Consumers acknowledge that the possessions they own have an intimate tie up with the concept of self. Ownership and utilization of products help the consumers for defining and living out their own identity. For having a better understanding regarding behaviour of customers and the identity generated by it, it is important to acknowledge the meanings being attached by customers to possessions. Possessions are known to be considered as one of the most important element in the concept of self (Siddiqui and Turley 2006). The concept of extended self is an extremely important considered as it helps in defining the nature and extent of the relationship between the concept of self and possessions. Hence, it can be stated that for understanding the concept of extended self, possessing and consumer behaviour play a significant role.