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SEO TRENDS
2020
May, 2020
1.) VOICE
SEARCH:
People search how they
speak
“Google, can you find the nearest taco
place near me?”
There were 33 million voice
search queries in 2017 alone.
Data from March 2019 shows
that 20% of mobile queries are
voice searches.
Something to Remember:
2.) FEATURED
SNIPPETS WILL
CONTINUE TO
DOMINATE
SEARCH
RESULTS
Aim for question-based search queries
and keywords.
A featured snippet is a summary of an
answer to a search query. Google
displays it at the top of the SERP result,
above paid and organic ads.
3.) MORE
MARKETERS WILL
LEVERAGE
INFLUENCERS
FOR SEO
17% of businesses spent over half of their entire
marketing budget on influencers.
4.) VIDEO WILL
BE THE NEW
KING OF
CONTENT
Google loves videos
Create helpful YouTube videos that support
existing content on your website. It’s not a
guarantee for first page results but you’ll enjoy
higher traffic when Google indexes your video.
5.) CONTENT
LENGTH WILL
DETERMINE
SEARCH
RANKINGS
Research shows that the average length
of the top 10 results is at least 2,000
words. That’s because web pages with
long-form, high-quality content enjoy
more visibility.
6.) MOBILE
SEARCH WILL
CONTINUE
TO TAKE
OVER
87% of internet users are on mobile phones and 40% of
transactions occur on mobile. Google moved to mobile-first
indexing on the 1st of July 2019 to improve the mobile
search experience.
CONCLUSION
Just when you think you fully
understand SEO, algorithm
updates happen.
Today’s SEO is a holistic process that
requires both offline and online marketing
strategies to succeed. Invest in SEO as a
long-term strategy for lead generation
and stay on top of the latest SEO trends
to avoid getting left behind.
THANK YOU!

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SEO Trends 2020

  • 2. 1.) VOICE SEARCH: People search how they speak “Google, can you find the nearest taco place near me?”
  • 3. There were 33 million voice search queries in 2017 alone. Data from March 2019 shows that 20% of mobile queries are voice searches. Something to Remember:
  • 4. 2.) FEATURED SNIPPETS WILL CONTINUE TO DOMINATE SEARCH RESULTS Aim for question-based search queries and keywords. A featured snippet is a summary of an answer to a search query. Google displays it at the top of the SERP result, above paid and organic ads.
  • 5. 3.) MORE MARKETERS WILL LEVERAGE INFLUENCERS FOR SEO 17% of businesses spent over half of their entire marketing budget on influencers.
  • 6. 4.) VIDEO WILL BE THE NEW KING OF CONTENT Google loves videos Create helpful YouTube videos that support existing content on your website. It’s not a guarantee for first page results but you’ll enjoy higher traffic when Google indexes your video.
  • 7. 5.) CONTENT LENGTH WILL DETERMINE SEARCH RANKINGS Research shows that the average length of the top 10 results is at least 2,000 words. That’s because web pages with long-form, high-quality content enjoy more visibility.
  • 8. 6.) MOBILE SEARCH WILL CONTINUE TO TAKE OVER 87% of internet users are on mobile phones and 40% of transactions occur on mobile. Google moved to mobile-first indexing on the 1st of July 2019 to improve the mobile search experience.
  • 9. CONCLUSION Just when you think you fully understand SEO, algorithm updates happen. Today’s SEO is a holistic process that requires both offline and online marketing strategies to succeed. Invest in SEO as a long-term strategy for lead generation and stay on top of the latest SEO trends to avoid getting left behind.