Sebastian James is a digital marketer who has led various media projects. Most recently, he was the City Leader for Big Data Week, producing a 3-day live streaming event series featuring data and technology professionals. He used an aggressive social media strategy to promote the event, leveraging platforms like Twitter and Conferize. In previous roles, he grew social media presences for Cook County Government and managed successful email marketing campaigns. He is interested in discussing potential projects related to social media, content marketing, events, and more.

1. The Top 5 FAQ’s about Sebastian W. James
This is his son, Cooper. This is Sebastian.

2. Who is He?
I’m “that guy” who has been asked to lead the charge for whatever needed
to be accomplished in media.
As City Leader for Big Data Week, I completed the third installment of “Big
Data Week in Chicago,” a global event with activity in 25 cities worldwide. I
was again responsible for a producing successful series of live streaming
presentations featuring C-levels and other leaders in the local data and
technology sectors.
As Deputy Director of New Media, I was the point man on the re-creation of
the web and social media presence for Cook County Government, in Cook
County, IL. Cook County is the third largest county government in the USA,
serving 5.5 million residents. I started and grew their social media presence
on Twitter, Facebook, and Foursquare. I led a small team to create and
stock an Open Data catalog in 12 weeks.
In previous roles, I managed a successful email marketing campaign for a
$6 million dollar political campaign. I started a successful email newsletter
for the elected official after the election was won, titled “The Week in
Review.”
I started a blog on hybrid and electric cars and grew it to an Alexa rank of
382,000. Not bad, considering the tens of millions of websites out there.
In a previous position, I rose from freelance proofreader to a manager with
responsibility for a $23 million dollar print/paper/postage. I’ve been a
personality on local television, and has read the news on local TV.
As a Field Marketing Manager, I built inbound activity for a direct response
campaign by putting a Catholic nun on radio to talk about her truthful
success with the product.
• Father
• Husband
• Digital Marketer
• Early Adapter
• Geek
• Informed
• Blogger
• Golfer
• Car Guy
• Landlord
• Semi-Cinephile
• Music Hoarder
• Scotch Lover
• Nut

3. What Has He Done Lately?
Sebastian James has been successfully using media to help
people find information and solve problems.
Most recently, he’s been the City Leader for Big Data Week, a
global festival of Big Data. He produced 3 days of live-
streaming events featuring data and technology professionals
from the Chicagoland area.
I used an aggressive Twitter campaign to drive awareness
and viewership. To ensure a broad reach, I created a
coordinated strategy to tweet and retweet between 3 event-
related accounts. I leveraged Conferize, a social media
platform for events, to capture additional viewers. As part of
his promotional plan, I created press releases and collateral
web content to showcase Big Data Week presenters and
companies.
A recent check saw that the public watched 174 total hours of
event programming.
Where you don’t see my efforts lately is in government social
media. From 2011 to 2013, my social media campaigns for
Cook County Government averaged 3.7 tweets per day. I
maintained a running engagement rate of 2.5% on Twitter and
3.8% on Facebook. Without him, the County has tweeted 81
times in the past 90 days—as of May 12, 2014.
I’m rebooting the Hybrid and Electric Car News blog, where I
will test growth hacking strategies to quickly and dramatically
build viewership.
• Google me
• Connect to me on LinkedIN
• Review my social media stats, 2013
• Review my social media stats, 2012
• Review 3 years of tweets, 2011-2013
• Watch me on video from Big Data Week 2014
• Read my personal blog
• Read my rebooted Hybrid & Electric Car blog
• Click here for my personal Twitter account
• Click here for my Big Data Week Twitter account
• Here’s my Facebook page (kind of NSFW)
• Here’s a Twitter feed I used to manage(gone downhill since)
• Here’s a Facebook page I used to manage (this one too)
• Here’s a link to an Open Data catalog I created and
managed
• Click here for the Cook County Budget site
• Here’s another one, popular but not that good-looking
• Here’s me on Gov 2.0 Radio
• Here’s Jim Stewart (SEO Guru) talking about the
challenges of what I walked into at the County
• Here’s my presentation before a roomful of state
CIO’s

4. Where has He Been?
San Diego, CA
Delivered a
presentation to
over 200
government
technologists on
starting an Open
Data &
government
transparency
program.
Grand Rapids, MI
Created “All the
Weight You Can Lose
for the Price of a 10-
pound Program, a
radio campaign that
helped my company
reach sales of
$50k/week.
Ft. Wayne, IN
Creative and Buyer
for TV, radio and print
direct response
campaigns.
Valparaiso, IN
Created and
Produced “House and
Home,” a CATV real
estate listings show.
7-5
win/loss in political
campaigns I
produced media for.
Graduated from
Valparaiso University.
Merrillville, IN
Promotions Manager for a
PBS stations. PR,
Community Relations, and
on-air personality.
Chicago, IL
Digital Manager
for the country’s
third-largest
county
government
organization,
serving 128 cites,
towns and
villages.
1.066 million
unique website
visitors in 2012,
1.684 million in
2013.
Chicago, IL
Earned a Certificate in Integrated
Marketing from the University of
Chicago. Produced 2 live-streamed
Town Hall meetings, and over 35 other
live-streaming events. Managed all
print production for the largest
automotive aftermarket cataloger in the
US.

5. What Can He Do for Me?
Social Media Facebook Twitter Government
Communications Open Data Content Marketing
Foursquare Responsive Design Live-streaming
Events Video Streaming Radio Social Media Analytics
Events Email Campaigns AdWords Social Media Strategy
Creative Websites SEO Growth Hacking Facebook
Advertising PPC AdSense Integrated Marketing
Campaigns WordPress On-Air Personality Technology
and Data Communications Print Production Project
Management Copywriting Innovation
Google Analytics Public Relations

6. I’m Interested, and Want to Know More.
How Can I Contact Him?
• Resume: Click here for my
LinkedIN profile, which contains
my resume
• Email:
Sebastian@SebastianWJames.
me
• Phone: 773-879-3538