The title sequence of The Conjuring establishes the dark, eerie tone of the film through sharp violin music and grey-colored studio logos. The first shot introduces the main setting, a modern house, and focuses on the doll Annabelle, foreshadowing its importance to the story. Text stating the film is based on a true story is intended to create intrigue around whether the events are factual or not and generate adrenaline in viewers, supported by unsettling chanting sounds during the titles that enhance the ominous atmosphere.