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Location Intelligence & Data Visualization

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Talk for the UPV OpenDatathon visualization workshops about CARTO offering

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Location Intelligence & Data Visualization

  1. 1. LOCATION INTELLIGENCE & DATA VISUALIZATION JORGE SANZ SOLUTIONS ENGINEER & SUPPORT MANAGER II OPENDATATHON WORKSHOPS UNIVERSITAT POLITÉCNICA DE VALÈNCIA // FEBRUARY 2017
  2. 2. SOURCE: GARTNER TRANSFORMING DATA IS ALL ORGANIZATIONS By 2020, approximately 25 billion devices will be permanently connected through the internet, all of which will generate location data.
  3. 3. LOCATION IS THE NEW CHAMPION OF ANALYTICS USING CARTO TO VISUALIZE HOW FAR BIRDS FLY IN A SINGLE NIGHT Huge opportunity to expand Location Intelligence to new organizations that are now getting ready to be location aware. The previous platform generations are not able to capture this new market. LOADS OF LOCATION DATA GENERATED AND NOT PROVIDING INSIGHTS 80%Of all data collected has a location element on it 10% Of that data actually is used to power business decisions
  4. 4. “Everything is related to everything else, but near things are more related than distant things” So many layers of information that will auto-discover relations and provide key insights by modelling automatically business questions based on location data. The more data the platform ingests the smarter it becomes to its users.
  5. 5. SOLUTION PORTFOLIO ● Traditional GIS is disconnected ● Trend of consumerized apps in Enterprise ● Niche solutions are too narrow ANALYTICS LOCATION CONTEXT DISCOVERY GEOSPATIAL CAPABILITIES ARE BEING INTEGRATED INTO ALL KINDS OF SYSTEMS & TOOLS
  6. 6. PRODUCT OFFERING
  7. 7. Enrich your data and add context with our value-added location data services: demographics, segmentation, routing and more... ENRICH Process hundreds of millions of data points for real-time location analysis in intuitive workflows. ANALYSE Interact with actionable dashboards and use geo-analytical algorithms to bring previously buried patterns and correlations to the surface. MAP & DISCOVER Radically shorten the time-to-insight to uncover root causes, improve operational processes, anticipate customer needs, find new areas of profitable growth and more. PREDICT OPTIMIZE HOW DOES CARTO WORK?
  8. 8. BUILDER A web-based drag and drop analysis tool for business users and analysts to discover and predict key insights from location data. CARTO Builder unleashes the power of location intelligence with self-service, actionable dashboards you can share across your whole organization. LOCATION INTELLIGENCE FINALLY INTUITIVE
  9. 9. ENGINE A one-stop shop of geospatial tools, services, and APIs for the rapid development of easy-to-use location applications, CARTO Engine empowers your organization with scalable analysis and enrichment solutions you can fully embed in your web & mobile apps. ● APIs ● SDKs ● Location Data Services ● High Performance Analysis THE MASSIVE POWER BEHIND LOCATION INTELLIGENCE
  10. 10. CARTO DIFFERENTIATORS Intuitive, widget driven dashboards for data analysts and business users. SELF- SERVICE FOR EASY ADOPTION Extensive geo-data sets and algorithms to provide richer insights. ALL-IN-ONE: GEOSPATIAL BATTERIES INCLUDED Real-time exploration and filtering of data sets with millions of datapoints PERFORMS AT SCALE Easily integrate CARTO’s location intelligence features into your existing apps and tools. EMBEDDABLE LOCATION INTELLIGENCE Complete solution for rapid geo-app development, deployable on cloud, on-premises & mobile. LIVES ON THE CLOUD & WORKS ON THE GO Location Intelligence is the missing dimension of the next frontier of analytics.
  11. 11. CLIENTS
  12. 12. CASE STUDIES
  13. 13. TWITTER GAINS INSIGHTS THROUGH CARTO ON HOW EVENTS ARE UNFOLDING ACROSS ITS PLATFORM
  14. 14. BBVA IDENTIFIES KEY ECONOMIC HOTSPOTS & CREATES BIG DATA MONETISATION PRODUCS WITH CREDIT CARD TRANSACTION DATA USING CARTO
  15. 15. THE MAYOR’S OPERATIONS OFFICE KNOWS WHAT IS HAPPENING IN NEW YORK THROUGH CARTO LOCATION APPS
  16. 16. THE WSJ PROVIDES REAL-TIME MAPPING & STORYTELLING DURING PRESIDENTIAL ELECTIONS, POWERED BY CARTO.
  17. 17. A REAL ESTATE ORGANIZATION THAT ASSISTS PEOPLE LIVING IN ENGLAND TO FIND THE IDEAL LOCATION WHEN LOOKING TO MOVE.
  18. 18. TELEFONICA OFFERS CUSTOM APPLICATIONS TO CONTROL IOT SENSORS NETWORKS IN REAL TIME FOR SMART CITIES
  19. 19. FON USES CARTO TO DISPLAY THEIR NETWORK OF OVER 19 MILLION HOTSPOTS WORLDWIDE
  20. 20. AIRBNB IS A ONLINE MARKETPLACE THAT ENABLES PEOPLE TO LIST, FIND, THEN RENT VACATION HOMES FOR A PROCESSING FEE.
  21. 21. PREDICT THE BEST ALTERNATIVE DAILY ROUTES FOR MORE THAN 200,000 AFFECTED CUSTOMERS OF NEW YORK CITY’S MAJOR EAST-WEST SUBWAY LINE, THE ‘L’ TRAIN, WHILE MAINTAINING CUSTOMER SATISFACTION THROUGH THE CLOSURE.
  22. 22. WORLDWIDE ACCESS 1,200+ CUSTOMERS, 200,000 END-USERS | $30M FUNDING TO DATE | 100+ TEAM MEMBERS PIONEERS IN LOCATION INTELLIGENCE
  23. 23. https://carto.com/jobs
  24. 24. SPIES IN THE SKIES ✈ demo
  25. 25. RESOURCES ● Spies in the skies demo and BuzzFeed report ● GitHub Student pack ● Open Data CARTO demos ○ Climate Visualization ○ Antipodal schools ○ MTA Turnstile Data ○ USA Power Plants ○ Valencia trees
  26. 26. GET IN TOUCH http://bit.ly/170203-carto-upv JORGE@CARTO.COM II OPENDATATHON // UNIVERSITAT POLITÉCNICA DE VALÈNCIA // FEBRUARY 2017

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