The document discusses how fuel cells can promote sustainability and economic growth in three key ways: 1) Fuel cells use fossil fuels more efficiently and can reduce emissions compared to traditional power generation. They provide a utility benefit. 2) Fuel cell deployment can create many new "green collar" jobs and stimulate economic activity. Over 1 million new jobs could be created in the fuel cell industry in the next 10 years. 3) Fuel cells powering infrastructure like cell phone towers can help power micro-economies and economic development in areas with unreliable electricity. Less emissions and more reliable power benefits communities.

1. Fuel Cell Today
Fuel Cells – It’s the
Eco2nomy, Stupid GRAPH
Dr. Kerry-Ann Adamson
Fuel Cell Today
www.fuelcelltoday.com

2. The ECO2NOMY
Emissions
GRAPH
Sustainability
Economic
Power….
Growth

3. Why are Fuel Cells Sustainable?
They use fossil fuel resources more efficiently;
They reduce emissions*;
They provide economic growth opportunities;
GRAPH
They provide a utility benefit.
*unless you produce the hydrogen from coal without CCS

4. They Are More Efficient – Fossil Fuels
"When will we have clean hydrogen? To me it makes no
sense promoting hydrogen usage if the large majority of
its production comes from fossil fuels.” LinkedIn discussion, over
150 comments
GRAPH
WRONG!

5. They Reduce Emissions
Data from Japan shows a
IPCC Estimate of GHG
30 – 50% reduction in CO2 Emissions Sources
emissions from homes
operating a NG mCHP units;
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Albertsons Supermarket is
expected to save 478 metric
tons of CO2 each year with its
UTC 400 Purecell;
Emissions avoided by using
a hydrogen fuel cell
powertrain in a bus are
Transport Commercial
between 4180 – 4905 ktons Industrial Residential
GHGs per annum

6. Fuels for Fuel Cells

7. Fuel and Emissions
Fuel cells are efficient conversion devices –
less muck in = less muck out;
Production of merchant hydrogen and merchant
GRAPH
methanol needs to be the focus of reduction of
emissions – oligopoly supply;
Quit throwing a fit at the use of direct fossil fuels.
Looking out less than 10 years direct fossil fuel use only
makes up 6% of the market;
Dynamics to watch – hydrogen production companies
(the majors and the juniors)

8. Economic Gains – Green Collar Jobs
Sustainability is also economic sustainability;
Fuel cell industry to date has created more R&D jobs
than the rest of the supply chain – this is starting to
change; GRAPH
More and more regions are waking up to the economic
potential of fuel cells in terms of job creation including
South Africa, India and Mexico;
Swings and roundabouts – jobs created and jobs lost;
Roadblocks……

9. FCT Job Model – Cumulative 000’s Jobs Created
700
600
500
GRAPH
400
300
200
100
0
2014 2015 2016 2017 2018 2019
Portable Stationary Transport

10. Comparison with Other Sectors
Wind – in Europe it is estimated that the industry has
created some 12,000 jobs pa between 2002 – 2007;
By the end of the decade our forecast shows the fuel
cell industry in Europe to be over 50% larger, in terms of
GRAPH
employment, than the wind industry;
Solar PV – estimates are that 75,000 new jobs have
been created in Europe over the past decade;
This is about half of what we see being created by the
fuel cell industry over the next 10 years in Europe;
What about synergy? Using hydrogen to store
renewables allowing more uptake, more jobs etc. – this
is NOT a competition.

11. Finally – 2nd Degree Job Creation
In Africa mobile phones are being used for banking,
money transfer etc. They are the life blood of the
growing independent micro-economy;
The lack of reliable service mobile phone service is
GRAPH
slowing this down;
Base Stations are being targeted for fuel cell roll out
due to be less of a target for theft, reliable, less polluting
etc.
Getting more base stations and more fuel cells into the
market for Africa is helping the micro-economy.
POWER… TO THE PEOPLE

12. Key Points:
Fuel cells are efficient conversion devices now,
they are only going to get better;
Less muck in = less muck out;
GRAPH
To further reduce emissions need to focus on
merchant hydrogen and merchant methanol
production;
Over 1 million new jobs could be created over
the next 10 years in the fuel cell industry – big
winners could well not be the traditional
economies – political implications

13. Fuel Cell Today
Kerry-Ann: kerry-annadamson@fuelcelltoday.com
Lisa: lisacallaghanjerram@fuelcelltoday.com
Anissa: anissadehamna@fuelcelltoday.com
Euan: euansadden@fuelcelltoday.com GRAPH
FCT UK: 0044 1763 256326
FCT USA: 001 301 6107740
FCT Consulting: consulting@fuelcelltoday.com
http://www.fuelcelltoday.com/events/industry-review