Presented by Robert M Kintu, Principal Consultant, Fit Uganda Session: Holistic ICT Solutions Versus Specific Mobile Solutions for Agriculture on 6 Nov 2013 ICT4Ag, Kigali, Rwanda

1. ICT4Ag - The Digital Springboard for
Inclusive Agriculture 2013.
Holistic ICT Solutions Versus Specific
Mobile Solutions for Agriculture
The Fox Perspective:
Value of Holistic ICT
for Market Linkages’
By Robert M Kintu
Principal Consultant /Managing Director
robert@fituganda.com,+ 256 075 460354
Day
Time:
Room:
Wed. Nov.6, 2013,
11:00 - 12:30
Ruhondo
Serena Hotel ,
Kigali Rwanda
www.infotradeuganda.com
www.farmis.ug
www. fituganda.com

2. Here on behalf of


FIT UGANDA LTD
Business Consultancy : Business Development Services , Access
to markets, Business training and Information dissemination.
Infotrade :
16
 Agricultural Market Information Services
years

Localized Agricultural Market Information ( LAMIS)
Value Chain Market Information Services ( VARMIS)

Farm Record Management Services (FARMIS)

InfoBank- www. allUganda.info

In business
Info point (U) Ltd an Advertising Business Services
 Affiliations : FIT Ghana, FIT Kenya, FIT Zimbabwe
Visit : www.fituganda.com or www.infotradeuganda.com
Visit : www.alluganda.info or www.farmis.co.ug


3. The Fox Perspective: Value of Holistic
ICT for Market Linkages’
Product of Infotrade: FARMIS –
Farmer Record Management
Services
Why the solution?
: Expectations and desires!!!

4. 4
Talking Point

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




Welcome
Rationale for Holistic approach to
Agribusiness problems
Problems addressed
Value proposition Holistic ICT platforms
Presentation of Holistic platforms- Demos
Audience, Channels and Out Reach
Growth, Scalability and sustainability
Conclusion

5. What are the problems?
User Perception
 Audience
preferences
 Communication
challenges
amongst farmers
and farmer
organisations
Issues faced enterprises
based farming
 Poor
record
Keeping
 Lack of real-time
market information
 Limited access to
financial services
 Shortage of inputs
 Costly enterprises

6. Infotrade Model
What are the solutions?

Organise farmers into groups

Train farmers on proper record keeping methods

Bridge the gap between farmers and other
markets/ service providers

Provide platform for the farmers to track their farm
activities and expenses.

Avail farmers with market information. E.g sms and
radio.

Link the farmer to buyers and credit services

7. Value proposition Holistic ICT
platforms




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Farmer Mobilization – with use community radios
Support Farmer Registration- with on mobile interact
Aggregation of Support Agencies- Coops /DFAs
Profiling of the individual Farmers information needstake survey with phone
Take annual subscription from profiled farmers – via MMobile
Digitalize farmer Information Requests – automatic price
information deliveries.(on phone, radio, IVR, Call Centre)
Link farmers to e-services m-mobile, crop insurance
and market alert opportunities
Provide farmer/enterprise identification services – via
online platform - FARMIS

8. .
.

9. FARMIS Statistics
So far Numbers of Farmers with Activity with
FARMIS
•4850 subscribed
•300 farmers using service in Northern
region(Lira)
•5 farmer organizations registered for
FARMIS
•70 Paid farmers
Web based tool

10. Mobile based tool

12. 12
Defined

Market Information is a business resource that
contributes to know- how and increases the
chances for the businesses to manage
prevailing situations and plan for future
market opportunities. As defined by FIT Uganda 2007

It is the collecting, processing and analyse of
market data from all business exchange levels
i.e. from farmers to consumers on prices,
quantities, qualities, delivery times and costs
of transaction.

13. Our Journey for a Holistic MIS
•
•
Production
Transaction
& Marketing
Data
AGMIS
FARMIS
• INFOBANK
• LAMIS
•
•
•
ISO
Certification
Standardizati
on of
collection,
processing
and
dissemination

14. Linked processes in agribusiness
MT Subscribers : 66,284
 Marketing
data
 Production data
 Transaction data
MO Ave.HITS : 3,111 p.m.
No. Partnership Radio : 18
Data Feeds : 1
Linkages
 Sustainable
markets
 Crop insurance
 Financial & Credit
services to farmers

15. 15
Strategic partnership in Service delivery

16. 16
Opportunities to share
 Revenue
sharing models for service
growth
• For cooperatives
• Field Consultants
• Staff Incentives

17. 17
We believe in change
Integrated ICTs can do to
Agric business Sector
 Creating

opportunities to discuss
To debate options & Risk
 Pledge


to improve processes
To innovate the service offer end user
But seek for adopt by multiple stakeholders

18. 18
Conclusion
 Private
sector led MIS can be sustainable
only if the development partners and
government can stimulate the end user
thru’ awareness programmes aimed at mass
adaptation.