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Key trends in B2B social mediaExclusive preview of selected BenchmarkingResearch results for What’s Trending event (30/01/...
About B2B Marketing• The only dedicated  information provider for  B2B marketers• Independent,  established 2004• Multi-pl...
About this report• In-depth survey of over  200 B2B marketers• Aimed at uncovering  key trends• Helping readers  develop s...
Importance ofsocial media• Only one in 10 regard  social media as ‘critical’• Just over half (56 per  cent) regard it as a...
Social strategy• Social media still isn’t    treated as a strategic    discipline• Only just over one third    have a clea...
www.b2bmarketing.net
www.b2bmarketing.net
www.b2bmarketing.net
www.b2bmarketing.net
Want more detail on the results?• The full report will be  available on 1st of March  – 40 pages plus• It’s free to Premiu...
Thanks for listeningContactEmail: joel.harrison@b2bmarketing.netTel: 0207 438 1373To buy the report at the special discoun...
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Social Media Benchmarking Report - preview of findings

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A preview of some key findings from B2B Marketing's upcoming Social Media Benchmarking Report; focusing on use of strategy, social channel choice, use of content and ROI. Full report to be released in March.

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Social Media Benchmarking Report - preview of findings

  1. 1. Key trends in B2B social mediaExclusive preview of selected BenchmarkingResearch results for What’s Trending event (30/01/13)Joel Harrison, editorial & content director www.b2bmarketing.net
  2. 2. About B2B Marketing• The only dedicated information provider for B2B marketers• Independent, established 2004• Multi-platform information provider• Online, print, reports, events, awards, training www.b2bmarketing.net
  3. 3. About this report• In-depth survey of over 200 B2B marketers• Aimed at uncovering key trends• Helping readers develop strategies and allocate budgets• Developed in association with Circle Research www.b2bmarketing.net
  4. 4. Importance ofsocial media• Only one in 10 regard social media as ‘critical’• Just over half (56 per cent) regard it as at least ‘important’• 45 per cent regard it as of limited or no importance• Conclusion: Despite the hype, social is still not a core channel in B2B www.b2bmarketing.net
  5. 5. Social strategy• Social media still isn’t treated as a strategic discipline• Only just over one third have a clearly defined strategy• Over 60 per cent are only doing ad hoc social mediaConclusion: No realimprovement in strategicthinking since 2011 www.b2bmarketing.net
  6. 6. www.b2bmarketing.net
  7. 7. www.b2bmarketing.net
  8. 8. www.b2bmarketing.net
  9. 9. www.b2bmarketing.net
  10. 10. Want more detail on the results?• The full report will be available on 1st of March – 40 pages plus• It’s free to Premium Members of B2B Marketing• Otherwise, you can buy online for discounted rate of £99 plus VAT (normal price £150 plus VAT) www.b2bmarketing.net
  11. 11. Thanks for listeningContactEmail: joel.harrison@b2bmarketing.netTel: 0207 438 1373To buy the report at the special discounted rate, emailgemma.huckle@b2bmarketing.net www.b2bmarketing.net

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