The potential of big data is well known, but many businesses are still quite some distance from harnessing it. In this session, we will look at some approaches to deriving business value from big data, with a number of case studies.
IBM Governed data lake is a value-driven big data platform journey. The journey starts by ingesting wide variety of data, governing it, applying data science and machine learning on it to produce actionable insights.
Enabling digital business with governed data lakeKaran Sachdeva
Digital business is enabled by Artificial intelligence, Machine learning, and data science. Artificial intelligence and machine learning are dependent on right Information architecture and data foundation. Governed data lake infused with governance and data science platform gives you the power to take the organization in the digital transformation and AI journey.
I often hear from clients: “We don’t know much about Big Data – can you tell us what it is and how it can help our business?” Yes! The first step is this vendor-free presentation, where I start with a business level discussion, not a technical one. Big Data is an opportunity to re-imagine our world, to track new signals that were once impossible, to change the way we experience our communities, our places of work and our personal lives. I will help you to identify the business value opportunity from Big Data and how to operationalize it. Yes, we will cover the buzz words: modern data warehouse, Hadoop, cloud, MPP, Internet of Things, and Data Lake, but I will show use cases to better understand them. In the end, I will give you the ammo to go to your manager and say “We need Big Data an here is why!” Because if you are not utilizing Big Data to help you make better business decisions, you can bet your competitors are.
During this Big Data Warehousing Meetup, Caserta Concepts and Databricks addressed the number one operational and analytic goal of nearly every organization today – to have complete view of every customer. Customer Data Integration (CDI) must be implemented to cleanse and match customer identities within and across various data systems. CDI has been a long-standing data engineering challenge, not just one of logic and complexity but also of performance and scalability.
The speakers brought together best practice techniques with Apache Spark to achieve complete CDI.
Speakers:
Joe Caserta, President, Caserta Concepts
Kevin Rasmussen, Big Data Engineer, Caserta Concepts
Vida Ha, Lead Solutions Engineer, Databricks
The sessions covered a series of problems that are adequately solved with Apache Spark, as well as those that are require additional technologies to implement correctly. Topics included:
· Building an end-to-end CDI pipeline in Apache Spark
· What works, what doesn’t, and how do we use Spark we evolve
· Innovation with Spark including methods for customer matching from statistical patterns, geolocation, and behavior
· Using Pyspark and Python’s rich module ecosystem for data cleansing and standardization matching
· Using GraphX for matching and scalable clustering
· Analyzing large data files with Spark
· Using Spark for ETL on large datasets
· Applying Machine Learning & Data Science to large datasets
· Connecting BI/Visualization tools to Apache Spark to analyze large datasets internally
The speakers also touched on data governance, on-boarding new data rapidly, how to balance rapid agility and time to market with critical decision support and customer interaction. They also shared examples of problems that Apache Spark is not optimized for.
For more information on the services offered by Caserta Concepts, visit our website: http://casertaconcepts.com/
Power BI Advanced Data Modeling Virtual WorkshopCCG
Join CCG and Microsoft for a virtual workshop, hosted by Solution Architect, Doug McClurg, to learn how to create professional, frustration-free data models that engage your customers.
Big MDM Part 2: Using a Graph Database for MDM and Relationship ManagementCaserta
During this Big Data Warehousing Meetup, we discussed how graph databases work, shared some real world use cases, and showed a live demo of the world’s leading graph database, Neo4J. Pitney Bowes demonstrated their new MDM product developed on a graph database.
For more information, check out the other slides from this meetup or visit our website at www.casertaconcepts.com
Enable Better Decision Making with Power BI Visualizations & Modern Data EstateCCG
Self-service BI empowers users to reach analytic outputs through data visualizations and reporting tools. Solution Architect and Cloud Solution Specialist, James McAuliffe, will be taking you through a journey of Azure's Modern Data Estate.
IBM Governed data lake is a value-driven big data platform journey. The journey starts by ingesting wide variety of data, governing it, applying data science and machine learning on it to produce actionable insights.
Enabling digital business with governed data lakeKaran Sachdeva
Digital business is enabled by Artificial intelligence, Machine learning, and data science. Artificial intelligence and machine learning are dependent on right Information architecture and data foundation. Governed data lake infused with governance and data science platform gives you the power to take the organization in the digital transformation and AI journey.
I often hear from clients: “We don’t know much about Big Data – can you tell us what it is and how it can help our business?” Yes! The first step is this vendor-free presentation, where I start with a business level discussion, not a technical one. Big Data is an opportunity to re-imagine our world, to track new signals that were once impossible, to change the way we experience our communities, our places of work and our personal lives. I will help you to identify the business value opportunity from Big Data and how to operationalize it. Yes, we will cover the buzz words: modern data warehouse, Hadoop, cloud, MPP, Internet of Things, and Data Lake, but I will show use cases to better understand them. In the end, I will give you the ammo to go to your manager and say “We need Big Data an here is why!” Because if you are not utilizing Big Data to help you make better business decisions, you can bet your competitors are.
During this Big Data Warehousing Meetup, Caserta Concepts and Databricks addressed the number one operational and analytic goal of nearly every organization today – to have complete view of every customer. Customer Data Integration (CDI) must be implemented to cleanse and match customer identities within and across various data systems. CDI has been a long-standing data engineering challenge, not just one of logic and complexity but also of performance and scalability.
The speakers brought together best practice techniques with Apache Spark to achieve complete CDI.
Speakers:
Joe Caserta, President, Caserta Concepts
Kevin Rasmussen, Big Data Engineer, Caserta Concepts
Vida Ha, Lead Solutions Engineer, Databricks
The sessions covered a series of problems that are adequately solved with Apache Spark, as well as those that are require additional technologies to implement correctly. Topics included:
· Building an end-to-end CDI pipeline in Apache Spark
· What works, what doesn’t, and how do we use Spark we evolve
· Innovation with Spark including methods for customer matching from statistical patterns, geolocation, and behavior
· Using Pyspark and Python’s rich module ecosystem for data cleansing and standardization matching
· Using GraphX for matching and scalable clustering
· Analyzing large data files with Spark
· Using Spark for ETL on large datasets
· Applying Machine Learning & Data Science to large datasets
· Connecting BI/Visualization tools to Apache Spark to analyze large datasets internally
The speakers also touched on data governance, on-boarding new data rapidly, how to balance rapid agility and time to market with critical decision support and customer interaction. They also shared examples of problems that Apache Spark is not optimized for.
For more information on the services offered by Caserta Concepts, visit our website: http://casertaconcepts.com/
Power BI Advanced Data Modeling Virtual WorkshopCCG
Join CCG and Microsoft for a virtual workshop, hosted by Solution Architect, Doug McClurg, to learn how to create professional, frustration-free data models that engage your customers.
Big MDM Part 2: Using a Graph Database for MDM and Relationship ManagementCaserta
During this Big Data Warehousing Meetup, we discussed how graph databases work, shared some real world use cases, and showed a live demo of the world’s leading graph database, Neo4J. Pitney Bowes demonstrated their new MDM product developed on a graph database.
For more information, check out the other slides from this meetup or visit our website at www.casertaconcepts.com
Enable Better Decision Making with Power BI Visualizations & Modern Data EstateCCG
Self-service BI empowers users to reach analytic outputs through data visualizations and reporting tools. Solution Architect and Cloud Solution Specialist, James McAuliffe, will be taking you through a journey of Azure's Modern Data Estate.
Building a New Platform for Customer Analytics Caserta
Caserta Concepts and Databricks partner up to bring you this insightful webinar on how a business can choose from all of the emerging big data technologies to figure out which one best fits their needs.
Data Lake Architecture – Modern Strategies & ApproachesDATAVERSITY
Data Lake or Data Swamp? By now, we’ve likely all heard the comparison. Data Lake architectures have the opportunity to provide the ability to integrate vast amounts of disparate data across the organization for strategic business analytic value. But without a proper architecture and metadata management strategy in place, a Data Lake can quickly devolve into a swamp of information that is difficult to understand. This webinar will offer practical strategies to architect and manage your Data Lake in a way that optimizes its success.
Scott Fairbanks, Senior BI Consultant at CCG, demonstrates the key differentiators between traditional warehouse architectures and new cloud technologies. Learn the key competitors in the cloud space, and what elements separates them in terms of linking analytic solutions.
The recent focus on Big Data in the data management community brings with it a paradigm shift—from the more traditional top-down, “design then build” approach to data warehousing and business intelligence, to the more bottom up, “discover and analyze” approach to analytics with Big Data. Where does data modeling fit in this new world of Big Data? Does it go away, or can it evolve to meet the emerging needs of these exciting new technologies? Join this webinar to discuss:
Big Data –A Technical & Cultural Paradigm Shift
Big Data in the Larger Information Management Landscape
Modeling & Technology Considerations
Organizational Considerations
The Role of the Data Architect in the World of Big Data
Introduction to Segment, Analytics API and Customer Data Platform. (Demo: Segment, AWS Redshift, Redash, Segment and GTM Alternatives) (Frontend Fighters Edition)
Recommended links:
https://segment.com/ - Analytics API and Customer Data Platform
https://open.segment.com/ - Open Source Projects of Segment
https://segment.com/docs/ - Documentation of Segment
https://redash.io/ - Open Sorce Data Dashboard
https://aws.amazon.com/redshift/ - Data Warehouse Solution
https://quicksight.aws/ - Business Analytics Service
https://www.ghostery.com/ - Tracker Detector
Keywords: business agility, tag managers, data-driven
Joe Caserta's 2016 Data Summit Workshop "Introduction to Data Science with Hadoop" on May 9, expanded on his Intro to Data Science Workshop held at last year's Summit. Again, Joe presented to a standing-room only audience with a focus on the data lake, governance and the role of the data scientist.
For more information on Caserta Concepts, visit our website: http://casertaconcepts.com/
In this Strata+Hadoop World 2015 presentation, Ron Bodkin, President of Think Big, a Teradata company, explains changes for data modeling on big data systems and five important new analytic patterns becoming more commonplace as companies grow their data driven capabilities.
Slides: Proven Strategies for Hybrid Cloud Computing with Mainframes — From A...DATAVERSITY
Mainframes continue to perform mission-critical transaction processing and contain massive amounts of core business data. But digital transformation initiatives and cloud computing have created both opportunities and challenges for unlocking and utilizing this data. Qlik and AWS will share some of the proven strategies from successful customer deployments across a range of different mainframe to cloud use cases, including legacy application modernization, data analytics, and data migrations.
In this presentation, you will learn how to:
• Replicate very large volumes of mainframe data in real-time to the cloud
• Automate the creation of analytics-ready data lakes and data warehouses
• Achieve a 30% reduction in cost of compute
Agile & Data Modeling – How Can They Work Together?DATAVERSITY
A tenet of the Agile Manifesto is ‘Working software over comprehensive documentation’, and many have interpreted that to mean that data models are not necessary in the agile development environment. Others have seen the value of data models for achieving the other core tenets of ‘Customer Collaboration’ and ‘Responding to Change’.
This webinar will discuss how data models are being effectively used in today’s Agile development environment and the benefits that are being achieved from this approach.
Advance Data Visualization and Storytelling Virtual WorkshopCCG
Join CCG and Microsoft for a virtual workshop, hosted by Senior BI Architect, Martin Rivera, taking you through a journey of advanced data visualization and storytelling.
Caserta Concepts, Datameer and Microsoft shared their combined knowledge and a use case on big data, the cloud and deep analytics. Attendes learned how a global leader in the test, measurement and control systems market reduced their big data implementations from 18 months to just a few.
Speakers shared how to provide a business user-friendly, self-service environment for data discovery and analytics, and focus on how to extend and optimize Hadoop based analytics, highlighting the advantages and practical applications of deploying on the cloud for enhanced performance, scalability and lower TCO.
Agenda included:
- Pizza and Networking
- Joe Caserta, President, Caserta Concepts - Why are we here?
- Nikhil Kumar, Sr. Solutions Engineer, Datameer - Solution use cases and technical demonstration
- Stefan Groschupf, CEO & Chairman, Datameer - The evolving Hadoop-based analytics trends and the role of cloud computing
- James Serra, Data Platform Solution Architect, Microsoft, Benefits of the Azure Cloud Service
- Q&A, Networking
For more information on Caserta Concepts, visit our website: http://casertaconcepts.com/
Enhancing your career: Building your personal brandJames Serra
In three years I went from a complete unknown to a popular blogger, speaker at PASS Summit, and a SQL Server MVP. Along the way I saw my yearly income triple. Is it because I know some secret? Is it because I am a genius? No! It is just about laying out your career path, setting goals, and doing the work. It’s about building your personal brand and stepping out of your comfort zone. It’s about overcoming your fear of taking risks. If you can do those things, you will be rewarded. I will discuss how you too can go from unknown to well-known. I will talk about building your community presence by blogging, presenting, writing articles and books, twitter, LinkedIn, certifications, interviewing, networking, and consulting and contracting. Your first step to enhancing your career will be to attend this session!
Virtual Governance in a Time of Crisis WorkshopCCG
The CCGDG framework is focused on the following 5 key competencies. These 5 competencies were identified as areas within DG that have the biggest ROI for you, our customer. The pandemic has uncovered many challenges related to governance, therefore the backbone of this model is the emphasis on risk mitigation.
1. Program Management
2. Data Quality
3. Data Architecture
4. Metadata Management
5. Privacy
The promise of self-service analytics asserts that business users should be empowered make data-driven decisions quickly without having to involve the analytics team, while critics say that it could lead to faulty choices. In this presentation we’ll cover topics such as acknowledging diverse customer needs, choosing the right tools, understanding the pitfalls, and considering the future of self-service analytics. And cake.
DataOps: Nine steps to transform your data science impact Strata London May 18Harvinder Atwal
According to Forrester Research, only 22% of companies are currently seeing a significant return from data science expenditures. Most data science implementations are high-cost IT projects, local applications that are not built to scale for production workflows, or laptop decision support projects that never impact customers. Despite this high failure rate, we keep hearing the same mantra and solutions over and over again. Everybody talks about how to create models, but not many people talk about getting them into production where they can impact customers.
Harvinder Atwal offers an entertaining and practical introduction to DataOps, a new and independent approach to delivering data science value at scale, used at companies like Facebook, Uber, LinkedIn, Twitter, and eBay. The key to adding value through DataOps is to adapt and borrow principles from Agile, Lean, and DevOps. However, DataOps is not just about shipping working machine learning models; it starts with better alignment of data science with the rest of the organization and its goals. Harvinder shares experience-based solutions for increasing your velocity of value creation, including Agile prioritization and collaboration, new operational processes for an end-to-end data lifecycle, developer principles for data scientists, cloud solution architectures to reduce data friction, self-service tools giving data scientists freedom from bottlenecks, and more. The DataOps methodology will enable you to eliminate daily barriers, putting your data scientists in control of delivering ever-faster cutting-edge innovation for your organization and customers.
Enterprise Architecture vs. Data ArchitectureDATAVERSITY
Enterprise Architecture (EA) provides a visual blueprint of the organization, and shows key interrelationships between data, process, applications, and more. By abstracting these assets in a graphical view, it’s possible to see key interrelationships, particularly as they relate to data and its business impact across the organization. Join us for a discussion on how data architecture is a key component of an overall enterprise architecture for enhanced business value and success.
Big Data : From HindSight to Insight to ForesightSunil Ranka
When it comes to Analytics and Reporting , There is a fine line between HindSight to Insight to Foresight . With the evolution of BigData technology, there is a need in deriving value out of the larger datasets, not available in the past. Even before we can start using the new shiny technologies, there is a need of understanding what is categorized as reporting or business intelligence or Big Data and Analytics. Based on my experience, people struggle to distinguish between reporting, Analytics, and Business Intelligence.
Building a New Platform for Customer Analytics Caserta
Caserta Concepts and Databricks partner up to bring you this insightful webinar on how a business can choose from all of the emerging big data technologies to figure out which one best fits their needs.
Data Lake Architecture – Modern Strategies & ApproachesDATAVERSITY
Data Lake or Data Swamp? By now, we’ve likely all heard the comparison. Data Lake architectures have the opportunity to provide the ability to integrate vast amounts of disparate data across the organization for strategic business analytic value. But without a proper architecture and metadata management strategy in place, a Data Lake can quickly devolve into a swamp of information that is difficult to understand. This webinar will offer practical strategies to architect and manage your Data Lake in a way that optimizes its success.
Scott Fairbanks, Senior BI Consultant at CCG, demonstrates the key differentiators between traditional warehouse architectures and new cloud technologies. Learn the key competitors in the cloud space, and what elements separates them in terms of linking analytic solutions.
The recent focus on Big Data in the data management community brings with it a paradigm shift—from the more traditional top-down, “design then build” approach to data warehousing and business intelligence, to the more bottom up, “discover and analyze” approach to analytics with Big Data. Where does data modeling fit in this new world of Big Data? Does it go away, or can it evolve to meet the emerging needs of these exciting new technologies? Join this webinar to discuss:
Big Data –A Technical & Cultural Paradigm Shift
Big Data in the Larger Information Management Landscape
Modeling & Technology Considerations
Organizational Considerations
The Role of the Data Architect in the World of Big Data
Introduction to Segment, Analytics API and Customer Data Platform. (Demo: Segment, AWS Redshift, Redash, Segment and GTM Alternatives) (Frontend Fighters Edition)
Recommended links:
https://segment.com/ - Analytics API and Customer Data Platform
https://open.segment.com/ - Open Source Projects of Segment
https://segment.com/docs/ - Documentation of Segment
https://redash.io/ - Open Sorce Data Dashboard
https://aws.amazon.com/redshift/ - Data Warehouse Solution
https://quicksight.aws/ - Business Analytics Service
https://www.ghostery.com/ - Tracker Detector
Keywords: business agility, tag managers, data-driven
Joe Caserta's 2016 Data Summit Workshop "Introduction to Data Science with Hadoop" on May 9, expanded on his Intro to Data Science Workshop held at last year's Summit. Again, Joe presented to a standing-room only audience with a focus on the data lake, governance and the role of the data scientist.
For more information on Caserta Concepts, visit our website: http://casertaconcepts.com/
In this Strata+Hadoop World 2015 presentation, Ron Bodkin, President of Think Big, a Teradata company, explains changes for data modeling on big data systems and five important new analytic patterns becoming more commonplace as companies grow their data driven capabilities.
Slides: Proven Strategies for Hybrid Cloud Computing with Mainframes — From A...DATAVERSITY
Mainframes continue to perform mission-critical transaction processing and contain massive amounts of core business data. But digital transformation initiatives and cloud computing have created both opportunities and challenges for unlocking and utilizing this data. Qlik and AWS will share some of the proven strategies from successful customer deployments across a range of different mainframe to cloud use cases, including legacy application modernization, data analytics, and data migrations.
In this presentation, you will learn how to:
• Replicate very large volumes of mainframe data in real-time to the cloud
• Automate the creation of analytics-ready data lakes and data warehouses
• Achieve a 30% reduction in cost of compute
Agile & Data Modeling – How Can They Work Together?DATAVERSITY
A tenet of the Agile Manifesto is ‘Working software over comprehensive documentation’, and many have interpreted that to mean that data models are not necessary in the agile development environment. Others have seen the value of data models for achieving the other core tenets of ‘Customer Collaboration’ and ‘Responding to Change’.
This webinar will discuss how data models are being effectively used in today’s Agile development environment and the benefits that are being achieved from this approach.
Advance Data Visualization and Storytelling Virtual WorkshopCCG
Join CCG and Microsoft for a virtual workshop, hosted by Senior BI Architect, Martin Rivera, taking you through a journey of advanced data visualization and storytelling.
Caserta Concepts, Datameer and Microsoft shared their combined knowledge and a use case on big data, the cloud and deep analytics. Attendes learned how a global leader in the test, measurement and control systems market reduced their big data implementations from 18 months to just a few.
Speakers shared how to provide a business user-friendly, self-service environment for data discovery and analytics, and focus on how to extend and optimize Hadoop based analytics, highlighting the advantages and practical applications of deploying on the cloud for enhanced performance, scalability and lower TCO.
Agenda included:
- Pizza and Networking
- Joe Caserta, President, Caserta Concepts - Why are we here?
- Nikhil Kumar, Sr. Solutions Engineer, Datameer - Solution use cases and technical demonstration
- Stefan Groschupf, CEO & Chairman, Datameer - The evolving Hadoop-based analytics trends and the role of cloud computing
- James Serra, Data Platform Solution Architect, Microsoft, Benefits of the Azure Cloud Service
- Q&A, Networking
For more information on Caserta Concepts, visit our website: http://casertaconcepts.com/
Enhancing your career: Building your personal brandJames Serra
In three years I went from a complete unknown to a popular blogger, speaker at PASS Summit, and a SQL Server MVP. Along the way I saw my yearly income triple. Is it because I know some secret? Is it because I am a genius? No! It is just about laying out your career path, setting goals, and doing the work. It’s about building your personal brand and stepping out of your comfort zone. It’s about overcoming your fear of taking risks. If you can do those things, you will be rewarded. I will discuss how you too can go from unknown to well-known. I will talk about building your community presence by blogging, presenting, writing articles and books, twitter, LinkedIn, certifications, interviewing, networking, and consulting and contracting. Your first step to enhancing your career will be to attend this session!
Virtual Governance in a Time of Crisis WorkshopCCG
The CCGDG framework is focused on the following 5 key competencies. These 5 competencies were identified as areas within DG that have the biggest ROI for you, our customer. The pandemic has uncovered many challenges related to governance, therefore the backbone of this model is the emphasis on risk mitigation.
1. Program Management
2. Data Quality
3. Data Architecture
4. Metadata Management
5. Privacy
The promise of self-service analytics asserts that business users should be empowered make data-driven decisions quickly without having to involve the analytics team, while critics say that it could lead to faulty choices. In this presentation we’ll cover topics such as acknowledging diverse customer needs, choosing the right tools, understanding the pitfalls, and considering the future of self-service analytics. And cake.
DataOps: Nine steps to transform your data science impact Strata London May 18Harvinder Atwal
According to Forrester Research, only 22% of companies are currently seeing a significant return from data science expenditures. Most data science implementations are high-cost IT projects, local applications that are not built to scale for production workflows, or laptop decision support projects that never impact customers. Despite this high failure rate, we keep hearing the same mantra and solutions over and over again. Everybody talks about how to create models, but not many people talk about getting them into production where they can impact customers.
Harvinder Atwal offers an entertaining and practical introduction to DataOps, a new and independent approach to delivering data science value at scale, used at companies like Facebook, Uber, LinkedIn, Twitter, and eBay. The key to adding value through DataOps is to adapt and borrow principles from Agile, Lean, and DevOps. However, DataOps is not just about shipping working machine learning models; it starts with better alignment of data science with the rest of the organization and its goals. Harvinder shares experience-based solutions for increasing your velocity of value creation, including Agile prioritization and collaboration, new operational processes for an end-to-end data lifecycle, developer principles for data scientists, cloud solution architectures to reduce data friction, self-service tools giving data scientists freedom from bottlenecks, and more. The DataOps methodology will enable you to eliminate daily barriers, putting your data scientists in control of delivering ever-faster cutting-edge innovation for your organization and customers.
Enterprise Architecture vs. Data ArchitectureDATAVERSITY
Enterprise Architecture (EA) provides a visual blueprint of the organization, and shows key interrelationships between data, process, applications, and more. By abstracting these assets in a graphical view, it’s possible to see key interrelationships, particularly as they relate to data and its business impact across the organization. Join us for a discussion on how data architecture is a key component of an overall enterprise architecture for enhanced business value and success.
Big Data : From HindSight to Insight to ForesightSunil Ranka
When it comes to Analytics and Reporting , There is a fine line between HindSight to Insight to Foresight . With the evolution of BigData technology, there is a need in deriving value out of the larger datasets, not available in the past. Even before we can start using the new shiny technologies, there is a need of understanding what is categorized as reporting or business intelligence or Big Data and Analytics. Based on my experience, people struggle to distinguish between reporting, Analytics, and Business Intelligence.
Organizations across most industries make some attempt to utilize Data Management and Data Strategies. While most organizations have both concepts implemented, they must fully understand the difference to fully achieve their goals.
This webinar will cover three lessons, each illustrated with examples, that will help you distinguish the difference between Data Strategy and Data Management processes and communicate their value to both internal and external decision-makers:
Understanding the difference between Data Strategy and Data Management
Prioritizing organizational Data Management needs vs. Data Strategy needs
Discuss foundational Data Management and Data Strategy concepts based on “The DAMA Guide to the Data Management Body of Knowledge” (DAMA DMBOK)
DataEd Slides: Data Management versus Data StrategyDATAVERSITY
Organizations across most industries make some attempt to utilize Data Management and Data Strategies. While most organizations have both concepts implemented, they must fully understand the difference to fully achieve their respective goals.
Learning Objectives:
- Learn about both important topics
- Understand state-of-the-practice
- Recognize that coordination is key, requiring necessary but sufficient inter-dependencies and sequencing
This presentation was given at the festival of marketing 2014. How grown up is your analytics? This slide deck will help you understand what you need to achieve optimum business benefit from your data analytics.
Waterstons’ Business analytics specialists Dan, Chris and Michael will present Waterstons’ latest thinking and experience around the drivers behind analytics and intelligence in the business environment, and the current business analytics marketplace.
They will discuss Waterstons’ Business Insights Maturity Model, which sets out the methodology we use to help our customers derive competitive advantage, improve productivity and management control, and provide support for better business decision making, before using case studies to explain how real businesses are leveraging the power of modern analytics tools.
Good data is like good water: best served fresh, and ideally well-filtered. Data Management strategies can produce tremendous procedural improvements and increased profit margins across the board, but only if the data being managed is of high quality. Determining how Data Quality should be engineered provides a useful framework for utilizing Data Quality management effectively in support of business strategy. This, in turn, allows for speedy identification of business problems, delineation between structural and practice-oriented defects in Data Management, and proactive prevention of future issues. Organizations must realize what it means to utilize Data Quality engineering in support of business strategy. This webinar will illustrate how organizations with chronic business challenges can often trace the root of the problem to poor Data Quality. Showing how Data Quality should be engineered provides a useful framework in which to develop an effective approach. This in turn allows organizations to more quickly identify business problems as well as data problems caused by structural issues versus practice-oriented defects and prevent these from reoccurring.
Learning objectives:
-Help you understand foundational Data Quality concepts for improving Data Quality at your organization
-Demonstrate how chronic business challenges for organizations are often rooted in poor Data Quality
-Share case studies illustrating the hallmarks and benefits of Data Quality success
Architecting a Data Platform For Enterprise Use (Strata NY 2018)mark madsen
Building a data lake involves more than installing Hadoop or putting data into AWS. The goal in most organizations is to build multi-use data infrastructure that is not subject to past constraints. This tutorial covers design assumptions, design principles, and how to approach the architecture and planning for multi-use data infrastructure in IT.
Long:
The goal in most organizations is to build multi-use data infrastructure that is not subject to past constraints. This session will discuss hidden design assumptions, review design principles to apply when building multi-use data infrastructure, and provide a reference architecture to use as you work to unify your analytics infrastructure.
The focus in our market has been on acquiring technology, and that ignores the more important part: the larger IT landscape within which this technology lives and the data architecture that lies at its core. If one expects longevity from a platform then it should be a designed rather than accidental architecture.
Architecture is more than just software. It starts from use and includes the data, technology, methods of building and maintaining, and organization of people. What are the design principles that lead to good design and a functional data architecture? What are the assumptions that limit older approaches? How can one integrate with, migrate from or modernize an existing data environment? How will this affect an organization's data management practices? This tutorial will help you answer these questions.
Topics covered:
* A brief history of data infrastructure and past design assumptions
* Categories of data and data use in organizations
* Data architecture
* Functional architecture
* Technology planning assumptions and guidance
Panelists from a large company, a small company and a software consulting firm will share insights on how their companies are tackling the arena of Big Data and how to leverage a variety of data sources for strategic decision-making.
Data-Ed Online Webinar: Business Value from MDMDATAVERSITY
This presentation provides you with an understanding of the goals of reference and master data management (MDM), including establishing and implementing authoritative data sources, establishing and implementing more effective means of delivery data to various business processes, as well as increasing the quality of information used in organizational analytical functions (such as BI). You will understand the parallel importance of incorporating data quality engineering into the planning of reference and MDM.
Takeaways:
What is reference and MDM?
Why are reference and MDM important?
Reference and MDM Frameworks
Guiding principles & best practices
This presentation provides you with an understanding of the goals of reference and master data management (MDM), including establishing and implementing authoritative data sources, establishing and implementing more effective means of delivery data to various business processes, as well as increasing the quality of information used in organizational analytical functions (such as BI). You will understand the parallel importance of incorporating data quality engineering into the planning of reference and MDM.
Check out more of our Data-Ed webinars here: http://www.datablueprint.com/resource-center/webinar-schedule/
Self-Service Data Analysis, Data Wrangling, Data Munging, and Data Modeling –...DATAVERSITY
Self-Service data analysis holds the promise of more rapid time-to-value for both business and IT users as advanced tooling & visualization helps make sense of raw and source data sets. Does this mean that the paradigm of ‘design-then-build’ that’s typical of data modeling is no longer relevant? Or is it more relevant than ever, as more eyes on the data means more questions about core business definitions.
Join Donna Burbank for this webinar to discuss the realities of where data modeling fits in this new paradigm.
Emeritus Insights Live - AI & Business Strategy - 20th Apr 2023.pdfClark Boyd
What You Will Learn –
Understand the current landscape of AI in business and why now is the opportune moment to integrate AI into your organization.
Delve into the pros and cons of generative AI, exploring its potential benefits and drawbacks in various business applications.
Gain insights into real-life examples and case studies of businesses that have successfully integrated AI into their strategies, and learn from their experiences and outcomes.
Acquire the knowledge and tools necessary to analyze your company's readiness and potential for AI integration, taking into account your unique business context and objectives.
Explore future trends and developments in AI technology.
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
Clark Boyd - Neil Patel Traffic & Growth VIRTUAL SUMMIT - July 26-27, 2022Clark Boyd
Check out Clark Boyd's presentation from the 2022 Neil Patel Traffic & Growth Summit.
Technology is allowing people to express the full complexity of their decision-making process.
Consumers chang devices and they change their minds.
How can we use a framework to model this complexity, in a useful way? And what role does search marketing play?
The presentation covers:
The role of search marketing in the customer journey
Frameworks for understanding the new customer journey
How Search interacts with Social Media to deliver omnichannel marketing campaigns
EI + AI: Combining superpowers for even better results
How you can develop your skills to prepare for the future of search
Omnichannel Marketing: A Straight Talking GuideClark Boyd
Omnichannel marketing is an increasingly popular topic in digital marketing today.
And it is easy to see why: Customers expect to reach brands across different channels, both online and offline, and receive a consistent experience. An omnichannel strategy makes a brand fit-for-purpose for today's world, ready to delight customers.
The topic is still poorly understood, however. In this presentation, we will pin down the definition of omnichannel marketing before working through a blueprint that any brand can put into practice.
Unichannel, multichannel, omnichannel: What are the key differences?
Omnichannel and the customer journey
The 5 key components of an omnichannel strategy
Customer data
Technology
Partners
User experience
Measurement
How to create an omnichannel blueprint for your company
Data Visualization: A Marketing Superpower - Clark BoydClark Boyd
Digital marketers have plenty of data. Understanding and communicating all that data is the real challenge.
Marketers that master data visualization will be highly valuable in future. This presentation walks you through the best practices and a 4-step process for simpler, more effective data visualizations.
American Marketing Assocation 2021 Marketing Week - Clark Boyd KeynoteClark Boyd
The digital marketing world is changing so quickly that it can be difficult to keep up. But if we focus on the macro-level forces that are shaping the industry, we are much better prepared for the technological and economic disruptions that come our way.
In this keynote speech, Clark Boyd starts with the broader forces at play, then sets three key digital marketing trends against this backdrop.
Discovery-Driven Digital Transformation - clark boyd 2021Clark Boyd
Digital transformation is amorphous for most of us. Is it about technology? Culture? Business models? New skills?
In reality, digital transformation will mean something different to every business. But that means a lot of important details slip through the cracks.
This presentation aims to add some shape to the digital transformation process with the discovery-driven methodology proposed by Rita McGrath at Columbia University Business School.
Digitalise your SME business: Digital marketing for the Covid/post-Covid eraClark Boyd
SMEs contribute a huge amount to overall GDP in the European Union. Although 2020 has brought challenges, it has also brought opportunities for these businesses to accelerate digital transformation for 2021. Consumers will continue to buy products and services from small and medium-sized enterprises, but their behaviours and demands have changed and SMEs must adapt.
This workshop will discuss the impact of Covid on e-commerce, before providing digital marketing tips for small business in search and social media.
Visual Search - Digital Marketing Institute, June 2020 - Clark BoydClark Boyd
Pinterest, Google, Facebook, and Amazon are all investing heavily in visual search technology.
In future, we will have a virtual wardrobe and these huge companies can act as our personal, AI stylists.
For now, consumers are getting used to shopping with visual search.
In this presentation, we'll cover:
- What is visual search?
- Why does visual search matter?
- How are people using visual search today?
- How can marketers start to engage their audience through images?
- Looking ahead: What Google, Facebook, and Amazon visual search will look like in future.
The social media landscape is all-encompassing today. We view our lives through a lens and these social networks decide what we see.
TikTok, Instagram, YouTube, and many others vie for our precious attention. What are we to make of this?
This presentation covers:
- Why we use social media.
- The established Western platforms: Facebook, Instagram, YouTube, Pinterest, Twitter.
- The rising challengers: TikTok, Byte.
- Changing engagements: What does success look like?
- 4 predictions for the future.
Google looks a lot more colourful these days. In fact, it is starting to look a lot like Pinterest.
How does this affect our search journeys? And what does that mean for the SEO industry?
Let's take a look.
Google Discovery Ads allow brands to reach their audience across YouTube, Gmail, and Discover with mobile-friendly, visual content.
This extends the reach of Google Ads into the 'inspiration' phase of the consumer journey that Facebook and other social networks dominate.
But how do Google Discovery Ads work? This short, snappy guide will get you up to speed.
What is it that makes people trust social media influencers?
Why are we persuaded to buy products by people we don't know?
The essence of influence is hard to pin down, but it is important if we want to understand how modern social media operates.
Predictive Analytics: How it Can Revolutionize Retail Marketing StrategyClark Boyd
Predictive analytics is at the core of machine learning applications in the retail industry. By using historical data, retailers can calculate lifetime value, optimize inventory, and even identify new product opportunities.
This presentation looks at how predictive analytics can be applied, using the example of Nike.
Cities have become an essential component of the human experience. As such, it is no surprise that so many architects have tried their hand at designing the ideal urban environment.
This presentation looks at 15 future cities that never happened. Nonetheless, we can still appreciate the imagination behind them.
What Is Machine Learning? And, How Can I Use It For Digital Marketing?Clark Boyd
Machine learning is a subset of artificial intelligence that can learn from vast data sets, make accurate predictions, and even take decisions. That makes it a hugely powerful tool for digital marketing, along with other area of technology. In particular, machine learning can deliver better performance through remarketing.
This presentation covers:
- What is machine learning?
- How can machine learning deliver better marketing results?
- What is remarketing?
- How do machine learning and remarketing work together?
Columbia Business School Webinar - Marketing in the Age of AssistanceClark Boyd
Google, Amazon, Apple, Facebook, Microsoft, and many others, are all vying to be our digital assistant of choice.
This webinar (for Columbia Business School and Emeritus Institute of Management) presentation seeks to answer the following questions:
- Why are digital assistants such a big business priority for the world's biggest technology companies?
- Who uses this technology today, and what for?
- What are the challenges for this industry?
- How can companies use digital assistants to connect with their audience?
- What's next for Google and Amazon?
Digital Marketing Institute Webinar - Voice Search - April 25 2019 Clark Boyd
There has been a lot of hype about voice search, but this can distract brands from the real opportunities that this new technology provides.
As people talk to their devices in increasing numbers, brands need to listen and they need to respond effectively. Simply producing another FAQ page will not be sufficient as consumer expectations continue to rise.
This webinar will cover the following topics:
- Current voice search trends.
- Voice search myths.
- Tactics to increase voice search traffic today.
- How to prepare for the future of voice search..
InOrbit 2019 - The Global Role of Voice Search - Clark BoydClark Boyd
We hear a lot of hype about voice search, but how is it really changing the way consumers and brands interact? Is it creating new behaviors, or merely facilitating existing ones through a new medium?
This session will aim to go beyond the hype to look at the role voice search plays in different territories, with a clear view on what brands can do differently to achieve better results.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
1. THE BUSINESS VALUE OF BIG DATA
Clark Boyd, 27TH February 2018
@ClarkBoyd
linkedin.com/in/clark-boyd-digital/
2. • The Explosion of Data
• How Can Big Data Create Business Value?
• Big Data Processes
• Big Data Technology
• Big Data Challenges
• The Right People
• Summary
Agenda
31. Some Questions
to Consider
• Who is responsible for data
quality within my organization?
• Where is our data stored? Does
it have an expiry date?
• How will we measure the
impact of big data?
• Where does our data come
from? Do we have the right
types of consent?
• Are there any open source data
repositories we could use for
new analysis?
32. Summary: Big Data for Business
• Businesses are starting to scratch the surface
of big data’s potential – 67% of companies
used big data technologies in 2017.
• A significant shift is the move from
retrospective analytics to predictive and
prescriptive analytics.
• There are more open source data repositories
than many realize. Kaggle is a great place to
start.
• Big data can level the playing field. Businesses
of all sizes, from a small zoo to a multinational
bank, can start driving better business
outcomes through data today.
Sparta declared war on Athens. Some Athenians were trapped and need to climb over a wall created by Spartan-led forces
Most of it was covered, but one section was not and the bricks could be seen.
Lots of oil, but the combustion engine has not yet been invented
We are now fully into the age of ‘big data’. In 2017, this is how much data was created by people every single minute.
4 million searches on Google, 46,000 Uber trips, 3 million GBs of internet data in the US alone.
There are people, intentions, relationships behind every single one of these data points.
The challenge is trying to make sense of it all, turning it into something genuinely insightful or useful.
The most successful attempts have been driven by machine learning.
Lots of oil, but the combustion engine has not yet been invented
We are now fully into the age of ‘big data’. In 2017, this is how much data was created by people every single minute.
4 million searches on Google, 46,000 Uber trips, 3 million GBs of internet data in the US alone.
There are people, intentions, relationships behind every single one of these data points.
The challenge is trying to make sense of it all, turning it into something genuinely insightful or useful.
The most successful attempts have been driven by machine learning.
According to market research company, Dresner Advisory Services, 53 per cent of companies used Big Data Analytics in 2017, with telecoms and financial services industries leading the way at 87 per cent and 76 per cent, respectively.
According to Deutsche Bank research, the use of big data has improved the performance of businesses by an average of 26%
A survey by SAP in late 2016 found that over 70% of small business leaders felt that they were still only in the “early stages” of deriving insights from their data.
One zoo in Tacoma, Washington bucked that trend by partnering with the National Weather Service to identify the factors that caused attendance figures to rise and fall so unpredictably. This created issues for management, who would always staff the park to cater for a large audience, but often ended up overspending on salaries due to underwhelming attendance.
Intuitively, we could assume that attendance is higher on warm, dry days, but lower when it is cold or wet. However, by incorporating the National Weather Service’s data into IBM’s AI-driven Watson platform, the zoo was able to pinpoint exactly which conditions caused more people to make a visit.
This knowledge was then used to model future visitor patterns, using historical attendance figures and projected weather statistics.
The project was a huge success and is now a central part of the zoo’s business planning. Point Defiance can predict attendance figures with greater than 95% accuracy, allowing managers to staff the park appropriately. This has no negative impact on how visitors experience the park (perhaps even the opposite), and creates some vital business efficiencies.
The applications of this methodology reach far wider than just attendance figures, of course. Port Defiance can monitor how visitors interact with the zoo, helping to provide a better customer experience. Plans are also in place to use AI-driven predictive analytics to monitor health data and diagnose issues with the park’s animals to provide pre-emptive treatment.
ML is everywhere and we see a lot of the same companies here that we saw at the beginning. The ones with most data to process are the ones most likely to use ML to harness its potential.
Customer data of T-Mobile USA includes the time and lengths of call, internet usage or peak times for direct messaging. T-Mobile USA takes advantage of this data to prevent customer churn. An example of this is billing analysis, where the product usage is calculated. If the frequency of calls to contacts who are using a new providers are increasing this could imply that friends or family are switching providers, and the customer might possibly do so as well. By identifying these customers T- Mobile USA achieved to decrease their churn rate by 50% in just one quarter
We could spend all day on ML, but let’s take a quick look at remarketing before getting on the examples.
Most of you will be familiar with RM, so I won’t labor the point. For those that aren’t familiar, the concept is really quite simple.
Remarketing, also known as retargeting, can dramatically increase your conversion rates and ROI. This is because past site visitors who are already familiar with your brand are much more likely to become customers or complete other valuable actions on your site.
The travel industry is notoriously competitive, with volatile peaks and troughs in demand and many low-margin routes. This can leave travelers in the dark, unsure of the best time to book. Sometimes it’s better to book ahead, at other times it’s better to wait until closer to the date of departure.
This makes it a field ripe for the power of AI-driven predictive analytics, a fact that has seen the travel app Hopper grow dramatically in popularity since 2015.
Hopper stays one step ahead by predicting future pricing patterns and alerting travelers of the cheapest times to buy flights to their preferred destinations.
It does this by watching billions of prices every day and, based on historical data for each route, anticipating how the trend will develop. Users can then set up notifications to remind them to book when these price drops come to pass.
Although not the only such company to provide this service, Hopper reports a 95% accuracy rate with its predictions and claims to save customers an average of over $50 per flight.
The screenshot below shows how this process functions. Accompanied by a cuddly, bespectacled bunny, I select the New York to Honolulu flight route for that richly-deserved vacation.
We could spend all day on ML, but let’s take a quick look at remarketing before getting on the examples.
Most of you will be familiar with RM, so I won’t labor the point. For those that aren’t familiar, the concept is really quite simple.
Remarketing, also known as retargeting, can dramatically increase your conversion rates and ROI. This is because past site visitors who are already familiar with your brand are much more likely to become customers or complete other valuable actions on your site.
There are over 15,000 marketing technologies now, compared with 150 10 years ago
The fundamental attraction of predictive analytics is the potential to deliver better outcomes against organizational goals. These are often overtly profit-based, but predictive analytics can also help identify staff retention issues and suggest solutions.
By uploading a structured data file, Watson can spot the common contributing factors in staff attrition. This then feeds into the generation of a ‘quality score’ for each employee, based on their projected likelihood of leaving the company soon.
Where this really comes into its own is in its ability to respond to natural language requests from users. In a similar fashion to Google’s new Analytics feature, which will fetch data in response to user questions, Watson can respond to specific queries and build data visualizations based on the user’s preferences.
This is a great example of a platform that moves quickly from exploratory and diagnostic analysis, into the realm of predictive analytics. Any business owner or manager can make use of these tools to identify with precision what exactly causes staff to leave, but they can also see what lies behind those factors and put in place preventative measures to appease any potential departures. Given the cost of recruiting new staff versus retaining current high-performers, this leads directly to decreased operational costs.