The City Explores Its Behavior Psychology Psychology is the scientific study of the mind and behavior. It is focused on the individual. Attempts to investigate the causes of behavior using non-random and objective procedures for observation, measurement and analysis, backed-up by theoretical interpretations, generalizations, explanations and predictions. Psychological perspectives can be applied to the study of the urban environment. The Happy City Experiment Cognitive Psychology Cognitive psychology revolves around the notion that if we want to know what makes people tick then the way to do it is to figure out what processes are actually going on in their minds. The cognitive perspective is concerned with “mental” functions such as memory, perception, attention etc. Humans undergo stages of development. This includes thought, judgment, and knowledge. Piaget’s stages of (child) development, Maslow’s hierarchy of needs, and Kolberg’s stages of moral development. Behaviorism The concept of free will is simply an illusion. All human action is the direct result of conditioning. Actions that are followed by good consequences are reinforced and therefore those behaviors are more likely to occur again in the future. Behaviors that result in negative consequences, on the other hand, become less likely to occur again. Psychoanalysis It is both a theory and a therapy. People have little free will to make choices in life. Instead, our behavior is determined by the unconscious mind and childhood experiences. The human mind is like an iceberg, with only a small amount of it being visible, that is our observable behavior, but it is the unconscious, submerged mind that has the most, underlying influence on our behavior. Humanism A psychological perspective that emphasizes the study of the whole person. The humanistic perspective centers on the view that each person is unique and individual, and has the free will to change at any time in his or her lives. The humanistic perspective suggests that we are each responsible for our own happiness and well-being as humans. We have the innate capacity for self-actualization, which is our unique desire to achieve our highest potential as people. Heuristics Heuristics are commonly defined as cognitive shortcuts or rules of thumb that simplify decisions. Represent a process of substituting a difficult question with an easier one. Can lead to cognitive bias. A cognitive bias is a non-random error in thinking, in the sense that a judgment deviates from what would be considered desirable from the perspective of accepted norms or correct in terms of formal logic. For example, confirmation bias is the tendency to search for, interpret, focus on and remember information in a way that confirms one's preconceptions. Social Psychology Social psychology is about understanding individual behavior in a social context. It is concerned with the factors that lead us to behave in a given way in th ...