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The Essence of DevOps
Jeff Sussna Founder & Principal Ingineering.IT
Work: teaching, coaching, strategic IT design
History: dev + QA + ops
Method: design thinker, thought-process challenger
IT’s new brief

Keep systems running >> drive innovation
Things become experiences
Value delivery becomes co-creation
The physical…
…merges with the virtual
Internal systems connect…
…with external
experiences
Success means responding faster than your competitors
Familiar structures and boundaries are dissolving
Functionality / operability
Systems of record / engagement
Control / responsiveness
IT / business
New tools?
New org chart?
New job titles?
“Full-stack” engineers?
Empathy != understanding someone’s needs
Empathy == seeing from another’s perspective
Empathy Bridges Differences
Empathy Lubricates

Systems Thinking
Empathy with each other
Empathy with the customer
But, but…!
silos, and…

segregation of duties, and …

geographical distribution, and…

outsourcing :-(
Agencies Do This All the Time
T-shaped people
Communication
Ethnography
Shared tools, practices, and
information
No “they”
“Everyone is responsible for the success 

of the customer experience”
-Major Hayden
Getting From Here to “There”
IT transformation is a wicked problem
The journey is the destination
"Adapt, don't adopt. That is all."
-Andy Hunt
Best practices are signposts

not destinations
Empathy enables conversation
Conversation enables adaptation
Transforming legacy

systems and practices
Accept heterogeneity!
Practice continuous refactoring
Challenge assumed constraints and solutions
IT-as-Design!
Anticipation + Empathy + Ethnography + Creativity
“Design is empathy made tangible”
-Irene Au
The biggest
challenge
www.ingineering.it
blog.ingineering.it
linkedin.com/in/jeffsussna
@jeffsussna
Photo credits
http://www.flickr.com/photos/85546319@N04/10062790545/

https://www.flickr.com/photos/wiggo/3646013869/

https://www.flickr.com/photos/michaelcasey/73595793/

https://www.flickr.com/photos/mrbill/6566209207/

https://www.flickr.com/photos/neospire/3595638270/

http://www.rewardexpert.com/blog/wp-content/uploads/2014/03/Global-Entry1.jpg

http://en.wikipedia.org/wiki/Air_combat_manoeuvring#mediaviewer/File:Su-30_MKI%27s.jpg

http://molimited.com/blog/wp-content/uploads/2011/08/ShruggingShoulders.jpg

https://www.flickr.com/photos/pphaneuf/502372884/

http://en.wikipedia.org/wiki/File:GoldenGateBridge-001.jpg

http://commons.wikimedia.org/wiki/File:Oil_Can_on_Wheel_%287717816416%29.jpg

https://www.flickr.com/photos/vfsdigitaldesign/6384164541/

http://commons.wikimedia.org/wiki/
File:Climbing_toward_the_Lava_Tower_site,_Kilimanjaro,_-25_Aug._2009_a.jpg

http://de.wikipedia.org/wiki/Cam%C3%AD_de_Ronda#mediaviewer/Datei:Signpost_of_
%22Cam%C3%AD_de_Ronda%22.JPG

https://www.flickr.com/photos/ronmacphotos/8704609245/

http://www.legaltechdesign.com/wp-content/uploads/2013/11/
Legal_design_jam_at_Stanford_October_2013_01-290x220-cropped.jpg

https://www.flickr.com/photos/lovelornpoets/6034634225/

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The Essence of DevOps