The gift of addiction

1. JOHN STITH PEMBERTON
COCA-COLA

2. • In early fifties, Pemberton turned his attention to the coca
plant
• had been chewed by native Peru for over two thousand
years.
• touted as a stimulant, digestive aid, life-extender and
aphrodisiac
• might cure his long-standing morphine addiction

3. • addition of the kola nut
• strong aphrodisiac, with potent medicinal properties

4. • mixed the first batch of coca-kola syrup in the 1880's
• 'Pemberton's French Wine Cola' was initially marketed by
local chemist shops as a 'intelectual drink' in 1885

5. • Pemberton made some creative changes to his formula
when Atlantan banned the sale of alcohol.
• billing his new concoction as a 'temperance drink'
• He sent samples to shop owner, Willis Venables, who
mixed the brew with soda

6. • The first Coca-Cola mixed was served on May 8, 1886
• The first advert appeared in Atlanta Journal on May 29
• In 1887, Pemberton registered the Coca-Cola trademark
in his name.
• Cadler (new owner of Coca-Cola) replaced the cocaine
wither other, more 'wholesome' ingredients

7. - turned his attention to the coca plant
- might cure his long-standing morphine addiction
addition of the kola nut
-mixed the first batch of coca-kola syrup in the 1880's
- launched as 'intelectual drink'
- made some creative changes to his formula when Atlanta banned the
sale of alcohol.
- launced as a 'temperance drink'
- Willis Venable mixed with soda
The first Coca-Cola mixed was served on May 8, 1886
- Cadler (new owner of Coca-Cola) replaced the cocaine with other, more
'wholesome' ingredients
-1895, there were Coca-Cola factories in Dallas, Chicago
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