@SociousSuccess @DelCorTech             #socialplan
Goal Setting         How to set goals for your online community#socialplan                                           2
Create the ‘burningimperative’This will define how you treat,incentivize, and reward members.#socialplan                  ...
Bring Value    If you are struggling with why members should come to your site, chances                             are th...
Little Victories      Small goals that people can reach that keep them motivated in the              community. Game dynam...
Staff & Member Research     Tips for conducting staff & member research to create a              community that your membe...
Areas to Research              Who to research & how to gather information#socialplan                             Image us...
Staff Research 0 Perceived value 0 Member problems 0 Staff problems 0 Tech savvy#socialplan                      8
Member Research 0 Problems 0 Access 0 Content 0 Communication#socialplan                    9
How to Gather Information1. Interviews  0 Small sample  0 Open ended  0 Notes  0 Listen, listen listen  0 Don’t defend or ...
How to Gather Information 2. Surveys   0 Validate interview data   0 Survey larger sample   0 Short and sweet   0 Gratitud...
Prioritize Characteristics ofYour Community with Kano0 Mandatory Features  0 Must be in your community0 Linear Features   ...
How to Prioritize Characteristics      of Your Community 0 Create question pairs    1.      How would you feel if XYZ’s on...
Community Features  How to translate your strategy & research into online community                              features#...
Connection BetweenResearch/Strategy & Features  Research & Strategy                Community Features#socialplan          ...
Start With Association Goals#socialplan                     16
Understand Your Platform                           17
Use Top Problems        Staff                Member0 Members don’t know   0 Want to advance in  about programs         car...
Brainstorm Solutions                       19
Focus The List                 20
Lessons to Launch      Lessons to successfully launch an online community#socialplan                                      ...
Start Small                            This is a bit controversial.    Develop a community gradually, rather than doing th...
Simplicity     Make it as simple and easy to get started and participate as possible.#socialplan                          ...
Learn, Listen, and Respond   Clear Guidelines   Communication Flow#socialplan                                24
Long-Term Success for          Community      How to set up your community for long-term success#socialplan               ...
Relationships Win    If youre working on a long-term perspective (more than a year), you know                         that...
Work At It Every Day         Growing relationships takes a lot of care and feeding.#socialplan                            ...
Community ManagerOwnership and responsibility overregular communication andrelationship growth.#socialplan                ...
Reward Activity, Remind              Don’t let member activity happen in a vacuum.#socialplan                             ...
Use The Right Tools for the Job     Don’t bring out all the bells and whistles at once. Focus on a few key                ...
Keep The Energy Up    No one said it would be easy to create a community. It takes time and a lot          of continuous e...
More Information  on Planning Online   Communities for     Associationshttp://info.socious.com/association-management-reso...
Upcoming SlideShare
Loading in …5
×

How to Plan a Successful Association Online Community

1,435 views

Published on

Learn how to plan, launch, and manage a successful online member community for your association or membership organization.

Published in: Business, Technology
  • Be the first to comment

How to Plan a Successful Association Online Community

  1. 1. @SociousSuccess @DelCorTech #socialplan
  2. 2. Goal Setting How to set goals for your online community#socialplan 2
  3. 3. Create the ‘burningimperative’This will define how you treat,incentivize, and reward members.#socialplan Image used under Creative Commons from Nationaal Archief 3
  4. 4. Bring Value If you are struggling with why members should come to your site, chances are they will struggle, too.#socialplan Image used under Creative Commons for Jack Parrott 4
  5. 5. Little Victories Small goals that people can reach that keep them motivated in the community. Game dynamics can play a role here.#socialplan Image used under Creative Commons for jay8085 5
  6. 6. Staff & Member Research Tips for conducting staff & member research to create a community that your members will use#socialplan 6
  7. 7. Areas to Research Who to research & how to gather information#socialplan Image used under Creative Commons from Katie@! 7
  8. 8. Staff Research 0 Perceived value 0 Member problems 0 Staff problems 0 Tech savvy#socialplan 8
  9. 9. Member Research 0 Problems 0 Access 0 Content 0 Communication#socialplan 9
  10. 10. How to Gather Information1. Interviews 0 Small sample 0 Open ended 0 Notes 0 Listen, listen listen 0 Don’t defend or solve 10
  11. 11. How to Gather Information 2. Surveys 0 Validate interview data 0 Survey larger sample 0 Short and sweet 0 Gratitude#socialplan 11
  12. 12. Prioritize Characteristics ofYour Community with Kano0 Mandatory Features 0 Must be in your community0 Linear Features 0 The more the better0 Exciters and Delighters 0 Didn’t know they wanted, but they do0 Reverse Qualities 0 Better not be included 12
  13. 13. How to Prioritize Characteristics of Your Community 0 Create question pairs 1. How would you feel if XYZ’s online community had separate chapter discussion/groups? 2. How would you feel if XYZ’s online community did not have separate chapter discussions/groups? 0 Answers  I like it that way  It expect it that way  I am neutral  I can live with it that way  I dislike it that way 0 Survey sample & analyze data Check blog.socious.com for a full explanation of how to do a Kano analysis! 13
  14. 14. Community Features How to translate your strategy & research into online community features#socialplan 14
  15. 15. Connection BetweenResearch/Strategy & Features Research & Strategy Community Features#socialplan Images used under Creative Commons from Viewoftheworld 15
  16. 16. Start With Association Goals#socialplan 16
  17. 17. Understand Your Platform 17
  18. 18. Use Top Problems Staff Member0 Members don’t know 0 Want to advance in about programs careers0 Need to reduce educational costs 0 Stay on top of0 Generate more industry changes revenue 0 Get help with day-0 Improve member-to- to-day challenges member collaboration 0 Find credible info and education 18
  19. 19. Brainstorm Solutions 19
  20. 20. Focus The List 20
  21. 21. Lessons to Launch Lessons to successfully launch an online community#socialplan 21
  22. 22. Start Small This is a bit controversial. Develop a community gradually, rather than doing the traditional BIG LAUNCH.#socialplan Image used under Creative Commons for whoislaunch 22
  23. 23. Simplicity Make it as simple and easy to get started and participate as possible.#socialplan Image used under Creative Commons for squeezeomatic 23
  24. 24. Learn, Listen, and Respond Clear Guidelines Communication Flow#socialplan 24
  25. 25. Long-Term Success for Community How to set up your community for long-term success#socialplan 25
  26. 26. Relationships Win If youre working on a long-term perspective (more than a year), you know that building relationships is key.#socialplan 26
  27. 27. Work At It Every Day Growing relationships takes a lot of care and feeding.#socialplan 27
  28. 28. Community ManagerOwnership and responsibility overregular communication andrelationship growth.#socialplan 28 Image used under Creative Commons from Pablo Casuriaga
  29. 29. Reward Activity, Remind Don’t let member activity happen in a vacuum.#socialplan 29
  30. 30. Use The Right Tools for the Job Don’t bring out all the bells and whistles at once. Focus on a few key features and make them phenomenal.#socialplan 30
  31. 31. Keep The Energy Up No one said it would be easy to create a community. It takes time and a lot of continuous energy to grow a community out of the ether.#socialplan 31
  32. 32. More Information on Planning Online Communities for Associationshttp://info.socious.com/association-management-resources/#socialplan 32

×