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Restricted - Confidential Information © GSMA 2013
ICT4Agriculture in developing
countries: Innovation and "the
last mile"
...
Restricted - Confidential Information © GSMA 2013
The GSM Association:
Membership association comprised of Mobile Network ...
Restricted - Confidential Information © GSMA 2013
GSMA Mobile for Development
GSMA M4D combines the industry expertise of ...
Restricted - Confidential Information © GSMA 2013
Farmer’s Challenges = mAgri Opportunities
Productivity Losses
Poor knowl...
Restricted - Confidential Information © GSMA 2013
Case Example: Syngenta & Kilimo Salama
Insurance of farm inputs against ...
Restricted - Confidential Information © GSMA 2013
Focus on Designing for the User and Continuous Service
Revision
4. Servi...
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Amol Jadhav: mAgri

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Presentation from ICT4Agriculture: innovation and the 'last mile' - an event held by the Humanitarian Centre and ARM as part of the Global Food Futures Year and the "ICT4 . . ." series.

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Amol Jadhav: mAgri

  1. 1. Restricted - Confidential Information © GSMA 2013 ICT4Agriculture in developing countries: Innovation and "the last mile" Amol Jadhav 20th May, 2014
  2. 2. Restricted - Confidential Information © GSMA 2013 The GSM Association: Membership association comprised of Mobile Network Operators (MNOs) around the world:
  3. 3. Restricted - Confidential Information © GSMA 2013 GSMA Mobile for Development GSMA M4D combines the industry expertise of the GSMA and its members, with the development skills of international agencies and non-profit organisations to incubate and replicate the deployment of innovative, sustainable and scalable mobile services. The GSMA M4D exists to accelerate economic, social and environmental development through the use of mobile technology: mWomen • Encourage industry to serve resource- poor women • Increase availability of life-enhancing value-added services • Promote solutions to women’s barriers to usage mHealth • Remote monitoring / diagnosis • Data collection • Adherence & compliance • Training & capacity building • Health education & promotion • Health supply chain mAgri • Helplines for advice / trading assistance • Broadcast info content • Automated, localised content • Farmer financial services mEmployment • Business advice helplines • Job posting services • Training and skills development • Inventory ordering and stock management MMU • Money transfer • Airtime & prepaid services • Bill payment • Bank account management • Microfinance • Microsavings
  4. 4. Restricted - Confidential Information © GSMA 2013 Farmer’s Challenges = mAgri Opportunities Productivity Losses Poor knowledge of agri-inputs & nutrition, new technologies Non-availability of prices for crops across markets Lack of accurate weather information Supply Chain Inefficiencies Gap in supply-demand match Intermediaries act in silos Poor logistics – causing wastage Financial Exclusion Non availability of loans, payment facilities, savings Non availability of insurance for protection against crop failure Key Challenges mAgri Applications & services Information & Advisory service Agriculture, livestock & nutrition services Market prices Weather forecast service Supply Chain services Raw materials sourcing and enhancement Real time visibility of supplier networks Track & trace facility of products in supply chain Mobile Financial services for farmers Payments enabled by m-payment facility Availability of savings, credit products Micro insurance for crops * Source: The Mobile Economy India 2013, GSMA
  5. 5. Restricted - Confidential Information © GSMA 2013 Case Example: Syngenta & Kilimo Salama Insurance of farm inputs against drought and excessive rains
  6. 6. Restricted - Confidential Information © GSMA 2013 Focus on Designing for the User and Continuous Service Revision 4. Service Maintenance 1. Consumer Insights 2. Service Revision 3. Revision Launch

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