SlideShare a Scribd company logo
The Cloud Computing Gold Rush
                                                                                               How to distinguish
                                                                                                 black sheep from
                                                                                           real business chances


                                                                                   Joerg Osarek   Andreas Wolske
                                                                                                      managedhosting.de
                                                                                                           the uptime* company




The cloud computing gold rush - © 2012 Skilltower Institute - www.skilltower.com                                           1
Agenda
    Introduction: Joerg Osarek and Andreas Wolske

    cloud computing: Possibillities and examples for SME


    strategic comparison:
      Development, deployment and management of IT systems

    Black sheep and sustainable business chances


    Considerations about successful cloud computing
      for your enterprise
 The cloud computing gold rush - © 2012 Skilltower Institute - www.skilltower.com   2
Introduction: Joerg Osarek
                                                                                      IT
                                                                                    Manage-
               The world's first                                                     ment
                IT Avantgarde                                         Game
                   Network                                           changing                        Cloud
                                                                   technologies                     Computing

                                                                         IT &
         www.skilltower.com                                            Business
         Founder & CEO                                                 Strategy
                                                                                              IT Archi-
                                                                                               tecture




         www.its-people.de
         Co-Founder & Partner
 The cloud computing gold rush - © 2012 Skilltower Institute - www.skilltower.com                               3
Introduction: Andreas Wolske

                 managedhosting.de
                                  the uptime* company


    Co-Founder & CEO der managedhosting.de GmbH
    VMware vCloud Powered Powered Partner
    Datacenter- und IT- Architectures
    "Cloud Computing" since 2007




 The cloud computing gold rush - © 2012 Skilltower Institute - www.skilltower.com   4
Let's dive into cloud computing
    What is cloud computing?

    Possibilities of cloud computing for SMEs (small and medium
      enterprises)

    Some cloud computing business examples




 The cloud computing gold rush - © 2012 Skilltower Institute - www.skilltower.com   5
What is cloud computing?
    ... it isn't new: IT- outsourcing, ASP, dynamic data center

      "Cloud computing offers the use an abstract IT infrastructure (e.g. computing power, storage,
      network capacity or ready to use software) adapted dynamically to your needs and available over
      a network."


    IaaS (Infrastructure as a Service)
    PaaS (Platform as a Service)
    SaaS (Software as a Service)
    XaaS (Everything as a Service e.g. HuaaS)

    Public-, private-, hybrid- & community cloud
                                                                                            Bildquelle: WikiPedia

 The cloud computing gold rush - © 2012 Skilltower Institute - www.skilltower.com                                   6
Cloud Computing: Only the next hype?
 Do you remember
 the SOA-hype?




                                                                                                   Bild: http://geekandpoke.typepad.com/.a/6a00d8341d3df553ef0128764d3aef970c-800wi
                                                                                Autor: oliver.widder@gmail.com, Geek & Poke , Lizenz: http://creativecommons.org/licenses/by-nd/2.0/de/
                                                                                                   Quelle: http://geekandpoke.typepad.com/geekandpoke/2009/12/from-hype-to-hype.html
 The cloud computing gold rush - © 2012 Skilltower Institute - www.skilltower.com                                                                                                7
Possibilities of cloud computing for SMEs
    classic IT




Fotos: © #359460 NatashaOwen, #945983 DanielSainthorant, #7058491 LeoDeep – Fotolia.com ; Anpassungen © Jörg Osarek

    The cloud computing gold rush - © 2012 Skilltower Institute - www.skilltower.com                                  8
Possibilities of cloud computing for SMEs
    classic IT                                                                                   IT with cloud computing




Fotos: © #359460 NatashaOwen, #945983 DanielSainthorant, #7058491 LeoDeep – Fotolia.com ; Anpassungen © Jörg Osarek

    The cloud computing gold rush - © 2012 Skilltower Institute - www.skilltower.com                                       9
Possibilities of cloud computing for SMEs
    classic IT                                                                                   IT with cloud computing
       +-fix costs                                                                                 +++speed, virtualization
       -often slow and unpredictable                                                               ++elasticity, on demand
                                                                                                    +fast development and mgmt
       -growing complexity                                                                         +security, -risk
           (Function, security, legal)
                                                                                                    +business cooperations
       -maintenance complex or
           halfhearted                                                                              +- variable costs
       -often IT is not core business                                                              +- complexity reduction (partly)


Fotos: © #359460 NatashaOwen, #945983 DanielSainthorant, #7058491 LeoDeep – Fotolia.com ; Anpassungen © Jörg Osarek

    The cloud computing gold rush - © 2012 Skilltower Institute - www.skilltower.com                                               10
Possibilities of cloud computing for SMEs
    classic IT                                                                                   IT with cloud computing
       Getting slower, more                                                                        lets SMEs innovate simplified,
           expensive, SME is left behind                                                               fast and effectively to
                                                                                                       approach new business
                                                                                                       niches with global outreach
                                                                                                       and reduced risks
       Slows down the innovation of
           the SME's core business                                                                  ... if done right!
           model


Fotos: © #359460 NatashaOwen, #945983 DanielSainthorant, #7058491 LeoDeep – Fotolia.com ; Anpassungen © Jörg Osarek

    The cloud computing gold rush - © 2012 Skilltower Institute - www.skilltower.com                                                 11
Cloud computing business examples

                                                          Business process

                                                          Application

                                                          Middleware

                                                          Operating System

                                                          Server & Storage

                                                          Network

                                                          Data center

 The cloud computing gold rush - © 2012 Skilltower Institute - www.skilltower.com   12
Cloud computing business examples




                                   business performance                             shrinking margin due to
                                                                                    over capacities
                                   No. of users, server, storage,
                                   demanded bandwidth
                 High investment




                                   IT- resources
                                   salaries, management cost
                                   Leasing or write-offs
                                                                                    loss of productivity due to missing IT resources




 The cloud computing gold rush - © 2012 Skilltower Institute - www.skilltower.com                                                      13
Cloud computing business examples



                                                                                    high quality by
                               business performance                                 dynamic resource allocation
                               No. of users, server, storage,
                               demanded bandwidth




                               IT- resources                                                              demand oriented cost structure
                 setup costs




                               salaries, management cost
                               Leasing or write-offs




 The cloud computing gold rush - © 2012 Skilltower Institute - www.skilltower.com                                                          14
Cloud computing business examples



                                commision based business performance
                                No. of users, server, storage,
                                demanded bandwidth


                                 high quality by
                                 dynamic resource allocation



                                                                                    demand oriented cost structure
                 setup costs




                                                                                     IT resources
                                                                                     flexible cost structure based
                               fast availibility & stand by resources                on demanded resources




 The cloud computing gold rush - © 2012 Skilltower Institute - www.skilltower.com                                    15
IT strategy comparison
 Development, deployment and management of IT systems

                                                                                    Today (cloud)


                                                                                       wrong




                                                                                       correct



 The cloud computing gold rush - © 2012 Skilltower Institute - www.skilltower.com                   16
IT strategy comparison
 yesterday's extreme:                                                                In the basement connected to
                                                                                     short-circuit sockets

 handcrafted IT:
                                                                                     "What's the heck? it works!"
 The CEO's son somehow
 put this stuff together.
                                                                                     only oral requirements,
                                                                                     no documentation
                                                                                     development on production
                                                                                     system
 If the CEO's son is absent,
                                                                                     security by obscurity
 chaos arises.                                                                                                  ENIAC ©: Public Domain


 The cloud computing gold rush - © 2012 Skilltower Institute - www.skilltower.com                                           17
IT strategy comparison
 yesterday's extreme:                                                                always bought top software
                                                                                     suites


 perfect example IT with risk                                                        customized by hundreds of
 of frittering                                                                       consultants

                                                                                     redundant hardware
                                                                                     always vacation replacements
 If you did this the last 30
 years, you are broke or you
 have a monopoly.                                                                    100% documentation       © Jörg Osarek


 The cloud computing gold rush - © 2012 Skilltower Institute - www.skilltower.com                                    18
IT strategy comparison
 strike balance yesterday                                                            fast and agile IT
                                                                                     implementation reacting to
                                                                                     market demands
                                                                                     pragmatic balance for
                                                                                     processes, documentation,
                                                                                     separated environments
                                                                                     (develop, test, production)

                                                                                     sufficient redundancy in
                                                                                     technology and staff

                                                                                                                  © Jörg Osarek


 The cloud computing gold rush - © 2012 Skilltower Institute - www.skilltower.com                                       19
IT strategy comparison
    today‘s extreme in the cloud: 2 false advises

                    Leave your fingers off.
                    technically and legally
                     completely insecure!




                          You are left
                            behind

 The cloud computing gold rush - © 2012 Skilltower Institute - www.skilltower.com   20
IT strategy comparison
    today‘s extreme in the cloud: 2 false advises

                    Leave your fingers off.                                         Welcome to the cloud.
                    technically and legally                                         You may now switch off
                     completely insecure!                                                your brain.




                          You are left                                                Chaos
                            behind                                                   emerges

 The cloud computing gold rush - © 2012 Skilltower Institute - www.skilltower.com                            21
IT strategy comparison
 strike balance today                                                               same as yesterday:
                                                                                      fast and agile IT implementation reacting to
                                                                                       market demands
                                                                                      pragmatic balance for processes,
                                                                                       documentation, separated environments
                                                                                       (develop, test, production)
                                                                                      sufficient redundancy in technology and staff


                                                                                      NEW!: professionalization
                                                                                       and specialization required
 competitive                                                                           due to increased IT
  advantage                                                                            complexity!
                                                                                       (in house or outsourced)

 The cloud computing gold rush - © 2012 Skilltower Institute - www.skilltower.com                                                     22
Black sheep and real business chances
    What black sheep whisper in your ear

    How to recognize sustainable chances for the development of
      your business




 The cloud computing gold rush - © 2012 Skilltower Institute - www.skilltower.com   23
Black sheep and real business chances
    For the black sheep you are only one of
      many customers. For you it might be
      your life's work!
    Careful if somebody promises a rose
      garden.

    Cloud computing must follow your
      business, not your business the cloud.
      Your business
       your future                                                                  SuperDuper
                                                                                      Cloud

 The cloud computing gold rush - © 2012 Skilltower Institute - www.skilltower.com            24
Black sheep
    Access control:
      where is my data located? Can I acess it anytime? Data loss?
    Compliance:
      insufficient multi tenancy, violated governance rules

    Service providers:
      broke provider, unknown subcontractors


    (in Germany) the CEO is held responsible for following all IT
      policies – also when using the cloud.

 The cloud computing gold rush - © 2012 Skilltower Institute - www.skilltower.com   25
How to recognize real business chances
    Significant potential for cost saving by using IT resources
      dynamically
    allows real agility and creation of value for your IT

    meaningful integration of IaaS, PaaS and SaaS
    hybrid models with "guarantee of mobility"

    Bottom Line: Cloud- Computing is meaningful if it allows high
      business agility, a infrastructure that is stable and available
      anytime, combined with reduced costs.

 The cloud computing gold rush - © 2012 Skilltower Institute - www.skilltower.com   26
Considerations about a successful cloud
 Considerations about successful cloud computing
 for your enterprise
    Navigation to your goal...
    Legal aspects, server location and more
    symmetrical business partnering
    four-leaf clover for change projects:
      business, people, technology, corporate governance




 The cloud computing gold rush - © 2012 Skilltower Institute - www.skilltower.com   27
Navigation to your goal...




                                       "Beware of salesmen
                             that have answers to all of your problems
                            without having asked you a single question!"
                                                                                    Chuck Ian Gordon




 The cloud computing gold rush - © 2012 Skilltower Institute - www.skilltower.com                  28
Navigation to your goal...

                     If somebody wants to help you getting to your goal
                             he must know your position (your situation).
                                                   "One size fits all" will fail!




 The cloud computing gold rush - © 2012 Skilltower Institute - www.skilltower.com   29
Navigation to your goal...
    Vendors and service providers

           Salesforce (SaaS)
           Amazon S3 , EC2 and AWS (Combination of IaaS and PaaS)
           Microsoft Azure (PaaS)
           VMware vCloud Services
           Other providers (GoGrid, Rackspace etc.)

    What is the advantage for your IT?
    Where in your company do you profit most?

 The cloud computing gold rush - © 2012 Skilltower Institute - www.skilltower.com   30
Legal aspects (Germany)
    provider dependency
           Microsoft Azure and Amazon offer few "ways back"
           VMware vCloud Services as neutral eco system
    guarantee of service relocation to another vendor
    physical sovereignty for your data: Do you have data access in a
      reusable format anytime?
    data protection and availability
    server location and court of jurisdiction of the provider
    details of contract with the provider and his subcontractors


 The cloud computing gold rush - © 2012 Skilltower Institute - www.skilltower.com   31
symmetrical business partnering

    Arm wrestling with
      King Kong isn't wise!
    Exception:
      Convenience products, where
      provider change is easy.
    Partnering rule of thumb:
      small with small,
      medium with medium,
      large with large

                                                                                    Quelle: http://commons.wikimedia.org/wiki/File:Kingkongedo38.jpg Public Domain
 The cloud computing gold rush - © 2012 Skilltower Institute - www.skilltower.com                                                                     32
four-leaf clover for change projects

                                   Legal aspects
                                                                                       Technological aspects
                                   ■ liability management
                                                                                       ■ e.g. Data security,
                                   ■ contract management
                                                                                       ■ availability,
                                   ■ compliance
                                                                                       ■ Server location (access from US authorities)                       © Jörg Osarek
                                   ■ ...                                                 German: Datenschutz in der Euro Cloud: http://www.heise.de/artikel-
                                                                                         archiv/ct/2011/16/49_kiosk und http://www.heise.de/newsticker/meldung/Auch-
                                                                                         Google-uebermittelt-europaeische-Daten-an-US-Behoerden-1319347.html )




                                    the four (Cloud-) success factors
                                 People aspects                                             Business-Case
                                                                                            ■ for the SME
                                 ■ resistance in IT department and from CIO in
                                   medium enterprises                                       ■ for its customers
                                 ■ You must win employees for the new solutions
© Kurhan - Fotolia.com 6659463                                                                                                  © Marc_Dietrich - fotolia.com 2446638




    The cloud computing gold rush - © 2012 Skilltower Institute - www.skilltower.com                                                                                        33
four-leaf clover for change projects

                                     Legal aspects
                                                                                       Technological aspects
                                     ■ liability management
                                                                                       ■ e.g. Data security,
                                     ■ contract management
                                                                                       ■ availability,
                                     ■ compliance
                                                                                       ■ Server location (access from US authorities)                       © Jörg Osarek
                                     ■ ...                                               German: Datenschutz in der Euro Cloud: http://www.heise.de/artikel-
                                                                                         archiv/ct/2011/16/49_kiosk und http://www.heise.de/newsticker/meldung/Auch-
                                                                  Compliance and Corporate Governance incl.
                                                                                         Google-uebermittelt-europaeische-Daten-an-US-Behoerden-1319347.html )


                                                                    ISG (Information Security Governance)
                                      the four (Cloud-) success factors
                                                                                             Important:
                                                                                            Business-Case
                                 People aspects                      Balance between security and freedom.
                                                                                            ■ for the SME
                                 ■ resistance in IT department and from CIO in
                                   medium enterprises                             for it's customers
                                                         Too many restrictions ■destroy motivation and creativity*
                                 ■   You must win employees for the new solutions
© Kurhan - Fotolia.com 6659463
                                                               of employees leading to opposition or sabotage.
                                                                                                     © Marc_Dietrich - fotolia.com 2446638
                                                          (*the most powerful energy source an enterprise has)
    The cloud computing gold rush - © 2012 Skilltower Institute - www.skilltower.com                                                                                        34
Summary
 Possibilities of cloud computing
    Great added value: speed, flexibility,
      costs following the business performance.
 IT strategy yesterday and today
    Old IT virtues remain. Additionally important (complexity):
      Professionalization and specialization (external or internal)
 Black sheep                                                                         Find your       balance


    are discovered by "One size fits all"-offers
      and by huge amount of fine print in contracts.                                Your business,
      Real business chances follow your business needs.                               your future


 Cloud success factors
    symmetry of power + clover-leaf (people, business, legal, technology)
 The cloud computing gold rush - © 2012 Skilltower Institute - www.skilltower.com                        35
Contact


 Skilltower Institute                                                               managedhosting.de GmbH

 Joerg Osarek                                                                       Andreas Wolske
 Founder and CEO                                                                    Geschäftsführer

 Triftstr. 30                                                                       Friedrichstraße 191
 D-61350 Bad Homburg                                                                D-10117 Berlin
 Germany                                                                            Germany

 mailto:joerg.osarek@skilltower.com                                                 mailto:andreas.wolske@managedhosting.de
 Tel.: +49(0)151-23 0 24 333                                                        Tel.: +49 30 202364 910

 www.skilltower.com                                                                 www.managedhosting.de




 The cloud computing gold rush - © 2012 Skilltower Institute - www.skilltower.com                                             36

More Related Content

What's hot

IBM Software Day 2013. Unleash business innovation with the next generation o...
IBM Software Day 2013. Unleash business innovation with the next generation o...IBM Software Day 2013. Unleash business innovation with the next generation o...
IBM Software Day 2013. Unleash business innovation with the next generation o...
IBM (Middle East and Africa)
 
Cloud Computing: da curiosidade para casos reais
Cloud Computing: da curiosidade para casos reaisCloud Computing: da curiosidade para casos reais
Cloud Computing: da curiosidade para casos reais
soudW
 
Cloud Computing: da curiosidade para casos reais
Cloud Computing: da curiosidade para casos reaisCloud Computing: da curiosidade para casos reais
Cloud Computing: da curiosidade para casos reais
soudW
 
La tendencia de Cloud Computing. Nubes públicas, privadas e híbridas
La tendencia de Cloud Computing. Nubes públicas, privadas e híbridasLa tendencia de Cloud Computing. Nubes públicas, privadas e híbridas
La tendencia de Cloud Computing. Nubes públicas, privadas e híbridas
Mundo Contact
 
Fosec2011 keynote address
Fosec2011 keynote addressFosec2011 keynote address
Fosec2011 keynote address
threesixty
 
"La Sapienza" - Cloud beats snow
"La Sapienza" - Cloud beats snow"La Sapienza" - Cloud beats snow
"La Sapienza" - Cloud beats snow
stexxe
 
Esn 0309 Cloud Computing Rpt
Esn 0309 Cloud Computing RptEsn 0309 Cloud Computing Rpt
Esn 0309 Cloud Computing Rpt
timothyrutter
 
Unleash Business Innovation with the Next Generation of Cloud Computing
Unleash Business Innovation with the Next Generation of Cloud ComputingUnleash Business Innovation with the Next Generation of Cloud Computing
Unleash Business Innovation with the Next Generation of Cloud Computing
Sam Garforth
 
Itm ppt daniel-prefinal ii
Itm ppt daniel-prefinal iiItm ppt daniel-prefinal ii
Itm ppt daniel-prefinal ii
xtina87_05
 
When Where Why Cloud
When Where Why CloudWhen Where Why Cloud
When Where Why Cloud
reshmaroberts
 
Information Security and Cloud Computing
Information Security and Cloud ComputingInformation Security and Cloud Computing
Information Security and Cloud Computing
Paul Miller
 
The Beginner's Guide for Algorithm Architects
The Beginner's Guide for Algorithm ArchitectsThe Beginner's Guide for Algorithm Architects
The Beginner's Guide for Algorithm Architects
CloudNSci
 
An Essential Guide to Possibilities and Risks of Cloud Computing: A Pragmatic...
An Essential Guide to Possibilities and Risks of Cloud Computing: A Pragmatic...An Essential Guide to Possibilities and Risks of Cloud Computing: A Pragmatic...
An Essential Guide to Possibilities and Risks of Cloud Computing: A Pragmatic...
Maria Spínola
 

What's hot (13)

IBM Software Day 2013. Unleash business innovation with the next generation o...
IBM Software Day 2013. Unleash business innovation with the next generation o...IBM Software Day 2013. Unleash business innovation with the next generation o...
IBM Software Day 2013. Unleash business innovation with the next generation o...
 
Cloud Computing: da curiosidade para casos reais
Cloud Computing: da curiosidade para casos reaisCloud Computing: da curiosidade para casos reais
Cloud Computing: da curiosidade para casos reais
 
Cloud Computing: da curiosidade para casos reais
Cloud Computing: da curiosidade para casos reaisCloud Computing: da curiosidade para casos reais
Cloud Computing: da curiosidade para casos reais
 
La tendencia de Cloud Computing. Nubes públicas, privadas e híbridas
La tendencia de Cloud Computing. Nubes públicas, privadas e híbridasLa tendencia de Cloud Computing. Nubes públicas, privadas e híbridas
La tendencia de Cloud Computing. Nubes públicas, privadas e híbridas
 
Fosec2011 keynote address
Fosec2011 keynote addressFosec2011 keynote address
Fosec2011 keynote address
 
"La Sapienza" - Cloud beats snow
"La Sapienza" - Cloud beats snow"La Sapienza" - Cloud beats snow
"La Sapienza" - Cloud beats snow
 
Esn 0309 Cloud Computing Rpt
Esn 0309 Cloud Computing RptEsn 0309 Cloud Computing Rpt
Esn 0309 Cloud Computing Rpt
 
Unleash Business Innovation with the Next Generation of Cloud Computing
Unleash Business Innovation with the Next Generation of Cloud ComputingUnleash Business Innovation with the Next Generation of Cloud Computing
Unleash Business Innovation with the Next Generation of Cloud Computing
 
Itm ppt daniel-prefinal ii
Itm ppt daniel-prefinal iiItm ppt daniel-prefinal ii
Itm ppt daniel-prefinal ii
 
When Where Why Cloud
When Where Why CloudWhen Where Why Cloud
When Where Why Cloud
 
Information Security and Cloud Computing
Information Security and Cloud ComputingInformation Security and Cloud Computing
Information Security and Cloud Computing
 
The Beginner's Guide for Algorithm Architects
The Beginner's Guide for Algorithm ArchitectsThe Beginner's Guide for Algorithm Architects
The Beginner's Guide for Algorithm Architects
 
An Essential Guide to Possibilities and Risks of Cloud Computing: A Pragmatic...
An Essential Guide to Possibilities and Risks of Cloud Computing: A Pragmatic...An Essential Guide to Possibilities and Risks of Cloud Computing: A Pragmatic...
An Essential Guide to Possibilities and Risks of Cloud Computing: A Pragmatic...
 

Viewers also liked

Carp powerpoint
Carp powerpointCarp powerpoint
Carp powerpoint
cmchaddy1212
 
Pecha kucha
Pecha kuchaPecha kucha
Pecha kucha
smmeyer2010
 
Bibliotecologia final
Bibliotecologia finalBibliotecologia final
Bibliotecologia final
avarody
 
Inovação e Tendências em Mídias Digitais - 21/3/16
Inovação e Tendências em Mídias Digitais - 21/3/16Inovação e Tendências em Mídias Digitais - 21/3/16
Inovação e Tendências em Mídias Digitais - 21/3/16
Renato Cruz
 
Suite Software for RITMARE
Suite Software for RITMARESuite Software for RITMARE
Suite Software for RITMARE
Cerrotorre
 
Äppelhyllan på Rättviks bibliotek
Äppelhyllan på Rättviks bibliotekÄppelhyllan på Rättviks bibliotek
Äppelhyllan på Rättviks bibliotek
argossa
 
UID degree project - kick-off presentation
UID degree project - kick-off presentationUID degree project - kick-off presentation
UID degree project - kick-off presentation
Kilian Kreiser
 
United Board Annual Report 2010
United Board Annual Report  2010United Board Annual Report  2010
United Board Annual Report 2010
Asian University Digital Resource Network
 
Documenting Wa (lawa) Plants and Herbs for Food and Medicine in awa mountains  
Documenting Wa (lawa) Plants and Herbs for Food and Medicine in awa mountains  Documenting Wa (lawa) Plants and Herbs for Food and Medicine in awa mountains  
Documenting Wa (lawa) Plants and Herbs for Food and Medicine in awa mountains  
Asian University Digital Resource Network
 
I'waks Coping in a Changing World, Part 1: Dr. Del Rosario et al
I'waks Coping in a  Changing World, Part 1: Dr. Del Rosario et al  I'waks Coping in a  Changing World, Part 1: Dr. Del Rosario et al
I'waks Coping in a Changing World, Part 1: Dr. Del Rosario et al
Asian University Digital Resource Network
 
Documentation of Traditional Filipino Arts for Heritage Transmission: Dr. Cyn...
Documentation of Traditional Filipino Arts for Heritage Transmission: Dr. Cyn...Documentation of Traditional Filipino Arts for Heritage Transmission: Dr. Cyn...
Documentation of Traditional Filipino Arts for Heritage Transmission: Dr. Cyn...
Asian University Digital Resource Network
 
Negócios em Cinema e Audiovisual - 27/4/16
Negócios em Cinema e Audiovisual - 27/4/16Negócios em Cinema e Audiovisual - 27/4/16
Negócios em Cinema e Audiovisual - 27/4/16
Renato Cruz
 
Integrating local knowledge in College Teaching and Learning
Integrating local knowledge in  College Teaching and LearningIntegrating local knowledge in  College Teaching and Learning
Integrating local knowledge in College Teaching and Learning
Asian University Digital Resource Network
 
2014 eines colaboratives en salut - Google app v2
2014 eines colaboratives en salut - Google app v22014 eines colaboratives en salut - Google app v2
2014 eines colaboratives en salut - Google app v2
Sergi Godia Lopez
 
Nokia - Fórum Tablets & Smartphones 2013
Nokia - Fórum Tablets & Smartphones 2013Nokia - Fórum Tablets & Smartphones 2013
Nokia - Fórum Tablets & Smartphones 2013
Renato Cruz
 
Tips for betterlife
Tips for betterlifeTips for betterlife
Tips for betterlife
Edavanakkadan Malu
 
Presentation Dr. David Blazey and Tony Holmes #srhRINO #recovery
Presentation Dr. David Blazey and Tony Holmes #srhRINO #recoveryPresentation Dr. David Blazey and Tony Holmes #srhRINO #recovery
Presentation Dr. David Blazey and Tony Holmes #srhRINO #recovery
LiveOnlineEvents
 
Healdsburg Innovation
Healdsburg Innovation Healdsburg Innovation
Healdsburg Innovation
Laurie Wachter
 
Commission on poverty
Commission on povertyCommission on poverty
Commission on poverty
Shurun Li
 

Viewers also liked (20)

Carp powerpoint
Carp powerpointCarp powerpoint
Carp powerpoint
 
Pecha kucha
Pecha kuchaPecha kucha
Pecha kucha
 
Bibliotecologia final
Bibliotecologia finalBibliotecologia final
Bibliotecologia final
 
Inovação e Tendências em Mídias Digitais - 21/3/16
Inovação e Tendências em Mídias Digitais - 21/3/16Inovação e Tendências em Mídias Digitais - 21/3/16
Inovação e Tendências em Mídias Digitais - 21/3/16
 
Suite Software for RITMARE
Suite Software for RITMARESuite Software for RITMARE
Suite Software for RITMARE
 
Äppelhyllan på Rättviks bibliotek
Äppelhyllan på Rättviks bibliotekÄppelhyllan på Rättviks bibliotek
Äppelhyllan på Rättviks bibliotek
 
UID degree project - kick-off presentation
UID degree project - kick-off presentationUID degree project - kick-off presentation
UID degree project - kick-off presentation
 
United Board Annual Report 2010
United Board Annual Report  2010United Board Annual Report  2010
United Board Annual Report 2010
 
Documenting Wa (lawa) Plants and Herbs for Food and Medicine in awa mountains  
Documenting Wa (lawa) Plants and Herbs for Food and Medicine in awa mountains  Documenting Wa (lawa) Plants and Herbs for Food and Medicine in awa mountains  
Documenting Wa (lawa) Plants and Herbs for Food and Medicine in awa mountains  
 
I'waks Coping in a Changing World, Part 1: Dr. Del Rosario et al
I'waks Coping in a  Changing World, Part 1: Dr. Del Rosario et al  I'waks Coping in a  Changing World, Part 1: Dr. Del Rosario et al
I'waks Coping in a Changing World, Part 1: Dr. Del Rosario et al
 
Documentation of Traditional Filipino Arts for Heritage Transmission: Dr. Cyn...
Documentation of Traditional Filipino Arts for Heritage Transmission: Dr. Cyn...Documentation of Traditional Filipino Arts for Heritage Transmission: Dr. Cyn...
Documentation of Traditional Filipino Arts for Heritage Transmission: Dr. Cyn...
 
Negócios em Cinema e Audiovisual - 27/4/16
Negócios em Cinema e Audiovisual - 27/4/16Negócios em Cinema e Audiovisual - 27/4/16
Negócios em Cinema e Audiovisual - 27/4/16
 
Integrating local knowledge in College Teaching and Learning
Integrating local knowledge in  College Teaching and LearningIntegrating local knowledge in  College Teaching and Learning
Integrating local knowledge in College Teaching and Learning
 
2014 eines colaboratives en salut - Google app v2
2014 eines colaboratives en salut - Google app v22014 eines colaboratives en salut - Google app v2
2014 eines colaboratives en salut - Google app v2
 
Nokia - Fórum Tablets & Smartphones 2013
Nokia - Fórum Tablets & Smartphones 2013Nokia - Fórum Tablets & Smartphones 2013
Nokia - Fórum Tablets & Smartphones 2013
 
Tips for betterlife
Tips for betterlifeTips for betterlife
Tips for betterlife
 
Presentation Dr. David Blazey and Tony Holmes #srhRINO #recovery
Presentation Dr. David Blazey and Tony Holmes #srhRINO #recoveryPresentation Dr. David Blazey and Tony Holmes #srhRINO #recovery
Presentation Dr. David Blazey and Tony Holmes #srhRINO #recovery
 
Healdsburg Innovation
Healdsburg Innovation Healdsburg Innovation
Healdsburg Innovation
 
Commission on poverty
Commission on povertyCommission on poverty
Commission on poverty
 
Ctdl c2
Ctdl c2Ctdl c2
Ctdl c2
 

Similar to The cloud computing gold rush - distinguish black sheep from business chances

20111206 Cloud Expo Nl Jaarbeurs 7 Dec
20111206 Cloud Expo Nl Jaarbeurs 7 Dec20111206 Cloud Expo Nl Jaarbeurs 7 Dec
20111206 Cloud Expo Nl Jaarbeurs 7 Dec
Theo Slaats
 
Avner algom igt cloud igtdld event
Avner algom igt cloud   igtdld eventAvner algom igt cloud   igtdld event
Avner algom igt cloud igtdld event
Avner Algom
 
Is10 innovative technology 8
Is10 innovative technology 8Is10 innovative technology 8
Is10 innovative technology 8
hicksonj
 
Avner algom feb 7 2012
Avner algom feb 7 2012Avner algom feb 7 2012
Avner algom feb 7 2012
Avner Algom
 
EMC's IT's Cloud Transformation, Thomas Becker, EMC
EMC's IT's Cloud Transformation, Thomas Becker, EMCEMC's IT's Cloud Transformation, Thomas Becker, EMC
EMC's IT's Cloud Transformation, Thomas Becker, EMC
CloudOps Summit
 
Fa Qs Cl Computing
Fa Qs Cl ComputingFa Qs Cl Computing
Fa Qs Cl Computing
SoftLayer Technologies
 
CloudCamp London 3 - 451 Group - William Fellows
CloudCamp London 3 - 451 Group - William FellowsCloudCamp London 3 - 451 Group - William Fellows
CloudCamp London 3 - 451 Group - William Fellows
Chris Purrington
 
Running Business in the Cloud
Running Business in the CloudRunning Business in the Cloud
Running Business in the Cloud
GetIT Pte. Ltd
 
Info Sec 2010 Possibilities And Security Challenges Of Cloud Computing (Han...
Info Sec 2010   Possibilities And Security Challenges Of Cloud Computing (Han...Info Sec 2010   Possibilities And Security Challenges Of Cloud Computing (Han...
Info Sec 2010 Possibilities And Security Challenges Of Cloud Computing (Han...
ptaglephd
 
Cloud conference & expo presentation
Cloud conference & expo presentationCloud conference & expo presentation
Cloud conference & expo presentation
Telstra
 
Jobs in the Cloud
 Jobs in the Cloud Jobs in the Cloud
Jobs in the Cloud
Society of Women Engineers
 
The-Roadmap-to-Master-Cloud.pdf
The-Roadmap-to-Master-Cloud.pdfThe-Roadmap-to-Master-Cloud.pdf
The-Roadmap-to-Master-Cloud.pdf
NetCom Learning
 
Cloud ID
Cloud IDCloud ID
Cloud ID
OpenSourceCamp
 
All Clouds are Not Created Equal: A Logical Approach to Cloud Adoption in Y...
All Clouds are Not Created Equal:  A Logical Approach to Cloud Adoption in  Y...All Clouds are Not Created Equal:  A Logical Approach to Cloud Adoption in  Y...
All Clouds are Not Created Equal: A Logical Approach to Cloud Adoption in Y...
IBM India Smarter Computing
 
Cloud Roundtable
Cloud RoundtableCloud Roundtable
Cloud Roundtable
Internap
 
Babak Hosseinzadeh IT Portfolio Management In Shared Services & CC
Babak Hosseinzadeh   IT Portfolio Management In Shared Services & CCBabak Hosseinzadeh   IT Portfolio Management In Shared Services & CC
Babak Hosseinzadeh IT Portfolio Management In Shared Services & CC
Babak Hosseinzadeh
 
TimberCloud Webinar Presentation
TimberCloud Webinar PresentationTimberCloud Webinar Presentation
TimberCloud Webinar Presentation
kentdsorensen
 
Ghosts of technology
Ghosts of technologyGhosts of technology
Ghosts of technology
Abhik Biswas
 
NCOIC Enterprise Cloud Computing - Kevin Jackson
NCOIC Enterprise Cloud Computing - Kevin JacksonNCOIC Enterprise Cloud Computing - Kevin Jackson
NCOIC Enterprise Cloud Computing - Kevin Jackson
GovCloud Network
 
Cloud Computing and the Next-Generation of Enterprise Architecture - Cloud Co...
Cloud Computing and the Next-Generation of Enterprise Architecture - Cloud Co...Cloud Computing and the Next-Generation of Enterprise Architecture - Cloud Co...
Cloud Computing and the Next-Generation of Enterprise Architecture - Cloud Co...
Stuart Charlton
 

Similar to The cloud computing gold rush - distinguish black sheep from business chances (20)

20111206 Cloud Expo Nl Jaarbeurs 7 Dec
20111206 Cloud Expo Nl Jaarbeurs 7 Dec20111206 Cloud Expo Nl Jaarbeurs 7 Dec
20111206 Cloud Expo Nl Jaarbeurs 7 Dec
 
Avner algom igt cloud igtdld event
Avner algom igt cloud   igtdld eventAvner algom igt cloud   igtdld event
Avner algom igt cloud igtdld event
 
Is10 innovative technology 8
Is10 innovative technology 8Is10 innovative technology 8
Is10 innovative technology 8
 
Avner algom feb 7 2012
Avner algom feb 7 2012Avner algom feb 7 2012
Avner algom feb 7 2012
 
EMC's IT's Cloud Transformation, Thomas Becker, EMC
EMC's IT's Cloud Transformation, Thomas Becker, EMCEMC's IT's Cloud Transformation, Thomas Becker, EMC
EMC's IT's Cloud Transformation, Thomas Becker, EMC
 
Fa Qs Cl Computing
Fa Qs Cl ComputingFa Qs Cl Computing
Fa Qs Cl Computing
 
CloudCamp London 3 - 451 Group - William Fellows
CloudCamp London 3 - 451 Group - William FellowsCloudCamp London 3 - 451 Group - William Fellows
CloudCamp London 3 - 451 Group - William Fellows
 
Running Business in the Cloud
Running Business in the CloudRunning Business in the Cloud
Running Business in the Cloud
 
Info Sec 2010 Possibilities And Security Challenges Of Cloud Computing (Han...
Info Sec 2010   Possibilities And Security Challenges Of Cloud Computing (Han...Info Sec 2010   Possibilities And Security Challenges Of Cloud Computing (Han...
Info Sec 2010 Possibilities And Security Challenges Of Cloud Computing (Han...
 
Cloud conference & expo presentation
Cloud conference & expo presentationCloud conference & expo presentation
Cloud conference & expo presentation
 
Jobs in the Cloud
 Jobs in the Cloud Jobs in the Cloud
Jobs in the Cloud
 
The-Roadmap-to-Master-Cloud.pdf
The-Roadmap-to-Master-Cloud.pdfThe-Roadmap-to-Master-Cloud.pdf
The-Roadmap-to-Master-Cloud.pdf
 
Cloud ID
Cloud IDCloud ID
Cloud ID
 
All Clouds are Not Created Equal: A Logical Approach to Cloud Adoption in Y...
All Clouds are Not Created Equal:  A Logical Approach to Cloud Adoption in  Y...All Clouds are Not Created Equal:  A Logical Approach to Cloud Adoption in  Y...
All Clouds are Not Created Equal: A Logical Approach to Cloud Adoption in Y...
 
Cloud Roundtable
Cloud RoundtableCloud Roundtable
Cloud Roundtable
 
Babak Hosseinzadeh IT Portfolio Management In Shared Services & CC
Babak Hosseinzadeh   IT Portfolio Management In Shared Services & CCBabak Hosseinzadeh   IT Portfolio Management In Shared Services & CC
Babak Hosseinzadeh IT Portfolio Management In Shared Services & CC
 
TimberCloud Webinar Presentation
TimberCloud Webinar PresentationTimberCloud Webinar Presentation
TimberCloud Webinar Presentation
 
Ghosts of technology
Ghosts of technologyGhosts of technology
Ghosts of technology
 
NCOIC Enterprise Cloud Computing - Kevin Jackson
NCOIC Enterprise Cloud Computing - Kevin JacksonNCOIC Enterprise Cloud Computing - Kevin Jackson
NCOIC Enterprise Cloud Computing - Kevin Jackson
 
Cloud Computing and the Next-Generation of Enterprise Architecture - Cloud Co...
Cloud Computing and the Next-Generation of Enterprise Architecture - Cloud Co...Cloud Computing and the Next-Generation of Enterprise Architecture - Cloud Co...
Cloud Computing and the Next-Generation of Enterprise Architecture - Cloud Co...
 

Recently uploaded

Communications Mining Series - Zero to Hero - Session 3
Communications Mining Series - Zero to Hero - Session 3Communications Mining Series - Zero to Hero - Session 3
Communications Mining Series - Zero to Hero - Session 3
DianaGray10
 
NVIDIA at Breakthrough Discuss for Space Exploration
NVIDIA at Breakthrough Discuss for Space ExplorationNVIDIA at Breakthrough Discuss for Space Exploration
NVIDIA at Breakthrough Discuss for Space Exploration
Alison B. Lowndes
 
Uncharted Together- Navigating AI's New Frontiers in Libraries
Uncharted Together- Navigating AI's New Frontiers in LibrariesUncharted Together- Navigating AI's New Frontiers in Libraries
Uncharted Together- Navigating AI's New Frontiers in Libraries
Brian Pichman
 
What's New in Teams Calling, Meetings, Devices June 2024
What's New in Teams Calling, Meetings, Devices June 2024What's New in Teams Calling, Meetings, Devices June 2024
What's New in Teams Calling, Meetings, Devices June 2024
Stephanie Beckett
 
Keynote : AI & Future Of Offensive Security
Keynote : AI & Future Of Offensive SecurityKeynote : AI & Future Of Offensive Security
Keynote : AI & Future Of Offensive Security
Priyanka Aash
 
UX Webinar Series: Essentials for Adopting Passkeys as the Foundation of your...
UX Webinar Series: Essentials for Adopting Passkeys as the Foundation of your...UX Webinar Series: Essentials for Adopting Passkeys as the Foundation of your...
UX Webinar Series: Essentials for Adopting Passkeys as the Foundation of your...
FIDO Alliance
 
Russian Girls Call Navi Mumbai 🎈🔥9920725232 🔥💋🎈 Provide Best And Top Girl Ser...
Russian Girls Call Navi Mumbai 🎈🔥9920725232 🔥💋🎈 Provide Best And Top Girl Ser...Russian Girls Call Navi Mumbai 🎈🔥9920725232 🔥💋🎈 Provide Best And Top Girl Ser...
Russian Girls Call Navi Mumbai 🎈🔥9920725232 🔥💋🎈 Provide Best And Top Girl Ser...
bellared2
 
Vertex AI Agent Builder - GDG Alicante - Julio 2024
Vertex AI Agent Builder - GDG Alicante - Julio 2024Vertex AI Agent Builder - GDG Alicante - Julio 2024
Vertex AI Agent Builder - GDG Alicante - Julio 2024
Nicolás Lopéz
 
Discovery Series - Zero to Hero - Task Mining Session 1
Discovery Series - Zero to Hero - Task Mining Session 1Discovery Series - Zero to Hero - Task Mining Session 1
Discovery Series - Zero to Hero - Task Mining Session 1
DianaGray10
 
Semantic-Aware Code Model: Elevating the Future of Software Development
Semantic-Aware Code Model: Elevating the Future of Software DevelopmentSemantic-Aware Code Model: Elevating the Future of Software Development
Semantic-Aware Code Model: Elevating the Future of Software Development
Baishakhi Ray
 
Computer HARDWARE presenattion by CWD students class 10
Computer HARDWARE presenattion by CWD students class 10Computer HARDWARE presenattion by CWD students class 10
Computer HARDWARE presenattion by CWD students class 10
ankush9927
 
Redefining Cybersecurity with AI Capabilities
Redefining Cybersecurity with AI CapabilitiesRedefining Cybersecurity with AI Capabilities
Redefining Cybersecurity with AI Capabilities
Priyanka Aash
 
Types of Weaving loom machine & it's technology
Types of Weaving loom machine & it's technologyTypes of Weaving loom machine & it's technology
Types of Weaving loom machine & it's technology
ldtexsolbl
 
Camunda Chapter NY Meetup July 2024.pptx
Camunda Chapter NY Meetup July 2024.pptxCamunda Chapter NY Meetup July 2024.pptx
Camunda Chapter NY Meetup July 2024.pptx
ZachWylie3
 
Mastering OnlyFans Clone App Development: Key Strategies for Success
Mastering OnlyFans Clone App Development: Key Strategies for SuccessMastering OnlyFans Clone App Development: Key Strategies for Success
Mastering OnlyFans Clone App Development: Key Strategies for Success
David Wilson
 
leewayhertz.com-Generative AI tech stack Frameworks infrastructure models and...
leewayhertz.com-Generative AI tech stack Frameworks infrastructure models and...leewayhertz.com-Generative AI tech stack Frameworks infrastructure models and...
leewayhertz.com-Generative AI tech stack Frameworks infrastructure models and...
alexjohnson7307
 
Intel Unveils Core Ultra 200V Lunar chip .pdf
Intel Unveils Core Ultra 200V Lunar chip .pdfIntel Unveils Core Ultra 200V Lunar chip .pdf
Intel Unveils Core Ultra 200V Lunar chip .pdf
Tech Guru
 
Zaitechno Handheld Raman Spectrometer.pdf
Zaitechno Handheld Raman Spectrometer.pdfZaitechno Handheld Raman Spectrometer.pdf
Zaitechno Handheld Raman Spectrometer.pdf
AmandaCheung15
 
Vulnerability Management: A Comprehensive Overview
Vulnerability Management: A Comprehensive OverviewVulnerability Management: A Comprehensive Overview
Vulnerability Management: A Comprehensive Overview
Steven Carlson
 
UX Webinar Series: Drive Revenue and Decrease Costs with Passkeys for Consume...
UX Webinar Series: Drive Revenue and Decrease Costs with Passkeys for Consume...UX Webinar Series: Drive Revenue and Decrease Costs with Passkeys for Consume...
UX Webinar Series: Drive Revenue and Decrease Costs with Passkeys for Consume...
FIDO Alliance
 

Recently uploaded (20)

Communications Mining Series - Zero to Hero - Session 3
Communications Mining Series - Zero to Hero - Session 3Communications Mining Series - Zero to Hero - Session 3
Communications Mining Series - Zero to Hero - Session 3
 
NVIDIA at Breakthrough Discuss for Space Exploration
NVIDIA at Breakthrough Discuss for Space ExplorationNVIDIA at Breakthrough Discuss for Space Exploration
NVIDIA at Breakthrough Discuss for Space Exploration
 
Uncharted Together- Navigating AI's New Frontiers in Libraries
Uncharted Together- Navigating AI's New Frontiers in LibrariesUncharted Together- Navigating AI's New Frontiers in Libraries
Uncharted Together- Navigating AI's New Frontiers in Libraries
 
What's New in Teams Calling, Meetings, Devices June 2024
What's New in Teams Calling, Meetings, Devices June 2024What's New in Teams Calling, Meetings, Devices June 2024
What's New in Teams Calling, Meetings, Devices June 2024
 
Keynote : AI & Future Of Offensive Security
Keynote : AI & Future Of Offensive SecurityKeynote : AI & Future Of Offensive Security
Keynote : AI & Future Of Offensive Security
 
UX Webinar Series: Essentials for Adopting Passkeys as the Foundation of your...
UX Webinar Series: Essentials for Adopting Passkeys as the Foundation of your...UX Webinar Series: Essentials for Adopting Passkeys as the Foundation of your...
UX Webinar Series: Essentials for Adopting Passkeys as the Foundation of your...
 
Russian Girls Call Navi Mumbai 🎈🔥9920725232 🔥💋🎈 Provide Best And Top Girl Ser...
Russian Girls Call Navi Mumbai 🎈🔥9920725232 🔥💋🎈 Provide Best And Top Girl Ser...Russian Girls Call Navi Mumbai 🎈🔥9920725232 🔥💋🎈 Provide Best And Top Girl Ser...
Russian Girls Call Navi Mumbai 🎈🔥9920725232 🔥💋🎈 Provide Best And Top Girl Ser...
 
Vertex AI Agent Builder - GDG Alicante - Julio 2024
Vertex AI Agent Builder - GDG Alicante - Julio 2024Vertex AI Agent Builder - GDG Alicante - Julio 2024
Vertex AI Agent Builder - GDG Alicante - Julio 2024
 
Discovery Series - Zero to Hero - Task Mining Session 1
Discovery Series - Zero to Hero - Task Mining Session 1Discovery Series - Zero to Hero - Task Mining Session 1
Discovery Series - Zero to Hero - Task Mining Session 1
 
Semantic-Aware Code Model: Elevating the Future of Software Development
Semantic-Aware Code Model: Elevating the Future of Software DevelopmentSemantic-Aware Code Model: Elevating the Future of Software Development
Semantic-Aware Code Model: Elevating the Future of Software Development
 
Computer HARDWARE presenattion by CWD students class 10
Computer HARDWARE presenattion by CWD students class 10Computer HARDWARE presenattion by CWD students class 10
Computer HARDWARE presenattion by CWD students class 10
 
Redefining Cybersecurity with AI Capabilities
Redefining Cybersecurity with AI CapabilitiesRedefining Cybersecurity with AI Capabilities
Redefining Cybersecurity with AI Capabilities
 
Types of Weaving loom machine & it's technology
Types of Weaving loom machine & it's technologyTypes of Weaving loom machine & it's technology
Types of Weaving loom machine & it's technology
 
Camunda Chapter NY Meetup July 2024.pptx
Camunda Chapter NY Meetup July 2024.pptxCamunda Chapter NY Meetup July 2024.pptx
Camunda Chapter NY Meetup July 2024.pptx
 
Mastering OnlyFans Clone App Development: Key Strategies for Success
Mastering OnlyFans Clone App Development: Key Strategies for SuccessMastering OnlyFans Clone App Development: Key Strategies for Success
Mastering OnlyFans Clone App Development: Key Strategies for Success
 
leewayhertz.com-Generative AI tech stack Frameworks infrastructure models and...
leewayhertz.com-Generative AI tech stack Frameworks infrastructure models and...leewayhertz.com-Generative AI tech stack Frameworks infrastructure models and...
leewayhertz.com-Generative AI tech stack Frameworks infrastructure models and...
 
Intel Unveils Core Ultra 200V Lunar chip .pdf
Intel Unveils Core Ultra 200V Lunar chip .pdfIntel Unveils Core Ultra 200V Lunar chip .pdf
Intel Unveils Core Ultra 200V Lunar chip .pdf
 
Zaitechno Handheld Raman Spectrometer.pdf
Zaitechno Handheld Raman Spectrometer.pdfZaitechno Handheld Raman Spectrometer.pdf
Zaitechno Handheld Raman Spectrometer.pdf
 
Vulnerability Management: A Comprehensive Overview
Vulnerability Management: A Comprehensive OverviewVulnerability Management: A Comprehensive Overview
Vulnerability Management: A Comprehensive Overview
 
UX Webinar Series: Drive Revenue and Decrease Costs with Passkeys for Consume...
UX Webinar Series: Drive Revenue and Decrease Costs with Passkeys for Consume...UX Webinar Series: Drive Revenue and Decrease Costs with Passkeys for Consume...
UX Webinar Series: Drive Revenue and Decrease Costs with Passkeys for Consume...
 

The cloud computing gold rush - distinguish black sheep from business chances

  • 1. The Cloud Computing Gold Rush How to distinguish black sheep from real business chances Joerg Osarek Andreas Wolske managedhosting.de the uptime* company The cloud computing gold rush - © 2012 Skilltower Institute - www.skilltower.com 1
  • 2. Agenda  Introduction: Joerg Osarek and Andreas Wolske  cloud computing: Possibillities and examples for SME  strategic comparison: Development, deployment and management of IT systems  Black sheep and sustainable business chances  Considerations about successful cloud computing for your enterprise The cloud computing gold rush - © 2012 Skilltower Institute - www.skilltower.com 2
  • 3. Introduction: Joerg Osarek IT Manage- The world's first ment IT Avantgarde Game Network changing Cloud technologies Computing IT & www.skilltower.com Business Founder & CEO Strategy IT Archi- tecture www.its-people.de Co-Founder & Partner The cloud computing gold rush - © 2012 Skilltower Institute - www.skilltower.com 3
  • 4. Introduction: Andreas Wolske managedhosting.de the uptime* company  Co-Founder & CEO der managedhosting.de GmbH  VMware vCloud Powered Powered Partner  Datacenter- und IT- Architectures  "Cloud Computing" since 2007 The cloud computing gold rush - © 2012 Skilltower Institute - www.skilltower.com 4
  • 5. Let's dive into cloud computing  What is cloud computing?  Possibilities of cloud computing for SMEs (small and medium enterprises)  Some cloud computing business examples The cloud computing gold rush - © 2012 Skilltower Institute - www.skilltower.com 5
  • 6. What is cloud computing?  ... it isn't new: IT- outsourcing, ASP, dynamic data center "Cloud computing offers the use an abstract IT infrastructure (e.g. computing power, storage, network capacity or ready to use software) adapted dynamically to your needs and available over a network."  IaaS (Infrastructure as a Service)  PaaS (Platform as a Service)  SaaS (Software as a Service)  XaaS (Everything as a Service e.g. HuaaS)  Public-, private-, hybrid- & community cloud Bildquelle: WikiPedia The cloud computing gold rush - © 2012 Skilltower Institute - www.skilltower.com 6
  • 7. Cloud Computing: Only the next hype? Do you remember the SOA-hype? Bild: http://geekandpoke.typepad.com/.a/6a00d8341d3df553ef0128764d3aef970c-800wi Autor: oliver.widder@gmail.com, Geek & Poke , Lizenz: http://creativecommons.org/licenses/by-nd/2.0/de/ Quelle: http://geekandpoke.typepad.com/geekandpoke/2009/12/from-hype-to-hype.html The cloud computing gold rush - © 2012 Skilltower Institute - www.skilltower.com 7
  • 8. Possibilities of cloud computing for SMEs classic IT Fotos: © #359460 NatashaOwen, #945983 DanielSainthorant, #7058491 LeoDeep – Fotolia.com ; Anpassungen © Jörg Osarek The cloud computing gold rush - © 2012 Skilltower Institute - www.skilltower.com 8
  • 9. Possibilities of cloud computing for SMEs classic IT IT with cloud computing Fotos: © #359460 NatashaOwen, #945983 DanielSainthorant, #7058491 LeoDeep – Fotolia.com ; Anpassungen © Jörg Osarek The cloud computing gold rush - © 2012 Skilltower Institute - www.skilltower.com 9
  • 10. Possibilities of cloud computing for SMEs classic IT IT with cloud computing  +-fix costs  +++speed, virtualization  -often slow and unpredictable  ++elasticity, on demand  +fast development and mgmt  -growing complexity  +security, -risk (Function, security, legal)  +business cooperations  -maintenance complex or halfhearted  +- variable costs  -often IT is not core business  +- complexity reduction (partly) Fotos: © #359460 NatashaOwen, #945983 DanielSainthorant, #7058491 LeoDeep – Fotolia.com ; Anpassungen © Jörg Osarek The cloud computing gold rush - © 2012 Skilltower Institute - www.skilltower.com 10
  • 11. Possibilities of cloud computing for SMEs classic IT IT with cloud computing  Getting slower, more  lets SMEs innovate simplified, expensive, SME is left behind fast and effectively to approach new business niches with global outreach and reduced risks  Slows down the innovation of the SME's core business  ... if done right! model Fotos: © #359460 NatashaOwen, #945983 DanielSainthorant, #7058491 LeoDeep – Fotolia.com ; Anpassungen © Jörg Osarek The cloud computing gold rush - © 2012 Skilltower Institute - www.skilltower.com 11
  • 12. Cloud computing business examples Business process Application Middleware Operating System Server & Storage Network Data center The cloud computing gold rush - © 2012 Skilltower Institute - www.skilltower.com 12
  • 13. Cloud computing business examples business performance shrinking margin due to over capacities No. of users, server, storage, demanded bandwidth High investment IT- resources salaries, management cost Leasing or write-offs loss of productivity due to missing IT resources The cloud computing gold rush - © 2012 Skilltower Institute - www.skilltower.com 13
  • 14. Cloud computing business examples high quality by business performance dynamic resource allocation No. of users, server, storage, demanded bandwidth IT- resources demand oriented cost structure setup costs salaries, management cost Leasing or write-offs The cloud computing gold rush - © 2012 Skilltower Institute - www.skilltower.com 14
  • 15. Cloud computing business examples commision based business performance No. of users, server, storage, demanded bandwidth high quality by dynamic resource allocation demand oriented cost structure setup costs IT resources flexible cost structure based fast availibility & stand by resources on demanded resources The cloud computing gold rush - © 2012 Skilltower Institute - www.skilltower.com 15
  • 16. IT strategy comparison Development, deployment and management of IT systems Today (cloud) wrong correct The cloud computing gold rush - © 2012 Skilltower Institute - www.skilltower.com 16
  • 17. IT strategy comparison yesterday's extreme:  In the basement connected to short-circuit sockets handcrafted IT:  "What's the heck? it works!" The CEO's son somehow put this stuff together.  only oral requirements, no documentation  development on production system If the CEO's son is absent,  security by obscurity chaos arises. ENIAC ©: Public Domain The cloud computing gold rush - © 2012 Skilltower Institute - www.skilltower.com 17
  • 18. IT strategy comparison yesterday's extreme:  always bought top software suites perfect example IT with risk  customized by hundreds of of frittering consultants  redundant hardware  always vacation replacements If you did this the last 30 years, you are broke or you have a monopoly.  100% documentation © Jörg Osarek The cloud computing gold rush - © 2012 Skilltower Institute - www.skilltower.com 18
  • 19. IT strategy comparison strike balance yesterday  fast and agile IT implementation reacting to market demands  pragmatic balance for processes, documentation, separated environments (develop, test, production)  sufficient redundancy in technology and staff © Jörg Osarek The cloud computing gold rush - © 2012 Skilltower Institute - www.skilltower.com 19
  • 20. IT strategy comparison today‘s extreme in the cloud: 2 false advises Leave your fingers off. technically and legally completely insecure! You are left behind The cloud computing gold rush - © 2012 Skilltower Institute - www.skilltower.com 20
  • 21. IT strategy comparison today‘s extreme in the cloud: 2 false advises Leave your fingers off. Welcome to the cloud. technically and legally You may now switch off completely insecure! your brain. You are left Chaos behind emerges The cloud computing gold rush - © 2012 Skilltower Institute - www.skilltower.com 21
  • 22. IT strategy comparison strike balance today same as yesterday:  fast and agile IT implementation reacting to market demands  pragmatic balance for processes, documentation, separated environments (develop, test, production)  sufficient redundancy in technology and staff  NEW!: professionalization and specialization required competitive due to increased IT advantage complexity! (in house or outsourced) The cloud computing gold rush - © 2012 Skilltower Institute - www.skilltower.com 22
  • 23. Black sheep and real business chances  What black sheep whisper in your ear  How to recognize sustainable chances for the development of your business The cloud computing gold rush - © 2012 Skilltower Institute - www.skilltower.com 23
  • 24. Black sheep and real business chances  For the black sheep you are only one of many customers. For you it might be your life's work!  Careful if somebody promises a rose garden.  Cloud computing must follow your business, not your business the cloud. Your business your future SuperDuper Cloud The cloud computing gold rush - © 2012 Skilltower Institute - www.skilltower.com 24
  • 25. Black sheep  Access control: where is my data located? Can I acess it anytime? Data loss?  Compliance: insufficient multi tenancy, violated governance rules  Service providers: broke provider, unknown subcontractors  (in Germany) the CEO is held responsible for following all IT policies – also when using the cloud. The cloud computing gold rush - © 2012 Skilltower Institute - www.skilltower.com 25
  • 26. How to recognize real business chances  Significant potential for cost saving by using IT resources dynamically  allows real agility and creation of value for your IT  meaningful integration of IaaS, PaaS and SaaS  hybrid models with "guarantee of mobility"  Bottom Line: Cloud- Computing is meaningful if it allows high business agility, a infrastructure that is stable and available anytime, combined with reduced costs. The cloud computing gold rush - © 2012 Skilltower Institute - www.skilltower.com 26
  • 27. Considerations about a successful cloud Considerations about successful cloud computing for your enterprise  Navigation to your goal...  Legal aspects, server location and more  symmetrical business partnering  four-leaf clover for change projects: business, people, technology, corporate governance The cloud computing gold rush - © 2012 Skilltower Institute - www.skilltower.com 27
  • 28. Navigation to your goal... "Beware of salesmen that have answers to all of your problems without having asked you a single question!" Chuck Ian Gordon The cloud computing gold rush - © 2012 Skilltower Institute - www.skilltower.com 28
  • 29. Navigation to your goal... If somebody wants to help you getting to your goal he must know your position (your situation). "One size fits all" will fail! The cloud computing gold rush - © 2012 Skilltower Institute - www.skilltower.com 29
  • 30. Navigation to your goal...  Vendors and service providers  Salesforce (SaaS)  Amazon S3 , EC2 and AWS (Combination of IaaS and PaaS)  Microsoft Azure (PaaS)  VMware vCloud Services  Other providers (GoGrid, Rackspace etc.)  What is the advantage for your IT?  Where in your company do you profit most? The cloud computing gold rush - © 2012 Skilltower Institute - www.skilltower.com 30
  • 31. Legal aspects (Germany)  provider dependency  Microsoft Azure and Amazon offer few "ways back"  VMware vCloud Services as neutral eco system  guarantee of service relocation to another vendor  physical sovereignty for your data: Do you have data access in a reusable format anytime?  data protection and availability  server location and court of jurisdiction of the provider  details of contract with the provider and his subcontractors The cloud computing gold rush - © 2012 Skilltower Institute - www.skilltower.com 31
  • 32. symmetrical business partnering  Arm wrestling with King Kong isn't wise!  Exception: Convenience products, where provider change is easy.  Partnering rule of thumb: small with small, medium with medium, large with large Quelle: http://commons.wikimedia.org/wiki/File:Kingkongedo38.jpg Public Domain The cloud computing gold rush - © 2012 Skilltower Institute - www.skilltower.com 32
  • 33. four-leaf clover for change projects Legal aspects Technological aspects ■ liability management ■ e.g. Data security, ■ contract management ■ availability, ■ compliance ■ Server location (access from US authorities) © Jörg Osarek ■ ... German: Datenschutz in der Euro Cloud: http://www.heise.de/artikel- archiv/ct/2011/16/49_kiosk und http://www.heise.de/newsticker/meldung/Auch- Google-uebermittelt-europaeische-Daten-an-US-Behoerden-1319347.html ) the four (Cloud-) success factors People aspects Business-Case ■ for the SME ■ resistance in IT department and from CIO in medium enterprises ■ for its customers ■ You must win employees for the new solutions © Kurhan - Fotolia.com 6659463 © Marc_Dietrich - fotolia.com 2446638 The cloud computing gold rush - © 2012 Skilltower Institute - www.skilltower.com 33
  • 34. four-leaf clover for change projects Legal aspects Technological aspects ■ liability management ■ e.g. Data security, ■ contract management ■ availability, ■ compliance ■ Server location (access from US authorities) © Jörg Osarek ■ ... German: Datenschutz in der Euro Cloud: http://www.heise.de/artikel- archiv/ct/2011/16/49_kiosk und http://www.heise.de/newsticker/meldung/Auch- Compliance and Corporate Governance incl. Google-uebermittelt-europaeische-Daten-an-US-Behoerden-1319347.html ) ISG (Information Security Governance) the four (Cloud-) success factors Important: Business-Case People aspects Balance between security and freedom. ■ for the SME ■ resistance in IT department and from CIO in medium enterprises for it's customers Too many restrictions ■destroy motivation and creativity* ■ You must win employees for the new solutions © Kurhan - Fotolia.com 6659463 of employees leading to opposition or sabotage. © Marc_Dietrich - fotolia.com 2446638 (*the most powerful energy source an enterprise has) The cloud computing gold rush - © 2012 Skilltower Institute - www.skilltower.com 34
  • 35. Summary Possibilities of cloud computing  Great added value: speed, flexibility, costs following the business performance. IT strategy yesterday and today  Old IT virtues remain. Additionally important (complexity): Professionalization and specialization (external or internal) Black sheep Find your balance  are discovered by "One size fits all"-offers and by huge amount of fine print in contracts. Your business, Real business chances follow your business needs. your future Cloud success factors  symmetry of power + clover-leaf (people, business, legal, technology) The cloud computing gold rush - © 2012 Skilltower Institute - www.skilltower.com 35
  • 36. Contact Skilltower Institute managedhosting.de GmbH Joerg Osarek Andreas Wolske Founder and CEO Geschäftsführer Triftstr. 30 Friedrichstraße 191 D-61350 Bad Homburg D-10117 Berlin Germany Germany mailto:joerg.osarek@skilltower.com mailto:andreas.wolske@managedhosting.de Tel.: +49(0)151-23 0 24 333 Tel.: +49 30 202364 910 www.skilltower.com www.managedhosting.de The cloud computing gold rush - © 2012 Skilltower Institute - www.skilltower.com 36