Caserta Concepts, Datameer and Microsoft shared their combined knowledge and a use case on big data, the cloud and deep analytics. Attendes learned how a global leader in the test, measurement and control systems market reduced their big data implementations from 18 months to just a few. Speakers shared how to provide a business user-friendly, self-service environment for data discovery and analytics, and focus on how to extend and optimize Hadoop based analytics, highlighting the advantages and practical applications of deploying on the cloud for enhanced performance, scalability and lower TCO. Agenda included: - Pizza and Networking - Joe Caserta, President, Caserta Concepts - Why are we here? - Nikhil Kumar, Sr. Solutions Engineer, Datameer - Solution use cases and technical demonstration - Stefan Groschupf, CEO & Chairman, Datameer - The evolving Hadoop-based analytics trends and the role of cloud computing - James Serra, Data Platform Solution Architect, Microsoft, Benefits of the Azure Cloud Service - Q&A, Networking For more information on Caserta Concepts, visit our website: http://casertaconcepts.com/

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© 2016 Datameer, Inc. All rights reserved.
Make Big Data Easy for Everyone.
Stefan Groschupf, CEO
Nikhil Kumar, Solutions Engineer

2. © 2016 Datameer, Inc. All rights reserved.
Agenda
• Who is Datameer?
• Datameer Architecture
• Datameer Demo
• Case Study Review

3. © 2016 Datameer, Inc. All rights reserved.
About Datameer
INVESTORS
AWARDS
Germany/EMEA:
Berlin, Halle
United States:
San Francisco, New York
Asia Pacific:
Singapore/HongKong
Turkey/Middle East
Istanbul
United Kingdom
London

4. © 2016 Datameer, Inc. All rights reserved.
More than 200 Deployments
N
D
A

5. © 2016 Datameer, Inc. All rights reserved.
End-to-end Big Data Analytics for Hadoop
Integrate
• 70+ Connectors
• Wizard-led
• Unstructured data
• High Performance
Prepare/Analyze
• 250+ Functions
• Instant Profiling
• Familiar Spreadsheet UI
Visualize
• 30+ Widgets
• Infographics
• HTML 5
Operationalize
• Security
• Governance
• Process integration

6. © 2016 Datameer, Inc. All rights reserved.
Comparison to Traditional Solutions
Slow Static/Rigid Complex
18 Months
Less than 2 months
Fast Dynamic Simple
ETL Data Warehouse Reporting
Raw Data Hadoop
Drag & Drop
Spreadsheet

7. © 2016 Datameer, Inc. All rights reserved.
Datameer Schema-on-Read Architecture
Raw Data Datameer
Views of the Data

8. © 2016 Datameer, Inc. All rights reserved.
Enterprise Ecosystem Integration
Social
Media
RSS/Web
RDBMS
Hive
HBase
Cassandra
Spark
Web Logs/
Application
Logs
Java
Data Sources Modeling
Virtualization
Security
Monitoring
Scheduling
Application
LDAP

9. © 2016 Datameer, Inc. All rights reserved.
Deployment architecture of Datameer on Azure
• Compute: Provided by HDInsight (aka HDI)
• Storage: Provided by Azure Storage Services

10. © 2016 Datameer, Inc. All rights reserved.
Keeping Up With a Rapidly Evolving Ecosystem
2006
2008
2009
2010
2011
2012
2013
2014
Present
Future ?
Samza / Kudu / Samsara / Atlas / Apex / NiFi / Flink / Drill / Ranger / Ambari / Ignite / Storm / Parquet / Sentry / Spark / Impala / Solr / Kafka / Elastic
Search / Flume / Bigtop / Oozie / MRUn it / HCatalog / Sqoop / Whirr / Avro / Hive / Pig / Mahout / HBase / ZooKeeper / Core Hadoop
Flink / Drill / Ranger / Ambari / Ignite / Storm / Parquet / Sentry / Spark / Impala / Solr / Kafka / Elastic Search / Flume /
Bigtop / Oozie / MRUn it / HCatalog / Sqoop / Whirr / Avro / Hive / Pig / Mahout / HBase / ZooKeeper / Core Hadoop
Storm / Parquet / Sentry / Spark / Impala / Solr / Kafka / Elastic Search / Flume / Bigtop / Oozie /
MRUn it / HCatalog / Sqoop / Whirr / Avro / Hive / Pig / Mahout / HBase / ZooKeeper / Core Hadoop
Spark / Impala / Solr / Kafka / Elastic Search / Flume / Bigtop / Oozie / MRUn it / HCatalog /
Sqoop / Whirr / Avro / Hive / Pig / Mahout / HBase / ZooKeeper / Core Hadoop
Flume / Bigtop / Oozie / MRUn it / HCatalog / Sqoop / Whirr /
Avro / Hive / Pig / Mahout / HBase / ZooKeeper / Core Hadoop
Sqoop / Whirr / Avro / Hive / Pig / Mahout /
HBase / ZooKeeper / Core Hadoop
Hive / Pig / Mahout / HBase /
ZooKeeper / Core Hadoop
HBase / ZooKeeper /
Core Hadoop
Core Hadoop /
HDFS, MR

11. © 2016 Datameer, Inc. All rights reserved.
Datameer Architecture

12. © 2016 Datameer, Inc. All rights reserved.
Smart Execution
Data Sets
System Resources
Optimized
MapReduce (Tez)
Spark
Single node
Future
Technology
Analytics

13. © 2016 Datameer, Inc. All rights reserved.
Demo

14. © 2016 Datameer, Inc. All rights reserved.Datameer
Incredible short term success with Microsoft
- Leading National Retailer:
• Customer in April on Azure HDI
• Historically spending 60% to 80% of their
calendar time and effort with Data Ingest,
Data Prep, and Data Analytics.
• Setup geofencing technology in a select
few stores to enhance in-store mobile
experience
• Identify if the push experience increased
basket size or value.
• Compare Beacon Enabled Sales vs. non
Beacon Enabled Sales.
- Global leader in the test, measurement
and control systems market:
• Customer in January on HDI
• Rapidly implemented a number of Datameer uses cases to
include Web Analytics, Customer Segmentation, Funnel
Metrics and more.
• Data Analysts producing analytics datasets for marketing
business analysts at breakneck speeds
• Collapsed disparate data silos into a centralized analytics
platform to drive revenue
- Crossmark:
• First Datameer Customer on Azure HDI
• Operates sales/marketing services for consumer goods
• Uses Datameer to combine POS data, Web Logs, Email
• Enable rapid data discovery on customer loyalty site and
enabled store location optimization
• Saved ~ $1Million by accelerating time to insights

15. © 2016 Datameer, Inc. All rights reserved.Datameer
“If we had planned to do the pilot on premise it
would not be until this time next year that we would
be ready for Datameer”
Head of Global BI

16. © 2016 Datameer, Inc. All rights reserved.Datameer
Datameer Customers Achieve Incredible ROI
$150M Savings in
Cell Tower
Optimization
Customer acquisition
costs reduced 30% -
60% of ad budget was
focused on 4% of its
customers
Customer churn
reduced by 50%
Saved $20M in
unnecessary truck rolls

17. © 2016 Datameer, Inc. All rights reserved.
Thank you!