SlideShare a Scribd company logo
1 of 30
Social Media
Marketing
IN 5 EASY STEPS
Kate Volman, Host & Content Marketing Strategist
Let’s connect @KateVolman
kate volman
kate
volman KateVolman.com
Should
kate
volman KateVolman.com
kate
volman KateVolman.com
“You Can Do Anything, but You Can’t do
Everything.”
-David Allen
kate
volman KateVolman.com
Get 30 new people
that fit my target
audience to join my
email list in 30 days
Generate 30 qualified
leads in the next 90
days
Become a
recognizable brand in
my community
Goals
STEP 1:
Create
SMART Goals
kate
volman KateVolman.com
STEP 2:
Pick a Platform
kate
volman KateVolman.com
SIMPLE GREEN
SMOOTHIES
kate
volman KateVolman.com
kate
volman KateVolman.com
Where Can You Get
BUSINESS FAMOUS?
kate
volman KateVolman.com
STEP 3:
Create
Engaging
Content
kate
volman KateVolman.com
kate
volman KateVolman.com
Mint.com
2 million customers
within 3 years. Sold to
Intuit for $170M
kate
volman KateVolman.com
kate
volman KateVolman.com
3 TIPS:
Provide
value
Be
consiste
nt
Make it a
game
kate
volman KateVolman.com
2 TOOLS:
CANVA VIDEOSHOW
kate
volman KateVolman.com
STEP 4:
Share &
Engage
kate
volman KateVolman.com
If you create great content & no one sees it,
does it really exist?
kate
volman KateVolman.com
Sharing is Caring
1. Friends & Colleagues
2. Social Media Sites
3. Other Sites
4. Forums/Groups
kate
volman KateVolman.com
kate
volman KateVolman.com
kate
volman KateVolman.com
Repurpose
kate
volman KateVolman.com
kate
volman KateVolman.com
Aaron Orendorff
kate
volman KateVolman.com
3 TOOLS:
BUFFER AWEBER MEDIUM
kate
volman KateVolman.com
STEP 5:
Advertise
kate
volman KateVolman.com
Pay to Play
1. Facebook’s total social
ads revenue was more
than $6.8 billion in Q3
2016 alone
2. Twitter was $545
million in the same
period
(Source: Hootsuite)
kate
volman KateVolman.com
Over 2.01 billion
monthly active
Facebook users
(Source: Zephora Digital Marketing)
kate
volman KateVolman.com
kate
volman KateVolman.com
Be Inspired
& Have Fun
GO TO:
KATEVOLMAN.COM
FACEBOOK.COM/KATEVOLMANMEDIA
INSTAGRAM.COM/KATEVOLMAN
TWITTER.COM/KATEVOLMAN
kate volman
YOU’RE AWESOME!
Let’s Connect.

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