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The CMO 2.0: Leadership in a Changing Marketing Landscape
- 1. The CMO 2.0
Amanda Jobbins
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- 2. CMO 2.0
Leadership
Changing Landscape
Execution
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2
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- 3. CMO as Leader
Passion
Agility
Peers
Responsiveness
Relevance
Risk
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- 4. Landscape
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- 6. Execution
Talent
Internal Comms
Journey
Targets
Peers
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