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Steve will not only share his considerable experience and insight on the state of multi-channel lead generation and nurturing in B2B but will provide case-study-led content from brands such as Motorola and Steljes (B2B award winner 2011) that will leave you with lots of practical ideas on what to do (and not do) with your campaigns.
How to harness data to give true value to your programme
Top tips for integrating social media into your multi-channel programme, and see results
A blueprint to building your own programme straight away
Evidence from brands such as Motorola on how to deliver a programme that delivers leads and sales for both your team and the channel