SlideShare a Scribd company logo
@SociousSuccess
 @DelCorTech




             #socialplan
Goal Setting
         How to set goals for your online community




#socialplan                                           2
Create the ‘burning
imperative’
This will define how you treat,
incentivize, and reward members.




#socialplan                        Image used under Creative Commons from Nationaal Archief
                                                                                              3
Bring Value
    If you are struggling with why members should come to your site, chances
                             are they will struggle, too.


#socialplan                            Image used under Creative Commons for Jack Parrott
                                                                                            4
Little Victories
      Small goals that people can reach that keep them motivated in the
              community. Game dynamics can play a role here.


#socialplan                              Image used under Creative Commons for jay8085
                                                                                         5
Staff & Member Research
     Tips for conducting staff & member research to create a
              community that your members will use




#socialplan                                                    6
Areas to Research
              Who to research & how to gather information



#socialplan                             Image used under Creative Commons from Katie@!
                                                                                         7
Staff Research
 0 Perceived value


 0 Member problems


 0 Staff problems


 0 Tech savvy




#socialplan                      8
Member Research
 0 Problems


 0 Access


 0 Content


 0 Communication




#socialplan                    9
How to Gather Information
1. Interviews
  0 Small sample


  0 Open ended


  0 Notes


  0 Listen, listen listen


  0 Don’t defend or solve
                            10
How to Gather Information
 2. Surveys
   0 Validate interview data


   0 Survey larger sample


   0 Short and sweet


   0 Gratitude




#socialplan                    11
Prioritize Characteristics of
Your Community with Kano
0 Mandatory Features
  0 Must be in your community


0 Linear Features
   0 The more the better


0 Exciters and Delighters
   0 Didn’t know they wanted, but they do

0 Reverse Qualities
   0 Better not be included

                                            12
How to Prioritize Characteristics
      of Your Community
 0 Create question pairs
    1.      How would you feel if XYZ’s online community had separate chapter
            discussion/groups?
    2.      How would you feel if XYZ’s online community did not have separate chapter
            discussions/groups?

 0 Answers
        I like it that way
        It expect it that way
        I am neutral
        I can live with it that way
        I dislike it that way


 0 Survey sample & analyze data

  Check blog.socious.com for a full explanation of how to do a Kano analysis!

                                                                                         13
Community Features
  How to translate your strategy & research into online community
                              features




#socialplan                                                         14
Connection Between
Research/Strategy & Features
  Research & Strategy                Community Features




#socialplan             Images used under Creative Commons from Viewoftheworld
                                                                                 15
Start With Association Goals




#socialplan                     16
Understand Your Platform




                           17
Use Top Problems
        Staff                Member
0 Members don’t know   0 Want to advance in
  about programs         careers
0 Need to reduce
  educational costs    0 Stay on top of
0 Generate more          industry changes
  revenue              0 Get help with day-
0 Improve member-to-     to-day challenges
  member
  collaboration
                       0 Find credible info
                         and education
                                              18
Brainstorm Solutions




                       19
Focus The List




                 20
Lessons to Launch
      Lessons to successfully launch an online community




#socialplan                                                21
Start Small
                            This is a bit controversial.
    Develop a community gradually, rather than doing the traditional BIG LAUNCH.


#socialplan                                Image used under Creative Commons for whoislaunch
                                                                                               22
Simplicity
     Make it as simple and easy to get started and participate as possible.



#socialplan                           Image used under Creative Commons for squeezeomatic
                                                                                            23
Learn, Listen, and Respond
   Clear Guidelines   Communication Flow




#socialplan                                24
Long-Term Success for
          Community
      How to set up your community for long-term success




#socialplan                                                25
Relationships Win
    If you're working on a long-term perspective (more than a year), you know
                         that building relationships is key.


#socialplan                                                                     26
Work At It Every Day
         Growing relationships takes a lot of care and feeding.



#socialplan                                                       27
Community Manager
Ownership and responsibility over
regular communication and
relationship growth.




#socialplan                                                                            28
                                    Image used under Creative Commons from Pablo Casuriaga
Reward Activity, Remind
              Don’t let member activity happen in a vacuum.



#socialplan                                                   29
Use The Right Tools for the Job
     Don’t bring out all the bells and whistles at once. Focus on a few key
                    features and make them phenomenal.


#socialplan                                                                   30
Keep The Energy Up
    No one said it would be easy to create a community. It takes time and a lot
          of continuous energy to grow a community out of the ether.


#socialplan                                                                       31
More Information
  on Planning Online
   Communities for
     Associations
http://info.socious.com/association-management-resources/



#socialplan                                            32

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How to Plan a Successful Association Online Community

  • 2. Goal Setting How to set goals for your online community #socialplan 2
  • 3. Create the ‘burning imperative’ This will define how you treat, incentivize, and reward members. #socialplan Image used under Creative Commons from Nationaal Archief 3
  • 4. Bring Value If you are struggling with why members should come to your site, chances are they will struggle, too. #socialplan Image used under Creative Commons for Jack Parrott 4
  • 5. Little Victories Small goals that people can reach that keep them motivated in the community. Game dynamics can play a role here. #socialplan Image used under Creative Commons for jay8085 5
  • 6. Staff & Member Research Tips for conducting staff & member research to create a community that your members will use #socialplan 6
  • 7. Areas to Research Who to research & how to gather information #socialplan Image used under Creative Commons from Katie@! 7
  • 8. Staff Research 0 Perceived value 0 Member problems 0 Staff problems 0 Tech savvy #socialplan 8
  • 9. Member Research 0 Problems 0 Access 0 Content 0 Communication #socialplan 9
  • 10. How to Gather Information 1. Interviews 0 Small sample 0 Open ended 0 Notes 0 Listen, listen listen 0 Don’t defend or solve 10
  • 11. How to Gather Information 2. Surveys 0 Validate interview data 0 Survey larger sample 0 Short and sweet 0 Gratitude #socialplan 11
  • 12. Prioritize Characteristics of Your Community with Kano 0 Mandatory Features 0 Must be in your community 0 Linear Features 0 The more the better 0 Exciters and Delighters 0 Didn’t know they wanted, but they do 0 Reverse Qualities 0 Better not be included 12
  • 13. How to Prioritize Characteristics of Your Community 0 Create question pairs 1. How would you feel if XYZ’s online community had separate chapter discussion/groups? 2. How would you feel if XYZ’s online community did not have separate chapter discussions/groups? 0 Answers  I like it that way  It expect it that way  I am neutral  I can live with it that way  I dislike it that way 0 Survey sample & analyze data Check blog.socious.com for a full explanation of how to do a Kano analysis! 13
  • 14. Community Features How to translate your strategy & research into online community features #socialplan 14
  • 15. Connection Between Research/Strategy & Features Research & Strategy Community Features #socialplan Images used under Creative Commons from Viewoftheworld 15
  • 16. Start With Association Goals #socialplan 16
  • 18. Use Top Problems Staff Member 0 Members don’t know 0 Want to advance in about programs careers 0 Need to reduce educational costs 0 Stay on top of 0 Generate more industry changes revenue 0 Get help with day- 0 Improve member-to- to-day challenges member collaboration 0 Find credible info and education 18
  • 21. Lessons to Launch Lessons to successfully launch an online community #socialplan 21
  • 22. Start Small This is a bit controversial. Develop a community gradually, rather than doing the traditional BIG LAUNCH. #socialplan Image used under Creative Commons for whoislaunch 22
  • 23. Simplicity Make it as simple and easy to get started and participate as possible. #socialplan Image used under Creative Commons for squeezeomatic 23
  • 24. Learn, Listen, and Respond Clear Guidelines Communication Flow #socialplan 24
  • 25. Long-Term Success for Community How to set up your community for long-term success #socialplan 25
  • 26. Relationships Win If you're working on a long-term perspective (more than a year), you know that building relationships is key. #socialplan 26
  • 27. Work At It Every Day Growing relationships takes a lot of care and feeding. #socialplan 27
  • 28. Community Manager Ownership and responsibility over regular communication and relationship growth. #socialplan 28 Image used under Creative Commons from Pablo Casuriaga
  • 29. Reward Activity, Remind Don’t let member activity happen in a vacuum. #socialplan 29
  • 30. Use The Right Tools for the Job Don’t bring out all the bells and whistles at once. Focus on a few key features and make them phenomenal. #socialplan 30
  • 31. Keep The Energy Up No one said it would be easy to create a community. It takes time and a lot of continuous energy to grow a community out of the ether. #socialplan 31
  • 32. More Information on Planning Online Communities for Associations http://info.socious.com/association-management-resources/ #socialplan 32