This SlideShare relates to the future of Search. This was created for an integrated online marketing course. Search will be an interesting topic in the next ten years and in the future.
Mobile is big this year, and we mean B-I-G. And it shows no signs of slowing down even before Google launched Mobilegeddon in April. Here are the major changes in 2015 that will certainly pick up in 2016.
Original content : http://goo.gl/Py1Rxa
SurveyMonkey Audience Monthly Consumer Insights Tracking Study - November 2012Rodolfo Ohl
The document summarizes the results of SurveyMonkey Audience's monthly tracking survey conducted in November 2012. Some key findings:
- Netflix subscription trends and cancellation rates remained steady month-over-month. Reasons for cancellation were also consistent.
- Usage of popular online music services like Pandora remained steady, though Sirius XM saw a dip in usage.
- Facebook and Google+ usage increased in November with more people reporting weekly visits and posting activity.
- Ownership and usage of mobile devices, games and consoles showed little change from previous months.
- Visits to popular casual dining and fast food restaurants were mostly steady month-over-month with some small fluctuations.
1) SEO is no longer the main driver of traffic as visitors have high bounce rates, low staying times, and poor conversion rates.
2) A study found that direct visits are more influential for search engine rankings than SEO keywords. Building brand awareness through promotion is important.
3) In the future, over 50% of searches will be through images and voice as voice assistants like Siri gain popularity and more searches are done through mobile apps and devices. Marketers need to optimize for location-based, conversational, and long-tail searches.
An Arbitrary Number of Things You Should Know About Mobile First SEOJoe Turner
When Google’s Gary Illyes revealed plans to create a ‘mobile-first' index in November 2016, it sent the SEO world into a tizz. But really there wasn’t any need.
Let’s address some of the fundamentals:
• What the heck does ‘mobile-first’ even mean?
• What can we do to prepare?
• How can we use to our advantage?
Email marketing remains an effective channel, with over 200 million email users expected in 2013. However, combining email marketing with inbound marketing techniques like content creation and search engine optimization can maximize results. The new marketing "sweet spot" integrates outbound tactics like email that directly reach customers with inbound strategies that attract organic traffic. Analyzing how different channels influence website visits and purchases provides insights to strengthen integrated marketing campaigns.
How to Create a Voice Search Strategy - Zazzle MediaZazzle Media
Mark Wheat from Zazzle Media, spoke on Voice Search at KBBDigicon this September. Check out why snippets are absolute gold as far as voice is concerned, and we'll talk you through nailing a strategy to make sure Siri and Alexa can find your business!
This SlideShare relates to the future of Search. This was created for an integrated online marketing course. Search will be an interesting topic in the next ten years and in the future.
Mobile is big this year, and we mean B-I-G. And it shows no signs of slowing down even before Google launched Mobilegeddon in April. Here are the major changes in 2015 that will certainly pick up in 2016.
Original content : http://goo.gl/Py1Rxa
SurveyMonkey Audience Monthly Consumer Insights Tracking Study - November 2012Rodolfo Ohl
The document summarizes the results of SurveyMonkey Audience's monthly tracking survey conducted in November 2012. Some key findings:
- Netflix subscription trends and cancellation rates remained steady month-over-month. Reasons for cancellation were also consistent.
- Usage of popular online music services like Pandora remained steady, though Sirius XM saw a dip in usage.
- Facebook and Google+ usage increased in November with more people reporting weekly visits and posting activity.
- Ownership and usage of mobile devices, games and consoles showed little change from previous months.
- Visits to popular casual dining and fast food restaurants were mostly steady month-over-month with some small fluctuations.
1) SEO is no longer the main driver of traffic as visitors have high bounce rates, low staying times, and poor conversion rates.
2) A study found that direct visits are more influential for search engine rankings than SEO keywords. Building brand awareness through promotion is important.
3) In the future, over 50% of searches will be through images and voice as voice assistants like Siri gain popularity and more searches are done through mobile apps and devices. Marketers need to optimize for location-based, conversational, and long-tail searches.
An Arbitrary Number of Things You Should Know About Mobile First SEOJoe Turner
When Google’s Gary Illyes revealed plans to create a ‘mobile-first' index in November 2016, it sent the SEO world into a tizz. But really there wasn’t any need.
Let’s address some of the fundamentals:
• What the heck does ‘mobile-first’ even mean?
• What can we do to prepare?
• How can we use to our advantage?
Email marketing remains an effective channel, with over 200 million email users expected in 2013. However, combining email marketing with inbound marketing techniques like content creation and search engine optimization can maximize results. The new marketing "sweet spot" integrates outbound tactics like email that directly reach customers with inbound strategies that attract organic traffic. Analyzing how different channels influence website visits and purchases provides insights to strengthen integrated marketing campaigns.
How to Create a Voice Search Strategy - Zazzle MediaZazzle Media
Mark Wheat from Zazzle Media, spoke on Voice Search at KBBDigicon this September. Check out why snippets are absolute gold as far as voice is concerned, and we'll talk you through nailing a strategy to make sure Siri and Alexa can find your business!
To compete in today's highly connected world, every company needs an effective SEO strategy. Knowing the top SEO trends for 2022 can help businesses plan and avoid penalties or a major drop in their site's rank. Your success in searches will depend on how well your content is serving your audience. To reap the rewards in the next year, ADMS has all the latest SEO updates for you. We'll show you how to invest in quality content that ranks.
https://advdms.com/blog/2022-seo-trends-you-shouldnt-miss/
This document provides a summary of the key chapters in "The Definitive Guide to SEO in 2020". It discusses optimizing for domains authority by focusing on expertise, authoritativeness, and trustworthiness. Other chapters cover the rise of visual search, optimizing video content, voice search, featured snippets, understanding search intent, and combating decreasing click-through rates. The guide provides strategies for SEO success in 2020.
White Shark Media, the leading digital marketing agency for online marketing solutions tailored for small and medium sized businesses’ needs, proudly co-hosted a free educational webinar with Purna Virji, Senior Bing Ads Training Manager, about the best usage of Bing Ads, and the future of the platform.
The document discusses how to prepare websites for voice search. It notes that search engines need help understanding the meaning and connections between web pages. It recommends developing structured data using schemas like Schema.org to share meaning across the internet. It also stresses the importance of creating targeted content optimized for voice by addressing conversational queries and being readable aloud at a 9th grade level. The key takeaways are that search is moving beyond traditional SEO to semantic data and speed optimization, and controlling structured data helps content appear in richer search features and voice assistants.
SEO has changed a lot in last few years. In this presentation learn all about the new SEO and how you can do next generation SEO to rank your site in top in search engines.
Optimise for everything, not just search enginesKevin Gibbons
Where is SEO heading? Find out why you shouldn't just optimise for search engines, think about user trends and behaviours to understand where things are really going in the future.
Rio SEO Webinar: Local SEO Strategies to Capitalize on Voice SearchRio SEO
In this webinar Sophia Elson of MindMeld, Steve Beatty of iProspect and Tyler Ludwig of Rio SEO explore the growth of voice search and provide marketers with local SEO best practices to capitalize on the voice search opportunity. Learn the nuances of voice search keywords and phrases, on-page content strategies to optimize for voice search and more.
LSS2017: Content Expansion for Voice Search Rio SEO
The role of search has evolved. View Serena Peterson's presentation from Rio SEO's Local Search Summit (2017) as she details how to prepare now for voice disruption in 2020.
This document discusses blended search optimization. Blended search is when search engines display different types of results on the same results page, such as images, videos, news, and blogs alongside traditional web listings. Ask.com was the first major search engine to implement blended search. To optimize for blended search, content should be tagged and optimized for different media types like images, videos, and news. Blogs are also effective for getting content found quickly in search results. The document provides examples of over a dozen types of blended search results and emphasizes the importance of ranking highly due to users' tendencies to only view the first page of results.
NIDM (National Institute Of Digital Marketing) Bangalore Is One Of The Leading & best Digital Marketing Institute In Bangalore, India And We Have Brand Value For The Quality Of Education Which We Provide. Our Curriculum/ Courses Are Designed with Practical knowledge are Fully For Job Orientation Bases. We have the best curriculum, trainers and unlimited practical hours on live project.
The document discusses keyword optimization and its importance for content discoverability and search engine rankings. It notes that keyword optimization helps attract an audience interested in a topic without paid ads, allows content to attract audiences for years, and establishes authority. Some key points are that over 64,500 searches happen per second on Google, longer content outranks shorter, most online research is done before purchases, and creating relevant content is an effective SEO technique. It provides tips on identifying target keywords and on-page and off-page optimization strategies.
Cross Forum 2016: SEO Will Become "Search Experience Optimization"Keith Goode
Learn How Successful Online Enterprises are Navigating the Rough Seas of SEO Using a "User-First" Approach. Presented by seoClarity's Chief SEO Evangelist, Keith Goode, at Cross Forum 2016 in Tokyo, Japan. The event was hosted by Crossfinity on Wednesday, June 15th, 2016
Digital Dealer Workshop North East: Cherry Hill, NJ
Traditional paid search as we know is changing. Keywords and Match Types are still a part of paid search, but they are giving way to how they are used in conjunction with audiences and attribution models. Learn more about how audience marketing and attribution models impact your Bing and Google Paid Search Campaigns, how you can be using re-marketing and RLSA to make your search and digital marketing campaigns more targeted, and about different digital marketing attribution models and how they will be impacting your marketing.
1) The document discusses how AI and conversational technologies like digital assistants and chatbots are changing search and customer experiences.
2) It provides tips for marketers to optimize for voice search and create chatbots, including identifying common questions, structuring answers naturally, and leveraging paid search and SEO best practices.
3) The document emphasizes that as conversations become more common, consumers will expect interactions with brands across all channels through AI technologies like digital assistants and chatbots.
This document discusses several SEO trends to watch for in 2020, including:
- User-focused optimization and moving beyond keyword research to understand user intent through direct communication.
- Prioritizing quality, relevant content that adds value for users rather than focusing on keywords. Writers will focus on user needs rather than search engines.
- Expertise, authoritativeness, and trustworthiness (E-A-T) becoming more important ranking factors, benefiting influencer marketing.
- Improving the overall user experience from the search results to landing pages to ensure user satisfaction. Strengthening technical foundations like canonicals and hreflangs.
- Mobile-first design and optimization becoming essential
Top 5 SEO trends of 2021 that are hard to ignore | Kloudportalkloud portal
Search engine optimization is a set of metrics for optimizing your website to drive more organic traffic, improve the visibility of your website and achieve high rankings in search engine results pages. For more details visit https://www.kloudportal.com/
Top 5 SEO trends of 2021 that are hard to ignore | Kloudportalkloud portal
Search engine optimization is a set of metrics for optimizing your website to drive more organic traffic, improve the visibility of your website and achieve high rankings in search engine results pages. For more details visit https://www.kloudportal.com/
THE STORY COMMUNICATION Credential 2024.pptxhuyenngo62
The Story Communication là công ty quảng cáo truyền thông tích hợp (IMC) được xây dựng trên thế mạnh về Digital & Performance.
#Assemble #Integrity #Transformation #Initiative
To compete in today's highly connected world, every company needs an effective SEO strategy. Knowing the top SEO trends for 2022 can help businesses plan and avoid penalties or a major drop in their site's rank. Your success in searches will depend on how well your content is serving your audience. To reap the rewards in the next year, ADMS has all the latest SEO updates for you. We'll show you how to invest in quality content that ranks.
https://advdms.com/blog/2022-seo-trends-you-shouldnt-miss/
This document provides a summary of the key chapters in "The Definitive Guide to SEO in 2020". It discusses optimizing for domains authority by focusing on expertise, authoritativeness, and trustworthiness. Other chapters cover the rise of visual search, optimizing video content, voice search, featured snippets, understanding search intent, and combating decreasing click-through rates. The guide provides strategies for SEO success in 2020.
White Shark Media, the leading digital marketing agency for online marketing solutions tailored for small and medium sized businesses’ needs, proudly co-hosted a free educational webinar with Purna Virji, Senior Bing Ads Training Manager, about the best usage of Bing Ads, and the future of the platform.
The document discusses how to prepare websites for voice search. It notes that search engines need help understanding the meaning and connections between web pages. It recommends developing structured data using schemas like Schema.org to share meaning across the internet. It also stresses the importance of creating targeted content optimized for voice by addressing conversational queries and being readable aloud at a 9th grade level. The key takeaways are that search is moving beyond traditional SEO to semantic data and speed optimization, and controlling structured data helps content appear in richer search features and voice assistants.
SEO has changed a lot in last few years. In this presentation learn all about the new SEO and how you can do next generation SEO to rank your site in top in search engines.
Optimise for everything, not just search enginesKevin Gibbons
Where is SEO heading? Find out why you shouldn't just optimise for search engines, think about user trends and behaviours to understand where things are really going in the future.
Rio SEO Webinar: Local SEO Strategies to Capitalize on Voice SearchRio SEO
In this webinar Sophia Elson of MindMeld, Steve Beatty of iProspect and Tyler Ludwig of Rio SEO explore the growth of voice search and provide marketers with local SEO best practices to capitalize on the voice search opportunity. Learn the nuances of voice search keywords and phrases, on-page content strategies to optimize for voice search and more.
LSS2017: Content Expansion for Voice Search Rio SEO
The role of search has evolved. View Serena Peterson's presentation from Rio SEO's Local Search Summit (2017) as she details how to prepare now for voice disruption in 2020.
This document discusses blended search optimization. Blended search is when search engines display different types of results on the same results page, such as images, videos, news, and blogs alongside traditional web listings. Ask.com was the first major search engine to implement blended search. To optimize for blended search, content should be tagged and optimized for different media types like images, videos, and news. Blogs are also effective for getting content found quickly in search results. The document provides examples of over a dozen types of blended search results and emphasizes the importance of ranking highly due to users' tendencies to only view the first page of results.
NIDM (National Institute Of Digital Marketing) Bangalore Is One Of The Leading & best Digital Marketing Institute In Bangalore, India And We Have Brand Value For The Quality Of Education Which We Provide. Our Curriculum/ Courses Are Designed with Practical knowledge are Fully For Job Orientation Bases. We have the best curriculum, trainers and unlimited practical hours on live project.
The document discusses keyword optimization and its importance for content discoverability and search engine rankings. It notes that keyword optimization helps attract an audience interested in a topic without paid ads, allows content to attract audiences for years, and establishes authority. Some key points are that over 64,500 searches happen per second on Google, longer content outranks shorter, most online research is done before purchases, and creating relevant content is an effective SEO technique. It provides tips on identifying target keywords and on-page and off-page optimization strategies.
Cross Forum 2016: SEO Will Become "Search Experience Optimization"Keith Goode
Learn How Successful Online Enterprises are Navigating the Rough Seas of SEO Using a "User-First" Approach. Presented by seoClarity's Chief SEO Evangelist, Keith Goode, at Cross Forum 2016 in Tokyo, Japan. The event was hosted by Crossfinity on Wednesday, June 15th, 2016
Digital Dealer Workshop North East: Cherry Hill, NJ
Traditional paid search as we know is changing. Keywords and Match Types are still a part of paid search, but they are giving way to how they are used in conjunction with audiences and attribution models. Learn more about how audience marketing and attribution models impact your Bing and Google Paid Search Campaigns, how you can be using re-marketing and RLSA to make your search and digital marketing campaigns more targeted, and about different digital marketing attribution models and how they will be impacting your marketing.
1) The document discusses how AI and conversational technologies like digital assistants and chatbots are changing search and customer experiences.
2) It provides tips for marketers to optimize for voice search and create chatbots, including identifying common questions, structuring answers naturally, and leveraging paid search and SEO best practices.
3) The document emphasizes that as conversations become more common, consumers will expect interactions with brands across all channels through AI technologies like digital assistants and chatbots.
This document discusses several SEO trends to watch for in 2020, including:
- User-focused optimization and moving beyond keyword research to understand user intent through direct communication.
- Prioritizing quality, relevant content that adds value for users rather than focusing on keywords. Writers will focus on user needs rather than search engines.
- Expertise, authoritativeness, and trustworthiness (E-A-T) becoming more important ranking factors, benefiting influencer marketing.
- Improving the overall user experience from the search results to landing pages to ensure user satisfaction. Strengthening technical foundations like canonicals and hreflangs.
- Mobile-first design and optimization becoming essential
Top 5 SEO trends of 2021 that are hard to ignore | Kloudportalkloud portal
Search engine optimization is a set of metrics for optimizing your website to drive more organic traffic, improve the visibility of your website and achieve high rankings in search engine results pages. For more details visit https://www.kloudportal.com/
Top 5 SEO trends of 2021 that are hard to ignore | Kloudportalkloud portal
Search engine optimization is a set of metrics for optimizing your website to drive more organic traffic, improve the visibility of your website and achieve high rankings in search engine results pages. For more details visit https://www.kloudportal.com/
THE STORY COMMUNICATION Credential 2024.pptxhuyenngo62
The Story Communication là công ty quảng cáo truyền thông tích hợp (IMC) được xây dựng trên thế mạnh về Digital & Performance.
#Assemble #Integrity #Transformation #Initiative
Top 10 Digital Marketing Institute in lucknow.pptxzaireendigitech
Welcome to our ppt on the top 10 digital marketing institutes in Lucknow! If you're looking to enhance your skills in the dynamic field of digital marketing, Lucknow offers several excellent training options. Our curated list highlights the best digital marketing institutes in Lucknow, providing comprehensive courses that cover SEO, social media marketing, PPC, content marketing, and more. These institutes are renowned for their experienced faculty, practical training, and industry-relevant curriculum. Whether you're a beginner or a professional seeking to upgrade your skills, these institutes can help you achieve your career goals in digital marketing.
This document was submitted as part of interview process for Marketing Specialist position at DTA Promotion, an Indonesian company which offers 360 degree marketing services, including ATL and BTL advertising platform.
Transforming Digital Marketing with Top AI Tools of 2024.pdfTirupati Gayaph
In today's rapidly evolving digital marketing landscape, leveraging advanced technologies is essential for achieving competitive advantage. Artificial Intelligence (AI) is at the forefront of this transformation, providing businesses with innovative tools to enhance engagement, streamline operations, and optimize strategies. This presentation covers some of the leading AI marketing tools that are revolutionizing the industry in 2024.
Slide 1: Introduction to AI in Marketing
• Overview of AI’s impact on digital marketing
• Importance of integrating AI tools in marketing strategies
Slide 2: HubSpot’s AI Features
• Predictive lead scoring
• AI-driven content recommendations
• Enhancing customer relationship management
Slide 3: OpenAI’s ChatGPT
• Human-like text generation for chatbots
• Real-time customer support solutions
• Improving customer engagement and satisfaction
Slide 4: Marketo’s AI Capabilities
• Automated email marketing
• Predictive content and customer segmentation
• Personalized marketing for increased conversions
Slide 5: Mailchimp’s AI-Powered Campaigns
• Predictive email sending times
• AI for personalized product recommendations
• Optimizing email marketing effectiveness
Slide 6: Canva’s AI Design Tools
• AI-powered design suggestions
• Access to current design trends
• Simplifying the creation of professional marketing materials
Slide 7: Hootsuite’s AI-Enhanced Social Media Tools
• AI-driven analytics for social media management
• Optimal posting times based on audience insights
• Enhancing social media strategy with data-driven decisions
Slide 8: Conclusion
• Recap of the benefits of AI marketing tools
• The importance of adopting AI technologies in marketing
• Call to explore our blog on Best AI Marketing Tools for more insights
These AI marketing tools are essential for businesses that want to harness the power of AI to enhance their marketing efforts. By adopting these technologies, companies can achieve more personalized customer interactions, efficient operations, and improved marketing outcomes.
For an in-depth understanding of how these AI marketing tools can transform your marketing approach, please visit our blog on Best AI Marketing Tools.
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeWilliamZinsmeister
Welcome to "Making Money the Easy Way: A Quick Guide to Generating Income." This book is designed to provide you with practical, actionable strategies to generate income with minimal effort. Whether you’re looking to supplement your current income or create a full-time revenue stream, this guide covers a variety of methods to help you achieve your financial goals. We will explore opportunities available online, various investment strategies, profitable side hustles, creative approaches, and essential financial tips to ensure sustainable income growth.
Top 10 AI Trends to Watch in 2024 with Intelisyncnehapardhi711
As we advance further into the digital age, artificial intelligence (AI) continues to evolve, shaping various industries and aspects of our daily lives. The advancements in AI for 2024 promise significant transformations across multiple sectors. From agentic AI and open-source AI to AI-powered cybersecurity and sustainability, these trends highlight the growing influence of AI on our world. By staying informed and embracing these trends, businesses and individuals can harness the power of AI to innovate and thrive.
This article explores the top 10 AI trends to watch in 2024, providing an overview, impact, and examples of each trend.
Top 10 AI Trends to Watch in 2024
Trend 1: Agentic AI
Overview of Agentic AI
Agentic AI represents a fundamental shift in artificial intelligence. These AI systems are designed to comprehend complex workflows and pursue difficult objectives autonomously, with minimal human assistance. Essentially, agentic AI functions similarly to human employees, understanding intricate contexts and instructions in normal language, defining goals, deducing subtasks, and adapting actions to changing circumstances.
Impact of Agentic AI
Agentic AI has the potential to drastically alter organizational roles, procedures, and relationships. AI assistants with advanced thinking and planning capabilities can perform tasks previously managed by humans. This shift enhances productivity by fully automating complex processes, freeing workers from repetitive tasks to focus on more critical activities. The ability to adapt quickly to changing circumstances ensures continuous operational improvements.
Examples and Use Cases of Agentic AI
Autonomous Vehicles: Self-driving cars use agentic AI to navigate roads, interpret traffic signals, and make real-time decisions to ensure passenger safety.
Smart Home Devices: AI-powered home assistants, like smart thermostats and security systems, operate autonomously to optimize energy usage and enhance security.
Customer Service Bots: Advanced chatbots handle complex customer queries, provide solutions, and escalate issues to human agents when necessary.
Trend 2: Open Source AI
Overview of Open Source AI
Open-source AI involves freely available source code, encouraging developers to collaborate, use, adapt, and share AI technology. This openness fosters innovation and speeds up the development of practical AI solutions across various sectors, including healthcare, finance, and education.
Impact of Open Source AI
The collaborative nature of open-source AI promotes transparency and facilitates continuous improvement, leading to feature-rich, reliable, and modular solutions. These platforms enable the creation of applications such as real-time fraud detection, medical image analysis, personalized recommendations, and customized learning experiences.
Examples and Use Cases of Open Source AI
TensorFlow: An open-source machine learning framework by Google, widely used for building and deploying AI models.
The Future of B2B Audience Targeting with LinkedInTajul Islam
Tired of pouring money into LinkedIn ads that don't convert?
A marketer’s guide to unlocking the full potential of LinkedIn’s extensive targeting resources and partner tools.
There's a better way. This guide unlocks the secrets to laser-targeting your ideal B2B audience on LinkedIn. Forget generic campaigns. We'll show you how to combine LinkedIn's advanced features with your existing customer data to reach high-value decision-makers directly. Imagine reaching the exact companies and people who can benefit most from your product or service.
Download our free eBook and discover a data-driven approach to LinkedIn marketing that delivers real results. Stop chasing the wrong audience – start targeting the right ones today
3. There were 33 million voice
search queries in 2017 alone.
Data from March 2019 shows
that 20% of mobile queries are
voice searches.
Something to Remember:
4. 2.) FEATURED
SNIPPETS WILL
CONTINUE TO
DOMINATE
SEARCH
RESULTS
Aim for question-based search queries
and keywords.
A featured snippet is a summary of an
answer to a search query. Google
displays it at the top of the SERP result,
above paid and organic ads.
6. 4.) VIDEO WILL
BE THE NEW
KING OF
CONTENT
Google loves videos
Create helpful YouTube videos that support
existing content on your website. It’s not a
guarantee for first page results but you’ll enjoy
higher traffic when Google indexes your video.
8. 6.) MOBILE
SEARCH WILL
CONTINUE
TO TAKE
OVER
87% of internet users are on mobile phones and 40% of
transactions occur on mobile. Google moved to mobile-first
indexing on the 1st of July 2019 to improve the mobile
search experience.
9. CONCLUSION
Just when you think you fully
understand SEO, algorithm
updates happen.
Today’s SEO is a holistic process that
requires both offline and online marketing
strategies to succeed. Invest in SEO as a
long-term strategy for lead generation
and stay on top of the latest SEO trends
to avoid getting left behind.