![© 2017 Code42. Confidential & Proprietary Information of Code42 – Do Not Redistribute
Cloud Storage [EFSS] empowers
your business
Workforce
Productivity
Extended
Collaboration
Infrastructure
Modernization
Enhancing the digital
workplace: work anytime,
anywhere, from any device
Sharing, editing and
collaborating with
teammates
Moving shared network
drives to the cloud](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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The Code42 Story
- 1. © 2017 Code42. Confidential & Proprietary Information of Code42 – Do Not Redistribute The Code42 Story
- 2. © 2017 Code42. Confidential & Proprietary Information of Code42 – Do Not Redistribute Cloud Storage [EFSS] empowers your business Workforce Productivity Extended Collaboration Infrastructure Modernization Enhancing the digital workplace: work anytime, anywhere, from any device Sharing, editing and collaborating with teammates Moving shared network drives to the cloud
- 3. © 2017 Code42. Confidential & Proprietary Information of Code42 – Do Not Redistribute And in today’s Knowledge Economy …because you know employee ideas drive the business You’ve likely even mandated its use…
- 4. © 2017 Code42. Confidential & Proprietary Information of Code42 – Do Not Redistribute Leaving much of your employee’s ideas—your IP—on devices
- 5. © 2017 Code42. Confidential & Proprietary Information of Code42 – Do Not Redistribute YOUR BUSINESS RUNS ON IP Intellectual property can comprise more than 80%of a company’s net value. — Deloitte
- 6. © 2017 Code42. Confidential & Proprietary Information of Code42 – Do Not Redistribute What do you consider your company’s IP? THE OBVIOUS IP ASSETS: o Patents o Copyrights o Trademarks o Trade Secrets This is the corporate IP that drives revenue.
- 7. © 2017 Code42. Confidential & Proprietary Information of Code42 – Do Not Redistribute But is that everything? What about the IP your employees create and refine every day? STRATEGY • Growth Plans/M&A Activity • Development Plans • Product Roadmap Plans INNOVATIONS • Engineering Files • Process Documentation • Creative/Sales & Marketing Content OPERATIONS • Customer Lists • Employee Performance Documentation • Project Proposals This is the IP that keeps your business running—and sets your business apart.
- 8. © 2017 Code42. Confidential & Proprietary Information of Code42 – Do Not Redistribute Where does IP come from? THE KNOWLEDGE WORKER It’s not just about generating new ideas. It’s what your employees do all day: • Researching ideas • Considering possibilities, opportunities and prospects • Defining project direction • Refining, synergizing & iterating concepts
- 9. © 2017 Code42. Confidential & Proprietary Information of Code42 – Do Not Redistribute What does IP look like across your company? ENGINEERING SALES MARKETING BUT ALSO • Development process/strategy • Product roadmap • Customer Requirements BUT ALSO • Sales lifecycle/customer buying journey • Sales playbooks & training materials • Pitch decks • Proposals & contracts BUT ALSO • Creative/brand assets (logos, art files, photos, etc.) • Prospect funnel/journey • Marketing calendar/plans •Source code •Algorith ms •Customer lists •Sales strategy/ messagin g • Marketing strategy • Customer lists
- 10. © 2017 Code42. Confidential & Proprietary Information of Code42 – Do Not Redistribute ENGINEERING SALES MARKETING Losing IP puts business growth at risk. IMPACT= Time to Market IMPACT= Time to Revenue IMPACT= Time to Opportunity
- 11. © 2017 Code42. Confidential & Proprietary Information of Code42 – Do Not Redistribute Protecting the 3 Elements of your IP Value CONFIDENTIALITY Comprehensive visibility mitigates the risk of IP theft or breach. INTEGRITY Backing up every version of every file ensures the enterprise can always recover original IP. AVAILABILITY Automatic, continuous backup gives all users uninterrupted access to all IP. Securing the value of your IP—and your IP utility.
- 12. © 2017 Code42. Confidential & Proprietary Information of Code42 – Do Not Redistribute Growth is your #1 priority. Securing it is ours. Be certain.
- 13. © 2017 Code42. Confidential & Proprietary Information of Code42 – Do Not Redistribute Our Product
- 14. © 2017 Code42. Confidential & Proprietary Information of Code42 – Do Not Redistribute Code42 is Essential Data Protection, Recovery, & Visibility DATA PROTECTION DATA RECOVERY DATA VISIBILITY BACKUP LEGAL HOLD SELF-SERVICE RANSOMWARE INSIDER THREAT MERGER & ACQUISITION DEVICE MIGRATION EVERY USER, EVERY FILE, EVERYWHERE – ALWAYS BOUNCE BACK MINIMIZING BUSINESS DISRUPTION – MOVE FORWARD FASTER MITIGATING RISKS TO GROWTH - SPOT RISK SOONER Securing the ideas that drive your growth Be certain.
- 15. © 2017 Code42. Confidential & Proprietary Information of Code42 – Do Not Redistribute Our Core Value Prop AUTOMATIC PROTECTION OF EVERY FILE CONTINUOUSLY TOTAL RECOVERY OF EVERY FILE IN REAL-TIME COMPLETE VISIBILITY OF EVERY FILE AND FILE ACTIVITY Every 15 minutes Up to 9x faster All File Content AT SCALE to 100,000s USERS EVERY USER, EVERY FILE, EVERYWHERE ALWAYS BOUNCE BACK SPOT RISK SOONERMOVE FORWARD FASTER FULL CLIENT RESTORE 5 TO 9x FASTER PARTIAL CLIENT RESTORE 2.5 TO 3x FASTER SINGLE CLIENT RESTOR 2x FASTER BACKUP FREQUENCY 16x MORE
- 16. © 2017 Code42. Confidential & Proprietary Information of Code42 – Do Not Redistribute Make Everyday Workflows a lot Faster & Easier 2x to 9x FASTER SINGLE & BULK FILE RESTORES FASTER TECH REFRESH & DEVICE MIGRATION SIMPLIFY & STREAMLINE LEGAL HOLD So fast and simple end users can do it themselves From 3 hours per device to just 30 minutes Never take possession of an end user’s device MINIMIZE BUSINESS DISRUPTION
- 17. © 2017 Code42. Confidential & Proprietary Information of Code42 – Do Not Redistribute Mitigating Risk to Growth MONITOR IP ACTIVITY KNOW IP RISKS PREDICT IP THREATS MITIGATE RISKS TO YOUR IP - MITIGATE RISKS TO GROWTH SPOT RISK SOONER
- 18. © 2017 Code42. Confidential & Proprietary Information of Code42 – Do Not Redistribute Code42 Product Evolution 2015 2016 2017 2018 5.4 5.1 5.0 Legal hold module Windows user profile migration 5.2 Site-based Bandwidth Mgmt. Jump Upgrades to 5.x Co-branding capabilities 6.05.3 Legal Hold updates File Search app updates TLS support User data activity alerting Remote device locking Legal hold simplification Enhanced Console Restore performance Custom installers Okta integration Next Forensic Search User Behavior AnalyticsUser data activity monitoring File search and discovery Self-service device replacement Schedule-based bandwidth mgmt. 6.5 Client deployment policies Customization templates Admin console updates Splunk integration Zapproved integration Windows 10 USMT Migration Simplified compliance settings
- 19. © 2017 Code42. Confidential & Proprietary Information of Code42 – Do Not Redistribute Strategic Vision 19 Secure, 100% cloud- based SaaS solution Actionable intelligence about data risk
- 20. © 2017 Code42. Confidential & Proprietary Information of Code42 – Do Not Redistribute 20 Secure, 100% Cloud-based SaaS • AWS-based authority managed by Code42 • Encrypted data in Code42’s purpose-built data centers • Full-featured – Data Protection, Data Recovery, Data Visibility • Integrates with identity management system (AD, LDAP, SAML)
- 21. © 2017 Code42. Confidential & Proprietary Information of Code42 – Do Not Redistribute 21 Actionable Intelligence About End Use • Know what departing employees are taking with them • Receive alerts if user copy data to unsanctioned cloud folders • Speed up investigations with fast access to end-user files and metadata
- 22. © 2017 Code42. Confidential & Proprietary Information of Code42 – Do Not Redistribute Actionable Intelligence Connect the dots to create patterns of predictability REPOR TAre 100% of our files files (ideas) protected & recoverable? Who has what files and when, where, and how did they move them off the endpoint? SEARCH What users’ file activity patterns are indicative of a threat to our ideas? ANALYZEMONITOR Are our files protected & recoverable, and are they are moving off the endpoint?
- 23. © 2017 Code42. Confidential & Proprietary Information of Code42 – Do Not Redistribute Insider Threat Detection via Code42 Security Center • Get alerts when users in engage in risky activities • Focus on data exfiltration via removable media & cloud storage folders • Splunk Integration 6.0
- 24. © 2017 Code42. Confidential & Proprietary Information of Code42 – Do Not Redistribute 2018 Themes Recovery and Platform – Reporting and Dashboard updates (e.g. Confirm-the-Code in the product) – Restore and backup visibility and reporting (e.g. view and cancel active restore jobs) – Asset management support (e.g. sync up deviceID with BigFix) Security and Cloud – UBA and Forensic Search updates (support more use cases) – UBA and Forensic Search for other data stores (e.g. files in O365) – Incremental cloud/SaaS offering updates – On-premises-to-Cloud authority migration
- 25. © 2017 Code42. Confidential & Proprietary Information of Code42 – Do Not Redistribute Summary end users create & store a majority of your IP IP fuels growth... IP loss destroys growth endpoint IP is most vulnerable you need endpoint resiliency resiliency for every user, every file, everywhere secure growth with Code42. 1 32 5 64
Editor's Notes
- Extended Collaboration According to Gartner, this use case entails the publishing, sharing and syncing of files between two or more people and allows for commenting, notification, data protection, rights management and versioning capabilities. There are 2 specific use cases that align to this category: Collaboration: Providing users with a place where collaboration like editing, task assignment and comments can take place Workflow: Adding or improving workflows via API or other integrations between sync & share vendors and other ecosystem partners such as DocuSign, Slack and SalesForce. TAKEAWAY: This use case does not compete with the Code42 offering. Workforce Productivity According to Gartner, this use cases focuses on enabling people to work and be productivity with files in a modern, mobilized environment that comprises different locations, devices and productivity tools. Specifically, Gartner sees sync & share deployments take place as part of a workplace mobilization effort. Sync & share products offer increased productivity by untethering workers from the office, allowing them to be more responsive, and providing them access to up-to-date files. TAKEWAY: This use case creates some tension between Code42 and sync & share. Code42 has talked about enabling workforce productivity by allowing users to work how they want (saving locally),. This value proposition is weakened by the additional data access that sync & share provides, and it’s likely confusing our buyer. and restoring files themselves when data loss happens Infrastructure Modernization According to Gartner, this use case applies to organizations that want to rationalize their legacy data infrastructure by replacing file servers and FTP servers and moving to the cloud, data residency and backup/recovery automation. There are 5 sync & share use cases that align with this category. Replacement of file shares: Moving data that had been stored on on-premises file servers to cloud, using a TCO justification. Managed file transfer: Replacing ad hoc, person-to-person transfers via FTP, using ease of use as a justification. Replacing backup: Using sync & share as a “good enough” backup solution. Gartner states this may be viable for highly-budget conscious organizations but lacks full functionality and SLAs provided by backup vendors. Content extranet: Provide the ability to share content with suppliers, customers and contractors. Access to legacy document repositories: Replace repositories like SharePoint that can be difficult to access on mobile devices or outside of the corporate network. TAKEWAY: This use case creates a lot of tension between Code42 and sync & share. 2 of these 5 use cases (replacing backup and replacing file shares) have been primary use cases for Code42. This use case is the largest reason we’ve had to explain technical differences between sync & share and endpoint backup. Digital Workplace and Enterprise Mobility --Digital workplace is a business strategy which requires technologies to help users accomplish tasks that are not well-defined and are not highly repeatable. --CIOs are being asked to carry out digital business transformation, not only by adopting modern applications, but also by building systems that support the customer-facing side of the business. --Before IT can properly carry out a digital workplace strategy, it must first embrace the digital habits and mobility of its own employees by providing them with the resources they need to perform business tasks on a variety of devices, and from any location or network. --EFSS is a required step to carrying out the digital workplace, and it’s one that business stakeholders put into motion through “Shadow IT” cloud services. By adopting corporate-sanctioned sync & share, IT is now taking ownership of the technology needed in the digital workplace. IT Transformation & Modernization --Although cloud is not a new trend, it’s been largely adopted through net-new cloud applications. Infrastructure and Operation professionals still rank “developing a cloud strategy” as a top 2017 initiative. --IT teams have only recently begun the process of moving existing on-premises technologies to the cloud. --EFSS is being sold as a way to modernize IT infrastructure and get rid of on-premises storage. Vendor Pressure --Microsoft is putting a lot of pressure on customers, trying to move them to the cloud office suites. --They have desirable pricing, bundling, and discounting tactics to incentivize their customers to adopt the cloud suite, and customers also know it’s an inevitable move. --By getting customers into Office 365, Microsoft is not only increasing EFSS adoption but becoming the default EFSS to be adopted. --While businesses know the move to Office 365 is inevitable, they still need to be able to justify the time and money required to make the move. OneDrive is one of the most tangible benefits provided by Office 365, so IT leaders and procurement professionals are using it as a primary budget justification, causing them to eliminate any redundant technologies. Analyst Influence --Analysts have stopped covering the endpoint backup market. The last Gartner Critical Capabilities report came out in the end of 2015, and Gartner has no plans to create a new one. Similarly, Forrester’s last report on endpoint backup was in 2014. Analysts say this is due to lack of inquiry requests and lack of report views. --Meanwhile, while endpoint backup lost dedicated analyst resources, the EFSS market grew by 41%. Digital workplace, mobility, and modernization trends triggered an increase in inquiry calls, allowing the space to gain analyst attention. --Because more analysts are paying attention to EFSS, it is also mentioned as a solution or recommendation in a variety of analyst strategy papers—something endpoint backup no longer gets because no analysts are thinking about the technology.
- What can we say about HR’s impact on growth? Impact = Decreased Human Capital
- The data we collect can help identify data exfiltration via removable media, common EFSS folders like Google drive, OneDrive, Dropbox and Box, and via browser uploads (for instance, if someone attaches a file to their personal Gmail account). In addition, we track what files a user restored and when. This can help identify if users are restoring files to take with them or for other purposes. Lastly, we have the ability to detect files that have potentially sensitive data patterns such as SSN or other PII which may expose the business to risk. All of this information can be consumed via our web app, and exported to CSV for further analysis. Or more commonly used in conjunction with a SIEM tool such as Splunk or Qradar.