An API program is only as successful as its ability to move the business toward its goals. Applying one or more of these five monetization models can help your API achieve measurable, reproducible success.
The Five API Monetization Models - Rob Zazueta, RESTFest 2016Rob Zazueta
A truly successful API is one that drives the goals of the business. And what is the primary goal of every business? Making mad stacks of $$$ y'all. In this talk, Rob Z. explains the five models you can use to determine how to make money from your API.
API Monetization – It Does Not Mean What You Think It Means. It Is Far MoreNordic APIs
A discussion of API Monetization Business Models. Starting from “what does it really mean”, we will progress through the various business models for monetization, define the model, and show examples of businesses executing each model. We will also provide advice in determining what model(s) make sense for your situations, and discuss how to begin to implement your monetization strategy.
Aligning your API business model to your company strategyPaul Greenwell
Most businesses that start building APIs do so to support their existing company strategy. This presentation covers how to align your API business model to this strategy drawing on my experience at MYOB and presented at APIDays Sydney 2015
APIs and data have not only become a competitive advantage for enterprises but also an innovation tool and source of revenue. Finding the right monetization program is crucial to help you deliver the right business model for your digital assets.
In our deep-dive webcast, we explore how you can:
- think about your APIs as a strategic revenue opportunity
- strengthen and manage your partnerships
- build and energize your developer ecosystem with creative pricing
- how Apigee Monetization Services changes the game
Listen to the podcast version here: http://bit.ly/1Mq6DGF
API Pricing Strategy Webinar (Benchmark Data)Alex Walling
Learn how to price your API to attract developers more effectively. Features original benchmark data from an analysis of 1,800 public paid APIs from RapidAPI's API marketplace.
Magazine Luiza is a top retailer in Brazil that operates 800 stores and nine distribution centers.
It sets itself apart from rivals with its multi-channel sales platform and innovative digital strategies.
The Five API Monetization Models - Rob Zazueta, RESTFest 2016Rob Zazueta
A truly successful API is one that drives the goals of the business. And what is the primary goal of every business? Making mad stacks of $$$ y'all. In this talk, Rob Z. explains the five models you can use to determine how to make money from your API.
API Monetization – It Does Not Mean What You Think It Means. It Is Far MoreNordic APIs
A discussion of API Monetization Business Models. Starting from “what does it really mean”, we will progress through the various business models for monetization, define the model, and show examples of businesses executing each model. We will also provide advice in determining what model(s) make sense for your situations, and discuss how to begin to implement your monetization strategy.
Aligning your API business model to your company strategyPaul Greenwell
Most businesses that start building APIs do so to support their existing company strategy. This presentation covers how to align your API business model to this strategy drawing on my experience at MYOB and presented at APIDays Sydney 2015
APIs and data have not only become a competitive advantage for enterprises but also an innovation tool and source of revenue. Finding the right monetization program is crucial to help you deliver the right business model for your digital assets.
In our deep-dive webcast, we explore how you can:
- think about your APIs as a strategic revenue opportunity
- strengthen and manage your partnerships
- build and energize your developer ecosystem with creative pricing
- how Apigee Monetization Services changes the game
Listen to the podcast version here: http://bit.ly/1Mq6DGF
API Pricing Strategy Webinar (Benchmark Data)Alex Walling
Learn how to price your API to attract developers more effectively. Features original benchmark data from an analysis of 1,800 public paid APIs from RapidAPI's API marketplace.
Magazine Luiza is a top retailer in Brazil that operates 800 stores and nine distribution centers.
It sets itself apart from rivals with its multi-channel sales platform and innovative digital strategies.
This pitch deck is principally suited to be used by business leaders that need to be able to communicate the API advantage internally and to build support for an API strategy.
It can also be used by API providers as a resource they share with new customers who need to be able to communicate the benefits of APIs with their colleagues so as to make organizational-wide use of third party APIs.
With a focus on three core customer strategies: convenience, loyalty, and extraordinary customer and patient care, Walgreens uses Apigee to: connect digital experiences directly to stores; extend its assets into innovative ecosystems and increase the value of its stores; improve the developer experience
The API economy is your opportunity to disrupt business as usual—the chance to rethink
business models and reach new audiences. It’s the new way to deliver digital services to
employees, partners and consumers. http://ibm.com/apieconomy
Analytics are key to unlocking the potential of the data in your digital ecosystem. Learn how Apigee Analytics provides end-to-end visibility into your business with the ability to analyze 360 degrees of information from API programs, external online sources, and your internal systems. Discover the elements that make this 360 degree visibility happen, including data from the APIs, data that adds context to the API data, and analytics that model and predict both business and operational metrics.
Executive briefing on rationale and considerations for launching a digital business strategy based on a cloud-based, on-demand API platform foundation.
Following are the slides from by Key Note at APIDays Zurich, 2019. In here I discuss some problems related to agility in centralized API Management architectures and discuss how Microgateways are key to achieving decentralized API Management which can help organizations to become truly agile.
apidays LIVE London 2021 - Productization of APIs by Jay Dembani, Avalaraapidays
apidays LIVE London 2021 - Reaching Maximum Potential in Banking & Insurance with API Mindset
October 27 & 28, 2021
Banking APIs and Fintech Ecosystems
Productization of APIs
Jay Dembani, Sr. Product Manager at Avalara
As government digital strategy becomes more and more pertinent, innovation is the name of the game for the success of today's agency. But how do you continue to innovate despite the constraints of reduced IT budgets? How do you identify and overcome inefficiencies in architectures that increase costs and constrain growth?
In this webcast, Apigee's Brian Pagano and John Rethans discuss how to cut your agency's IT costs.
The slideshow gives an introduction and overview of APIs and its growth, importance in the cloud and mobile era of computing. It also briefs about various business models and the API management services / platforms available.
Deep-Dive: API Analytics and Business KPIs - Measure what mattersApigee | Google Cloud
You know you have to measure the data that flows across your APIs. But how do you move beyond basic operational metrics to deep visibility? How do you measure KPIs that provide meaningful business insights and drive the kinds of experiences your customers expect?
In this deep-dive, we discuss how Apigee Edge enables self-service, end-to-end visibility on every aspect of your API program to help you drive your business decisions.
We'll discuss:
- best practices to build an analytically driven business
- business intelligence vs. API analytics - why are they different
- how to enable developers through data
- demo of Apigee Edge analytics
Watch Video: https://youtu.be/8ERgD56Ov3k
Download Podcast: http://bit.ly/1L6Npns
Overview of recently published draft on power of the API Economy. See IBM Redguide: Power of the API Economy
http://www.redbooks.ibm.com/abstracts/redp5096.html?Open
Successful digital transformation enables an enterprise to drive revenue, increase customer satisfaction, and win competitive advantage through new digital channels and experiences. To get there, chief digital officers must be able to juggle priorities and manage investments, starting deep within an enterprise’s processes and tools and extending out to the cutting edge of consumer experience. To simplify complexity, accurately measure progress, and drive smart decisions, every CDO needs visibility into six specific types of enterprise KPI.
Join Apigee’s Bryan Kirschner and Kumar Srivastava to learn about these six key KPIs and how to assemble them into a highly effective dashboard.
Join to discuss:
- Why are metrics that span consumer and developer behavior, business results, and technology capabilities all essential to successful digital transformation?
- How can you organize this diverse set of metrics in order to drive sharp insight and timely action?
- How can you apply this knowledge to build an effective management dashboard?
Learn how to create new business opportunities with APIs:
- More customers - new channels, new opportunities
- Increase Value – protect price points
- More efficient processes – faster, lower-cost business
apidays LIVE Paris - Deploy fast with confidence by Gregory Ouillonapidays
apidays LIVE Paris - Responding to the New Normal with APIs for Business, People and Society
December 8, 9 & 10, 2020
Deploy fast with confidence
Gregory Ouillon, CTO EMEA at New Relic
apidays LIVE Jakarta - Data Reporting and Analytics with API's by Tarush Agga...apidays
apidays LIVE Jakarta 2021 - Accelerating Digitisation
February 24, 2021
Data Reporting and Analytics with API's
Tarush Aggarwal, CEO & Founder at 5xData
Securely Open data as APIs to internal groups and third parties to generate revenue
In today's application economy, organizations are leveraging APIs to create new revenue streams. To monetize its information, the enterprise needs a way to transform data into APIs, enforce SLAs and implement a standardized fulfillment process with flexible and integrated billing systems.
This webinar will explored how enterprises can overcome these monetization challenges, using an API management solution that securely opens data to internal groups and third parties as APIs, in order to generate revenue.
This pitch deck is principally suited to be used by business leaders that need to be able to communicate the API advantage internally and to build support for an API strategy.
It can also be used by API providers as a resource they share with new customers who need to be able to communicate the benefits of APIs with their colleagues so as to make organizational-wide use of third party APIs.
With a focus on three core customer strategies: convenience, loyalty, and extraordinary customer and patient care, Walgreens uses Apigee to: connect digital experiences directly to stores; extend its assets into innovative ecosystems and increase the value of its stores; improve the developer experience
The API economy is your opportunity to disrupt business as usual—the chance to rethink
business models and reach new audiences. It’s the new way to deliver digital services to
employees, partners and consumers. http://ibm.com/apieconomy
Analytics are key to unlocking the potential of the data in your digital ecosystem. Learn how Apigee Analytics provides end-to-end visibility into your business with the ability to analyze 360 degrees of information from API programs, external online sources, and your internal systems. Discover the elements that make this 360 degree visibility happen, including data from the APIs, data that adds context to the API data, and analytics that model and predict both business and operational metrics.
Executive briefing on rationale and considerations for launching a digital business strategy based on a cloud-based, on-demand API platform foundation.
Following are the slides from by Key Note at APIDays Zurich, 2019. In here I discuss some problems related to agility in centralized API Management architectures and discuss how Microgateways are key to achieving decentralized API Management which can help organizations to become truly agile.
apidays LIVE London 2021 - Productization of APIs by Jay Dembani, Avalaraapidays
apidays LIVE London 2021 - Reaching Maximum Potential in Banking & Insurance with API Mindset
October 27 & 28, 2021
Banking APIs and Fintech Ecosystems
Productization of APIs
Jay Dembani, Sr. Product Manager at Avalara
As government digital strategy becomes more and more pertinent, innovation is the name of the game for the success of today's agency. But how do you continue to innovate despite the constraints of reduced IT budgets? How do you identify and overcome inefficiencies in architectures that increase costs and constrain growth?
In this webcast, Apigee's Brian Pagano and John Rethans discuss how to cut your agency's IT costs.
The slideshow gives an introduction and overview of APIs and its growth, importance in the cloud and mobile era of computing. It also briefs about various business models and the API management services / platforms available.
Deep-Dive: API Analytics and Business KPIs - Measure what mattersApigee | Google Cloud
You know you have to measure the data that flows across your APIs. But how do you move beyond basic operational metrics to deep visibility? How do you measure KPIs that provide meaningful business insights and drive the kinds of experiences your customers expect?
In this deep-dive, we discuss how Apigee Edge enables self-service, end-to-end visibility on every aspect of your API program to help you drive your business decisions.
We'll discuss:
- best practices to build an analytically driven business
- business intelligence vs. API analytics - why are they different
- how to enable developers through data
- demo of Apigee Edge analytics
Watch Video: https://youtu.be/8ERgD56Ov3k
Download Podcast: http://bit.ly/1L6Npns
Overview of recently published draft on power of the API Economy. See IBM Redguide: Power of the API Economy
http://www.redbooks.ibm.com/abstracts/redp5096.html?Open
Successful digital transformation enables an enterprise to drive revenue, increase customer satisfaction, and win competitive advantage through new digital channels and experiences. To get there, chief digital officers must be able to juggle priorities and manage investments, starting deep within an enterprise’s processes and tools and extending out to the cutting edge of consumer experience. To simplify complexity, accurately measure progress, and drive smart decisions, every CDO needs visibility into six specific types of enterprise KPI.
Join Apigee’s Bryan Kirschner and Kumar Srivastava to learn about these six key KPIs and how to assemble them into a highly effective dashboard.
Join to discuss:
- Why are metrics that span consumer and developer behavior, business results, and technology capabilities all essential to successful digital transformation?
- How can you organize this diverse set of metrics in order to drive sharp insight and timely action?
- How can you apply this knowledge to build an effective management dashboard?
Learn how to create new business opportunities with APIs:
- More customers - new channels, new opportunities
- Increase Value – protect price points
- More efficient processes – faster, lower-cost business
apidays LIVE Paris - Deploy fast with confidence by Gregory Ouillonapidays
apidays LIVE Paris - Responding to the New Normal with APIs for Business, People and Society
December 8, 9 & 10, 2020
Deploy fast with confidence
Gregory Ouillon, CTO EMEA at New Relic
apidays LIVE Jakarta - Data Reporting and Analytics with API's by Tarush Agga...apidays
apidays LIVE Jakarta 2021 - Accelerating Digitisation
February 24, 2021
Data Reporting and Analytics with API's
Tarush Aggarwal, CEO & Founder at 5xData
Securely Open data as APIs to internal groups and third parties to generate revenue
In today's application economy, organizations are leveraging APIs to create new revenue streams. To monetize its information, the enterprise needs a way to transform data into APIs, enforce SLAs and implement a standardized fulfillment process with flexible and integrated billing systems.
This webinar will explored how enterprises can overcome these monetization challenges, using an API management solution that securely opens data to internal groups and third parties as APIs, in order to generate revenue.
Monetization - The Right Business Model for Your Digital AssetsApigee | Google Cloud
As enterprises build and grow their mobile value chain with app, data and API technologies, digital assets become not only a competitive advantage, but also a source of revenue.
Join Anita Paul and Bryan Kirschner as they discuss the opportunities for value creation presented by APIs and data, share monetization models that apply to any industry, and explain how Apigee Monetization Services can help you deliver on the right business model for your digital assets.
We will discuss:
- The business context in the new digital world
- Business use cases and revenue opportunities
- How Apigee Monetization Services changes the game
Welcome to the API Economy: Developing Your API StrategyMuleSoft
View the recording of this webinar: http://www.mulesoft.com/webinars/esb/welcome-api-economy
Learn more about our Anypoint Platform for APIs: https://www.mulesoft.com/platform/api
Gartner predicts 75% of Fortune 500 enterprises will open an API by 2014. In this new API economy, those without an API strategy will be left behind. What does this mean for you and your business? Join Ross Mason, MuleSoft Founder, for a discussion on key API trends and what you can do in this New Enterprise era to unlock competitive advantage for your organization.
Questions discussed:
What has changed with APIs?
What is the API economy and how did we get here?
How are APIs transforming enterprises?
What are key API trends my organization should be planning for?
How can APIs make my business more competitive?
WSO2Con EU 2015: Securing, Monitoring and Monetizing APIsWSO2
WSO2Con EU 2015: Securing, Monitoring and Monetizing APIs
Businesses today are rapidly moving from being service enabled to being API enabled. Moving into the world of APIs brings together its own set of complexities and challenges that are tough to tackle. API security, performance, scalability, monitoring and notifications are key areas to be focusing your engineering efforts on. The WSO2 Carbon platform is a complete open source enterprise middleware platform which includes products catering to your various different enterprise needs.
This talk will focus on leveraging the extensive feature set and extensible nature of the WSO2 platform to secure, monitor and monetize your APIs. It will also touch upon some of WSO2’s experiences with customers in building API ecosystems that suit modern day enterprises.
Presenter:
Nuwan Dias
Technical Lead,
WSO2
David Johnston, Managing Director, Decentralized Application Funds
Using the power of bitcoin for payments and flexible open source platforms we can reduce the friction in today's API infrastructure and finally connect the programable web to programable money.
How to Enable Monetization of Your API EcosystemWSO2
To view recording of this webinar please use below URL:
http://wso2.com/library/webinars/2016/03/how-to-enable-monetization-of-your-api-ecosystem/
In the modern world of digitization, APIs are opening up ventures for new business opportunities. Organizations have started realizing the value of their data and services and are pushing to sell them. In this era, it is important to find the right business model to generate maximum revenue through your APIs.
You can leverage the WSO2 API Management platform to build your API monetization strategy. This session will look into WSO2 API Manager features and integration points to understand the roadmap to monetize your organization’s APIs. It will also discuss the following topics:
The API billing model: Usage plans
Integrating the API platform with a billing engine
Monitoring your API usage
Access control and rate limiting
6 Reasons Why APIs Are Reshaping Your BusinessFabernovel
A study on APIs to demonstrate the advantages of APIs for businesses in terms of scalability, flexibility, business development, product development, supply chain management...
Extend your legacy SOA/ESB infrastructure to Mobile & IoT
This webinar recording provides a use-case driven discussion around appropriate use of existing middleware infrastructure as well as its shortcomings. It dives deep into how APIs can not only complement an ESB or SOA infrastructure but also fill existing gaps.
Watch this webinar recording to learn about:
- Strengths and weaknesses of your existing ESB/SOA infrastructure
- Architecture strategy: extend and add value to legacy middleware with APIs
- Integration / API use cases in Retail, Manufacturing and Telecom
- The API360 approach to digital strategy
Thinking about incorporating digital trends like AR/VR, IoT, and cognitive analytics into your business? What should you think about? How can you derive enterprise value from these trends? Join Bill Briggs, the CTO of Deloitte Consulting, LLP, and Ross Mason, the founder and VP of Product Strategy at MuleSoft, who will talk about how organizations are using these trends and what you need to know to get started.
APIs are the underlying enabler to increase the pace of innovation at AT&T. The API platform removes organizational, functional, and technical barriers to accessing AT&T’s network and information assets
This makes the network an intrinsic part of an innovation ecosystem and gives AT&T an opportunity for new monetization by serving consumers and business customers.
What's a good API business model? If you have an API, or you plan to have an open API, or just want to use APIs in your web or mobile app, what models make sense? See 20 different API business models. This comprehensive survey of the gamut of today's options covering anything from paid to getting paid to indirect.
Actionable Steps to Boost Your Affiliate Program in 2015Affiliate Summit
This presentation is from Affiliate Summit West 2015 (January 18-20, 2015 in Las Vegas, NV). Session description: Become 10X more efficient with APIs & automation, dig deep into network tools & data in ways you never knew, capture low hanging fruit, streamline recruiting & more pro tips you can’t afford to miss.
How To Build A Marketing Funnel In 5 Easy StepsBryce Anderson
Building A Marketing Funnel Can Take Time, But It Does Not Have To Be Complicated. This Presentation Walks You Through The 5 Step Process We Have Used To Build Dozens Of Profitable Marketing Funnels.
apidays LIVE Paris 2021 - Digital API Ecosystems, Marketplaces and Platforms ...apidays
apidays LIVE Paris 2021 - APIs and the Future of Software
December 7, 8 & 9, 2021
Digital API Ecosystems, Marketplaces and Platforms
Alan Glickenhouse, Digital Transformation Business Strategist at IBM
APIdays Paris 2018 - Creating an API economy business strategy Alan Glickenho...apidays
Creating an API economy business strategy
Alan Glickenhouse,
API Business Strategist, IBM
Apply to be a speaker here - https://apidays.typeform.com/to/J1snsg
Using marketing principles for internal customer service improvement of support teams such as operational communications, human resources and information technology.
apidays LIVE LONDON - API platform strategy and operating models by Kiran Nadgirapidays
apidays LIVE LONDON - The Road to Embedded Finance, Banking and Insurance with APIs
API platform strategy and operating models
Kiran Nadgir, Head of API Platforms at Silicon Valley Bank
Want to double your app's profits? Of course! Instead of trying to improve everything in your app all at once, focus on just ONE of these 4 metrics. Double any 1 of these, and the $$$ will follow!
Crafting an API Strategy with an API MarketplaceWSO2
This slide deck will focus on the key components required to create an API marketplace. It will explain the business benefits of this concept, the complete architecture, and how you can get started.
• Why traditional analytics approaches do not provide unique insight into your API Programs.
• The difference between operations and business insights with regard to APIs.
• How to leverage existing analytics investments along with Akana Envision.
Supplier Enablement: Building a Strong Foundation that Supports Program Ramp ...SAP Ariba
How do you develop a supplier enablement program that will set you up for both early wins and long-term success? In this session, Ariba customers will share best practice approaches to supplier enablement that you can apply to your own procure-to-pay or invoice automation program. In addition, you will learn how you can effectively expand a program to new business units, spend categories, regions of the world, or business processes.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
10. How to Measure Success
• Compare sales of packages including the API against sales of other
packages without the API.
• Ensure the sales person marks the customer’s level of interest in the
API at the time of sale.
• Measure the number of calls made by API enabled packages to
determine whether it’s a factor in the sale of that package.
• Measure ARPU of active API customers against non-active API
customers.
13. How to Measure Success
• Properly attribute revenue generating activities to
the apps that drove them using API keys.
• Follow the complete chain of application usage –
many apps may lead to a single revenue
recognition.
• Not all calls directly lead to revenue – measure
ARPU against API usage.
14. 4. Generate Revenue and
Increase Distribution Through
Strategic Partners / Affiliates
15.
16. How to Measure Success
• Carefully plan with your partners how success will be
measured.
• For affiliates – pay only for directly-related revenue generating
activities.
• Measure new customers brought in through partners / affiliates.
• Measure the ARPU of new customers brought in through
partners / affiliates vs. ARPU of other customers and total
ARPU.
18. “Comcast went from about four
weeks’ lead time to just a few hours
to onboard partners.”
- Hai Thai
Senior Engineer, Comcast
19. How to Measure Success
• Review old project plans – measure average time from
inception to completion.
• Review existing provisioning processes. Measure the amount of
employee time and actual time taken to completion.
• Seek new ways to decrease these numbers not only through
APIs, but through other efficient processes.
21. Thank You!
Rob Zazueta
@rzazueta
http://apistrategy.tumblr.com
http://www.mashery.com/blog
Intel Confidential — Do Not Forward
Editor's Notes
And what is a business’s primary goal?
To make money, of course. Successful API programs all have one thing in common – their success can be measured and tracked against the revenue goals of the business. If your API is not helping the business generate revenue – directly or indirectly – it is living on borrowed time.
The first model is also the most direct. This is where most people start when considering how to make money from their APIs. It’s the most direct way to earn money, but it’s also the most difficult to implement and make successful.
APIs that provide data with a clear value tied to it are most successful using this model. But that value must be made clear to the developers consuming it – they need to be able and easily turn around and generate the revenue they’ll need to pay for access to your APIs. It’s wise to offer some level of access for free to allow developers to integrate with your API without oulaying a lot of upfront cash. It also gives you a chance to clearly demonstrate the value you’re providing and making the case that it’s worth what you’re asking for.
How do you measure success in this model? Mad stacks of cash, yo. This is the easiest way to track how much revenue your APIs are generating – just look at your paid API usage numbers.
Another metric to consider is ARPU – the Average Revenue Per User. You’ll see this term pop up a lot in these slides because it’s a great way to normalize your revenue over the number of users you’ve attracted. It’s the easiest way to see how well your growth strategies are working – if revenue increases but ARPU goes down, you may want to check your strategy.
The second model is less direct, but still sees customers paying for access to your API. In this case, you may offer API access as one of many features to a higher tier of product access.
Salesforce is a classic example. The Enterprise tier includes API access so customers can create custom, private integrations with their existing systems. There is inherent value in providing that level of access, so it comes at a premium along with several other nice features.
The third model is focused on driving revenue generating activities– lead generation, revenue recognizing actions, etc. – through your API.
Email marketing companies often follow this model. They recognize revenue either through monthly subscriptions or when emails are actually sent. However, many integrations use the API solely to automatically import contacts, leaving the actual sending of the email to the web interface. Importing contacts does not directly generate revenue for the email marketing company, but it makes it easier for their customers to use their system to send emails.
The trick in this model is that you need to clearly and carefully track the workflow that leads to revenue.
Strategic partnerships can have many goals – increasing distribution by accessing each partners customers, sharing revenue by reselling each others’ services, etc.
Companies that integrate with several larger third party apps follow this model. These integrations should lead to additional value for the customers of both partners.
The metrics for each partnership depend on the goals of the partnership. Make sure you consider these goals and get these metrics in place as early into the partnership as possible.
APIs aren’t just for external integrations – they can also dramatically improve your internal development and innovation.
Companies that implement well-designed, well-built internal APIs consistently see dramatically improved time to market and reduced onboarding time for new projects. This leads to cheaper, lower risk projects that help your team exploit new markets faster.
Perhaps the most important thing to note about these five models is that you’re not tied to just one. Your API can provide value through one, a few or all of these. Properly measuring how each model contributes to the success of your API can help you determine where to spend your energy as you make improvements and grow your program.
Flickr Image “Lego Bricks” by Benjamin Esham
https://www.flickr.com/photos/bdesham/2432400623/in/photolist-4GWFXM-bN8fiD-bxTeiW-nSfShi-a1gXu6-7EoLZF-cD7Gsy-bnnin4-biKE3B-6N44Ay-bQvggp-nUiZpi-9ff7LL-7FK1bV-7ZYuSQ-bPvScR-67rTzo-bPvSbv-9KCchQ-4JwoVJ-biKDq8-bod1S7-av4ne5-ptWbJU-bQc1fK-bvSHai-8VGBoG-ddarfm-AoFtn-pdBRWJ-jk5dq-9r5U1V-bBhm5G-9r7zfL-9r9m93-91GcYS-5UnNBn-a1jJsA-cgCuuh-bBhkMJ-8Vsd5C-bwsn5n-8iJLLV-aQvnMg-7ZYuZ7-dSLmSx-dgLmhm-bBzpaL-aLHKDR-btsp9A