1) The document analyzes data from Nielsen and Facebook to understand the value and effectiveness of paid, earned, and paid media with social advocacy on Facebook.
2) Earned media like organic impressions from engaging with ads are highly effective at increasing brand awareness, message awareness, and purchase intent, but have limited reach.
3) "Social ads" that include social context like friends who are fans drive greater brand lift than regular paid ads while maintaining similar reach, making them an effective hybrid of paid and earned media.
This document provides a social media strategy for Apryl Webb. The goals are to increase traffic to her blog and social media pages by sharing engaging content and promoting a welcoming community. Two key strategies are increasing content volume and reducing personal attacks. The strategy outlines objectives, brand persona, content strategies, a critical response plan, and metrics for measuring performance over three months when followers grew significantly across platforms and engagement increased.
A presentation to the Wake Forest Downtown Business Alliance about Organic vs. Paid Social Media. Presented by Angela Jamison, president/owner of Communicopia.
Paid and Organic Social Media Strategies (MarketingBitz)Localogy
This presentation was given to an audience of small businesses at the MarketingBitz Bootcamp in Atlanta 4/26/17 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
This is my presentation to the meetup.com Online Marketing Sydney group on 28 May, 2015.
You can read the blog post that accompanies the presentation here: http://mikehickinbotham.com/organic-and-paid-social-media-marketing-strategy/
Organic social impressions Vs paid social impressions by KRDS IndiaKRDS
In the era of Social Dominance how Paid and Organic Impressions makes an impact on your brands. Understand the dynamics and outcome of the Organic and Paid Social impressions for your brand’s Social Reach. Learn what parameters top measure in Paid and Organic Data/Media. How, Where and Why to spend?
For Organic Social Impressions vs Paid Social Impressions:
1) Opportunities with Paid Media on Social on different platforms
2) Opportunities to increase brand asset engagement without Media spends
3) How and Where to spend and why?
4) Building your Social Strategy with Media and Without Media
5) What Parameters to Focus on on Social – Organic VS Paid Media
6) Impact of Paid Media Impressions to brands
7) Use of Organic Data for analysis
8) Different channels – Different devices – Various Module of Paid vs Organic Media.
Social Marketing: Launch Your Marketing to the MoonYasin Güler
The document discusses how to effectively leverage social media marketing through the use of marketing automation software. It begins by outlining the importance of social media for marketers today. It then provides examples of how marketing automation can help integrate social campaigns across different marketing channels to nurture leads throughout the customer lifecycle, from the early awareness stage through customer retention. Specific tactics discussed for seed nurturing anonymous prospects include building thought leadership on social media, humanizing your brand, using native advertising, and publishing landing pages directly on Facebook.
The document provides guidance on developing an effective social content strategy. It discusses setting clear goals for the strategy, such as increasing brand awareness or sales. It also stresses the importance of deeply understanding the target audience and their interests beyond just the product category. The document recommends collaborating with various types of social media influencers, from celebrity influencers with large followings to mid-size "advocates" who are already fans of the brand. Working with influencers can help a brand reach new audiences, resonate more effectively with those audiences, and gain additional creative resources for content creation.
The document provides guidance for social marketing planning in 2015. It summarizes what changed in social media in 2014, including the growth of Instagram and new behavioral targeting on Facebook. It then offers recommendations for capitalizing on these changes in 2015, such as investing more in Instagram, leveraging behavioral targeting on Facebook, and engaging influencers. The overall message is that social audiences and capabilities continue expanding, so brands should adapt their strategies accordingly across channels like Instagram, Facebook, and through influencer marketing.
This document provides a social media strategy for Apryl Webb. The goals are to increase traffic to her blog and social media pages by sharing engaging content and promoting a welcoming community. Two key strategies are increasing content volume and reducing personal attacks. The strategy outlines objectives, brand persona, content strategies, a critical response plan, and metrics for measuring performance over three months when followers grew significantly across platforms and engagement increased.
A presentation to the Wake Forest Downtown Business Alliance about Organic vs. Paid Social Media. Presented by Angela Jamison, president/owner of Communicopia.
Paid and Organic Social Media Strategies (MarketingBitz)Localogy
This presentation was given to an audience of small businesses at the MarketingBitz Bootcamp in Atlanta 4/26/17 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
This is my presentation to the meetup.com Online Marketing Sydney group on 28 May, 2015.
You can read the blog post that accompanies the presentation here: http://mikehickinbotham.com/organic-and-paid-social-media-marketing-strategy/
Organic social impressions Vs paid social impressions by KRDS IndiaKRDS
In the era of Social Dominance how Paid and Organic Impressions makes an impact on your brands. Understand the dynamics and outcome of the Organic and Paid Social impressions for your brand’s Social Reach. Learn what parameters top measure in Paid and Organic Data/Media. How, Where and Why to spend?
For Organic Social Impressions vs Paid Social Impressions:
1) Opportunities with Paid Media on Social on different platforms
2) Opportunities to increase brand asset engagement without Media spends
3) How and Where to spend and why?
4) Building your Social Strategy with Media and Without Media
5) What Parameters to Focus on on Social – Organic VS Paid Media
6) Impact of Paid Media Impressions to brands
7) Use of Organic Data for analysis
8) Different channels – Different devices – Various Module of Paid vs Organic Media.
Social Marketing: Launch Your Marketing to the MoonYasin Güler
The document discusses how to effectively leverage social media marketing through the use of marketing automation software. It begins by outlining the importance of social media for marketers today. It then provides examples of how marketing automation can help integrate social campaigns across different marketing channels to nurture leads throughout the customer lifecycle, from the early awareness stage through customer retention. Specific tactics discussed for seed nurturing anonymous prospects include building thought leadership on social media, humanizing your brand, using native advertising, and publishing landing pages directly on Facebook.
The document provides guidance on developing an effective social content strategy. It discusses setting clear goals for the strategy, such as increasing brand awareness or sales. It also stresses the importance of deeply understanding the target audience and their interests beyond just the product category. The document recommends collaborating with various types of social media influencers, from celebrity influencers with large followings to mid-size "advocates" who are already fans of the brand. Working with influencers can help a brand reach new audiences, resonate more effectively with those audiences, and gain additional creative resources for content creation.
The document provides guidance for social marketing planning in 2015. It summarizes what changed in social media in 2014, including the growth of Instagram and new behavioral targeting on Facebook. It then offers recommendations for capitalizing on these changes in 2015, such as investing more in Instagram, leveraging behavioral targeting on Facebook, and engaging influencers. The overall message is that social audiences and capabilities continue expanding, so brands should adapt their strategies accordingly across channels like Instagram, Facebook, and through influencer marketing.
Coca-Cola has built a massive social media audience of over 82 million followers across multiple channels. They achieved this through regular posting of engaging content, understanding their current audience, and targeting similar potential followers. The document provides best practices for social media marketing, including analyzing which content and posting times perform best, defining target audiences, and using different channels to build a cross-platform community.
MYTH-BUSTING SOCIAL MEDIA ADVERTISING - Convertro social media_report_final2Abdallah Nabulsi
Social media advertising can be effective, but its impact depends on factors like whether ads are paid or organic, the specific social network, and the product category. Paid social media tends to drive more new customers and sales than organic posts. YouTube and Facebook are generally stronger for introducing products and driving conversions. The impact also varies by industry, with subscription and health/beauty products benefiting more from social ads. Carefully optimizing campaigns across different touchpoints is important to maximize ROI from social media.
Marketo held a Social Marketing Rockstar Tour in 2012 visiting 15 cities to discuss implementing, executing, and measuring social strategy with marketers from various industries and company sizes. Over 2000 attendees shared insights on their current social media use and lessons learned. Common themes included controlling your message, consistency, and implementing social media policies. Marketo has compiled the best tips collected on the tour.
REUPLOAD - Originally uploaded 27th February 2013, Slideshare wasn't previewing this because of some glitch, so I've re-uploaded. Hopefully this works.
I was recently asked to give a crash course in developing effective digital strategies. Because I have a contrary streak and think that digital isn't a separate entity, I presented what I think are the key principles in developing marketing strategies instead. It's an intro to strategy in a lot of ways, but hopefully it will be useful/interesting to a few people.
How to write your first influencer marketing strategy presentation.Webfluential Global
Every brand in the world should have an Influencer Marketing element to their overall marketing strategy. The next six (6) chapters will walk you through the detail of how to build your first Influencer Marketing strategy from scratch.
To get better understanding of engagement, audiences, and overall performance, Twitter has provided users the ability to dig into their profiles. This Masterclass exposes the hows, whys and whats of Twitter Analytics
Social Media Marketing Best Practices For Food Service Brian Cliette
Social Media Marketing Best Practices For Food Service
To Learn More Check Out Our Digital Marketing Video Courses Below:
Rock Social Media in 30 Minutes a Day
Save 95% Off The Original Price Normal Price: $297
Slideshare Discount Price $15.00
Udemy Coupon Code: "sweet"
Click Below For a FREE Course Preview
http://bit.ly/20j5ZBH
Social Media Marketing for the Hotel Industry:
Save 95% Off The Original Price Normal Price: $297
Slideshare Discount Price $15.00
Udemy Coupon Code: "sweet"
Click Below For a FREE Course Preview
http://bit.ly/1PPZKQM
The document discusses using social media, specifically Facebook, Twitter, and LinkedIn, for lead generation. It provides tips on creating engaging content, using paid promotion features like promoted posts and ads, and tracking results. The key recommendations are to post mostly valuable content and focus promotion on content with clear calls-to-action. Tracking engagement and conversion metrics is important to measure the effectiveness of social media lead generation efforts.
This quick and to the point presentation highlights 10 recent studies and findings in the influencer marketing world. Complete with takeaways to add to your outreach marketing strategy.
Social media allows marketers to communicate directly with customers in a conversational way to spread their message and help personalize their brand. It provides an identity for products and services and helps create relationships with potential customers who may otherwise be unaware. Marketers can use social media to interact with consumers and provide feedback. The advantages include low-cost global advertising, direct customer interaction, relationship building, quick feedback, and increased brand awareness and sales. However, there are also risks like wrong feedback, privacy issues, targeting the wrong audience, and potential relationship damage from false complaints. Overall, social media can be helpful for marketing if used strategically.
This document discusses social media marketing and different types of advertisements. It begins by defining social media marketing as using social media sites to create content to attract attention and encourage sharing. This can help earn media exposure rather than relying on paid media. Social networks allow companies to interact directly with consumers in a more personal way than traditional marketing. The document then discusses different types of advertisements including online, email, newspaper, radio, television, and public speaking. It provides details on how each type of advertising can be an effective way to reach target audiences.
The Future of Influencer Marketing - Predictions for 2015 2016Rustin Banks
Traditional marketing tactics simply aren’t working in the digital space. Consumers are increasingly tuning out brand advertising, or worse, actively avoiding it.
To learn more about this growing challenge and other trends that are emerging, check out The Future of Influencer Marketing, Predictions for 2015-2016.
12 Step Insider Guide to B2B Social Influencer Marketing MOI Global
When you contemplate an Influencer Marketing programme, you’re talking about engaging and working with a tiny 3% of people who command 90% of the influence in any user group.
How do you find them? And how do you win their confidence and convince them to work with you?
We asked four of the biggest influencers in B2B marketing what makes an influencer tick, what makes them say yes, and what will make them enter into a long-term partnership with a brand.
Read on for the result. Your 12-step Influencer Marketing guide,
packed with golden nuggets and priceless advice, straight from
the horse’s mouth.
Presented at the Mid-Atlantic Marketing Summit, Social@Ogilvy VP Leigh George discussed how to measure the ROI of Social Media and why that was so important. You can follow her presentation and others on #mamsummit
Social Media Advertising is here for the long run, in other words it's here to stay. In this presentation I go through the ABC of social media advertising and provide a quick how-to overview on how to embrace Social Media Advertising and make it work for your brand.
This presentation is part of a panel of speeches given at the Fremantle chapter of #HospoBiz, a new Hospitality only networking organization.
For more information on #HospoBiz please visit https://www.facebook.com/hospobiz
To enquire as a speaker, please contact Federica at
federica@mjsocial.com.au
This document provides an introduction to social media marketing. It defines social media and lists major social media platforms. It discusses how social media has changed communication and marketing strategies from being product-focused to being customer-focused. It outlines the major activities in social media marketing like listening, community management, advertising, and sales/lead generation. It also provides frameworks for planning a social media marketing strategy, including setting goals and key performance indicators and measuring the results of social media activities. Examples of successful social media campaigns from brands like KFC, Lipton, Metro, Evian and Dove are also summarized.
Content & Influencer Marketing - Insights for 2016Social Beat
Content & Influencer Marketing - Insights for 2016 - A presentation done by our Co-Founder Vikas Chawla at the #DinnerAtDeccan event organised on 12th Dec 2015 at Hotel Deccan Plaza, Chennai along with Food Bloggers from across Chennai. Do visit http://www.influencer.in and https://www.twitter.com/SpotInfluencer for more details
Foundersinstitutenamingtalkjune22009slideshareversion 090608182504-phpapp01kwansu lee
The document provides advice on naming a new company or product. It discusses the importance of naming and outlines Igor International's naming process. This includes analyzing competitor names, establishing positioning, brainstorming potential names, assessing names based on 9 factors, and selecting a name. Specific tips are given, such as having a decider, working fast through the process, and writing down all brainstormed names without judgment.
The document outlines a student's idea for a short horror film about a group of friends watching a horror movie, with one friend becoming deranged and killing the others. Primary research through questionnaires found that the target 18-25 age group likes horror and comedy films. Horror was most popular among male respondents, while comedy was favored by females. Secondary research on the film Scream and online articles about writing short films informed the student's script development.
Indias Future By Gurcharan Das (Nov 2009)Aftab Anwar
The document summarizes India's economic growth and future prospects over the past few decades. It notes that India has experienced high GDP growth averaging around 6-8% annually since the 1980s. While prosperity has increased, governance issues still need to be addressed for happiness to spread equally. The future outlook remains positive, with India's economy projected to become the world's 3rd largest, and per capita incomes continuing to converge with developed nations in the coming decades. However, challenges around infrastructure, fiscal deficits, and education quality must still be overcome.
This document contains images and information about 10 influential artworks from the early 20th century that helped establish modern art styles like Cubism, Futurism, and Abstract Expressionism. The works highlighted include Balla's "Dynamism of a Dog on a Leash" from 1912, Picasso's "Les Demoiselles d'Avignon" from 1905, Boccioni's "Unique Forms of Continuity in Space" from 1913, and Kandinsky's "Composition IX" from 1936. Context is also provided about select earlier works by artists like Velázquez, Rembrandt, and Brâncusi.
Coca-Cola has built a massive social media audience of over 82 million followers across multiple channels. They achieved this through regular posting of engaging content, understanding their current audience, and targeting similar potential followers. The document provides best practices for social media marketing, including analyzing which content and posting times perform best, defining target audiences, and using different channels to build a cross-platform community.
MYTH-BUSTING SOCIAL MEDIA ADVERTISING - Convertro social media_report_final2Abdallah Nabulsi
Social media advertising can be effective, but its impact depends on factors like whether ads are paid or organic, the specific social network, and the product category. Paid social media tends to drive more new customers and sales than organic posts. YouTube and Facebook are generally stronger for introducing products and driving conversions. The impact also varies by industry, with subscription and health/beauty products benefiting more from social ads. Carefully optimizing campaigns across different touchpoints is important to maximize ROI from social media.
Marketo held a Social Marketing Rockstar Tour in 2012 visiting 15 cities to discuss implementing, executing, and measuring social strategy with marketers from various industries and company sizes. Over 2000 attendees shared insights on their current social media use and lessons learned. Common themes included controlling your message, consistency, and implementing social media policies. Marketo has compiled the best tips collected on the tour.
REUPLOAD - Originally uploaded 27th February 2013, Slideshare wasn't previewing this because of some glitch, so I've re-uploaded. Hopefully this works.
I was recently asked to give a crash course in developing effective digital strategies. Because I have a contrary streak and think that digital isn't a separate entity, I presented what I think are the key principles in developing marketing strategies instead. It's an intro to strategy in a lot of ways, but hopefully it will be useful/interesting to a few people.
How to write your first influencer marketing strategy presentation.Webfluential Global
Every brand in the world should have an Influencer Marketing element to their overall marketing strategy. The next six (6) chapters will walk you through the detail of how to build your first Influencer Marketing strategy from scratch.
To get better understanding of engagement, audiences, and overall performance, Twitter has provided users the ability to dig into their profiles. This Masterclass exposes the hows, whys and whats of Twitter Analytics
Social Media Marketing Best Practices For Food Service Brian Cliette
Social Media Marketing Best Practices For Food Service
To Learn More Check Out Our Digital Marketing Video Courses Below:
Rock Social Media in 30 Minutes a Day
Save 95% Off The Original Price Normal Price: $297
Slideshare Discount Price $15.00
Udemy Coupon Code: "sweet"
Click Below For a FREE Course Preview
http://bit.ly/20j5ZBH
Social Media Marketing for the Hotel Industry:
Save 95% Off The Original Price Normal Price: $297
Slideshare Discount Price $15.00
Udemy Coupon Code: "sweet"
Click Below For a FREE Course Preview
http://bit.ly/1PPZKQM
The document discusses using social media, specifically Facebook, Twitter, and LinkedIn, for lead generation. It provides tips on creating engaging content, using paid promotion features like promoted posts and ads, and tracking results. The key recommendations are to post mostly valuable content and focus promotion on content with clear calls-to-action. Tracking engagement and conversion metrics is important to measure the effectiveness of social media lead generation efforts.
This quick and to the point presentation highlights 10 recent studies and findings in the influencer marketing world. Complete with takeaways to add to your outreach marketing strategy.
Social media allows marketers to communicate directly with customers in a conversational way to spread their message and help personalize their brand. It provides an identity for products and services and helps create relationships with potential customers who may otherwise be unaware. Marketers can use social media to interact with consumers and provide feedback. The advantages include low-cost global advertising, direct customer interaction, relationship building, quick feedback, and increased brand awareness and sales. However, there are also risks like wrong feedback, privacy issues, targeting the wrong audience, and potential relationship damage from false complaints. Overall, social media can be helpful for marketing if used strategically.
This document discusses social media marketing and different types of advertisements. It begins by defining social media marketing as using social media sites to create content to attract attention and encourage sharing. This can help earn media exposure rather than relying on paid media. Social networks allow companies to interact directly with consumers in a more personal way than traditional marketing. The document then discusses different types of advertisements including online, email, newspaper, radio, television, and public speaking. It provides details on how each type of advertising can be an effective way to reach target audiences.
The Future of Influencer Marketing - Predictions for 2015 2016Rustin Banks
Traditional marketing tactics simply aren’t working in the digital space. Consumers are increasingly tuning out brand advertising, or worse, actively avoiding it.
To learn more about this growing challenge and other trends that are emerging, check out The Future of Influencer Marketing, Predictions for 2015-2016.
12 Step Insider Guide to B2B Social Influencer Marketing MOI Global
When you contemplate an Influencer Marketing programme, you’re talking about engaging and working with a tiny 3% of people who command 90% of the influence in any user group.
How do you find them? And how do you win their confidence and convince them to work with you?
We asked four of the biggest influencers in B2B marketing what makes an influencer tick, what makes them say yes, and what will make them enter into a long-term partnership with a brand.
Read on for the result. Your 12-step Influencer Marketing guide,
packed with golden nuggets and priceless advice, straight from
the horse’s mouth.
Presented at the Mid-Atlantic Marketing Summit, Social@Ogilvy VP Leigh George discussed how to measure the ROI of Social Media and why that was so important. You can follow her presentation and others on #mamsummit
Social Media Advertising is here for the long run, in other words it's here to stay. In this presentation I go through the ABC of social media advertising and provide a quick how-to overview on how to embrace Social Media Advertising and make it work for your brand.
This presentation is part of a panel of speeches given at the Fremantle chapter of #HospoBiz, a new Hospitality only networking organization.
For more information on #HospoBiz please visit https://www.facebook.com/hospobiz
To enquire as a speaker, please contact Federica at
federica@mjsocial.com.au
This document provides an introduction to social media marketing. It defines social media and lists major social media platforms. It discusses how social media has changed communication and marketing strategies from being product-focused to being customer-focused. It outlines the major activities in social media marketing like listening, community management, advertising, and sales/lead generation. It also provides frameworks for planning a social media marketing strategy, including setting goals and key performance indicators and measuring the results of social media activities. Examples of successful social media campaigns from brands like KFC, Lipton, Metro, Evian and Dove are also summarized.
Content & Influencer Marketing - Insights for 2016Social Beat
Content & Influencer Marketing - Insights for 2016 - A presentation done by our Co-Founder Vikas Chawla at the #DinnerAtDeccan event organised on 12th Dec 2015 at Hotel Deccan Plaza, Chennai along with Food Bloggers from across Chennai. Do visit http://www.influencer.in and https://www.twitter.com/SpotInfluencer for more details
Foundersinstitutenamingtalkjune22009slideshareversion 090608182504-phpapp01kwansu lee
The document provides advice on naming a new company or product. It discusses the importance of naming and outlines Igor International's naming process. This includes analyzing competitor names, establishing positioning, brainstorming potential names, assessing names based on 9 factors, and selecting a name. Specific tips are given, such as having a decider, working fast through the process, and writing down all brainstormed names without judgment.
The document outlines a student's idea for a short horror film about a group of friends watching a horror movie, with one friend becoming deranged and killing the others. Primary research through questionnaires found that the target 18-25 age group likes horror and comedy films. Horror was most popular among male respondents, while comedy was favored by females. Secondary research on the film Scream and online articles about writing short films informed the student's script development.
Indias Future By Gurcharan Das (Nov 2009)Aftab Anwar
The document summarizes India's economic growth and future prospects over the past few decades. It notes that India has experienced high GDP growth averaging around 6-8% annually since the 1980s. While prosperity has increased, governance issues still need to be addressed for happiness to spread equally. The future outlook remains positive, with India's economy projected to become the world's 3rd largest, and per capita incomes continuing to converge with developed nations in the coming decades. However, challenges around infrastructure, fiscal deficits, and education quality must still be overcome.
This document contains images and information about 10 influential artworks from the early 20th century that helped establish modern art styles like Cubism, Futurism, and Abstract Expressionism. The works highlighted include Balla's "Dynamism of a Dog on a Leash" from 1912, Picasso's "Les Demoiselles d'Avignon" from 1905, Boccioni's "Unique Forms of Continuity in Space" from 1913, and Kandinsky's "Composition IX" from 1936. Context is also provided about select earlier works by artists like Velázquez, Rembrandt, and Brâncusi.
This document contains 12 wise quotes on life. Some of the key ideas expressed are: view life as a continuous learning experience; we are born for love and its only end; we are always getting ready to live but never living; we are here not just to make a living but to enrich the world; enthusiasm fueled by inspiration and perseverance leads to excellence; your vision will become clear when you look within your own heart; and your work is to discover your work and give yourself to it with all your heart. We are creators of our own circumstances, not creatures of them.
Adventure India Tourism Promoters welcomes visitors to experience exciting adventures around the world through their travel services. They provide examples of thrilling activities like skywalking at the Grand Canyon, visiting a new beach in Japan, or experiencing the heights at Tema Park in Las Vegas. The document also mentions more relaxed adventures such as hiking or bike riding. It concludes by providing contact information for Adventure India Tourism Promoters.
The document outlines six main forces driving change: 1) the innovation cycle fueled by needs, technology, and new applications, 2) new forms of collaboration enabled by social technology, and 3) increasing speed of technological innovation and resulting changes in consumer behavior and interdependence. Swarm intelligence, with people working simultaneously from different places to find answers, is an example of new collaboration, while rapid technological advances lead to quick changes in media usage.
This document presents 10 "rules" from a misogynistic perspective, suggesting that men wish women knew things like crying is blackmail, asking if you're fat means you probably are, men have limited color vision so don't expect them to notice details, and men aren't responsible for solving women's problems or meeting unrealistic expectations. The tone is rude, bitter, and disrespectful towards women.
Tim Williams on how North American agencies are transforming their approach t...The_IPA
Ignition Consulting Group Founder Tim Williams reveals how some North American agencies are transforming their approach to compensation using fixed, variable and dynamic price models. This presentation was shown at the IPA's Performance Adaptathon in London on 8th July 2014. Find out more at www.ipa.co.uk/adapt/performance and get involved in the conversation on Twitter #ipadapt.
What Separates the Best From the Rest: What Makes Great Agencies GreatTim Williams
The truly great agencies share a set of principles and practices that distinguish them from the other 12,000 agencies in America and make them brands in demand.
The document summarizes key highlights from the book "Positioning for Professionals" by Tim Williams. It discusses that growth alone is not a strategy for companies and that size is no longer a competitive advantage. It also discusses how company brands become homogenized by trying to appeal to everyone rather than focusing on differentiation. Executing a positioning strategy is important, and professional firms should focus on creating value for clients rather than just billing hours. Overall the book advocates that professional firms should develop focused differentiation strategies rather than pursuing unfocused growth.
How to deconstruct your agency's business model to better understand the value you deliver to clients and better position for firm to work for the types of clients you really want.
Advertisingeffectiveness understandinthevalueofasocialmediaimpression-1004200...Penney Fox
This report analyzes the effectiveness of different types of media on Facebook, including paid media (homepage ads), paid media with social context (homepage ads featuring friends who are fans), and earned media (organic impressions generated by users sharing with their friends). The study uses Nielsen's BrandLift methodology to measure the impact of these media types on key metrics like ad recall, awareness, and purchase intent. The results provide insights into how to optimize campaigns by combining paid and earned media to maximize both reach and effectiveness.
This document discusses how social media has changed how brands use paid and earned media. It summarizes new research from Nielsen and Facebook on the effectiveness and reach of paid media impressions versus earned media impressions from social advocacy. The research finds that while earned media impressions have the highest impact, they have limited reach. Combining paid and earned media through "social ads" that contain social endorsements can drive higher brand lift while achieving broader reach similar to paid campaigns. The document recommends marketers create a mix of social impressions incorporating both paid and earned media to maximize effectiveness.
Social media impressions - April 2010 (Nielsen)Maple Aikon
This document discusses the value of paid media impressions versus earned media impressions on social media platforms. It analyzes data from Nielsen and Facebook studies of over 800,000 users and 125 advertising campaigns. The studies found that:
1) Earned media impressions, such as organic posts from friends, are generally the most effective at improving brand metrics like awareness and purchase intent, but have limited reach.
2) Paid media impressions can achieve greater reach but are less effective than earned impressions.
3) "Social ads" that include endorsements from friends (a hybrid of paid and earned media) can drive increased brand lift while maintaining the reach of paid campaigns.
4) To be successful, marketers
The formula for effective facebook adsguest6aff87b
This document summarizes a Nielsen report analyzing the effectiveness of Facebook ads. The study found that earned media through social sharing significantly increased the impact of paid ads. Exposure to both paid ads and subsequent organic shares from friends led to higher brand awareness, ad recall, and purchase intent compared to paid ads alone. The report recommends that advertisers use paid media to drive more earned sharing, in order to leverage the combined power of both paid and organic impressions.
2º oleada del estudio "The power of Like" elaborado por la compañia ComScore en colaboración con Facebook en el que se analiza el impacto e influencia que tiene esta red social para los intereses de empresas y marcas. (inglés)
The document outlines a framework for how brands can maximize the impact of their social marketing programs on Facebook by focusing on fan reach, engagement, and amplification in order to deliver brand exposure at scale and drive measurable marketing ROI. It also provides case studies that demonstrate how concentrated social media campaigns can significantly amplify the reach of earned media exposure and drive increased purchase behavior. Finally, the document establishes benchmarks for how leading brands perform in terms of key metrics like fan reach and amplification ratios.
The Power of_Like - How Social Marketing WorksBoris Loukanov
ANDREW LIPSMAN VP, Marketing, comScore
GRAHAM MUDD, Head of Measurement Partnerships, Facebook
Carmela Aquin, Senior Marketing Manager, comScore
Patric Kemp, Senior Data Analyst, comScore
The document summarizes research from comScore and Facebook on how social media marketing works. Some key findings include:
- Brands can maximize the impact of their social marketing programs on Facebook by focusing on fan reach, engagement, and amplification to Friends of Fans through both earned and paid content.
- Leading brands typically achieve an earned amplification ratio of 0.5-2x, extending the reach of their earned media to Friends of Fans. This can be increased by optimizing fan reach and engagement and supplementing with paid ads.
- Targeted social media campaigns can significantly amplify the reach of earned media and drive increased awareness and purchase behavior among exposed fans and friends.
- Exposure to
The document outlines a framework for how brands can maximize the impact of their social marketing programs on Facebook by focusing on fan reach, engagement, and amplification in order to deliver brand exposure at scale and drive measurable marketing ROI. It also provides case studies that demonstrate how concentrated social media campaigns can significantly amplify the reach of earned media exposure and drive increased purchase behavior. Finally, the document establishes benchmarks for how leading brands perform in terms of key metrics like fan reach and amplification ratios.
The document outlines a framework for how brands can maximize the impact of their social marketing programs on Facebook by focusing on fan reach, engagement, and amplification in order to deliver brand exposure at scale and drive measurable marketing ROI. It also provides case studies that demonstrate how concentrated social media campaigns can significantly amplify the reach of earned media exposure and drive increased purchase behavior. Finally, the document establishes benchmarks for how leading brands perform on key metrics like amplification ratio.
Insights Throughout the CPG Brand LifecycleNM Incite
NM Incite’s social media research and analytics offer brands insight into real-time, authentic consumer expression that can transform how marketers build strong brands, create passionate and engaged communities and ultimately achieve superior sales outcomes. Learn how NM Incite’s solutions can be layered with other Nielsen assets to produce powerful insights, providing a valuable competitive advantage.
Facebook has evolved from a platform where brands needed fans to share messages, to one where they can reach all customers. While organic reach of posts may decline over time as more content is shared, paid distribution through ads enables brands to maximize delivery of messages. Creating engaging content that provides value makes posts more likely to be seen organically or when advertised to a broad range of customers beyond just fans. Leveraging social context from fans engaged with brand messages through ads can improve advertising effectiveness and lower costs.
- Branded content on Facebook reaches far more people through unpaid impressions in the Newsfeed than through visits to brand pages. Users are 40-150 times more likely to see branded content in their Newsfeed than on a brand's page.
- There are two key audiences for branded content on Facebook - fans of the brand and friends of those fans. While fans are easier to directly reach, friends of fans typically represent a much larger potential audience, sometimes over 100 times larger than the fan base.
- When brands focus on engaging their fans, they can benefit from significant additional exposure among the friends of those fans, exposure that often surpasses the reach among fans themselves.
Customer evangelism is a new digital marketing practice that leverages existing happy customers to promote products and services to their social networks. As evangelists, satisfied customers engage in positive conversations to convert others. This organic word-of-mouth has been strengthened by digital platforms like Facebook and Twitter. Studies show customer referrals significantly increase purchase intent. Companies can encourage evangelism by making it easy for customers to refer products, being transparent about their identity online, and monitoring/participating in social media conversations. Measuring the results of evangelism tactics is important to prove their value.
Display advertising can influence customers at every stage of the marketing funnel by increasing brand awareness, driving further engagement with educational content, and boosting conversions. Research has found that display advertising leads to a 6% lift in brand awareness and a 94% increase in related keyword searches. It also results in a 140% increase in engagement with advertiser content and an 82% higher likelihood of prospects downloading content. When paired with search campaigns, display can produce a 119% lift in sales. Display makes an impact throughout the entire customer journey from awareness to purchase.
This document discusses social media marketing in the 21st century. It defines social media marketing as gaining website traffic or attention through social media sites by creating content that encourages sharing. Major findings show that 92% of marketers see social media as important, with Facebook and LinkedIn being the most important networks. The document also discusses various social media platforms like Facebook, Google+, LinkedIn, Pinterest, and their uses and benefits for businesses. It covers traditional media versus social media and changes Facebook has made like removing unpaid posts and adding a 'Buy' button.
This document discusses the importance of using data-driven insights to inform communications strategies and campaigns. It advocates approaching communications as both an art and a science by crafting compelling narratives (the art) that are informed by audience insights and trends uncovered through data analysis (the science). The document provides examples of different types of data and insights that can be used, such as audience research, keyword research, and competitor analysis, and how integrating these insights at the start of the strategic planning process helps create successful, targeted campaigns.
This document provides guidance on developing a successful social media marketing program. It discusses monitoring social conversations, identifying influencers, creating engaging content like apps and widgets, and facilitating conversations. It emphasizes the importance of listening to customers, developing clear objectives, evaluating different social platforms, promoting efforts on platforms, and measuring performance. The overall recommendation is to immerse in social media and enable conversations that build long-term brand relationships.
1. Advertising
Effectiveness: Understanding the Value of
a Social Media Impression
APRIL 2010
INSIDE:
• How social networking and consumer engagement
have changed how brand marketing works
• An approach for understanding the value of earned
and paid impressions in a social context
• How creating a Facebook fan base can drive social
advocacy within paid media, thus increasing its
effectiveness
• Data and insights that directly measure the
effectiveness and reach of paid media, paid
media with social advocacy, and earned media