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Most social media marketers struggle to measure ROI. Why? It’s not always easy to see how likes and shares relate to your core marketing and business goals. Escape the “posting just to post” mentality and learn how to focus your social marketing efforts on what will have the most impact for your brand.
This presentation is perfect for social marketers who need to prove the ROI of their efforts, C-level marketing execs who aren’t sure what social media is supposed to do for their business, and anyone looking for a common-sense approach to social media that actually helps drive real results.
Originally presented to the Uptown Marketing Professionals Breakfast by Megan Van Groll, Digital Journalism & Content Strategy at Richards Partners. Special thanks to Uptown Dallas, Inc. for organizing these quarterly breakfasts for marketing professionals in the Uptown neighborhood!
Influencer marketing, instagram marketing, and branding the ultimate slide de...Joe Teo
To get the full presentation on Instagram Marketing, Influencer Marketing, and Branding, follow this link to get the full presentation with speaker's notes: http://bit.ly/2MjZmhS
What do the world's most successful marketers at Edelman, Food52, Brit + Co., Dick Clark Productions (and more) say about the latest marketing trends? We took notes on keynote speakers' talks on the most current marketing trends to date and we're sharing these hot insights with you!
Influencer Marketing: Social Listening in PracticeBrandwatch
Research from Sony has shown that people are more than five times as likely to buy based on a recommendation from a social peer than they are when having simply been exposed to traditional forms of marketing.
The great news is that brands can leverage this: Sony was able to focus on the 15% of their huge customer base that wielded significant social influence, and increase sales by 300% by honing their marketing to them.
Influencer Marketing is so much more than a fashionable phrase. In this free guide, featuring tips, tricks and case studies, we take you through how you can identify and utilize influencers to supercharge your campaigns and help you reach the audience you need.
The second element of the assignment is to consider the importance of influencers to penetrate a new market and how they can assist a company get traction by utilising their power.
Most social media marketers struggle to measure ROI. Why? It’s not always easy to see how likes and shares relate to your core marketing and business goals. Escape the “posting just to post” mentality and learn how to focus your social marketing efforts on what will have the most impact for your brand.
This presentation is perfect for social marketers who need to prove the ROI of their efforts, C-level marketing execs who aren’t sure what social media is supposed to do for their business, and anyone looking for a common-sense approach to social media that actually helps drive real results.
Originally presented to the Uptown Marketing Professionals Breakfast by Megan Van Groll, Digital Journalism & Content Strategy at Richards Partners. Special thanks to Uptown Dallas, Inc. for organizing these quarterly breakfasts for marketing professionals in the Uptown neighborhood!
Influencer marketing, instagram marketing, and branding the ultimate slide de...Joe Teo
To get the full presentation on Instagram Marketing, Influencer Marketing, and Branding, follow this link to get the full presentation with speaker's notes: http://bit.ly/2MjZmhS
What do the world's most successful marketers at Edelman, Food52, Brit + Co., Dick Clark Productions (and more) say about the latest marketing trends? We took notes on keynote speakers' talks on the most current marketing trends to date and we're sharing these hot insights with you!
Influencer Marketing: Social Listening in PracticeBrandwatch
Research from Sony has shown that people are more than five times as likely to buy based on a recommendation from a social peer than they are when having simply been exposed to traditional forms of marketing.
The great news is that brands can leverage this: Sony was able to focus on the 15% of their huge customer base that wielded significant social influence, and increase sales by 300% by honing their marketing to them.
Influencer Marketing is so much more than a fashionable phrase. In this free guide, featuring tips, tricks and case studies, we take you through how you can identify and utilize influencers to supercharge your campaigns and help you reach the audience you need.
The second element of the assignment is to consider the importance of influencers to penetrate a new market and how they can assist a company get traction by utilising their power.
Measuring Social Media for Brand AwarenessHootsuite
HootSuite and Nichole Kelly present the latest White Paper in our series on measuring social media for ROI.
This one is titled Measuring Social Media for Brand Awareness.
Ten tips for Best practice of Lead Management from socail media Faisalzaman29
using social media to drive lead generation , real estate lead generation social media, social media for b2b lead generation , relationship between social media and lead generation,
Measuring Social Media for Brand AwarenessHootsuite
HootSuite and Nichole Kelly present the latest White Paper in our series on measuring social media for ROI.
This one is titled Measuring Social Media for Brand Awareness.
Ten tips for Best practice of Lead Management from socail media Faisalzaman29
using social media to drive lead generation , real estate lead generation social media, social media for b2b lead generation , relationship between social media and lead generation,
Filière d'excellence animale - Avril s'engageAvril
Avril, engagé dans un modèle de production durable, a développé en 2015 le label qualité spécifique « Engagés dans l’Élevage ». Une démarche inédite qui lui a permis de co- construire sa première filière d’excellence porcine. Focus dans cette infographie.
5.ª Edición del Balance de Expresiones Online elaborado conjuntamente por Corporate Excellence y LLORENTE & CUENCA. Este estudio analiza de forma rigurosa las expresiones que de forma voluntaria se emiten en Internet y su impacto en las dimensiones que configuran la reputación corporativa: Oferta, Innovación, Finanzas, Trabajo, Ciudadanía, Liderazgo y Gobierno.
El informe ofrece un mapa de los stakeholders más activos en Internet y de los espacios a considerar para desarrollar una estrategia de posicionamiento en Internet: la red de tiempo real Twitter, la red social Facebook, la red multimedia YouTube y la red hipertextual Google. A su vez, te da información sobre los contenidos que mayor relevancia tienen para las distintas audiencias y permite identificar las principales áreas de riesgo reputacional para las empresas.
En concreto, en esta edición se ha valorado la huella digital de 71 marcas de 15 sectores diferentes a partir de un total de 88.950 URL y 28.000 menciones.
El estudio valora los 100 primeros resultados que las marcas analizadas posicionaban en cuatro entornos claves en Internet: Google, Facebook, Twitter y YouTube, y ofrece resultados concretos por sectores empresariales, dimensiones, grupos de interés y entornos. De esta forma, el análisis permite identificar aquellos sectores, temas, stakeholders y espacios más y menos favorables en términos de notabilidad (cómo se valora) y notoriedad (cuánto se valora), ofreciendo insights estratégicos para diseñar estrategias de posicionamiento en Internet.
BEO 2016 ha sido aplicado a más de 70 compañías en todo el mundo y aspira a convertirse en un estándar internacional para la gestión de la reputación en Internet.
Innovative Social Media Marketing with H&M Innovance.pptxH&M INNOVANCE LLP
Social media has become an integral part of our daily lives, with millions of people around the world using platforms like Facebook, Instagram, and Twitter to connect with friends, family, and businesses. As a result, social media has become an essential tool for marketers looking to reach their target audience where they are most active.
In fact, studies show that social media has a significant impact on consumer behavior. According to a recent survey, 71% of consumers who have had a positive experience with a brand on social media are likely to recommend it to others. Additionally, 54% of social media users use the platform to research products before making a purchase. These statistics highlight the importance of having a strong social media presence for any business looking to succeed in today's digital landscape.
Social media is a potent tool for promoting services and products, offering a global platform for engagement. Its widespread reach facilitates brand visibility, customer interaction, and business growth.
How Will Social Media Marketing Help Real Estate Agencies To Drive More Leads...Integrated IT Solutions
In the dynamic and highly competitive real estate industry, generating a consistent flow of leads is a constant challenge for agencies. Traditional marketing methods are needed to capture the attention of today’s tech-savvy and digitally connected audience. To stay ahead, real estate agencies must embrace innovative strategies that harness the power of social media.
11 ways to build your brand on social mediaCDRealEstate
There are many benefits of using social media to grow a business and to craft an online persona that showcases a brand’s values and services. A defined social media strategy can help businesses be more profitable, establish credibility, and gain a strategic edge over the competition. Social media has become a powerful tool in marketing as it’s accessible anytime, anywhere, and is a fun, engaging way to share and collect information.
Social Media is a platform where you can create a life-long relationship with your audience by simply gaining their trust and loyalty. But how is Social Media related to Return on Relationship? The key to measuring social is understanding your Return on Relationship, which I believe is measured through Organic Engagement, Community Management, Sentiment Monitoring and much more.
Social Brands: The Future Of Marketing eBook by Simon KempSimon Kemp
The world’s best brands don’t just predict the future; they define the future on their own terms. However, it’s the brands that define their future in terms of the enduring value they add to people’s lives that are most likely to succeed. This eBook presents a series of provocations to help you define your brand’s vision of the future, and helps you to start bringing that vision to life today by building a more social brand. Find out more at http://eskimon.com/social-brands
Why Is Social Media Important For Small Businesses?MilesWeb
The pace of the world is quick. Traditional marketing is no longer effective, and social media marketing is the way of the future because it offers so many more advantages.
Social media marketing is all the rage these days, which represents how small businesses and consumers perceive, value, and use social media.
Social media influencers and content producers are finding new and consistent opportunities owing to the social media explosion. Social media influencer marketing has emerged as the ideal platform for companies looking to engage with customers and boost sales.
Even though B2B enterprises aim to sell their goods to other companies, B2B marketing is still based on interpersonal connections. Social media has always been used to foster the development of these connections, but last year, its significance increased.
B2B marketers wanted a way to communicate with prospects and partners without attending physical events. They discovered that social media channels were the best way to accomplish this.
Source:- https://www.milesweb.in/blog/social-media/why-is-social-media-important-for-small-businesses/
Social media is no longer just a fad, it is a fundamental tool for doing business with customers and clients in a digital world.
Nowadays, customer engagement and connection is crucial for business success and sustainability.
Social media has transformed the way you can connect with customers and with new prospects online. It is empowering people, customers, businesses, and brands everywhere.
The ubiquity of technology and its ability to accelerate the adoption of behaviors have created great opportunity for marketers to reach target consumers but simultaneously have made it more difficult to “break through.” This, of course, challenges the conventional approaches to marketing communications and puts more emphasis on leveraging social media as a means to engage target consumers and propagate messages, ideas, products and behaviors. Here at Doner, I have been tasked with the reshaping of how we see the world of social media and how we operate in it as practitioners. The following is a peek into that world.
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A beginners Guide to Social Media, why does a company need Social Media, tips and guidelines, key stats and demographics, Strategies and tactics for success, recommended tools, facebook, twitter, linkedin, pinterest
Welcome to The Beginner's Guide to Social Media!
"Social media" is a way for people to communicate and interact online. While it has been around since the dawn of the World Wide Web, in the last 10 years or so we've seen a surge in both the number and popularity of social media sites. It's called social media because users engage with (and around) it in a social context, which can include conversations, commentary, and other user-generated annotations and engagement interactions.
Source: http://moz.com/beginners-guide-to-social-media
Welcome to The Beginner's Guide to Social Media! Whether you're new to social media or just looking to close a few
knowledge gaps, we're glad you stopped by. By now, we've all heard how valuable—even essential—social media can be.
Whether your current sentiment leans more toward enthusiasm or trepidation, there's no way around the fact that social
media is a far more complex field than it first seems. Diving in without a sense for what it's like can be overwhelming, and
building a network that provides real value takes both savvy and hard work, but fear not—we're here to help! We hope you'll
find this to be one of the most comprehensive social media resources available, and that no matter what your skill level is,
there's plenty in here to help you improve your social presence. What are we waiting for? Let's dive in!
Author and Download:
http://blog.resonateinsights.com/white-paper-motivations-in-the-marketing-mix/
What’s the difference between a consumer and a customer? Motivation.
Please, download document from original source. Document here for study purposes and personal use.
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
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Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Your Path to YouTube Stardom Starts HereSocioCosmos
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“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
2. A love letter and social media content might seem like an odd couple
at first glance—but love works in mysterious ways. They have more
in common than you’d think.
The intention of a love letter is to persuade, to spark a shared emotion or action from the recipient.
Thoughtful attention is poured into its creation. The author shows vulnerability by declaring their
adoration to the recipient. If the gesture is more about the bravado of the sender, it feels hollow. To
have a real impact, the letter focuses on the importance of the recipient and their hopeful role in the
possibility of a shared connection.
Brands should take inspiration from the tenets of a love letter when they communicate with their
customers. Marketers can unlock the value of users’ social media content by using it to attract other
consumers in an authentic and trustworthy way. In short, social media persuades.
Like a needle in a haystack, finding the right “one” is hard but worthwhile. Similarly with social,
finding the most persuasive social content in a sea of feeds is challenging—but the results can be
dramatic. At Wayin, we’ve played “matchmaker” for hundreds of brands—ranging from the world’s
largest retailers and media companies to professional sports franchises—helping them to find
the customers that love them most, and providing a platform that spreads the love and engages a
broader audience.
Where does a love letter fit in in the modern age? Technology has dissolved communication barriers
and blurred the boundaries of marketing. We asked a group about their perception of love letters.
While there was some skepticism, what we heard revealed that the desire for genuine and personal
human connection remains. Today’s top brands recognize this is pivotal to how they should
communicate with consumers. Maybe this means we haven’t become too cynical—we are still open
to being wooed, just in ever-evolving ways that speak to our intuitive human interests.
What’s in a love letter?
a Wayin marketing admirer
3. Introduction
According to the Word of Mouth Marketing Association,
81% of U.S. consumers are influenced by a friend’s
social media posts. Social media persuades for a simple
reason: people trust other people more than branded
messages or advertising campaigns. But, despite a
widespread understanding of the marketing potential of
social media, many businesses still do not have a grasp
on how to leverage social in an effective way that drives
measureable return.
Creating a social media presence just for the sake of
“being social” has never been enough to drive goals
like increasing awareness—much less achieve sales
transactions and long-term loyalty. Too often brands go
through the motions, executing social media activities
rather than strategic efforts tied to overall business
goals. Nor do they ask how social media can be used
in ways that actually persuade consumers. Rather than
creating standalone social strategies that rely on brand-
centric activity, the need has evolved to create marketing
strategies that harness the most persuasive force of social
media: consumer-driven messages.
Just as historical suitors like Don Juan became infamous
for their disingenuous acts of bravado, brands now face
the same reality of needing to reach their audience in
more authentic, less self-centered ways. A brand’s “love
letter” to consumers risks the classic flaw of bragging
about the author versus focusing on the recipient’s needs.
Instead, taking the time to understand organic social
conversations and trends can reveal details around what
will attract a specific audience—such as timely interests,
messaging, geolocation trends and who influences their
“Social media persuades
for a simple reason:
people trust other
people more than
branded messages.”
“What’s love got to do, got to do with it?
What’s love but a sweet old-fashioned notion”
- Tina Turner
3#SocialPersuades
4. interests. With this precise intelligence, marketers can
both recognize the most compelling social content and
use it as authentic marketing messaging that builds
increased interest, trust and action of like-minded
consumers.
Successful marketers are reaching buyers through a
two-part strategy: (1) finding and understanding the
right social audiences and trends; and (2) displaying
this highly relevant social content created by everyday
people in ways that persuade brand interest. The
audience-centric approach of social display also creates
a scalable, personalized marketing strategy. One-to-one
social outreach may be suitable for customer care. But
marketers need to refocus on how social content can
enhance their overall marketing strategy by integrating
social content from actual consumers to prompt
increased interest and action.
Marketers have long known they can’t rely on any single
channel for communication. Social display removes the
constraints of “social only activity” which rarely surface
in social feeds and almost never drive measureable
marketing return. A social display strategy allows
businesses to integrate persuasive social content on any
digital channel to expand reach, activate audiences, drive
more revenue and promote loyalty.
Table of contents
“The audience-centric approach of
social display creates a scalable,
personalized marketing strategy.”
Defining social display
A timeline of social display
Examples of brands using social persuasion
Key features of a modern social display
5
6
13
20
4#SocialPersuades
5. Social display is the act of integrating user-generated
social content into digital campaigns, event activations
and branded marketing channels. This includes the
dynamic display of social content on branded websites,
screens during live events, in-store displays, TV
broadcasts, corporate websites, Jumbotrons, digital
billboards, or live TV commercials. Strategic and intelligent
use of social display requires brands to understand the
breakdown of the best and most relevant social content
in order to capitalize on its persuasive power.
Traditionally, marketers have invested creativity and
resources to produce exciting, topical marketing
initiatives. However, the related “social strategy” is often
separated from overall marketing activities and their
intended business objectives. This results in siloed efforts
with inconsistent returns. And these social tactics seldom
put audience interests first.
Today’s consumers expertly navigate and digest ever-
changing digital content—and they award their attention
to marketing messages that authentically address their
real-time interests. Consumers are looking for brands
to communicate in more personal ways. Furthermore,
they’re more interested in brands that other consumers
recommend and support.
The intent of social display is to support a brand’s
positioning or promotion with genuine user content
to earn trust and drive action. User-generated content
elevates the persuasiveness of marketing by using
the actual voice of target audiences to enhance brand
messages. What’s more, this content isn’t limited by
channel—it’s flexible and dynamic enough to fit into
nearly every brand touchpoint.
Marketers must now be agile and able to source the
most precise social content to support their marketing
objectives. Surfacing the best content, from the most
relevant consumers, and displaying it in the right place
is pivotal. The right capabilities mean that social display
can anchor strategic efforts to achieve four critical
marketing goals:
In marketing, everything old is new again. With roots in
the earliest forms of communication, social display is the
next evolution in the pursuit of social persuasion.
Expand Reach
Activate Audiences
Generate Revenue
Build Loyalty
“What’s in a name? That which we call a rose by any
other name would smell as sweet.”
- Shakespeare, Romeo + Juliet
Defining social display
What’s in a name?
5#SocialPersuades
6. Persuasion has always been a fundamental element of socializing, and visuals
are its natural companion. From the earliest newspaper illustrations to today’s
complex world of trending Twitter hashtags, the notion of using visual content
to persuade has continued to evolve. Here’s a look at how individuals, marketers
and brands have leaned on display through the course of time to woo and
persuade their intended.
A timeline of social display
Then & now:
6#SocialPersuades
7. Early forms of news and entertainment, like newspapers
and radio shows, introduced brands to the idea of a
captive audience. Marketers could reach mass groups
of consumers with broad messaging and promotion.
Newspapers and TV depicted current events in such a
compelling and trustworthy way that they ultimately
shaped public perceptions. As a result, consumers were
conditioned to accept placed advertisements in media
with confidence.
In the “Romantic Marketing Era,” brands could disseminate
clever and creative campaigns to a wide audience.
Companies focused on broadcasting messages for mass
reach and awareness, rather than incorporating personal
interests of consumers into their positioning.
Calling all romantics
An Indian emperor
constructed the Taj Mahal as a gesture of devotion to his late
wife. The structure took 17 years and countless laborers to
build. It’s questionable if the monument speaks more to his
wife’s virtues or the power and wealth of the emperor.
At this point, brands had a one-sided
relationship with their audience. It
was the equivalent of shouting their
love from a rooftop.
“I think we live in a cynical, hyper
fast-paced time for romance. You
can always be looking for someone,
talking to someone, etc. I miss the
thought, the care and the effort it
takes to really date someone.”
Marketers take to mass media to reach general audiences.
7#SocialPersuades
8. Developments in technology furthered the coercive relationship between
brands and consumers. Simply put, brands had greater and more direct
access to audiences. Technologies like BBS (Bulletin Broadcast System)
servers led to the first-ever email and online chat platforms. This gave
individuals the ability to communicate, uncensored, with almost anyone. As
the public adopted email into their daily routine, savvy marketers quickly
realized ways to digitally mass
communicate. Evolving with digital,
advertisers purchased banner space
on websites to reach key consumer
groups in relevant places.
Online behavior revealed audience
information, allowing marketers
to further understand consumer
demographics. This paved the way
for “targeted” display advertising at a
conversion rate much higher than TV
and radio. But audience autonomy
increased as well. Audiences now
had more choice of where to consume information and a better ability
to deflect brand communications. Advertising strategies like subscription
incentives and special offers through email marketing show that brands
acknowledged this increased selectiveness.
Marketers take better aim, but audiences deflect.
He loves me, he loves me not
Lloyd Dobler
holding the stereo above his
head in Say Anything is one of
the most emblematic romance
images of our time. Lloyd is
broadcasting his grand gesture
for all the world to hear and
see, but his intention is to woo
Diane. This is his last-ditch
effort because Diane’s world is
getting bigger after graduation
and she has the opportunity to
outgrow him.
“Now [a love
letter] just seems
a bit contrived?
What about a love
email? Or what
about FaceTime?
I take FaceTime
over a love letter
any day.”
In these early days of targeted Internet marketing,
brands could reach consumers more strategically, but
lack of personalization caused the public to push back.
8#SocialPersuades
9. The introduction of social channels like Friendster,
MySpace, Facebook, YouTube and Twitter allowed anyone
to create content and demonstrate their preferences. The
nature of the Internet shifted as individuals became the
core producers of content. This trend highlighted content
such as blog entries, status updates and photo sharing—
all of which consumers used to voice their perspectives
and opinions. Blogs and new media were accessible to
anyone, but the best profiles gained large followings and
became incredibly influential.
Where did brands fit in? They strived to engage customers
and brand advocates through social media publishing.
As more niche and complex social networks emerged
(i.e., Instagram, Pinterest, Vine and Snapchat), each one
served as a segmented way for marketers to connect
with audiences. But traditional brand outreach no longer
resonated. It did not react quickly enough to the real-time
nature of social conversation, and it remained brand-
centric with content “for the brand, and by the brand.”
Online dating
gave people the means to advertise themselves to an
exponential audience. Some romantics invested countless
hours crafting profiles and writing digital love letters.
Other users poisoned the well because they thrived on
accumulating superficial attachments. This resulted in most
users becoming cynical about whether this technology could
lead to genuine, long-term relationships.
User-generated content flourishes. Brands strive to fit in.
During this sea change of interactive
communications, most brands applied
the same dated approach of blanketed
brand messaging to online audiences.
So many fish in the sea
“Conceptually, I like the
idea of love letters. In
reality, they are cowardly
cop-outs to hearing or
seeing my response.”
9#SocialPersuades
10. As social media surged in popularity, people began to form communities
and group themselves by preferences. The sheer volume of user-generated
content meant that much of what was produced by brands was passed up
by consumers in search of content and recommendations from peers and
influencers. To stay competitive, brands invested resources to produce high-
quality content that resonated with a
more targeted audience.
The use of trending topics, tagging and
keywords revealed what resonated. By
identifying what key audiences were
paying attention to and making this the
focus of discussion, marketers could
now engage with relevant messaging in
real time. Brands began to realize that
their content was getting lost in the on-
platform feeds of Facebook and Twitter
alike. To supplement reach, brands
aggregated social media content and integrated it into their owned sites.
Digital marketers experimented with live social feeds, Twitter Q&As and
leveraging trending topics and major events to enter into the conversation
and capture the attention of consumers. The most successful brands took
advantage of real-time moments to reach consumers on social media while
they were most likely to be paying attention—such as Oreo’s now famous
Twitter response to the 2013 Super Bowl light outage.
Consumers take control of content. Brands take a back seat.
Total eclipse of the heart
“Whatever you ‘put’
into a love letter
doesn’t really
matter because
the writer has
already deemed it
as such.”
In this early but meaningful step towards social
persuasion, brands embrace consumer advocates and
wonder if there is a reliable formula for social strategy.
Orchestrated
and extravagant,
a lover proposes with a
choreographed musical number
involving significant people and
places. These videos usually
capitalize on the cameos of
friends, showing that the
proposer is in touch with what
matters to the recipient. But
the numbers rely on flash
and theatricality to convince
the recipient rather than an
intimate connection between
two people.
10#SocialPersuades
11. Today’s brands are no longer only focused on achieving
visibility on social media—they want to connect social
engagement to consumer actions. As each era before
demonstrated, brands’ knowledge about their audience
increased in tandem with their need to elevate the
sophistication of their content. Social display has
provided the solution to this. The most convincing
testament of a brand is not only exposing the interest
of another consumer but also packaging it in an
engaging and interactive way.
Brand persuasion has evolved from broadcasting a
generalized message to captive audiences to using the
voice of the consumer to speak on behalf of brands.
Consumers so highly value authenticity and quality
of content, and brands now know they must merge
audience trends and organic content to convince today’s
resourceful consumers.
Social display extends the depth of user-generated
content; it connects personal experiences with campaign
and evergreen messaging. Display repurposes valuable
user-generated content beyond one moment in a
user’s feed. And the intelligence powering social display
technology gives marketers a greater precision in
understanding where a user is in the buying process
Modern love
Audience-created content becomes the new voice
of the brand. Social display persuades action.
11#SocialPersuades
12. and how to approach them. They can surface the right
content to drive a particular action and effectively sell
the audience on an idea using evidence of their peers’
experience.
The evolution in brand marketing parallels a challenge in
modern-day courtship. People expect direct and genuine
connection based on the technology that permeates their
everyday communication—but there’s a gravitas missing
with the immediacy of social technology. While dating
apps claim to calculate your perfect match, many of those
connections stall after a brief exchange of niceties. And
the endless slew of matches do not carry the same weight
as a connection sparked through the recommendation
of a mutual friend. The same contrast puzzles brands as
they look for innovative ways to inspire action based on a
relationship with their consumers.
The solution of social display aims to create scalable
brand-relevant messaging that combines intelligence
about audience interests with the authenticity of their
own words. This model also has the agility to take many
forms based on the behavior of the audience. Modern-day
Romeos may have to look for an approach that similarly
allows them to adapt and gain their partner’s trust.
“Love letters are a vestige of a simpler time when the way to someone’s
heart wasn’t via Snapchat, but through a genuine statement of feelings.”
12#SocialPersuades
13. Many forward-thinking brands are using social display to persuade action
and have adopted it as a “must-have” element of their marketing initiatives.
For inspiration, check out the following real-world examples of brands
using social display to achieve proven business results.
Brand profiles
pursuing social persuasion
Top matches:
13#SocialPersuades
14. Blizzard Entertainment
@PlayHearthstone | #GvG
Seeking: Fans with an opinion
Successful Match: Over the course of multiple weeks, the company
released previews of a new expansion pack, Goblins vs. Gnomes,
building anticipation of new character capabilities by allowing brand
advocates to vote on their favorite new card characters. The campaign
displayed social content and engagement results on their website,
persuading return traffic and hundreds of thousands of votes leading
to launch.
Status: Maker of epic games like Hearthstone
Heroes of Warcraft
Interests: Building product launch awareness
and excitement
Activate brand advocates to build product launch awareness and excitement
Dunkin Donuts
@dunkindonuts | #DDFieldPass
Blizzard Entertainment
@PlayHearthstone | #GvG
Seeking: Real-time social experiences
Successful Match: Dunkin Donuts tapped into their audiences’ love
of Monday Night Football by creating an experience that invited
customers to participate in social polls predicting outcomes of games
and pairing that with a chance to receive a VIP ticket to SuperBowl
XLIV. The result? Dunkin Donuts ultimately persuaded customers to
promote their brand across social media and national television while
also driving loyalty program signups.
Seeking: Fans with an opinion
Successful Match: Over the course of multiple weeks, the company
released previews of a new expansion pack, Goblins vs. Gnomes,
building anticipation of new character capabilities by allowing brand
advocates to vote on their favorite new card characters. The campaign
displayed social content and engagement results on their website,
persuading return traffic and hundreds of thousands of votes leading
to launch.
Status: Market-leading doughnut company
and coffeehouse chain
Interests: Promoting customer loyalty,
tapping into fan interests
Status: Maker of epic games like Hearthstone
Heroes of Warcraft
Interests: Building product launch awareness
and excitement
Promote customer loyalty with real-time social experiences
Activate brand advocates to build product launch awareness and excitement
14#SocialPersuades
The Denver Broncos
@Broncos
Successful Match: The Denver Broncos developed an online and
in-venue visual display to surface social fan content such as photos,
Broncos-related conversations, sponsor ads and the team’s best
marketing materials. The multi-screen social experience empowered
fans to co-create public team promotion, extending Broncos reach
and revenue through website views, media impressions and paid
sponsorship of the social campaign.
Status: Three-time Super Bowl champions
Interests: Building game-time enthusiasm
Seeking: Fan photos and conversations
Build sports game-day enthusiasm with fan-sourced social support
14#SocialPersuades
15. Random Acts of Kindness
@RAKFoundation | #StateOfKind
Status: Internationally recognized non-profit
organization
Interests: Inspiring Coloradans to practice kindness
and pass it on
Seeking: Passionate individuals, social activists
Successful Match: The Random Acts of Kindness
Foundation tapped into the power of social
persuasion to activate Colorado with an online
campaign encouraging schools, businesses and
individuals to perform and submit photos of 10,000
random acts of kindness. Promoting this collective
goal, the submitted content was displayed on the
website to inspire others to join the campaign,
resulting in 2,290 of the 10K submissions coming from
social media across Facebook, Instagram and Twitter.
Rogers & NHL
Status: World’s top professional ice hockey league
Interests: Fueling interest, sparking conversations
Seeking: Public opinions on draft day
Successful Match: The NHL drove fan engagement
during the draft by broadcasting social-sourced
content of trending teams and players, real-time fan
reactions and spikes across polls and geographic
activity. Displayed across the on-air broadcast, as well
as online and mobile display, the integrated social
content persuaded the reaction of thousands of
viewers, helping drive news content, engagement and
viewership.
Persuade social activism with participatory
passion campaigns
Fuel real-time event interest with broadcast
integration of social content
15#SocialPersuades
16. Rakuten
@RakutenUS
Status: Largest ecommerce retailer in Japan
Interests: Driving revenue, increasing product
purchases
Seeking: User-generated content, real-world customer
photos
Successful Match: Rakuten integrated socially-sourced
product visuals and relevant content into various retail
categories to showcase real-world consumers wearing
and sharing images of specific products to add an
authentic element to the purchasing decision.
Drive revenue and product purchase intent
with social display
Dunkin Donuts
@dunkindonuts | #DDFieldPass
Seeking: Real-time social experiences
Successful Match: Dunkin Donuts tapped into their audiences’ love
of Monday Night Football by creating an experience that invited
customers to participate in social polls predicting outcomes of games
and pairing that with a chance to receive a VIP ticket to SuperBowl
XLIV. The result? Dunkin Donuts ultimately persuaded customers to
promote their brand across social media and national television while
also driving loyalty program signups.
Status: Market-leading doughnut company
and coffeehouse chain
Interests: Promoting customer loyalty,
tapping into fan interests
Promote customer loyalty with real-time social experiences
16#SocialPersuades
17. NASCAR & HP Successful Match: HP powered an in-venue social visualization wall at
Nascar’s Iowa Speedway to promote brand loyalty of the sporting event
and supporting sponsor. The wall highlighted multiple visualizations—like
which drivers were trending amongst Twitter fans—and real-time fan
social posts. HP sponsored the experience and boosted Nascar’s capacity
to strengthen the brand’s relationship with fans.
Status: Premier North American sport series
Interests: Strengthening fan loyalty
Seeking: Real-time social posts from fans
Mashable
@mashable | #Mashies
Status: Leading news source for the digital generation
Interests: Extending media coverage
Seeking: Photos and content from attendees of the
Mashies Award Ceremony
Successful Match: Mashable turned to social display to
activate real-time social coverage and content sharing
of their audience during the event. Featured in-venue
and on the Mashies website, the #Mashies social
display allowed the media site’s audience to extend live
coverage on behalf of Mashable and ultimately extend
reach of both of the Mashable brand, as well as the
brands recognized at the award show.
Strengthen fan loyalty through in-venue social display
Extend media coverage by
displaying audience-created content
17#SocialPersuades
18. 20th Century Fox
Let’s Be Cops | @letsbecops #LetsBeCops
Status: Top film studio with new movie release
Interests: Increasing ticket sales
Seeking: Fan reviews from movie-goers
Successful Match: 20th Century Fox wanted to
increase the impact of television trailer commercials for
the new movie Let’s Be Cops by incentivizing potential
movie-goers to share their interest in the movie and
making it a part of the traditional preview promotion.
The media company took the best social reactions to
the upcoming movie and integrated this live audience
social content directly into TV previews to increase
impressions of positive reactions and drive ticket sales.
AXS TV
New Orleans Jazz and Heritage Festival
Status: Media company covering legendary music
festival in New Orleans
Interests: Increasing live event coverage, expanding
on-site reach
Seeking: Social content from artists, audience reactions
Successful Match: AXS TV paired live coverage of the
New Orleans Jazz and Heritage Festival with second-
screen experiences that included curated social
content from artists, real-time reactions, comments
and interactive participation through polls and photo
submissions. The integrated social displays positively
impacted the company’s reach by driving spikes in
social participation, time on site and overall site traffic.
Boost interest and ticket sales with
advocate reviews
Increase live event media coverage reach
with website social activations
18#SocialPersuades
19. The Bermuda Tourism
Authority
@Bermuda | #IWishIWasinBermuda
Status: Tropical island with developing tourism
economy
Interests: Raising awareness, influencing travel
preference
Seeking: Travelers in need of a winter escape during
the bitter cold months
Successful Match: The Bermuda Tourism Authority
created a microsite experience inspiring weary
New Englanders to share winter photos with
#IWishIWasinBermuda for the chance to win a
Bermuda getaway for two. Shared user photos were
displayed and promoted on the website, resulting in
increased awareness and interest through hundreds
of photo submissions, as well as earned press
coverage from top-tier national media from the real-
time virality of conversations created.
The Weather Channel
@weatherchannel | #ItsAmazingOutThere
Status: America’s top-trusted weather broadcaster
Interests: Reporting on breaking news and trends in
innovative ways
Seeking: User-generated content
Successful Match: The Weather Channel looked to
discover public social updates and content as a new way
to display breaking weather trends from its audience
each morning. Through finding weather-related social
conversations, The Weather Channel now uses social
display as a leading way to break news through the
visualization of local social reports and integration of
audience-sourced images showcasing authentic, firsthand
weather experiences.
Increase awareness and travel preference
with social activation
Report on breaking news using
user-generated social content
19#SocialPersuades
20. Flexible Social Search
Perform and pivot immediate searches
with the power to search for content
being shared in real-time and in the
recent past
Geographic Insights
Easily find stories by Country, State, City,
Address or common Point-of-interest
such as airports, landmarks or named
locations
Enterprise Solution Management
Organize your workflow through Tiered
Permissions around accounts, seats,
projects, searches and visualizations
Customizable Visualization
Informative, interactive and customizable
visuals ready for digital embed, API
integration, broadcast television and
event screens
ROI Reporting
Measure and report on the impact of
social display across social engagement,
reach, conversion and online sales
Exportable Data
Download the data that matters to
inform content marketing, customer
acquisition or retention and paid social
advertising initiatives
Enhanced Information
Get context beyond existing social profile
data with Gender, Sentiment, Inferred
Location and Notability Status like
profession, industry or ethnicity
Multiple APIs
Utilize partner APIs to create unique
experiences in your products, publish-
ready visuals or to broadcast graphics
systems
Key capabilities of
modern social display
Creating social displays that drive impact requires an essential set of capabilities. Brands need a
solution that surfaces the best social trends and content to persuade action in an immediate way. As
you look to enhance your marketing with social display, here is the list of “must haves” to evaluate.
20#SocialPersuades