The document summarizes the creation of a music magazine titled "The Buzz" targeted towards 16-24 year olds. Key details include: - The magazine focuses on indie pop music and features artists that would appeal to the target audience. - Various multimedia programs were used to design the magazine, primarily Publisher for the double page spreads. - Possible distributors for the magazine include Bauer Media and IPC Media, which already distribute similar music magazines. - User testing revealed the target audience listens primarily to pop and indie pop music. - The final magazine shows improved planning and design compared to an earlier sample magazine.

1. Rebecca Ford

2. Images
The artist that I have chosen The target audience for my
represents the indie social group magazine is 16 to 24 year olds and
of the audience. The artist is devoted music fans. The
posed with her guitar, conveying magazine is predominantly aimed
her musicality. Also her summer at a youthful, female music lover,
attire gives a relaxed festival with eclectic musical taste
impression. focusing mainly on indie pop. This
is represented by the bold colour
scheme and reference to indie
bands such as Moccasins and
Chutes in the contents. These
bands are depicted as indie from
My target audience would be the pictures that I used of them.
interested in going to festivals and
this I have shown by adding a ‘top
festivals of 2012’ article and the
colour scheme and the artists Also, the readers have a knowledge
clothing, summer dress and of the music industry which is
cardigan, also help to reinforce identified through the use of
this idea. musical terminology and references
to music composition.

3. They would definitely be engaged by
music and possibly an eclectic mix of
genres. The individuals enjoy live
music, especially live concerts and
festivals showing an appreciation for
musical talent. They have a passion for
contemporary fashion but also for
vintage items, showing a variety of
tastes.
My target audience would be creative
individuals who are interested in art,
music, dance and photography and
therefore appreciate the stylistic
quality of ‘The Buzz’.
This person enjoys spending time with
friends and family, as well as prioritizing
time for school or work, being intelligent
and possibly having a musical talent or
knowledge, not just enjoying the top 10.

4. During the construction of my music I used Macromedia Fireworks 8 to edit
magazine I have had to use many photographs and customise text and
multimedia programs including fonts. I also used it to crop, remove
Fireworks and Photoshop to edit blemishes, airbrush, change colours
pictures and Blogger to present my and backgrounds and change lighting
work. effects and contrasts.
However most of the work that I did
took place on Office Publisher as this
allowed me to make a double page
spread effectively.
I also used a more
advanced camera
than I am used to I was also new to blogging when I
when taking some of began my magazine and created a
my model shots and new one after just a few weeks due
therefore developed to a technical problem. I transferred
my photography my previous work to this new blog.
skills, using a variety
of shot types and
backdrops.

5. One possible distributor for ‘The Another distributor would
Buzz’ is Bauer media. Bauer be IPC Media who are the
currently represent Q, Mojo and current distributors for
Kerrang!. These magazines all NME. My music magazine
have a different representation possesses similar qualities
to ‘The Buzz’ and therefore to NME with a similar indie-
Bauer has a gap in it’s repertoire pop features and a 16-24
for an indie pop magazine that target audience. However
‘The Buzz’ could fill. there is some concern that
there would then be
competition between NME
and ‘The Buzz’ and one
would therefore overthrow
the other.

6. An initial questionnaire to The artists in my magazine helps
my target audience of 16- to attract the audience as they
24 revealed that the would be commonly found
majority of the group playing at live gigs and festivals
listened to pop and indie suggesting a youthful audience.
pop music, this gave me
some idea as to what genre
to base my magazine on.
The language used was
Also the predominant use informal and colloquial,
of unisex colours were allowing readers to
used, i.e. white and green engage more openly in
as the music in the the magazine text and
magazine isn’t aimed at also some musical
just females. The images I terminology, suggesting
used show a variety of the audience has a basic
female and male models knowledge of music
aiming the magazine at technology.
both males and females.

7. In the preliminary task, the photograph ‘The Buzz’ clearly shows
was poor quality and didn’t explain the better planning and
contents of the magazine. However in execution than FSGazette
the full product I have a more planned in the models clothes and
cover image with co-ordinated colour picture clarity.
scheme. In the FSGazette I used
only three colours on my
cover but in ‘The Buzz’
there are eight colours
just on the cover.
Also there are 5 fonts on
the cover of ‘The Buzz’
whereas there is only one
on the ‘FSGazette’ cover.
Also there are more
magazine features found
on ‘The Buzz’ such as a
barcode, a strapline and
multiple cover lines.

8. Uncommonly for this sub- On the contents, the large
genre, my magazine has a number of thumbnails that I
large number of bright have used suggest the
colours on the cover. A free diverse content, which is
CD is also included, featuring expected in this media
as a promotional incentive, form.
common to music magazines. However, there isn’t an
editors letter which is
uncommon, but also often
goes unread and therefore I
used the space to explain to
the audience what is on the
cover.
My main cover does not have a central photo,
it is orientated to the right with the text
surrounding on the left. More often that not
there is a central image on a music magazine
but I decided against this as draws your eyes
straight to the middle whereas my image
make you look at the entire cover.