The document discusses human behavior and psychology. It defines human behavior as the range of behaviors influenced by culture, attitudes, emotions, and other factors. Psychology is defined as the scientific study of the mind and behavior. The document notes that studying human behavior at the BBA level helps one understand how to interact with people, deal with different behaviors, and sustain human life. It outlines the main subfields of psychology like biopsychology, developmental psychology, health psychology, and social psychology. Finally, it discusses topics like sensation and perception, the visual and gustatory systems, and principles of perceptual organization.

1. Human BehaviorHuman Behavior
Presented By:Presented By:
Maqsood Nazir BhattiMaqsood Nazir Bhatti
Rabel seedaralRabel seedaral

3. What is Psychology?What is Psychology?

4.  Human behavior refers to the range of behaviors
exhibited by humans and which are influenced
by
 Culture
 Attitudes
 Emotions
 Values
 Ethics
 Authority
 Rapport
 persuasion
Human BehaviorHuman Behavior

5. Why do you studyWhy do you study
HUMAN BEHAVIOR at BBA level?HUMAN BEHAVIOR at BBA level?

6. HUMAN BEHAVIOR at BBA levelHUMAN BEHAVIOR at BBA level
 By means of this you would know how to
behave with the humans
 Be a friend of them
 You’ll learn how to mingle with the
people around you
 Helps you learn about people etc.

7. HUMAN BEHAVIOR at BBA levelHUMAN BEHAVIOR at BBA level
 To understand how to live and sustain
the human life
 To know how to deal with people or
beings that are not home to earth or act
in a weird way
 To be more faithful in mankind
 To understand how some among us can
destroy things so as to create it.

8. Mind knowledge, skillsMind knowledge, skills

9.  Psychology is the scientific study of mind and behavior.
The word “ psychology comes from the Greek words‖
“psyche, meaning‖ life, and “ logos, meaning‖ explanation.
 Human behavior refers to the array of every physical
action and observable emotion associated with
individuals, as well as the human race as a whole. While
specific traits of one's personality and temperament may
be more consistent, other behaviors will change as one
moves from birth through adulthood.
Human behavior is concerned with psychologyHuman behavior is concerned with psychology

10. Psychology.
Psychology is an academic and applied
discipline that involves the scientific study of
mental functions and behaviors.
Human behavior
Human behavior refers to the range of
behaviors exhibited by humans and which are
influenced by culture, attitudes, emotions,
values, ethics, authority, rapport, hypnosis,
persuasion, coercion and genetics.
What is difference between psychology and humanWhat is difference between psychology and human
behavior?behavior?

11.  Aspects of Development
 There are four aspects of development which
are closely intertwined. Each aspect of
development affects the other.
• Physical development
• Intellectual development
• Personality development
• Social development
Human Behavior and its aspects of DevelopmentHuman Behavior and its aspects of Development

12. Physical developmentPhysical development

13. Intellectual developmentIntellectual development

14. Personality developmentPersonality development

15. Social developmentSocial development

16.  BiopsychologyBiopsychology
– Specializes in the
biological bases of
behavior
– Experimental psychology
• Methodological study of
sensing, perceiving,
learning and thinking
– Cognitive psychology
• Emphasis on higher
mental processes
The Subfields of Psychology: Psychology’sThe Subfields of Psychology: Psychology’s
Family TreeFamily Tree

17.  Understanding change and individual differences
– Developmental psychology
• Changes in behavior over the life span (womb to tomb)
– Personality psychology
• Examines consistencies in people’s behavior over time and
traits that differentiate us from one another
The Subfields of PsychologyThe Subfields of Psychology

18.  Physical and mental health
– Health psychology
• Explores relationship between psychological factors and
physical ailments or disease
– Clinical psychology
• Investigates diagnosis and treatment of psychological
disorders
The Subfields of PsychologyThe Subfields of Psychology

19.  Understanding our
social networks
– Social psychology
• Studies how people are
affected by others
– Cross-cultural
psychology
• Focuses on the
similarities and
differences in
psychological
functioning across
cultures and ethnic
groups
The Subfields of PsychologyThe Subfields of Psychology

20.  New frontiers
– Clinical neuropsychology
• Focuses on
relationships between
biological factors and
psychological disorders
– Evolutionary psychology
• Examines influence of
our genetic heritage and
our behavior
The Subfields of PsychologyThe Subfields of Psychology

21.  Sensation The activation of the sense organs by a source of
physical energy.
 Perception The sorting out, interpretation, analysis, and integration
of stimuli by the sense organs and brain.
 Stimulus Energy that produces a response in a sense organ.
 Psychophysics The study of the relationship between the physical
aspects of stimuli and our psychological experience of them.
Sensation and perceptionSensation and perception

22. TasteTaste

23. GustationGustation
 Gustation: Sense of taste
 Taste Buds: Taste-
receptor cells
 Four Taste Sensations:
sweet, salty, sour, bitter
 Most sensitive to bitter,
least sensitive to sweet
 Umami: Possible fifth
taste sensation; brothy
taste

24. PerceptionPerception

25. General Properties of Sensory SystemsGeneral Properties of Sensory Systems
 Sensation: Process of detecting physical energies with
sensory organs
 Perception: Mental process of organizing sensations into
meaningful patterns
 Data Reduction System: Any system that selects, analyzes,
and condenses information
 Sensory Coding: Converting important features of the world
into neural messages understood by the brain

26. Gestalt Principles of OrganizationGestalt Principles of Organization
 This states how we organize bits and pieces of information
into meaningful wholes.
 Nearness: Stimuli that are near each other tend to be
grouped together
 Similarity: Stimuli that are similar in size, shape, color, or
form tend to be grouped together
 Closure: Tendency to complete a figure so that it has a
consistent overall form

27. Visual PerceptionVisual Perception
 Process used to organize sensory impressions
caused by the light that strikes our eyes
 Sensation is a automatic process
 Perception is an active process
– Involves experience, expectations and motivations

28.  Visual perception of motion is based on change
of position relative to other objects
 Illusions of movement
– Stroboscopic motion (class discussion, how do we
know that a train moves?)
Perception of MotionPerception of Motion

29. FIGURE 4.41 The apparent motion of objects viewed during travel depends on their
distance from the observer. Apparent motion can also be influenced by an
observer’s point of fixation. At middle distances, objects closer than the point of
fixation appear to move backward; those beyond the point of fixation appear to
move forward. Objects at great distances, such as the sun or moon, always appear
to move forward.
Figure 4.41Figure 4.41