Urbanomics Consulting Group and Johns Hopkins University have partnered to create The ELLA Awards, which recognize exemplary corporate community involvement initiatives among Emerging Domestic Markets. The ELLA Awards evaluate organizations in categories like health, education, wealth creation, and community development. Urbanomics and Johns Hopkins bring expertise in strategic philanthropy and research to administer The ELLA Awards process and database on corporate giving to minority communities. The partnership aims to advocate for investment in Emerging Domestic Markets as a way to strengthen the US economy.