Summer Phytoplankton Communities in Productive Ohio Reservoirs: Importance of Cyanobacteria, Ecoregion, and Land Use Patterns. Presented at the Ohio Academy of Sciences, 2012.
This was a presentation given at the Nomadic Marketing seminar in Johannesburg, South Africa, focusing on measurement and web analytics. It offers a simple model of how to think about measurement moving toward behavioural targeting. www.cambrient.com | www.technomadicmarkets.com
Improv Your Content with Comedy - Using the principles of comedy to improve y...iCrossing
This presentation was delivered by Bill Connolly, iCrossing's Content Marketing Manager and resident comedian at the Content Marketing Conference in Las Vegas, May 2015.
Summer Phytoplankton Communities in Productive Ohio Reservoirs: Importance of Cyanobacteria, Ecoregion, and Land Use Patterns. Presented at the Ohio Academy of Sciences, 2012.
This was a presentation given at the Nomadic Marketing seminar in Johannesburg, South Africa, focusing on measurement and web analytics. It offers a simple model of how to think about measurement moving toward behavioural targeting. www.cambrient.com | www.technomadicmarkets.com
Improv Your Content with Comedy - Using the principles of comedy to improve y...iCrossing
This presentation was delivered by Bill Connolly, iCrossing's Content Marketing Manager and resident comedian at the Content Marketing Conference in Las Vegas, May 2015.
Constructive Collaboration - How Agency and Procurement Leaders Can Collabora...iCrossing
iCrossing’s Dave Johnson spoke at the ProcureCon for Digital and Marketing Services Conference in San Antonio, TX on November 12, 2014 on “Constructive Collaboration - How Agency and Procurement Leaders Can Collaborate to Achieve Success”.
The last 12 months in display advertisingiCrossing
Sam Fenton-Elstone opened Display Day 2014 with this intro which includes results from our client survey and an update on the last 12 months in display advertising.
Audience-Based Search Targeting: How Google RLSA Can Work for Your BrandiCrossing
In this webinar, Ty Martin, Director of Digital Media Strategy for iCrossing, shared how brands can leverage Google’s new audience targeting method – Remarketing Lists for Search Ads (RLSA) – for an audience-based, content-driven, “always on” approach to reaching the right people, with the right message at the right moment.
Note: A video recording of the webinar is available on the Direct Marketing Association website: https://attendee.gotowebinar.com/g2wattendee/recording/3312336312168438530
Visit Wales #blogwales. Joining search, social and content togetheriCrossing
iCrossing's Travel Editor, Jeremy Head, explains how we worked with Visit Wales to raise awareness of the cultural and natural highlights of five key cities and towns in Wales among their target demographics - more mature couples, families and independent travellers. Check out the presentation from the 2013 World Travel Market to find out more...
What is the value of content marketing? How do you know if you are publishing the right type of content? iCrossing's Karen Pate and Terry Sheehan shared insights on how to measure the effectiveness of a content marketing program at the DMA 2013 Conference on October 15, 2013.
How marketing can dominate natural search iCrossing
Being more visible than your competitors is a basic requirement for success online although many marketers see it as a technical backwater. But today, marketing and PR are the key levers to beat competitors in natural search, while at the same time most marketing and PR agencies don’t understand natural search. So how can a hard working marketeer expect to achieve natural search dominance from this start-point?
This session draws on Tolkien, Google and Text Book Marketing to illustrate how you can dominate natural search by working your existing marketing.
Questions:
1. Why are marketing and natural search on a collision course?
2. How do I marshal ATL and BTL marketing to dominate natural search?
3. What is Google seeing when it looks at my website?
4. How do I influence my agency's behaviours to achieve natural search dominance?
5. What are the quick wins my marketing can do to move up search rankings?
Location-Based Marketing on Facebook - An iCrossing and west elm webinariCrossing
In this webinar, iCrossing and west elm explored how marketers can leverage Facebook’s location-based marketing tools to drive meaningful engagement with consumers. Hear from iCrossing's head of social media, Amanda Peters, and associate director of social strategy, Ashmi Elizabeth Dang, and west elm's Jake Lemkowitz, associate manager of social media and digital content, to learn how brands can connect with consumers at the local level through a more targeted approach.
Find out more at www.icrossing.com and be sure to check out west elm's local Facebook strategy in practice at http://www.facebook.com/westelm.
*audio coming soon
The Next Round and the Last Call: Creating Connectedness with Lifestyle and P...iCrossing
Few brands stir as much passion and connection as spirits brands. These brands evoke memories, prompt good times, and live in moments of connection, and they have for hundreds of years. Today, the biggest and most compelling advances in technology are falling directly into the world of spirits brands, as people become more connected to information, content, and (most importantly) one another. This session will explore how successful spirits brands like Jim Beam and Maker's Mark are using digital to build connected brands -- or closer relationships with their audiences. This session explored: The last call: What are some of the marketing methods that brands need to move away from? The next round: How are innovators using digital to build connected brands? What mix of strategy, technology, and media is correct? For more information please visit www.icrossing.com.
Let Me Tell You a Visual Story - iCrossingiCrossing
If you don't have a visual storytelling strategy, then you don't have a storytelling strategy. We now live in an era when visual stories generate more engagement and reach than written content. In "Let Me Tell You a Visual Story," iCrossing's David Deal shares how a visual storytelling strategy has helped iCrossing improve engagement, reach, and visibility in the digital world. His presentation focuses on how iCrossing, a business-to-business brand, shares its culture through visual stories.
Building a Global Brand in the Digital AgeiCrossing
Building a connected brand at a global level means a lot more than planting your corporate flag all over the globe. On May 15, iCrossing’s Vice President of Search Strategy, Doug Platts, and Lionbridge’s Global Marketing Strategist, Emma Durant, presented on the key components of building a global brand. For instance, your local SEO strategy is based on understanding the nuances of how people search and customizing your content to their behaviors. When expanding this concept globally, you must account for language barriers and cultural differences. Find out more at www.icrossing.com.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
SLIDE 2A recap and reminderQR CodeAugmented Reality MarkerNear Field Communication ChipRFID Type 4It will do a lot more than get you into the stadium on match days. It will get me in without the card leaving my pocketUsing just this clever card and a phone or web cam, I’ll be able to watch videos and see 3D images of your favourite playersPay for merchandise as it is a secure walletAward me loyalty points as I interact with the brand and major sponsors at point of sale and onlineBe used on the transport system in ManchesterBe used on Etihad flights from Manchester as a boarding cardIt will contain personal data captured at registration, shopping patterns, survey data and more which may be used in conjunction with NFC technology to personalise experiences in stadium, on concourse, in City Square and retail outlets
Slide 3Today. European consumers face a wide range of touch points and have adopted a complex purchasing journey. These consumers use more than one channel to research and buy a product and they are influenced by sources across many communication channels. As Antony would undoubtedly say, people live in networks and networks cross channels.Google shared with us yesterday some multi channel data they had. We were introduced to terms like ROPO and we heard claims like online shoppers being 4x more valuable. Well thanks to our friends at Forrester and others I’ve some multi-channel research to share. In a survey of over 12,000 online European adults, 65% of those adults confirmed starting to research a purchase online and then confirmed ended up purchasing in a shop.
Slide 4So with the internet extend it’s reach, increasing quantities and sophistication of mobile devices, the continued growth of social networks consumers will use a wider and wider variety of methods to research and buy products.Let’s have a look at some patterns of consumer behaviour
When looking at the behaviours of European adults we find online is the top place for researching a considered purchase with 65% starting their purchase journey online.Europe is a big place and there is some interesting cultural differences. The majority of German adults are more likely to choose offline over online when researching a considered purchase
Research also shows that the most typical place to end your purchase journey is in the shop64-65% of European online adults, regardless of research, have bought their last considered purchase in a shop.25% have done so online, 10% couldn’t remember.
Is there a straight purchase path?European online adults who only did their research online, are more likely to buy the considered purchase online, too.
Or is that path more complex?
Where are people doing their research? Online and Offline split Figures based on 12k European online adults = “Where did you research the item first?”40% - In a shop33% - Search Engine25% - Retailer’s Web Site21% - Talking with Friends and Family
Mobile isn’t a supplementary channel – It enhances all other channels16% of online buyers have already used their mobile phone for a shopping-related activity researching, check order status, locating a store.33% of daily mobile users have bought product from their phoneOf 12million mobile daily Internet users, 1/3rd have researched products or services using the mobile Internet – 20% have located a nearby store – 18% have compared prices on a mobile device in store.
I wonder if your brands are doing you bit with mobile. Let’s look at what are retailers doing NOW?
Multichannel offers convenience and flexibility to the consumer (SLIDES 13 & 14 OFFER THE SAME/SIMILAR TALKING POINTS)Argos – Click & Collect – ¼ of total sales through click and collect. (US Retailers offering in-store pickup report average 30% of customers make additional purchases)IKEA – Stock visibility at local stores via online. Clear inventory of both online and offline productsDigital Purchase, Real-World ReturnsRearranging deliveryAR – Furniture exampleDigital Mirrors – Social sharing – Auto Login
The blur between online and offline (SLIDES 13 & 14 OFFER THE SAME/SIMILAR TALKING POINTS)Incremental sales from cross-channel sellingSocial sharing and retail experienceAlteration of customer journey and psychologyStoke – Bad case example
Beating the mobile demandOnline/Offline AppsMOBILE POINT OF SALE (NFC, Digital Wallets)The move to the experiential store
Recommendations:Promote cross-channel tools – e.g. store locators, stock checkers etc. (Include future tech opportunities)Promote in-store pickups – customer satisfaction will increaseTurn returns process into a sales PLUS. Not a hassle.