There can be no business without a product. The Total Value Matrix explains how business can be developed by coming up with new product innovations.

1. Business starts with
Innovation
Kalasalingam University
November 11, 2016

2. “Ability to
create value”

3. Total Value Matrix
“The four different types of value a business organization can create during its life cylce.”

6. Flagship Product
(Strategic and Profitable)

8. Fillgap Product
(Profitable. Not strategic)

11. Future Products
(Strategic.
Not profitable yet)

16. Free Product
(Neither strategic. Nor
profitable)

17. ● Free tree
saplings
● Education
scholarships

18. sankar@sankarg.com
9080190031