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Digital Extension Framework Post-Covid Context
- 1. Towards a Digital Extension Framework in Post- Covid Context: Functional Transformation of EAS Organizations SHAIK N MEERA PRINCIPAL SCIENTIST Indian Council of Agricultural Research IFAD FAO Zoominar 14 May 2020 meera.shaik@icar.gov.in shaiknmeera@gmail.com Shaik N Meera@2020
- 2. Outline 1. Extension Advisory Services - Good Intentions 2. How is COVID Impacting EAS – Tipping Point? 3. Three hierarchical levels of evolution of Digital Extension – Who responded well? 4. Existing Digital Systems are harnessed Adapting is the new Mantra! - 6 Case studies 5. Functional Transformation of EAS: Integration of Case studies - 4 Lessons 6. Accelerating Digital Extension: Tactical to Practical- Digital Tools 7. Bundled / Blended Digital Extension: Tactical to Practical – Digital Partnerships 8. Digital Extension Framework for NENA Region – Get Set Go! Shaik N Meera@2020
- 3. Extension Advisory Services: Good Intentions 400000 Public extension professionals Millions of Private extension professionals Total additional income $100-200 billion 3–6% increase in total production value (World Economic Forum, 2018). If 275-350 million farms gain access to mobile-based services by 2030 250–500 million more tonnes of food could be produced and 20–65 million fewer tonnes of food lost. Digital Extension Success stories Digital Extension Frameworks Back to the Basics Shaik N Meera@2020
- 4. How is COVID Impacting EAS Farm Operations – labour, machines, harvest & post harvest Markets, Transport Supply chain – and hence access to inputs Livelihoods for off farm income – marginal farmers Credit, Insurance Advisories - Knowledge & Service Mismatch Inability to adapt - quickly A farmer is a producer and a consumer as well Making farmers more vulnerable Shaik N Meera@2020
- 5. Three hierarchical levels of evolution of Digital Extension (Shaik N Meera & Dina Saleh, 2020) Digital As usual Overarching conventional EAS functionalities Awareness creation Market information Information dissemination Diagnose problems Recommend solutions Technology transfer Training Farmers’ feedback loops etc., Radio, TV, Video Decision Support Systems Digital Enablers Emerging functionalities Market Access Greater arbitrage Personalization in advisories Input supply Digital solutions in pre production, production and post production Moderate Value chain integration Financial Inclusion Mobiles, Computer Networks, Portals, Apps, IVRS, SMS Digital Disruptors New functionalities Data driven personalization Supply chain management Aggregation models Coordination of transportation Traceability Secure payments Unique(national) IDs for accessing inputs and products, agricultural subsidies and remittances Cloud, IOT, AI, Big data Analytics, DLTs, GPS Did you know? Who responded well to COVID! Shaik N Meera@2020
- 6. Existing Digital Systems are harnessed Adapting is the new Mantra! While markets are disrupted: FarmIT in Kenya provides farmers with agronomic support, market linkages and an e-commerce solution, for example, while Zambia-based eMsika is Africa’s leading platform for wholesale and retail trade in agricultural products. Markets, Transport Supply chain – and hence access to inputs Case study 1 Shaik N Meera@2020
- 7. While maintaining the social distancing: marketing platform Mkulima Young and G- Soko connects farmers to suppliers and distributors, helping produce reach traders and consumers. Markets, Transport Supply chain – and hence access to inputs Case study 2 Existing Digital Systems are harnessed.. Adapting is the new Mantra! Shaik N Meera@2020
- 8. Keep on trucking: Green lanes of EU Case study 3 Existing Digital Systems are harnessed.. Adapting is the new Mantra! Markets, Transport Supply chain – and hence access to inputs A farmer is a producer and a consumer as well Green channel to connect production areas with urban outbreak hotspots to accelerate the delivery of perishable (and nutritious) foods to affected populations.} Shaik N Meera@2020
- 9. Brazil, China, India, Italy Postponement of rural credit payments and creation of new credit lines Reduction and exemption of agricultural credit guarantee-related expenses. Support for cold storage and preservation Financial Inclusion IFAD Colombia Guatemala Case study 4 Existing Digital Systems are harnessed.. Adapting is the new Mantra! Livelihoods for off farm income – marginal farmers Credit, Insurance Shaik N Meera@2020
- 10. Creating lasting profits for farmers everywhere Ghana Farmerline Farmer Education | Input Finance | Market Access Case study 5 Existing Digital Systems are harnessed.. Adapting is the new Mantra! Markets, Transport Supply chain – and hence access to inputs Advisories - Knowledge & Service Mismatch Shaik N Meera@2020
- 11. iTEAMs in India Toll Free Number Local Aggregation eNAM Case study 6 Existing Digital Systems are harnessed.. Adapting is the new Mantra! Markets, Transport Local aggregation Shaik N Meera@2020
- 12. Functional Transformation of EAS: Integration of Case studies Advisory & Planning Frontline SMS – Credit, Learning (Kenya) Technoserve –Capacity (Tanzania) RANET Project – Hydro Meteorological Advisories (Zambia) eSrilanka telecentre project – Capacity (Sri Lanka) Pinoy Farmers Net – Support system & Capacity (Philippines) Satellite Assisted Pastoral Resource management – Planning (Ethiopia) Africa Soil Information Service (AfSIS) Web map (Africa) Platform, Bulk Purchase DrumNet+ Equity Bank project (Kenya) - Credit M farm – Bulk Purchasing and Link to markets (Kenya) Insurance RFID Livestock Insurance – Insurance (India) Index based Livestock Insurance- Insurance (Ethiopia) Satellite Assisted Pastoral Resource management – Planning (Ethiopia) Credit, Remittance & Savings Frontline SMS – Credit, M-PESA– Credit, remittances, savings (Kenya) ACDI/VOCA Project – Credit (Honduras) DrumNet+ Equity Bank project (Kenya) - Correspondent Banking Model - Credit (Brazil) GES e Vouchers– Credit (Nigeria) Musoni Completely cashless micro finance via Safaricom’s MPESA System (Kenya) Post COVID Lesson 1 Serving farmers differently – Pre-Production Shaik N Meera@2020
- 13. Livestock Dairy Livestock Identification Trace Back System Project - Traceability (Botswana) Jamaica Broilers’ group - Tra(Jamaica) e-Dairy –Information access (Sri Lanka) Chilean Aquaculture project (CAP) - Fishermen (Chile) Crop Production Diagnostics / Input Management / Capacity/ Harvest Pest Control & frost prevention – Alerts (Turkey) Digital Green, Access Agriculture – Video extension (Global) SMS Push of information (Sudan) Agri Hubs, SME MoBiashara – Input orders and supply (Nigeria) Smart Agri Hubs – Precision farming, SME Development (Prague) One Acre Fund – Financing high quality inputs (Kenya) ain - India) National Farmers’ Information Service (NAFIS) – Text to Audio - Swahili Value chain DrumNet (Sun Flower value Chain - Kenya) E Choupal (Soya bean Value Chain - India) Naatal Mbay –power of data (Senegal) Bashaier Network –Alternate Supply Chains, Contract Farming (Egypt) Functional Transformation of EAS: Integration of Case studies Post COVID Lesson 2 Serving farmers differently – Production Shaik N Meera@2020
- 14. Market Access FarmerNet (Sri Lanka) Soko Hewani (Kenya) E-purjee, Cell Bazar – Market place (Bangladesh) Xam Marse (Senegal) InfoPrix – Market ( Benin) Esoko – Market information (West Africa Region) Bashaier Network – Market Information (Egypt) Women Youth SME E-purjee, Cell Bazar – Market place (Bangladesh) Uluguru Spice project – Women farmers’ access to market information (Tanzania) Transport , Aggregation Spoilage Sensors – ideo.org Storage (East Africa) Loop (getloopapp.com) – market and aggregation (India) Value chain DrumNet (Sun Flower value Chain - Kenya) E Choupal (Soya bean Value Chain - India) Naatal Mbay –power of data (Senegal) Bashaier Network –Alternate Supply Chains, Contract Farming (Egypt) Functional Transformation of EAS: Integration of Case studies Post COVID Lesson 3 Serving farmers differently – Post-Production Shaik N Meera@2020
- 15. Pre production (15) Credit / Planning /Input Supply / Remittances Production (13) Diagnostics / Input Management / Capacity/ Harvest Post production (12) Transport / Storage / Processing / Markets Training and Awareness Capacity building Input supply (e-marketing) Machinery rental Financial Inclusion (Credit and insurance) Weather information Prior Market information Agri input directory Soil testing Information on government schemes Crop insurance Precision agriculture Installations (drip, sprinkler) Protective structures installation Drones for decision making Linking farmers with experts for crop management advisories Crop and pest management advisories Farmers forum Smart devises for agriculture Training and skill development Digital Apps Prediction services Contract farming Drones for application Seed multiplication Harvesting and post harvest management Uber models Adoption tracking / management Smart supply chain activities Smart grading , packing, transportation, processing, cold storage Linkage of buyers and sellers Procuring produce from the farmers Linking consumers and farmers Aggregation Digital payments Traceability Smart storage Warehouse slips E-vouchers Direct to consumer Functional Transformation of EAS: New Extensionist’s Job Chart Post COVID Lesson 4 Shaik N Meera@2020
- 16. Kenya Tangaza Pesa Ag Value Chain Network FACE Orange Telecom Uganda Zoona e-vouchers Zambia, Malawi, Mozambique Zimbabwe 1 million vouchers Nigeria NIRSAL Risk Sharing System for Ag Lending $ 3.5 Bn USD Post Harvest Information Systems CMS/ DSS/MIS/GIS Digital Extension Advisories, Apps Modeling Solutions Big Data Sensory and Proximity Devices UAV, IOT Digital Networking Block chain Mobile wallets E commerce Remittances DBT Digital Innovati on System Shaik Meera, 2018 Accelerating Digital Extension: Tactical to Practical Digital Tools Shaik N Meera@2020
- 17. Weather Forecast Regional/District Market Prices Marketplace Services Weather Forecast Farm Level Weather based advisories Social media Insurance Agricultural Credit, Savings Insurance Weather Insurance Agricultural Insurance Uber Model Data analytics (Weather, Crop, Price, Livestock) EAS EAS + Mobile Money EAS + Geo location + Mobile Money +Traceability EAS + Geo Location Bundled / Blended Digital Extension: Tactical to Practical Digital Partnerships Shaik N Meera@2020
- 18. 1: PA 2: Mkt 3: KT 4: Access 5: Aggregation 6: Financial Inclusion 7: Networking 8: Aes – Unique ID 1 3 8 4 1 5 1 7 4 2 5 6 4 2 5 6 4 5 4 1 1 5 643 5 8 2 1 6 2 1 5 22 5 1 22 5 2 5 1 3 1 3 4 2 5 45 2 1 6 8 16 8 2 1 2 6 4 2 4 5 7 1 8 4 5 4 8 4 3 0 1 2 3 4 5 6 7 8 Aarav Unmanned Systems Aarav Unmanned SystemsAarav Unmanned SystemsGold Farm Gold Farm Gold Farm Farms2Fork Farms2Fork Agribolo Agribolo Agribolo Agribolo eFresh Pvt Ltd eFresh Pvt Ltd eFresh Pvt Ltd eFresh Pvt Ltd Agrostar Agrostar TQ Pump starters Kisan Raja Skymet Skymet Skymet EM3 Agri Services EM3 Agri Services EM3 Agri Services EM3 Agri Services Reuters Market Light (RML) Reuters Market Light (RML) Reuters Market Light (RML) AgroWave AgroWave AgroWave Earthy Tales TruceTruceFarm AgainFarm AgainShanMukha InnovationsShanMukha InnovationsCrofarmCrofarm Aibono Aibono Fasal Fasal ONganic Foods ONganic Foods ONganic Foods Oxen Farm Solutions Oxen Farm Solutions Farmizen Harvesting Harvesting Harvesting SatSure SatSure SatSure Triton Foodworks vDrone Ninjacart Ninjacart BigHaat BigHaat Ravgo Ravgo Ravgo FlyBird Innovations FlyBird Innovations farMart farMart AgroStar AgroStarCropInCropIn N.Meera, Shaik (2018). http://www.aesanetwork.org/a-treatise-on-navigating-extension-and- advisory-services-through-digital-disruption/ +850 World over AgTech Analysis Startups in Digital Extension: Tactical to Practical Digital Partnerships Shaik N Meera@2020
- 19. Digital Extension Framework for NENA Region Extension Functionality NENA Region Country Specific Local, Cluster Level Farmers Partnerships Financial Service Providers + Third-party Technology Providers + Anchor Agribusinesses + Integrated Web Mobile Platforms Consortium Platforms Rome based Organizations National Framework Mobile / Famers portal Digital design Mission STAR Model Value chain - Complentors Digital Pull Smart Interface Human Interface Crowd Sourced Content Machine Rentals Regional Players Hello Tractor Model Predictive Analytics Big data Efforts Uber Model MyAgro Cluster level Platform Neighbourhood Uber Model Financial Inclusion Regional Consortium Policy/ Investment on Savings, Credit, Insurance National Consortium Pre-paid Voucher System Direct benefit transfers Financial inclusion Mobile Wallets Weather Index Based Insurance CBS Model Mobile Money/ wallet Capacity/ Skills Regional MOOCs For Policy makers Agri Business Opportunities MOOCs Blended Provincial Extension Video. E-learning Social networks Video WhatsApp Crowd Sourcing Get! Shaik N Meera@2020
- 20. Extension Functionality NENA Region Country Specific Local, Cluster Level Farmers Partnerships PRODUCTION Extension Advisory Systems (Public private Civil Society) Integrated Web Mobile Platforms Content Management Systems Good Agricultural Practices Portal Embedded Platforms Farmers One Stop Shops Mobile Repositories Service pull projects Adoption Tracking Extension Advisory Personalized Registry Field Adoption Financial Service Providers + Third-party Technology Providers + Anchor Agribusinesses + Last-Mile Aggregators / Distributors Farm Advisories National call centres IVRS Smart production Projects Video Extension Models Mobile Extension Social media Social Network projects Repositories Crop/ pest, water Management Regional Digital extension Network M- farmer portal M- water Management e-pest surveillance Early warning systems Ues- Fertilizer management Women/ Youth programs Farm Book Farm Command Mobile App – projects Smart water management Remote Sensing GIS projects RS Modeling National Water Management Dashboards Predictive services Water Management with Digital Meters- Program Water in Mobile – Initiative at farmers level Training Skill Development Regional MOOCs Platform National MOOCs for Digital Extension Blended Farm Advisor certificate Courses Farmer Led Programs Digital Extension Framework for NENA Region Set! Shaik N Meera@2020
- 21. Extension Functionality NENA Region Country Specific Local, Cluster Level Farmers Community Women groups Partnerships POST PRODUCTION Extension Advisory Systems (Public private Civil Society) Financial Service Providers + Third-party Technology Providers + Anchor Agribusinesses + Last-Mile Aggregators / Distributors Market Inclusion Digital Platform Export/ Import Consortium Unified markets National frameworks for Commodities Complemntor services around e-markets E Granery model SME Integration Aggregation Farm to market Alliance Aggregation Models Proof of Concepts LOOP Model Local Aggregation Smart Grading, Traceability Regional Traceability platform Product Traceability Platforms for priority Commodities Direct Market Models Training Apps Direct Market Models Capacity development Disruptive Technology Big data analytics - Blockchain - Artificial Intelligence - Location based Services - Drones/ Unmanned Aerial Vehicles - Social Networks -Internet of Things- Mobile Cloud Computing Digital Extension Framework for NENA Region Go! Shaik N Meera@2020
- 22. So what does it mean? 1. Extension Advisory Services - Good Intentions 2. How is COVID Impacting EAS – Tipping Point? 3. Three hierarchical levels of evolution of Digital Extension – Who responded well? 4. Existing Digital Systems are harnessed Adapting is the new Mantra! - 6 Case studies 5. Functional Transformation of EAS: Integration of Case studies - 4 Lessons 6. Accelerating Digital Extension: Tactical to Practical- Digital Tools 7. Bundled / Blended Digital Extension: Tactical to Practical – Digital Partnerships 8. Digital Extension Framework for NENA Region – Get Set Go! Shaik N Meera@2020