Bringing an EDGE with Market Research & Insights
•Download as PPTX, PDF•
1 like•226 views
The document discusses the changing television business landscape as viewing migrates from linear to streaming. It emphasizes the need to move from fast research to support short-term business needs, to gradual learning and insight generation. The author advocates focusing on deeper consumer needs and structural connections, and adopting an ongoing "do-learn" approach through iterative cycles of small insights. This allows research and insights teams to remain agile and timely while elevating their work.
Recommended
More Related Content
Similar to Bringing an EDGE with Market Research & Insights
Similar to Bringing an EDGE with Market Research & Insights (20)
More from Tom De Ruyck
More from Tom De Ruyck (20)
Recently uploaded
Recently uploaded (20)
Bringing an EDGE with Market Research & Insights
- 1. BRINGING AN WITH MARKET RESEARCH & INSIGHTS TOM DE RUYCK, Managing Partner
- 2. Films – Franchises, Evergreens & Audience Favourites Platform Agnostic We License Content to a Wide Range of Clients TV Shows – US & Int’l Scripted Series & Non-scripted Formats LEADING CONTENT PROVIDER Producing & distributing programming worldwide @TOMDERUYCK
- 3. THE TV BUSINESS IS IN FLUX Migration from linear to streaming, Channels facing an existential crisis, Blurring of lines between broadcast & online @TOMDERUYCK
- 4. FOCUS ON SPEED “CAN YOU QUICKLY DIG UP SOME COMPELLING STATS TO SUPPORT THIS? I NEED IT FOR THIS AFTERNOON” @TOMDERUYCK
- 5. DATA ABUNDANCY, FEW INSIGHTS “LIKE HAVING A WARD- ROBE FULL OF CLOTHES AND NOTHING TO WEAR TO THE PARTY” @TOMDERUYCK
- 6. @TOMDERUYCK
- 7. HAVE WE lost our edge? @TOMDERUYCK
- 8. @TOMDERUYCK
- 10. “POINT OF VIEW CAN BE A DANGEROUS LUXURY WHEN SUBSTITUTED FOR INSIGHT AND UNDERSTANDING.” @TOMDERUYCK
- 11. Device agnostic Conversational Custom designed. Membership timeline A positive TOUCHPOINT EXPERIENCE @TOMDERUYCK
- 12. @TOMDERUYCK
- 13. @TOMDERUYCK
- 15. 1515 THIS IS WHERE WE DRAW THE LINE @TOMDERUYCK
- 18. @TOMDERUYCK
- 19. @TOMDERUYCK
- 21. Foresighting Outlander FTA to SVOD Sales pitch SWAT Tagline Good doctor Dragons Den House of Cards Weekly watch list co creation 1 2 3 4 5 6 @TOMDERUYCK
- 22. FROM FAST RESEARCH TO MATCH THE PACE OF THE BUSINESS… @TOMDERUYCK
- 23. Drivers of engagement on FTA VS SVOD; immersive diary & trendwatching …TO GRADUAL LEARNING & SLOW THINKING @TOMDERUYCK
- 24. HIGHER PRO-ACTIVITY Providing the business with consumer intel which impacts marketing projects @TOMDERUYCK
- 25. @TOMDERUYCK
- 26. @TOMDERUYCK
- 28. SONY EXAMPLE Monday morning meeting + trendwatching topic MONDAY MORNING MEETINGS 2.0 Energised the format by introducing insights from Sony TV Lab, adding great context to ratings updates & industry news @TOMDERUYCK
- 29. @TOMDERUYCK
- 31. “IN AN AGE OF ACCELERATION, NOTHING CAN BE MORE EXHILARATING THAN GOING SLOW.” @TOMDERUYCK
- 32. @TOMDERUYCK
- 33. HAVE WE lost our edge? @TOMDERUYCK
- 34. 88% SATISFACTION BE IN THE KNOW Trailers POSITIVE EXPERIENCE Short & snappy LEARNING Peer to peer recommendations @TOMDERUYCK
- 35. FOCUS ON DEEPER CONSUMER NEEDS AND INSIGHTS BY BUILD STRUCTURAL CONSUMER CONNECTIONS FROM METHOD TO ACTIVITY THINKING BY CONNECTING THE DOTS MOVE FROM PLAN-SET- OPTIMIZE-LAUNCH-LEARN TO ONGOING ‘DO-LEARN’ APPROACH THROUGH ITERATIVE CYCLES PRODUCING ‘TINY’ INSIGHTS IT’S NOT ONLY ABOUT TECHNOLOGY BUT ABOUT PEOPLE, ENGAGEMENT IS KEY EARN GLUING ENVISIONDIGEST @TOMDERUYCK
- 36. Hillary Mantel, Wolf Hall IMPACT ON THE BUSINESS & RESEARCH TEAM “INSIGHT CANNOT BE TAKEN BACK. YOU CANNOT RETURN TO THE MOMENT YOU WERE IN BEFORE.” @TOMDERUYCK
- 37. IMPACT ON THE BUSINESS & RESEARCH TEAM CONFIDENT CRELEVANT R ELEVATED OUR TEAM E AGILE A TIMELY TINFORMED I VALIDATE VENGAGING E @TOMDERUYCK