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1. Students:
Vinícius Martina
Robson José
Gabriel carneiro
class 7.3

2. History
• The first prototype of the Coca-Cola came from the veteran
John Pembletom. That after the war, searched for a substitute
for morphine, a powerful, but addicting, substance.

3. • 1884 - was launched alcoholic drink called "Pemberton's French Wine
Coca", billed as an intellectual drink, brain invigorating and tonic for the
nerves, being initially a mixture of coca leaves, grain kola nut and
alcohol.

4. • 1886 - The religious Puritanism was high and there was a whole anti-
alcohol momement. That same year, Pemberton and Robinson found
themselves in the search for another product that surrender them
money.

5. Market analysis
• The Coca-Cola focuses its entire investment . In Brazil the main
focus is on television advertisements since the Brazilian people
usually watch much television

6. Future goals
• Refresh the world.
• Inspire moments of optimism and happiness.
• Create value and make a difference.

7. Curiosities
• By the year 1903, a major ingredient of Coca-Cola was cocaine.
Each bottle of the drink contained approximately 60 mg of the
drug.

8. • The production of Coca-Cola never stopped, even during the
IIWW the drink continued in Germany. The lack of resources
has meant that the company created a new product and thus
was born the Fanta.

9. • The Coca-Cola logo is known for more than 94% of the
population. This makes it the most recognized brand
worldwide.

10. •Coca-Cola took 48 years to sell its first billion gallons.
Today, that same amount is sold every seven months.

11. •Seven thousand Coca-Cola products are consumed per
second around the globe.