The eternal appeal of storytelling is easily explained: our brains are wired to follow narratives. As such, we can engage an audience of any size when we manage to grip them with a compelling story that unravels over time through an emotive plot.
The application of storytelling skills is widespread in the marketing industry, as brands seek to make connections with consumers. 70% of consumers prefer getting to know brands through articles rather than ads, so it’s an effective strategy to pursue.
We live in a data driven world. Our ability to generate and store data is increasing exponentially but, with data comes the need to analyse it and communicate it. Data stories such as infographics can bring facts to life, and is a way to simplify and help make sense and order out of a disparate collection of facts. Learn simple strategies to engage all students in authentic, integrated, inquiry learning which blends computational methods with digital graphics to visualise data in meaningful, interesting and more dynamic ways. See how you can engage your students in building effective stories from the hidden insights locked within the data they are exploring.
Stoso 2014 there you go Presentation From Frans van der ReepHans Kooistra
Presentation given by Frans van der Reep at the STOSO 2014 congress 28 May 2014 "Our Reliance on technology".This presentation in given at the STOSO 2014 congress "Our Reliance on technology". Frans speaks about "technology is freedom and fun" and the possible downside as well like "being framed and zombied"
We live in a data driven world. Our ability to generate and store data is increasing exponentially but, with data comes the need to analyse it and communicate it. Data stories such as infographics can bring facts to life, and is a way to simplify and help make sense and order out of a disparate collection of facts. Learn simple strategies to engage all students in authentic, integrated, inquiry learning which blends computational methods with digital graphics to visualise data in meaningful, interesting and more dynamic ways. See how you can engage your students in building effective stories from the hidden insights locked within the data they are exploring.
Stoso 2014 there you go Presentation From Frans van der ReepHans Kooistra
Presentation given by Frans van der Reep at the STOSO 2014 congress 28 May 2014 "Our Reliance on technology".This presentation in given at the STOSO 2014 congress "Our Reliance on technology". Frans speaks about "technology is freedom and fun" and the possible downside as well like "being framed and zombied"
Real qual isn’t just focus groups. It doesn’t have to be IDI’s. It can be digital, it can be agile. It’s about the depth of understanding and the actionability of insight. It’s about recognising that moment of consumer truth, exploring it in full and providing R&D teams with specifics – rules and toolkits on exactly how to build market leading products.
For R&D teams, real qual goes beyond likes and dislikes. It’s not enough to say that the button ‘makes the product easy to use’; real qual explores specifically what it is about the shape, feel, pressure, look of the button, which makes it easy to use. Find out how we do it…
This presentation forms part of the online Festival of NewMR webinar series. Presented by Hannah Rogers from Blue Yonder Research.
Real qual is not about off- or online research, it is not about the amount of groups, it is not about fancy new techniques. It is about the art of listening well. Being able to connect the dots, read between the lines and have the guts to build a story around one remark. Because it illustrates a shared belief, behaviour or frustration, leading to a differentiating solution not thought of before. In short: real qual is about people making sense of people.
This presentation was delivered as part of the online Festival of NewMR webinar series. Presented by Annoek Jansen from INQT.
This presentation describes the need to communicate Data.
It analyzes the HBR Article "Data is Worthless if You Don’t Communicate It" by Thomas H. Davenport.
Transforming internal communications to award winning status. Richard Donovan, Head of IC at Experian UK&I will share insight into how his award winning team transformed their internal communications and the next steps they have planned in their journey.
Why Online Data isn't enough to do data science and why we need to combine multidiscipline to data science for more understanding in Human and our Human society
How pop-up communities helped bring online qual to the mainstreamRay Poynter
Pop-Up Communities are re-shaping the way we can reach customers, observe and understand experiences, run international research, and communicate insight.
Run properly, they also enable a new, more iterative and collaborative way of working, linking multiple methods with a pause-analyse-reflect approach.
While technology is the enabler, it’s the experience and expertise of the qualitative researchers using them that is critical. Without that you get a lot of information, but no insight.
Verve share the know-how for unlocking the true power of this ‘real qual’ approach and how you can use it to gather in-depth, culturally and socially relevant qualitative insight in a way that is faster, smarter and more cost effective.
This presentation forms part of the online Festival of NewMR webinar series. Presented by Anna Williams from Verve.
Using nudge theory to achieve a competitive edge with your UXFresh Egg UK
A presentation that covers the history and definition of Nudge theory, plus explains: the three key stages of implementing Nudge theory into your UX; example of nudges from the charity and private sectors; and test results of nudges Fresh Egg has implemented for some clients. To find out more about the EAST model mentioned in the presentation, search online for "Fresh Egg Resources" and download the free whitepaper
The deck from our take on SXSW 2014 held at iris towers back in early April. My talks cover: 21st century content craft, brands as digital anthropologists and living in an automated world.
Value and values: AI and the path to a more human webWP Engine
This webinar will showcase the results of an international research study commissioned by WP Engine through Dr. Chris Brauer at the University of London, which explored the perceptions of consumers and enterprises about the use of AI through the lens of both value and values.
Register for the on-demand version here: https://hs.wpengine.com/webinar-ai-path-to-more-human-web
Real qual isn’t just focus groups. It doesn’t have to be IDI’s. It can be digital, it can be agile. It’s about the depth of understanding and the actionability of insight. It’s about recognising that moment of consumer truth, exploring it in full and providing R&D teams with specifics – rules and toolkits on exactly how to build market leading products.
For R&D teams, real qual goes beyond likes and dislikes. It’s not enough to say that the button ‘makes the product easy to use’; real qual explores specifically what it is about the shape, feel, pressure, look of the button, which makes it easy to use. Find out how we do it…
This presentation forms part of the online Festival of NewMR webinar series. Presented by Hannah Rogers from Blue Yonder Research.
Real qual is not about off- or online research, it is not about the amount of groups, it is not about fancy new techniques. It is about the art of listening well. Being able to connect the dots, read between the lines and have the guts to build a story around one remark. Because it illustrates a shared belief, behaviour or frustration, leading to a differentiating solution not thought of before. In short: real qual is about people making sense of people.
This presentation was delivered as part of the online Festival of NewMR webinar series. Presented by Annoek Jansen from INQT.
This presentation describes the need to communicate Data.
It analyzes the HBR Article "Data is Worthless if You Don’t Communicate It" by Thomas H. Davenport.
Transforming internal communications to award winning status. Richard Donovan, Head of IC at Experian UK&I will share insight into how his award winning team transformed their internal communications and the next steps they have planned in their journey.
Why Online Data isn't enough to do data science and why we need to combine multidiscipline to data science for more understanding in Human and our Human society
How pop-up communities helped bring online qual to the mainstreamRay Poynter
Pop-Up Communities are re-shaping the way we can reach customers, observe and understand experiences, run international research, and communicate insight.
Run properly, they also enable a new, more iterative and collaborative way of working, linking multiple methods with a pause-analyse-reflect approach.
While technology is the enabler, it’s the experience and expertise of the qualitative researchers using them that is critical. Without that you get a lot of information, but no insight.
Verve share the know-how for unlocking the true power of this ‘real qual’ approach and how you can use it to gather in-depth, culturally and socially relevant qualitative insight in a way that is faster, smarter and more cost effective.
This presentation forms part of the online Festival of NewMR webinar series. Presented by Anna Williams from Verve.
Using nudge theory to achieve a competitive edge with your UXFresh Egg UK
A presentation that covers the history and definition of Nudge theory, plus explains: the three key stages of implementing Nudge theory into your UX; example of nudges from the charity and private sectors; and test results of nudges Fresh Egg has implemented for some clients. To find out more about the EAST model mentioned in the presentation, search online for "Fresh Egg Resources" and download the free whitepaper
The deck from our take on SXSW 2014 held at iris towers back in early April. My talks cover: 21st century content craft, brands as digital anthropologists and living in an automated world.
Value and values: AI and the path to a more human webWP Engine
This webinar will showcase the results of an international research study commissioned by WP Engine through Dr. Chris Brauer at the University of London, which explored the perceptions of consumers and enterprises about the use of AI through the lens of both value and values.
Register for the on-demand version here: https://hs.wpengine.com/webinar-ai-path-to-more-human-web
What's Next for Creativity & Technology: Applied InnovationOgilvy Consulting
Collaborative hacks, where creativity meets technology, are extremely powerful in demonstrating how to change people’s lives. In this webinar, we discuss and answer all your burning questions about these incredible partnerships.
Being Digital: 5 key tactics towards modernizing your organization and ideas
Fallon co-sponsored presentation event with MN AMA (American Marketing Association)
With so many rapid-fire changes in the digital landscape, how are agencies and marketers adapting their strategies and creativity to engage and connect with people?
Join Aki Spicer, Director of Digital Strategy at Fallon, as he shares insights on driving creativity in the age of digital and social media. Learn how his team is broadening its bench strength and skill sets; embracing the user over the viewer mindset; evolving measurement and ROI; building a process for experimentation; and planning for social content strategy. As a marketer, discover new ways to encourage investment in small experiments that can lead to bigger results.
Kate Fitzpatrick, Senior Strategist, e3 and Joshua Leigh, Amnesty International both presented at Experiencing Charity: The Future of Giving, an e3 event looking at the future of the third sector. In these presentations we looked at trends, VR, 360, Labs, Innovation and many other ways charities are exploring immersive experiences.
The Future of HR ' Digitalising HR' by Leadapreneur & IBMJessica Macias
A place for strategic HR leaders to re-imagine their future by discovering new perspectives, challenging their current assumptions and discussing new ideas with their peers and relevant experts.
These are the slides from the keynote 'Imagining the future of HR' by Jan Bartscht, Leadapreneur Co-founder & Managing Director, delivered on 14th September 2017 to over 30 top senior HR leaders in Kuala Lumpur, Malaysia.
Enjoy and share away!
In this issue of WIN World Insights, we bring you the basics of the latest technological trends. Because, when you begin to understand them, you realize how they will hugely
impact our businesses, our lives and our future.
AMES 2016 - The Human Side of AnalyticsStephen Tracy
Last year the global analytics industry was estimated to be worth $125 billion in hardware, software and services revenue. Consequently the market has been flooded with more tools, platforms and tech than you can shake a calculator at. When it comes to data, the core challenge many businesses face today seems to have less to do with analytics technology and infrastructure and more to do with finding the right people, talent and skills. In this presentation Stephen will share 10 lessons for building a successful analytics program through a ‘people-first’ strategy.
Here's the recap of my in-class presentation for the 9th session for the (2009) "Future of Advertising" course at the Minneapolis College of Art and Design (MCAD). On March 23 we got granular and talked about Data, but not just on obsessive detail. Instead, we focused on the idea that data can help propel better stories, more effective media and more useful technology. Many thanks to Patty Henderson from Magnet360 for stopping by to share her perspective; and a big thanks to Chris Wexler and Kristen Findley for sharing their links and resources. Please note the Creative Commons license. Thanks.
⦿ Description of characteristics of Industry 4.0 and 5.0, how it differs from Industry 3.0, and a real-world application of Industry 4.0.
⦿ The idea of immersive environments and a business case study.
⦿ Comparing positive and negative examples of non-verbal communication.
Culture Eats Fintech for Breakfast - MEL Scott Bales
What an awesome session with Melbourne's Banking sector, as we tackled the most challenging part of #innoation and #digitaltransformation.... CULTURE
Amazing to collaborate with some powers of industry in Victor Perton and Mark Danaro
Most Innovative Companies to Watch in 2022(1)-min.pdfinsightssuccess2
Innovation has become a core driver of growth, performance, and valuation. Managers often misunderstand the difference between a creative team and an innovative team. A creative mindset can lead to a “different” outcome sometimes. Still, an innovative perspective opens the curious doors of the mind every time, resulting in fresh conceptual products every time
Read More: https://www.insightssuccess.com/most-innovative-companies-to-watch-in-2022-june2022/
Similar to The Evolution of Brand Storytelling (20)
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
2. Intros
Why Storytelling Matters
How Johnson & Johnson Enables a Newsroom Mentality
Three Obstacles to Digital Storytelling
Technology that Facilitates a Newsroom Approach
Q&A
2
The next 30-45 minutes
3. Doug Kessler
Co-founder, Creative Director
Velocity Partners
@dougkessler
Carrie Sloan
VP, Global Content Lab Leader
Johnson & Johnson
@carriesloa
Jen Kern
Chief Marketing Officer
Perfect Sense | Brightspot
@Jenifer_Kern
3
Allow us to introduce ourselves…
4. 4
About Perfect Sense | Brightspot
Perfect Sense is a tech product company that enables the art of digital storytelling through our digital experience
engine, Brightspot®.
Impact Businesses
Responsive platform that allows for
iterative development and deployment,
delivering new business ideas to market
quickly
Empower Developers
Automate tedious tasks and inject
industry best practices in
development workflows
Delight Editors
Comprehensive suite of tools that
support editorial publishing, with an
elegant and easy-to-use interface
8. The New Age of Storytelling
9Storytelling Matters | Enable a Newsroom Mentality | Storytelling Obstacles | Technology + Storytelling
Authentic Stories that Can Connect
Open Your Eyes & Keep Them Peeled
Tell One Story, Not Every Story
1
2
3
9. Brand Storytelling drives…
10
70%
AWARENESS
of consumers prefer getting to know a
company via articles rather than ads.
60%of consumers are inspired to seek a
product after reading content about it
INTEREST
90%
EMOTION
Sources: axonn.media | Captora | Microsoft
of decision-making happens in the
subconscious (emotional) part of the brain
Storytelling Matters | Enable a Newsroom Mentality | Storytelling Obstacles | Technology + Storytelling
10. ‘Whether it’s killing the press release, making the blog
platform a product, making a content pivot to video
and photos, finding a digital voice for the company,
our most impactful ideas were the ones that made us
uncomfortable.’
11Storytelling Matters | Enable a Newsroom Mentality | Storytelling Obstacles | Technology + Storytelling
11. ‘The most wonderful part of my maternity leave was
that it enabled us to spend time with my grandma,
Evie’s great-grandma. I made an effort to see her a lot -
having Evie there made her come alive.’
12Storytelling Matters | Enable a Newsroom Mentality | Storytelling Obstacles | Technology + Storytelling
13. “A company without a story is a company without a
strategy.” - Marc Andreessen
14Storytelling Matters | Enable a Newsroom Mentality | Storytelling Obstacles | Technology + Storytelling
15. Small Team, Big Impact
16Storytelling Matters | Enable a Newsroom Mentality | Storytelling Obstacles | Technology + Storytelling
16. Be Relevant
17Storytelling Matters | Enable a Newsroom Mentality | Storytelling Obstacles | Technology + Storytelling
A Medical Miracle
in Mexico
Child Philanthropist
Cheers Up Kids With
Cancer
31. Analysis & Optimization
33
2Leverage data to create
content based on personas
and customer life cycles.
3Create content designed for
how, where, and when
customers are consuming it.
4Continue to measure,
optimize, analyze and
respond in real-time.
Sources: Skyword
1Develop content
requirements throughout
your customers’ life cycle.
Storytelling Matters | Enable a Newsroom Mentality | Storytelling Obstacles | Technology + Storytelling
33. QUESTIONS?
35
“The man who asks a question is a fool for a minute,
the man who does not ask is a fool for life…”
- Confucius
34. Learn more about Brightspot’s digital storytelling capabilities
36
Brightspot’s digital empowerment engine delivers fast
and flexible brand storytelling experiences with all the
modern day benefits.
SPEED: Be up and running in weeks…not months.
POWER: Customize your experience exactly the way you
want it to be.
AGILITY: Seamlessly scale and extend your digital
experiences within your existing ecosystem.
Request a demo or Call 1-877-795-1203
