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The document discusses how Facebook has over 400 million global users who spend over 50 minutes per day on the platform. It notes that nearly 80,000 websites now use Facebook for their online presence. The document then lists some challenges businesses may face like low website traffic, decreased customer retention, and weak brand awareness, before explaining how Facebook can help businesses attract new leads, gain followers, and obtain insights through contests, promotions, questions and answers, and posts. It stresses the importance of choosing the right words and types for promotions on Facebook, as well as properly managing content and optimizing images for both organic and paid advertisements on the platform.





