This document discusses the Market-Led, User-Owned ICT4Ag-Enabled Information Service (MUIIS) project in Uganda. MUIIS aims to provide farmers with satellite data, weather information, agri-advisory tips, and access to insurance and market prices via an app and agent network. The project is a partnership between various organizations to develop a sustainable business model that will provide services to 350,000 smallholder farmers by 2018. MUIIS intends to improve farmers' productivity and incomes through access to timely information and resources.

1. Satellite data for agricultural
advancement
MUIIS Uganda
CAROL K.KAKOOZA
Chief Of Party – MUIIS Project
Kampala , Uganda

2. A joint international
institution of the
African, Caribbean and
Pacific (ACP) Group of
States and the
European Union
CTA’s mission is to
advance food and
nutrition security,
increase prosperity
and encourage sound
natural resources
management in
ACP countries
It facilitates information
and knowledge sharing,
supports multi-
stakeholder policy
dialogue and
strengthens the capacity
of agricultural and rural
development
institutions and
communities
The Technical Centre for Agricultural and Rural
Cooperation (CTA), The Netherlands

3. 3
Market-Led, User-Owned ICT4Ag-
Enabled Information Service (MUIIS)

4. MUIIS – DONOR
4

5. 5
MUIIS PARTNERS

6. Components of MUIIS
6
- Capacity Building
- Agri - advisory tips
Weather info Satellite info
Trend analysis
Insurance
ICT enabled
services
Mobile enabled
services
Access to Farmers
Market Information

7. MUIIS is a one stop solution for farmers to grow
more and sell more
Using Agronomic tips; timing/length of season; early warnings,
financial/Index-based insurance services; market intelligence on where &
when to sell
7
Value proposition of MUIIS

8. Recruit Agents from with in the communities (cooperatives )
Subscription through groups/coops
Equip with agents with content to on Mobile devices to support the farmers

8
Improved ICT Enabled Agent Network to
enhance extension

9. 9
Provision of a strong support system to
grow the project into a business
Training, resource provision, infrastructure, organisation
strengthening

10. AWhere
Aquaterra
Metosat Sentinel
EARS
Data aggregated and advice produced
MUIIS server
200 agents
With Data (MNO)and
Smart phones
MOBIS
AGRA
Training
E-Granary
insurance
and other
pdts
FIT Uganda
AGRA
Agronomic
data
Seed Varieties
Fertiliser
350,000 subscribers
Mercy Corps
Satellite data analysis
Agri advisory
weather Insurance
Market info
Analysis
(trends.-H20,
pestetc
E-leaf
Data
Information
Products
Insurance
companies
Through USSD and SMS
EAFF
Mobilisation of cooperatives and farmers
MUIIS IMPLEMENTATION PROCESS AND REVENUE SOURCES

11. 11
The Business Case
Context
3 Value Chains: Maize, Sesame, Soya bean
2 Farmer Organisations: Over 300
Cooperatives & CBOs
Revenue Streams
Subscription through a mobile
phone
Farmers membership fee via
FBOs
Profiling
Surveys
FBOs & Coops with license
agreement on behalf of farmers
Access to a “farmers help
desk” by staff of Mercy Corps
Financial services to farmers
via aggregators, insurance
companies
Crop insurance licences to
insurance companies
Distribution Channels
•Mobile Platforms
•MOBIS
•E-Granary
•Supported by
•Agents Networks
•Farmer Organisations
•Private businesses
•NGOs
Cost Structure
Satellite data management
Market assessments of
value chains
ICT and mobile network
services
Marketing and sales
Training and capacity
building
Mobile profiling devices
Project management
Uganda National Farmers
Federation (UNFFE): >3M
Uganda Cooperative Alliance
(UCA): >1M
Northern: 80,000 Central: 100,000
Western: 90,000Eastern: 80,000
350,000 Smallholder Crop Farmers Reached by
2018

12. Satellite Data for Farmers
12
Weather alert Agronomic tips Index-base Insurance

13. Ground Data from Farmers
13

14. And then what……?
14
 Farmers will receive timely, accurate and actionable
messages
 Farmers will receive training support from MSAs on
how to act on these messages
 Leading to:
 Better use of seed, fertiliser, agro chemical, etc.
 Better management of seasonal weather, drought etc.
 Quicker response to pests and disease outbreaks
 Better access to input and output market, market intelligence
 Better access to insurance to cushion climate variability
 Reliable access to credit and loans
 Increase productivity and livelihood

15. MUIIS Bundle Products & Services
15

16. MUIIS Knowledge Application (
MUIIS –KA)
16
To design, develop, test and publish a unified mobile application that:
1. Provides agricultural tips to rural farmers in Uganda
1. Enables rural farmers to compute how to apply
fertilizers (FOT)
1. Links rural farmers to buyers, as well as the market
prices
1. Provides rural farmers with index-based insurance tips

17. M&E - The Impact and sustainability
story
Because we have
 Strong Agent Network
 Developed a Business model
 Ownership by the farmers
 Advocacy and rural community awareness to
enhance uptake of the services
 Authentic Satellite data that is verified
 Support from all partner agencies involved in the
project
We shall achieve Great Impact
17

18. M&E - The Impact and sustainability
story
 By registering 350,000 farmers
 Selling the bundled service to at least 200,000 farmers
 40% female farmers involved in the project
18
These will Propel MUIIS to achieve;

19. 19

20. 20