The document outlines 5 steps for social media marketing: 1) Create SMART goals, 2) Pick a social media platform, 3) Create engaging content, 4) Share and engage with others on social media, and 5) Advertise on social media platforms like Facebook and Twitter. It provides tips for each step, such as providing value, being consistent, and making content creation a game. Tools are also recommended for certain steps, such as Canva for creating videos and Buffer for scheduling posts. The overall goal is to grow an audience and become a recognizable brand in one's community through effective social media strategies.