Television is changing as content is no longer tied to TV networks and is available on demand through various online platforms. While people still primarily watch scheduled broadcasts, time-shifting content is disrupting advertising models. Mobile TV trends differ by culture, and people are more willing to pay for sports content across multiple channels. 3D TV adoption will be driven by major sporting events, though glasses may hinder simultaneous activities. TV is expanding into transmedia storytelling and becoming more social and interactive through integrated online platforms.