The Future of Marketing (Told by You) #futuremktg

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As an analyst covering marketing I am asked all the time about what the future holds. However, my best ideas almost always form from conversations with smart people in the field. This slide deck takes tweets submitted to my latest survey (IDC's 2014 Marketing Barometer Story) and tells a story of what you, the marketers of the world, believe is the future of marketing.

(Told by You)
1
@SamMelnick
IDC CMO Advisory Service

“
”
@ValaAfshar (Vala Afshar) CMO
- @ExtremeNetworks

Kristen Petersen, Director
Demand Center Marketing
Ops
- @F5Networks
© IDC Visit us at IDC.com and follow us on Twitter: @IDC IDC Confidential 8

Duane Schulz, VP
Corporate Marketing
- @XeroxCorp

“ .
The future of marketing will belong to brands who time
& brain power .”
@Mvolpe (Mike Volpe), CMO
- @Hubspot 11

12
@chiefmartec (Scott Brinker),
CTO
- @IonInteractive

@gregestes5 (Greg Estes), VP Marketing
- @NVIDIA

@kaykas (Jascha Kaykas-
Wolff), CMO
- @BitTorrent

“What you are doing today is
not good enough for tomorrow.”
Rich Goldman, VP of Corporate
Marketing & Strategic Alliances
- @Synopsys

16
@MayerBecker (Mayer
Becker), Head of Global
Marketing Operations
- @NCRCorporation

“Simplicity is the key!!!”
Thimaya Subaiya, Sr. Director Marketing Strategy
– @salesforce

@mtihista (Maia Tihista), Sr Director Global Marketing
– @flexerasoftware
© IDC Visit us at IDC.com and follow us on Twitter: @IDC IDC Confidential

“#TotallyDigitalizedExperience”
Alexander Erofeev, CMO
- @kaspersky

@jwhatcott
(Jeff Whatcott), CMO
- @Brightcove
© IDC Visit us at IDC.com and follow us on Twitter: @IDC IDC Confidential 20

@LaurenV (Lauren
Vaccarello), VP Marketing
- @AdRoll

“The future of marketing is and
for the buyer and for the
marketer”
@HeidiBullock (Heidi Bullock), Sr Director Marketing
- Marketo
23

© IDC Visit us at IDC.com and follow us on Twitter: @IDC IDC Confidential 24
Jeff Thayer, VP Marketing
Operations
- @InformaticaCorp

25
“The business of
Marketing is a science...
…delivered as an art”
@danielcfng (Daniel Ng),
Sr Director of Marketing
– @CommVault

@JeffMMorris (Jeff Morris),
VP Product Marketing
- @gooddata
26

© IDC Visit us at IDC.com and follow us on Twitter: @IDC IDC Confidential 27
“
Figure out how to help them and they will
come”
@LindaHecht (Linda Hecht), CMO
- ESRI

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The Future of Marketing (Told by You) #futuremktg

1. (Told by You) 1 @SamMelnick IDC CMO Advisory Service

3. 3

4. 4

5. 5

6. 6

7. “ ” @ValaAfshar (Vala Afshar) CMO - @ExtremeNetworks

8. Kristen Petersen, Director Demand Center Marketing Ops - @F5Networks © IDC Visit us at IDC.com and follow us on Twitter: @IDC IDC Confidential 8

9. “Digital marketing is not what it's about. It's about marketing in the digital age” @Nickpanayi (Nick Panayi), Director, Global Brand & Digital Marketing - @CSC

10. Duane Schulz, VP Corporate Marketing - @XeroxCorp

11. “ . The future of marketing will belong to brands who time & brain power .” @Mvolpe (Mike Volpe), CMO - @Hubspot 11

12. 12 @chiefmartec (Scott Brinker), CTO - @IonInteractive

13. @gregestes5 (Greg Estes), VP Marketing - @NVIDIA

14. @kaykas (Jascha Kaykas- Wolff), CMO - @BitTorrent

15. “What you are doing today is not good enough for tomorrow.” Rich Goldman, VP of Corporate Marketing & Strategic Alliances - @Synopsys

16. 16 @MayerBecker (Mayer Becker), Head of Global Marketing Operations - @NCRCorporation

17. “Simplicity is the key!!!” Thimaya Subaiya, Sr. Director Marketing Strategy – @salesforce

18. @mtihista (Maia Tihista), Sr Director Global Marketing – @flexerasoftware © IDC Visit us at IDC.com and follow us on Twitter: @IDC IDC Confidential

19. “#TotallyDigitalizedExperience” Alexander Erofeev, CMO - @kaspersky

20. @jwhatcott (Jeff Whatcott), CMO - @Brightcove © IDC Visit us at IDC.com and follow us on Twitter: @IDC IDC Confidential 20

21.

22. @LaurenV (Lauren Vaccarello), VP Marketing - @AdRoll

23. “The future of marketing is and for the buyer and for the marketer” @HeidiBullock (Heidi Bullock), Sr Director Marketing - Marketo 23

24. © IDC Visit us at IDC.com and follow us on Twitter: @IDC IDC Confidential 24 Jeff Thayer, VP Marketing Operations - @InformaticaCorp

25. 25 “The business of Marketing is a science... …delivered as an art” @danielcfng (Daniel Ng), Sr Director of Marketing – @CommVault

26. @JeffMMorris (Jeff Morris), VP Product Marketing - @gooddata 26

27. © IDC Visit us at IDC.com and follow us on Twitter: @IDC IDC Confidential 27 “ Figure out how to help them and they will come” @LindaHecht (Linda Hecht), CMO - ESRI

28. #FutureMKTG 28 Thank You!

The Future of Marketing (Told by You) #futuremktg

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