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The CMO 2.0 
Amanda Jobbins 
© your company name. All rights reserved. 
Title of your presentation
CMO 2.0 
Leadership 
Changing Landscape 
Execution 
© your company name. All rights reserved. 
Title of your presentation 
1 
2 
3
CMO as Leader 
Passion 
Agility 
Peers 
Responsiveness 
Relevance 
Risk 
© your company name. All rights reserved. 
Title of your presentation
Landscape 
© your company name. All rights reserved. 
Title of your presentation 
l
Content Marketing 
© your company name. All rights reserved. 
Title of your presentation
Execution 
Talent 
Internal Comms 
Journey 
Targets 
Peers 
© your company name. All rights reserved. 
Title of your presentation

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The CMO 2.0: Leadership in a Changing Marketing Landscape

  • 1. The CMO 2.0 Amanda Jobbins © your company name. All rights reserved. Title of your presentation
  • 2. CMO 2.0 Leadership Changing Landscape Execution © your company name. All rights reserved. Title of your presentation 1 2 3
  • 3. CMO as Leader Passion Agility Peers Responsiveness Relevance Risk © your company name. All rights reserved. Title of your presentation
  • 4. Landscape © your company name. All rights reserved. Title of your presentation l
  • 5. Content Marketing © your company name. All rights reserved. Title of your presentation
  • 6. Execution Talent Internal Comms Journey Targets Peers © your company name. All rights reserved. Title of your presentation