Can tweets predict box office success?

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A report by Salorix makes the claim that the number of tweets can predict box office success.

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Can tweets predict box office success?

  1. 1. © Salorix  All Rights Reserved  Confidential© Salorix  All Rights Reserved  ConfidentialBox Office | April 26 – 29, 2013
  2. 2. © Salorix  All Rights Reserved  ConfidentialBox Office | Twitter Insights• Social Data can be attributed to Revenues for Movies andproduction houses should monetize this moment• Viewers updates on twitter are also generating more revenues apart fromthe marketing of production houses• Our analysis predicts that “Iron Man 3” would be a box office successcollecting more than $300 million in the opening week• Among the movies running at the box office “Pain & Gain” is goingstrong with high positive sentiment and an average of 18K conversationsevery day on Twitter during the weekendTotal Tweets | April 26 - 29| 1,002,430
  3. 3. © Salorix  All Rights Reserved  ConfidentialBox Office | Twitter InsightsTotal Tweets | April 26 - 29| 1,002,430Movie Tweets (Percentage)Pain and Gain 70,746 (48%)Oblivion 46,033 (31%)42 18,644 (13%)The Big Wedding 7,230 ( 5%)The Croods 4,600 ( 3%)Twitter Chatter has good correlation and is attributed to the box officecollectionsTweet Volumes
  4. 4. © Salorix  All Rights Reserved  ConfidentialUpcoming Movies | Twitter InsightsTotal Tweets | April 26 - 29| 1,002,430Movie Tweets (Percentage)Iron Man 3 848,775 (99.22%)Love is All you Need 4,562 (0.53%)Kiss of the Damned 1,197 (0.14%)The Iceman 770 (0.09%)What Maisie Knew 143 (0.02%)Iron Man 3 is a clear winner with avalanche of tweetsTweet VolumesBased on Twitter chatter Iron Man 3is expected to cross more than $300million at the box office
  5. 5. © Salorix  All Rights Reserved  ConfidentialIron Man 3| Twitter Insights241,493193,44026-Apr 27-Apr 28-Apr 29-AprTweets• Iron Man 3 released in countriesoutside US on 26th April, causing aspike in tweets.• Tweeters are looking forward toexperience the move in IMAXscreens• Subway and Smith Toys UK offeredfree tickets for Iron Man 3 on re-tweeting contest• Iron Man 3 shadowed all othersmovies which are going releasingthis week• Good number of tweets are relatedto trolling iron man and making funTotal Tweets | April 26 - 29| 1,002,430

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