The Evoloving Reality of Technology in Meetings
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Presented to AHLI 2015 at the Trump Doral in Miami, Florida.
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The Evoloving Reality of Technology in Meetings
- 7. 3,200 customers (60,000 users) 150 countries 3 languages
- 9. 1 billion sq ft of function space 600,000 events created 63 million attendees impacted
- 28. The industry processes we know today will be obliterated.
- 29. Coordinating event logistics will be automated.
- 30. Event apps will no longer exists.
- 31. There will be no cash at events.
- 32. Group business will be booked mostly online.
- 33. Hotel sales people will become meeting consultants.
- 34. 1990s 2010s 2030s Events will have a portion of their attendance be virtual.
- 36. Events will be crowdfunded.
- 37. Content will be crowdsourced.
- 38. Our industry will be embrace transparency.
- 40. Hotels will do mostly group business.
- 41. Everything planners need will be available on-demand.
- 43. Attendees will discover events and sessions that are right for them.
- 44. Networks at hotels and events will be a target for hackers.
- 45. Rooms will be setup automatically with robots.
- 46. Attendees will meet the right people and no business cards will be exchanged.
- 47. Technology will an integrated part of the convention service team’s offerings.
Editor's Notes
- Why am I qualified to deliver this session? I planned events for a Congressman and ran an 15k member association Technologist Small-business owner I don’t get paid to speak APEX CIC Philly CAB
- Putting the e in front of the RFP, might be innovative, but it’s not disruptive. It’s putting lipstick on a pig because the old problems persist and new ones pop up. Truly disruptive innovation comes from the obliteration and subsequent reinvention of a process. It usually involves disintermediation. Examples: Uber is obliterating TLCs Twitter is oliberating news organizations Glassdoor is oliberating the hiring process
- Automatic scheduling Automatic booking Automatic guest selection What if event planners were completely automated? Software will eventually replace jobs that require human judgement What’s next? Automated facilitating? Automated follow-up?
- 150+ event app software You can build an app for $2k. They make no sense Average person can handle 30 apps Solution? They will part of bigger app or a universal event app... or they’ll be a pat of the O/S experience.
- Bitcoin -- matter of time before a government adopts it Square Amazon just released a competitior to square What does that mean for tipping?
- Site visits will be a thing of the past. Reviews Transparency Buyer/seller profiles 15% for one big chain in 5 years Up to 70% online What does that mean for BT and small group sales reps?
- If meetings are booked online, hotel sales reps will become more consultative than ever.
- 66% of people attending a live event engage in online activities during the event. -"Lifting the Curtain on Live Events," Think with Google, 2014 Meerkat / Periscope
- 2. We are moving away from bureaucratic hierarchies toward technology-driven networks. PAST: One person at the top controlling everything... info is collected at the bottom, fed up to the top, decisions are made, and they are pushed to the bottom. Transaction costs and communication costs were so high, this was the most efficient way. TODAY: Things are voted up and democratized. Airbnb, Twitter, Youtube, Kickstarter...
- Leveraging big data for attendee interest Attendees will curate content (e.g. pick a lineup, location, date) Where big ideas come from?
- ... thanks to publicly available info on rates, dates, and space. Reviews will be everywhere
- 2. We are all nodes on a network thanks to our smartphones. We are all connected to each other all the time. Uber is an example (port is open). Venmo let’s you send money to anyone since it’s peer to peer. Dating is another example.
- “Sharing economy” => Market Networks Same day shipping (e.g. Amazon) Taskrabbit Instacart Uber AirBnb
- 79% use smartphones to look up live event information at the beginning of their research. Eventbrite is not a ticketing platform, it’s a discovery platform. Songkick 1 in 3 people thinking about going to a live event are uncertain about which event they will attend. If people had been aware that an event was happening in their area 30% would have bought tickets.
- Some events have been already attacked.
- HBR: “So Far Robots Seem to Be Improving Productivity, Not Costing Job” What will this mean for organized labor? For reaching true 100% occupancy on meeting space?
- http://www.theverge.com/2014/12/23/7440379/top-shelf-biohacking Project Underskin