The Crosswicks Library in New Jersey was seeing low attendance at its teen and youth programs and events. To engage more local teens, the library staff created a Tumblr account to connect with patrons through a social media platform they frequently used. The Tumblr allowed the staff to learn teens' interests and design new programs accordingly. It helped boost attendance in the short term and created an online space for the library in the long term. The staff later planned a Doctor Who themed holiday party that was publicized through the Tumblr and was well-attended.