The document is an infographic that outlines the typical phases of engagement and adoption for a user of the internal social network Yammer. It shows the progression from initially joining and lurking, to gradually liking and sharing posts, to eventually regularly posting and becoming addicted to checking Yammer multiple times daily across devices. The infographic is intended to represent how users tend to start cautiously and increase their involvement over time as their confidence in using Yammer grows.

1. Evolution of a YAMMERITE
You
JOIN
You
LURK
You
like
You
share
You
reply
You
post
You
crave
time
thisinfographicrepresentsthe
typicalphasesofayammerite’s
ENGAGEMENTand ADOPTION
activity
It’s easy to move
on up and LIKE a
post! Go on…
Like…Like…Like!
You are replying
to other posts.
Watch your
confidence
grow!
Remember…
every post is a
learning
experience!
Yammer is on all
your devices. You
check numerous
times daily.
Addictive!
You see a post that
you like and it’s
safe to share. Sit
back, people will
like it!Yammer voyeurism at
its best!
Safe to lurk, read,
watch and get a feel
for how Yammerverse
works.
Infographic designed by Lena Ross, 2015