Finding the Right Person: Five questions to ask
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The document provides five lessons and corresponding questions to ask candidates for a business development role. The lessons are: understand what makes your agency unique; understand the relationship between marketing, sales, and inbound marketing; know what types of clients your agency is not a good fit for; building new business is about relationships not presentations; and strategy is about understanding people over just data. The questions are meant to help evaluate a candidate's experience with these important lessons.
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