and tablets a lot, for this reason I am going to make them very accessible on these
Devices. Since YouTube is easily accessible on all these devices, I am going to put my short
Documentary on YouTube so that people with this personality type can easily access the video and
It will appeal to them more.
From this study I can see that people who are ambitious and want to achieve usually make the most
Money. However, this is only what they are predicated and because of their age range (16-24) they
Might not even be making money yet. For this reason I am going to make my short documentary free.
Although, if they are making money, they are statistically more likely to be making the most money.
So therefore I can put my short documentary on a lot of different platforms and devices because
They may be able to afford the different devices and platforms so it might appeal to more people
Who have the achiever personality.

5. Audience – GEODEMOGRAPHIC
My short documentary is going to appeal to ABC1 and C2DE, but probably C2DE a small bit more. This is because C2DE are more likely to be trying to
achieve something because people in ABC1 my feel like they’ve already achieved what they want. However, this might only be a few people in these
two groups so for this reason I am still going to appeal to both groups.
This study shows that C2DE have a lot of access to smart phones but not much access or use out
Of anything else. It also shows that ABC1 have a lot of access to most devices. This is because
They have a lot of money to spend on luxury items and C2DE only have money to spend on living
Expenses and essential items. Because of this I am going to make my short documentary most
Accessible on smart phone but I am however going to make my documentary accessible to
Every device which can access YouTube, which is most devices. This is so that the ABC1 group
Can watch it on devices that support YouTube, and they have more choice, so it appeals to them
More.
This study shows that different locations earn different amounts of money. For this reason, my short
Documentary is more likely going to appeal to people in: The East Midlands, Wales, North Ireland and
The North East. This is because people in these areas may aspire to be famous and make more
Then somebody who is more likely to be in a well earning job would. However, people form London,
Even though they earn more money they may still want to be famous and earn even more money.
So my short documentary is going to free so that it appeals to everybody and every Geodemographic can
Have access to the short documentary.

6. Audience – PRIMARY RESEARCH
• I am going to do a survey aimed at people between the ages of 16-24. In this survey I am going to find out what devices people most
commonly use and I'm also going to find out how much people in this age range earn on average. I am also going to see what their hobbies
are and what their ambitions are for later in life.

7. Other Audience Catagories

8. Bibliography

9. Bibliography
1. Adult's media use and attitudes Report, Saville Rossiter-Base.
(2018) https://www.ofcom.org.uk/__data/assets/pdf_file/0031/149872/Adults-media-use-and-attitudes-report-2019-chart-
pack.pdf (conducted on September – November 2018)
2. Employers and recruitment of young people (16-18-year olds), Chris
Hasluck. (2011) https://assets.publishing.service.gov.uk/government/uploads/system/uploads/attachment_data/file/306619/employers-
recruitment-of-young-people.pdf (conducted on August 2011)
3. Average wages UK, instant offices. (2019) https://www.instantoffices.com/blog/reports-and-research/average-uk-salary/ (conducted on
29th October 2019)
4. Internet users in the UK, Cecil Prescott.
(2017) https://www.ons.gov.uk/businessindustryandtrade/itandinternetindustry/bulletins/internetusers/2017 (conducted on 19th may
2017)
5. The income effect of personality type, Truity. (2019)
https://www.truity.com/sites/default/files/fillpdf/personalityandincomereport2019.pdf (conducted in Spring 2019)
6. Employee earnings in the UK, Roger Smith.
(2019) https://www.ons.gov.uk/employmentandlabourmarket/peopleinwork/earningsandworkinghours/bulletins/annualsurveyofhoursan
dearnings/2019 (conducted on 29th October 2019)