SlideShare a Scribd company logo
outboundsalesplan
Thefastn’furious
Theoutboundsalesprocess
isanythingbutshort.These
insidersalestipswillputyour
planintoaction,fast.
homework
1. Do your
Don’t be lazy about outbound sales. Do the research on your customers
and grab relevant contact data to carve out your target ICP
.
Lusha’s Contact API optimizes your
search with filters like job title,
company
, industry
, and location.
Faceyourfears
2. heads-on
Outboundsalesis all abouttaking guts and asking, “Hey, doyouwantto
hearmore about howourproduct can helpyou hityourtargets?”

Howdoyoufacethe elephant inthe room?Adaptyour
communication styletoyourtarget’s personality.
personalities
The 4
communication
Passive: [pulling teeth
communication]


Aggressive: [angry rude abrupt]
Passive-aggressive: [strong
opinions, lacks skills to express]
Assertive: [good at expressing
themselves but also at
considering the ideas, values and
opinions of others]
in60seconds
Buildconfidence
Tryoutthisrole-play:getallyoursalesrepstomeetinaroom.Callout
arep,givethemanobjection(theteamlistensin),givetherep60
secondstocreateawinningargument.
prospecting
3.Addgastoyour
Coldcallorcoldmail.Ifyouwant
tonailgeneratingleads,youneedto
gofastandoptimizeperformance.
hittargets
4.Plugn’
Everytimeyou go into cold calling
and cold emailing be inthe know.
Startreachingyourprospects
wheretheyarewithLusha
Contacts.
outbound sales metric
5. Unlock this
Lead conversion rate (LCR) = (total sales / total amount of leads) x 100
Use the LCR to see where it fits with the industry benchmarks.
be more intentional
6. Stop hustling,
Be picky with the leads you pursue in outbound sales, but also
with how you spend your time researching, planning, and executing.
www.lusha.com/blog
7.Bringithome,withmorewinningsales
tipsat

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